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Global Lead Acid Batteries (Automotive) Market

  • September 2014
  • -
  • Global Industry Analysts
  • -
  • 350 pages

This report analyzes the worldwide markets for Lead Acid Batteries (Automotive) in US$ Million and Thousand Units by the following End-Use Segments: Original Equipment Market (Motorcycles, Passenger Cars, & Commercial Vehicles), and Aftermarket/Replacement Market (Motorcycles, Passenger Cars, & Commercial Vehicles). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 68 companies including many key and niche players such as -

CSB Battery Co., Ltd.
East Penn Manufacturing Company, Inc.
Exide Technologies
Exide Industries Limited
F.I.A.M.M SpA

Table Of Contents

Global Lead Acid Batteries (Automotive) Market



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW II-1
Rechargeable Batteries - A Review II-1
Lead Acid Batteries - Still a Dominant Battery Variant for
Automobile SLI Application II-2
Factors Influencing Lead Acid Batteries Market II-3
Health of Automotive Industry II-3
Average Life of Vehicles and Battery Replacement Intervals II-3
Seasonal Cycle II-3
Price II-3
Quality II-4
Service II-4
Environmental Regulations and Concern II-4
Innovation II-4
Substitutes II-4
Distribution II-4
Factors Influencing Sale of Lead Acid Batteries (On 1-5 Scale) II-5
Impact of the 2007-2009 Economic Recession on in Retrospect II-5
Economic Recession Hurts Global Automotive Industry Between
2007 and 2009 II-5
Implications of the Slowdown in Automotive Industry on the
Lead Acid Batteries Market II-6
Market Posts Recovery in 2010 II-7
Growth in the Market Once Again Tested in 2012 and 2013 II-7
European Debt Crisis Tempers Economic Activity in the Region
in 2012 and Early 2013 II-7
European Debt Crisis Slows Down Automotive Market - Hurts
Sentiments in Automotive Lead Acid Batteries Market in 2012
and Early 2013 II-8
Table 1: Breakdown of Gross Government Debt as Percentage
of GDP for the Year 2012 by Country (includes corresponding
Graph/Chart) II-10

Table 2: European Automobile Market: Plant Capacity
Utilization for the Years 2007, 2010, 2011 and 2012 (includes
corresponding Graph/Chart) II-10
Weak Japanese Economy in H2-2013 and Subsequent Decline in
Automotive Production Squeezes OEM Orders for Lead Acid
Batteries II-11
Canadian Automotive Industry Declines in 2013 Squeezes
Opportunities for OEM Lead Acid Batteries in the Nation II-11
Automotive Market Remains Weak in Latin America in 2012,
Tempers Growth in Automotive Lead Acid Batteries Market in
the Region II-11
Improvement in Global GDP Performance Encourages Optimistic
Forecasts for Year 2014 and Beyond II-12
Table 3: World Real GDP Growth Rates in % (2012 through
2015F): Breakdown by Country (includes corresponding
Graph/Chart) II-14

Table 4: World GDP (2013): Percentage Share Breakdown of
Nominal GDP Value by Country (includes corresponding
Graph/Chart) II-15

Table 5: Business Climate Indicator in the Eurozone Area for
the Year 2013 and 2014: Breakdown by Month (includes
corresponding Graph/Chart) II-15
Outlook II-16

2. MARKET TRENDS, GROWTH DRIVERS and ISSUES II-17
Automotive Aftermarket - The Major Revenue Contributor II-17
Aftermarket Battery Purchase Behavior II-18
New Age Cars to Drive Increased Frequency of Replacements II-18
Table 6: Worldwide Vehicle Registrations (in Thousands) for
Years 2000, 2010 and 2020(P) (includes corresponding
Graph/Chart) II-19

Table 7: Average Age of Light Vehicles (includes Car and Light
Commercial Vehicles) in the United States in the Year 2011
(includes corresponding Graph/Chart) II-19

Table 8: Average Age of Cars in Europe (2008, 2010 and 2013):
Breakdown of Number of Years (includes corresponding
Graph/Chart) II-19

Table 9: Average Age of Commercial Vehicles in North America
in the Year 2012 (includes corresponding Graph/Chart) II-20
Continued Rise in Vehicle Demand and Subsequent Rise in
Production Bodes Well for the OEM Automotive Lead Acid
Batteries Market II-20
Opportunity Indicators II-21
Table 10: Global Automotive Market: Breakdown of Units
Produced (in ‘000s) for Passenger Cars and Commercial
Vehicles for Years 2013, 2015 and 2018 (includes corresponding
Graph/Chart) II-21

Table 11: Global Automotive Market: Breakdown of Unit Sales
(in ‘000s) for Passenger Cars and Commercial Vehicles for
Years 2013, 2015 and 2018 (includes corresponding Graph/Chart) II-21

Table 12: Global Motorcycles Market: Annual Sales Figures in
thousand Units for Years 2009, 2013, 2015 and 2018 (includes
corresponding Graph/Chart) II-21

Table 13: Global Motorcycles Market: Annual Production Volume
in Thousand Units for Years 2009, 2013 and 2018 (includes
corresponding Graph/Chart) II-22
Continued Craze for ICE Powered Vehicles - A Boon for Lead
Acid Batteries II-22
Table 14: World Automotive Industry (2013E and 2019P):
Percentage Share Breakdown of Unit Sales of Vehicles by Fuel
Type (includes corresponding Graph/Chart) II-22
Flooded SLI batteries - Battery Technology of Choice for ICE
Vehicle SLI Applications II-23
New Age Batteries for New Age Vehicles II-23
Valve-Regulated Lead-Acid Batteries Gains Popularity in
Modern Vehicles II-23
Vehicles with Start-Stop Technology Foster Demand for EFB and
AGM Batteries II-23
Demand for AGM Lead Acid Batteries to Remain Steady in Micro
-Hybrid SLI Applications Despite Emerging Competition of
Lithium-ion Batteries II-24
Maintenance-Free Batteries Growing in Demand II-25
Manufacturers Focus on Producing Advanced Lead Acid Batteries II-25
Lead-Acid Battery Loses Out to Lithium-Ion Batteries in
Expanding Pure EV Markets II-26
Factors Favoring Lithium Ion Batteries for EVs II-27
Factors Acting Against Use of Lead Acid Batteries for SLI
Applications in EV Market II-27
Low Energy Density and Heavy Weight of Lead Acid Batteries II-27
Limited Driving Range and Long Recharge Time II-27
High Replacement Cost II-27
Unimaginable Demand for Lead II-27
Lead Pollution to Rise by Lead Acid Batteries Powered EVs II-28
Lead Acid Battery Manufacturers - Not Giving Up Hope II-28
Chloride Tackles the Problem of Sensing When to Top up Lead
Acid Batteries in EVs II-28
Low Commercialization of EVs Secures Prospects for Lead Acid
Batteries in Short to Medium Term Period II-28
Future Technology Plays a Decisive Role II-29
Collaborative Effort Augurs Well for Lead Acid Batteries Market II-29
Developing Markets to Lend Traction in the Short to Medium
Term Period II-29
Opportunity Indicators II-30
Table 15: World Production of Passenger Cars: Breakdown of
Production Figures in ‘000 Units for Years 2013, 2015 and 2017
(includes corresponding Graph/Chart) II-30

Table 16: World Production of Commercial Vehicles: Breakdown
of Production Figures in ‘000 Units for Years 2013, 2015 and
2017 (includes corresponding Graph/Chart) II-31

Table 17: Global Passenger Cars Market (2013): Breakdown of
Number of Cars per 1000 People in Select Countries (includes
corresponding Graph/Chart) II-32
Competitive Scenario II-32
Table 18: Leading Players in the Global Lead-Acid Automotive
Batteries Market (2012): Percentage Market Share Breakdown by
Leading Players (includes corresponding Graph/Chart) II-32

3. PRODUCT OVERVIEW II-33
Batteries: A Significant Secondary Source of Energy II-33
Applications of Batteries II-33
Consumer Batteries II-33
Automotive Batteries II-33
High-Performance Rechargeable Batteries II-33
Lead Acid Batteries - Definition II-33
A Brief History II-34
The Battery Framework II-34
Kinds of Battery Architecture II-34
How does a Lead Acid Battery Work? II-35
AGM and GEL Technology II-35
Types of Lead Acid Batteries II-35
Flooded Lead Acid Batteries II-35
Sealed Lead Acid Batteries II-35
Applications of Sealed Lead Acid Batteries II-36
Drawbacks II-36
Valve Regulated Lead Acid (VRLA) Batteries II-36
Drawbacks of VRLA Batteries II-36
Pure-Lead Batteries II-36
Categorization of Lead Acid Batteries Based on Construction
and Intended Use II-37
Automotive Starting II-37
Traction II-37
Stationary II-37
Applications of Lead Acid Batteries II-37
Starting Lighting and Ignition II-37
Motive Power II-37
Backup Systems II-37
Portable Tools and Appliances II-38
Electronic and Medical Equipment II-38
Military, Defense and Aerospace Equipment II-38
Reasons Behind Battery Failure II-38
Positive Grid Oxidation II-38
Active Material Cycling Capacity Loss II-38
Separator Deterioration II-38
Water Loss II-38
Factors Controlling Performance of Lead Acid Batteries II-39
Climatic Conditions II-39
Temperature: A Critical Factor II-39
Maintenance of Batteries II-39
Storing II-39
Lead Acid Batteries in the Automotive Sector II-40
Automotive Lead Acid Battery Features II-40
Cold Cranking Rating of Batteries II-40
Cranking Amperes II-40
Reserve Capacity II-40
Components of an Automotive Lead Acid Battery II-41
Active Material II-41
Plates II-41
Grids II-41
Electrolyte II-41
Separators II-41
Cell II-41
Terminals II-41
Container II-41
Cover II-41
Vents II-41
Working of Lead Acid Battery in Gasoline Powered Vehicles II-42
Types of Automotive Lead Acid Batteries II-42
Cranking Batteries II-42
Cycling Batteries II-42
Re-Charging Automotive Lead Acid Batteries II-42
Charging Varies with Battery Types II-43
Trickle Charging II-43
Pulse Charging II-43
Jump Starting II-43
Testing Lead Acid Battery Performance II-43

4. LEAD - THE PRIMARY RAW MATERIAL FOR LEAD ACID BATTERIES II-44
Batteries - Largest End-Use Market for Lead II-44
Worldwide Lead Consumption and Production II-44
Lead Exposures - A Cause For Concern II-44
SLAB Exports Poison Mexican Ecosystem II-44
Lead's Effect on Human System II-45
Survey by the Consumer Product Safety Commission II-45
Lead Toxicity in the Human Nervous System II-45
Correlation Between Lead Exposure and IQ II-45
Sources of Lead Exposure II-46
Airborne II-46
Food and Beverages II-46
Water Distribution System II-46
Lead from Soil and Dust II-46
Occupational Exposures of Lead II-46
Other Sources II-47
Encapsulation - Shield Against Lead Exposures II-47

5. REVIEW OF ALTERNATIVE BATTERY TECHNOLOGIES II-48
Nickel-Metal Hydride (NiMH) Batteries II-48
Nickel-Cadmium (NiCd) Batteries II-48
Nickel-Iron (Ni-Fe) Batteries II-48
Lithium Batteries II-48
Other Lithium Batteries II-49
Sodium-Sulfur Batteries (Na-S) II-49
Zinc-Air Batteries II-49
Aluminum-Air Batteries II-49
Aluminum-Sulphur Batteries II-49
Sodium-Nickel-Chloride Batteries II-49
Power Beat Battery II-50
Fuel Cells: A Clean Solution for Hybrid EVs II-50
Gas Power II-50
Electro Mechanical Storage Devices II-50
Flywheels II-50
Ultracapacitors II-51
Table 19: Comparative Analysis of Select Batteries II-51
Atraverda's Bipolar Substrate Solution II-51
Axion's e3 Supercell Technology II-52

6. RECENT INDUSTRY ACTIVITY II-53
Johnson Controls Takes Over MAC II-53
Trojan Battery Releases New Proprietary Trojan Formula II-53
EcoVolt Power Launches New Range of EcoSmartâ„¢ SLI batteries II-53
Johnson Controls Unveils New Range of Powersports Batteries II-53
Leoch International Technology to Enter into Partnership with
PT A II-53
Shorai and Erik Buell Racing Ink a Pact II-53

7. FOCUS ON SELECT PLAYERS II-54
CSB Battery Co., Ltd. (Taiwan) II-54
East Penn Manufacturing Company, Inc (US) II-54
Exide Technologies (US) II-54
Tudor India Limited (India) II-55
Exide Industries Limited (India) II-55
F.I.A.M.M SpA (Italy) II-55
Fujian Quanzhou Dahua Battery Co. Ltd. (China) II-56
Furukawa Battery Co. Ltd. (Japan) II-56
GS Yuasa Corporation (Japan) II-56
Johnson Controls, Inc. (US) II-57
Lion Batteries (Wholesale) Pty Ltd (Australia) II-57
Panasonic Corp. (Japan) II-58

8. GLOBAL MARKET PERSPECTIVE II-59
A. Volume Analytics II-59
Table 20: World Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) II-59

Table 21: World Historic Review for Lead Acid Batteries
(Automotive) by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) II-60

Table 22: World 15-Year Perspective for Lead Acid Batteries
(Automotive) by Geographic Region - Percentage Breakdown of
Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-61
Lead Acid Batteries (Automotive) Market by End-Use Segment II-62
Table 23: World Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) for Original Equipment
Market by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2013 through 2020
(includes corresponding Graph/Chart) II-62

Table 24: World Historic Review for Lead Acid Batteries
(Automotive) for Original Equipment Market by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-63

Table 25: World 15-Year Perspective for Lead Acid Batteries
(Automotive) for Original Equipment Market by Geographic
Region - Percentage Breakdown of Volume Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2006,
2014 and 2020 (includes corresponding Graph/Chart) II-64

Table 26: World Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) for Original Equipment
Market by End-Use Segment - Motorcycles, Passenger Cars and
Commercial Vehicles Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) II-65

Table 27: World Historic Review for Lead Acid Batteries
(Automotive) for Original Equipment Market by End-Use
Segment - Motorcycles, Passenger Cars and Commercial
Vehicles Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) II-66

Table 28: World 15-Year Perspective for Lead Acid Batteries
(Automotive) for Original Equipment Market by End-Use
Segment - Percentage Breakdown of Volume Sales for
Motorcycles, Passenger Cars and Commercial Vehicles Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-67

Table 29: World Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) in Aftermarket/Replacement
Market by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2013 through 2020
(includes corresponding Graph/Chart) II-68

Table 30: World Historic Review for Lead Acid Batteries
(Automotive) in Aftermarket/ Replacement Market by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-69

Table 31: World 15-Year Perspective for Lead Acid Batteries
(Automotive) in Aftermarket/ Replacement Market by
Geographic Region - Percentage Breakdown of Volume Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) II-70

Table 32: World Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) in Aftermarket/Replacement
Market by End-Use Segment - Motorcycles, Passenger Cars and
Commercial Vehicles Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) II-71

Table 33: World Historic Review for Lead Acid Batteries
(Automotive) in Aftermarket/ Replacement Market by End-Use
Segment - Motorcycles, Passenger Cars and Commercial
Vehicles Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) II-72

Table 34: World 15-Year Perspective for Lead Acid Batteries
(Automotive) in Aftermarket/ Replacement Market by End-Use
Segment - Percentage Breakdown of Volume Sales for
Motorcycles, Passenger Cars and Commercial Vehicles Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-73
B. Value Analytics II-74
Table 35: World Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) II-74

Table 36: World Historic Review for Lead Acid Batteries
(Automotive) by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) II-75

Table 37: World 15-Year Perspective for Lead Acid Batteries
(Automotive) by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-76
Lead Acid Batteries (Automotive) Market by End-Use Segment II-77
Table 38: World Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) for Original Equipment
Market by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-77

Table 39: World Historic Review for Lead Acid Batteries
(Automotive) for Original Equipment Market by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-78

Table 40: World 15-Year Perspective for Lead Acid Batteries
(Automotive) for Original Equipment Market by Geographic
Region - Percentage Breakdown of Dollar Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2006,
2014 and 2020 (includes corresponding Graph/Chart) II-79

Table 41: World Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) for Original Equipment
Market by End-Use Segment - Motorcycles, Passenger Cars and
Commercial Vehicles Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-80

Table 42: World Historic Review for Lead Acid Batteries
(Automotive) for Original Equipment Market by End-Use
Segment - Motorcycles, Passenger Cars and Commercial
Vehicles Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) II-81

Table 43: World 15-Year Perspective for Lead Acid Batteries
(Automotive) for Original Equipment Market by End-Use
Segment - Percentage Breakdown of Dollar Sales for
Motorcycles, Passenger Cars and Commercial Vehicles Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-82

Table 44: World Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) in Aftermarket/Replacement
Market by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-83

Table 45: World Historic Review for Lead Acid Batteries
(Automotive) in Aftermarket/ Replacement Market by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-84

Table 46: World 15-Year Perspective for Lead Acid Batteries
(Automotive) in Aftermarket/ Replacement Market by
Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) II-85

Table 47: World Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) in Aftermarket/Replacement
Market by End-Use Segment - Motorcycles, Passenger Cars and
Commercial Vehicles Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-86

Table 48: World Historic Review for Lead Acid Batteries
(Automotive) in Aftermarket/Replacement Market by End-Use
Segment - Motorcycles, Passenger Cars and Commercial
Vehicles Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) II-87

Table 49: World 15-Year Perspective for Lead Acid Batteries
(Automotive) in Aftermarket/ Replacement Market by End-Use
Segment - Percentage Breakdown of Dollar Sales for
Motorcycles, Passenger Cars and Commercial Vehicles Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-88


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Volume Sales III-1
Value Sales III-1
Rechargeable Batteries Continue to Outpace Primary Batteries III-1
US Automotive Market Withstands Fiscal Cliff Concerns -
Fosters Steady Growth in Lead Acid Batteries III-2
Lead-Acid Batteries to Remain the Major Source of Battery
Demand in Near Future III-2
Table 50: US Battery Market (2013): Percentage Breakdown of
Demand by Battery Type - Lead- Acid, Alkaline, Rechargeable
Lithium, Other Primary, and Other Secondary (includes
corresponding Graph/Chart) III-3
Weather and Aging Vehicles Prompt Growth III-3
Environmental Concerns III-3
Safety Measures at Lead Acid Battery Plants III-3
Recycling in Pennsylvania III-4
Strategic Corporate Developments III-4
Product Launches III-4
Select Players III-5
B.Market Analytics III-7
Volume Analytics III-7
Table 51: US Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-7

Table 52: US Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-8

Table 53: US 15-Year Perspective for Lead Acid Batteries
(Automotive) by End-Use Segment - Percentage Breakdown of
Volume Sales for Original Equipment Market (Motorcycles,
Passenger Cars and Commercial Vehicles); and Aftermarket/
Replacement Market (Motorcycles, Passenger Cars and
Commercial Vehicles) for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-9
Value Analytics III-10
Table 54: US Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/ Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-10

Table 55: US Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-11

Table 56: US 15-Year Perspective for Lead Acid Batteries
(Automotive) by End-Use Segment - Percentage Breakdown of
Dollar Sales for Original Equipment Market (Motorcycles,
Passenger Cars and Commercial Vehicles); and Aftermarket/
Replacement Market (Motorcycles, Passenger Cars and
Commercial Vehicles) for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-12

2. CANADA III-13
A.Market Analysis III-13
Current and Future Analysis III-13
Volume Sales III-13
Value Sales III-13
Aftermarket Comes to the Rescue of Lead Acid Battery
Manufacturers in 2013 III-13
B.Market Analytics III-14
Volume Analytics III-14
Table 57: Canadian Recent Past, Current and Future Analysis
for Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/ Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-14

Table 58: Canadian Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-15

Table 59: Canadian 15-Year Perspective for Lead Acid
Batteries (Automotive) by End-Use Segment - Percentage
Breakdown of Volume Sales for Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/ Replacement Market (Motorcycles, Passenger
Cars and Commercial Vehicles) for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-16
Value Analytics III-17
Table 60: Canadian Recent Past, Current and Future Analysis
for Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-17

Table 61: Canadian Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-18

Table 62: Canadian 15-Year Perspective for Lead Acid
Batteries (Automotive) by End-Use Segment - Percentage
Breakdown of Dollar Sales for Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/ Replacement Market (Motorcycles, Passenger
Cars and Commercial Vehicles) for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-19

3. JAPAN III-20
A.Market Analysis III-20
Current and Future Analysis III-20
Volume Sales III-20
Value Sales III-20
NEDO's RISING Project to Spur Growth in Rechargeable Battery
Market III-20
Slowdown in H2-2013 Hurts Demand for OEM Automotive Lead
Acid Batteries III-21
Rechargeable Batteries Industry - Manufacturer Perspective III-21
Select Players III-22
B.Market Analytics III-24
Volume Analytics III-24
Table 63: Japanese Recent Past, Current and Future Analysis
for Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-24

Table 64: Japanese Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-25

Table 65: Japanese 15-Year Perspective for Lead Acid
Batteries (Automotive) by End-Use Segment - Percentage
Breakdown of Volume Sales for Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/ Replacement Market (Motorcycles, Passenger
Cars and Commercial Vehicles) for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-26
Value Analytics III-27
Table 66: Japanese Recent Past, Current and Future Analysis
for Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-27

Table 67: Japanese Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-28

Table 68: Japanese 15-Year Perspective for Lead Acid
Batteries (Automotive) by End-Use Segment - Percentage
Breakdown of Dollar Sales for Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/ Replacement Market (Motorcycles, Passenger
Cars and Commercial Vehicles) for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-29

4. EUROPE III-30
A.Market Analysis III-30
Current and Future Analysis III-30
Volume Sales III-30
Value Sales III-30
European Market to Recover After Period of Slowdown During
2011-2013 III-30
B.Market Analytics III-31
Volume Analytics III-31
Table 69: European Recent Past, Current and Future Analysis
for Lead Acid Batteries (Automotive) by Geographic Region -
France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2013 through 2020
(includes corresponding Graph/Chart) III-31

Table 70: European Historic Review for Lead Acid Batteries
(Automotive) by Geographic Region - France, Germany, Italy,
UK, Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2006 through 2012 (includes corresponding
Graph/Chart) III-32

Table 71: European 15-Year Perspective for Lead Acid
Batteries (Automotive) by Geographic Region - Percentage
Breakdown of Volume Sales for France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets for Years 2006,
2014 and 2020 (includes corresponding Graph/Chart) III-33

Table 72: European Recent Past, Current and Future Analysis
for Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-34

Table 73: European Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-35

Table 74: European 15-Year Perspective for Lead Acid
Batteries (Automotive) by End-Use Segment - Percentage
Breakdown of Volume Sales for Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/ Replacement Market (Motorcycles, Passenger
Cars and Commercial Vehicles) for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-36
Value Analytics III-37
Table 75: European Recent Past, Current and Future Analysis
for Lead Acid Batteries (Automotive) by Geographic Region -
France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-37

Table 76: European Historic Review for Lead Acid Batteries
(Automotive) by Geographic Region - France, Germany, Italy,
UK, Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2012 (includes corresponding Graph/Chart) III-38

Table 77: European 15-Year Perspective for Lead Acid
Batteries (Automotive) by Geographic Region - Percentage
Breakdown of Dollar Sales for France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets for Years 2006,
2014 and 2020 (includes corresponding Graph/Chart) III-39

Table 78: European Recent Past, Current and Future Analysis
for Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-40

Table 79: European Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-41

Table 80: European 15-Year Perspective for Lead Acid
Batteries (Automotive) by End-Use Segment - Percentage
Breakdown of Dollar Sales for Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/ Replacement Market (Motorcycles, Passenger
Cars and Commercial Vehicles) for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-42

4a. FRANCE III-43
A.Market Analysis III-43
Current and Future Analysis III-43
Volume Sales III-43
Value Sales III-43
B.Market Analytics III-44
Volume Analytics III-44
Table 81: French Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-44

Table 82: French Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-45

Table 83: French 15-Year Perspective for Lead Acid
Batteries (Automotive) by End-Use Segment - Percentage
Breakdown of Volume Sales for Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/ Replacement Market (Motorcycles, Passenger
Cars and Commercial Vehicles) for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-46
Value Analytics III-47
Table 84: French Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-47

Table 85: French Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-48

Table 86: French 15-Year Perspective for Lead Acid
Batteries (Automotive) by End-Use Segment - Percentage
Breakdown of Dollar Sales for Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/ Replacement Market (Motorcycles, Passenger
Cars and Commercial Vehicles) for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-49

4b. GERMANY III-50
A.Market Analysis III-50
Current and Future Analysis III-50
Volume Sales III-50
Value Sales III-50
Market Overview III-50
B.Market Analytics III-51
Volume Analytics III-51
Table 87: German Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-51

Table 88: German Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-52

Table 89: German 15-Year Perspective for Lead Acid
Batteries (Automotive) by End-Use Segment - Percentage
Breakdown of Volume Sales for Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/ Replacement Market (Motorcycles, Passenger
Cars and Commercial Vehicles) for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-53
Value Analytics III-54
Table 90: German Recent Past, Current and Future Analysis for
Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-54

Table 91: German Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-55

Table 92: German 15-Year Perspective for Lead Acid
Batteries (Automotive) by End-Use Segment - Percentage
Breakdown of Dollar Sales for Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-56

4c. ITALY III-57
A.Market Analysis III-57
Current and Future Analysis III-57
Volume Sales III-57
Value Sales III-57
F.I.A.M.M SPA - A Key Italian Player III-57
B.Market Analytics III-58
Volume Analytics III-58
Table 93: Italian Recent Past, Current and Future Analysis
for Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/ Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-58

Table 94: Italian Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-59

Table 95: Italian 15-Year Perspective for Lead Acid
Batteries (Automotive) by End-Use Segment - Percentage
Breakdown of Volume Sales for Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/ Replacement Market (Motorcycles, Passenger
Cars and Commercial Vehicles) for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-60
Value Analytics III-61
Table 96: Italian Recent Past, Current and Future Analysis
for Lead Acid Batteries (Automotive) by End-Use Segment -
Original Equipment Market (Motorcycles, Passenger Cars and
Commercial Vehicles); and Aftermarket/ Replacement Market
(Motorcycles, Passenger Cars and Commercial Vehicles)
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-61

Table 97: Italian Historic Review for Lead Acid Batteries
(Automotive) by End-Use Segment - Original Equipment Market
(Motorcycles, Passenger Cars and Commercial Vehicles); and
Aftermarket/Replacement Market (Motorcycles, Passenger Cars
and Commercial Vehicles) Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-62

Table 98: Italian 15-Year Perspective for Lead Acid
Batteries (Automotive) by End-Use Segment - Percentage
Breakdown of Dollar Sale

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