World High Definition Television (HDTV) Market

• Publication date: May 2008
• Report size: 464 pages

This report analyzes the worldwide markets for High Definition Television (HDTV) in Thousands of Units. The Major Product groups Segments Analyzed are HDTV Capable Sets (HDTV Projection Display, & Direct-View HDTV Display) and Integrated HDTV Sets (Integrated HDTV Projection Sets, Integrated Direct-View HDTV Sets, & Flat-Panel HDTV Digital TV Sets). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacif...

This report analyzes the worldwide markets for High Definition Television (HDTV) in Thousands of Units. The Major Product groups Segments Analyzed are HDTV Capable Sets (HDTV Projection Display, & Direct-View HDTV Display) and Integrated HDTV Sets (Integrated HDTV Projection Sets, Integrated Direct-View HDTV Sets, & Flat-Panel HDTV Digital TV Sets). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. The report profiles 49 companies including many key and niche players worldwide such as LG Electronics, Matsushita Electric Industrial Co. Ltd., Victor Company of Japan, Ltd., JVC Company of America, Mitsubishi Digital Electronics America, Inc., Samsung Electronics Co. Ltd., Samsung Electronics America, Sony Corporation, Sony Electronics Inc., Toshiba Corporation, and Toshiba America Electronic Components, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Television Broadcasting Industry

HIGH DEFINITION TELEVISION (HDTV) MCP-1053
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Definitions I-3
HDTV Projection Display I-4
Direct-View (CRT) HDTV Displays I-4
Integrated Direct-View HDTV Sets I-4
Flat-Panel High-Definition TV Sets I-4


II. EXECUTIVE SUMMARY

1. Industry Overview II-1
Introduction II-1
Major Manufacturers II-1
Market Trends II-2
Consumers, the Major Factor for HDTV Growth II-2
High Definition’s Exalted Impact II-2
Innovative Features Drive HDTV Sales II-2
Overwhelming Display Technologies II-3
Set Prices Take Plunge II-3
Transition to Digital Television II-3
Conversion Leads HDTV Transition II-4
DVB-T Becoming the Global DTV Standard II-4
Set-Top Boxes Facilitate Digital Transition II-4
STB Market II-5
Digital TV STB Market Poised to Grow II-5
Robust Developments in Related Technologies Spur HDTV Market II-5
Thinner & Widescreen TVs Sell More II-5
HDTV to Boost Video Segment Growth II-5
Sports Stimulate HDTV Market Demand II-5
HDTV Enters Developing Economies II-6
Issues II-6
High Cost Overshadows Technology II-6
HDTV Needs Heavy Promotion II-6
Programmers and Cable Operators Must Join the Force II-6
Need for Reliable Satellite Services II-6
Distribution - Terrestrial/Satellite/Cable II-7
HDTV Over Cable II-7
HD Signals: Prone to Piracy! II-7
Other Issues of Importance II-8
Need for New Equipment II-8
Impact on Communities II-8
HDTV Format II-8
HDTV Standard II-8
Bandwidth Limitation II-8
Illusory Product Identity II-8
HDTV - Major Obstacles to Market Acceptance II-9
Factors Influencing Growth II-9
Product Knowledge II-9
Program Availability II-9
Distribution - Terrestrial/Satellite/Cable II-10
Receptive Pricing II-10

2. Global Market Overview II-11
Current and Future Analysis II-11
Analysis by Geographic Region II-11
Table 1: World Market for HDTV (2001-2010): Geographic
Regions Ranked by Growth - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Latin America (includes
corresponding Graph/Chart) II-11

Table 2: World Market for HDTV Capable Sets (2001-2010):
Geographic Regions Ranked by Growth - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Latin America
(includes corresponding Graph/Chart) II-12

Table 3: World Market for Integrated HDTV Sets (2001-2010):
Geographic Regions Ranked by Growth - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Latin America
(includes corresponding Graph/Chart) II-12
Analysis by Product Segment II-12
Table 4: World Market for HDTV (2001-2010): Product Segments
Ranked by Growth - HDTV Capable Sets & Integrated HDTV Sets II-12

3. Product Overview II-13
Digital Television II-13
Digital HD Set is all about that Extra Information II-13
HDTV: A New Medium II-13
Viewers Get More from High-Definition TV II-14
User Friendly and Customizable Options II-14
Personalized Features II-14
Catering to the High-End Market II-14
The Premium Segment II-14
Product Definition & Differentiation II-14
High Definition Television (HDTV) II-15
High Definition Television and the Digital Transition II-15
Analog Television Vs. Digital Television II-15
The Transmission Advantage II-16
Higher Resolution II-16
Wider Image II-17
Product Standards II-17
Digital Format II-17
Standard Definition Vs. High Definition Television II-17
Modulation Techniques II-17
COFDM II-17
8-VSB II-17
COFDM Vs. 8-VSB II-17
HDTV Resolution II-18
Wide-Screen: The HDTV Standard II-18
Super-16 Format II-18
Aspect Ratio, Letterbox and Window Box II-18
MPEG-2 Digital Compression System II-19
Product Technologies II-19
HDTV Display II-19
Evolution of Displays II-19
Display Technologies II-19
CRT Projection Technology II-19
Innovation and Development in CRT II-19
Thin CRTs II-19
Multi-Application Displays (Monitor/TV Combinations) II-20
High Resolution/Widescreen Displays (DTV/HDTV) II-20
Limitations in CRT Technology II-20
CRT Still Stands Out Among Display Technologies II-20
Advanced Display Technologies II-20
Liquid Crystal on Silicon (LCOS) Technology II-21
The LCOS Technology II-21
Liquid Crystal Display (LCD) Technology II-21
Bright Prospect for Advanced LCD’s II-22
The LCD Technology II-22
Focus Areas of LCD Development II-22
Plasma Display II-23
The Plasma Technology II-23
Plasma Addressed Liquid Crystal (PALC) II-24
Scan Formats II-24
Interlaced Format II-24
Progressive Format II-24
Broadcasting Technologies II-25
DTV Broadcasting Standards II-25
ATSC System II-25
DVB Standard II-25
ISDB-T II-26
Digital Compression II-26
Compression of HDTV II-26
Video Compression Technique II-26
MPEG standards II-27
Transmission Techniques II-28
Digital Transmission Vs. Analog Transmission II-29
Analog Transmission II-29
Digital Transmission II-29
HDTV Products II-30
Projection Display for HDTV II-30
HDTV Projection Display II-30
Integrated HDTV Projection Display II-30
Direct-View HDTV II-30
Direct-View (CRT) HDTV Displays II-30
Integrated Direct-View HDTV Sets II-31
Flat-Panel High-Definition TV Sets II-31

4. Prospective Application Markets II-32
Broadband ASP Models II-32
Mall Kiosks and Mini Theaters II-32
Medical Applications of HDTV II-32
Eye Surgery II-32
Brain Surgery II-32
X-rays II-32
Movie Systems II-32
HDTV Equipment for Movie Systems II-33
Cameras II-33
VTR II-33
Telecine II-33
Post-Production II-33
Film Recorder II-33
Display II-34
HDTV Theater and Electronic Distribution II-34
Areas to be addressed II-34
Other Applications for HDTV II-34
HDTV Broadcasting over Internet Facilitates Distance Learning II-35

5. Pricing and Distribution II-36
Price - A Major Barrier to Even Out II-36
Retailers Need to Push Harder II-36

6. Product Introductions/Innovations II-37
Samsung Unveils Series 7 Plasma HDTV II-37
Sony Introduces 17 New BRAVIA® LCD HDTV Models II-37
Matsushita Introduces 150-inches Plasma TV II-37
Toshiba Introduces New SOC Solution for High Definition LCD TV II-37
LG Electronics Unveils Four Plasma HDTV Series II-37
JVC Launches New LCD TV Line II-37
JVC Introduces New Range of Digital Entertainment Products II-38
Mitsubishi America Introduces Nine HDTVs II-38
Sony Introduces 70-inch HDTV II-38
Sony Introduces First Internet Video Compatible BRAVIA® HDTV II-38
Panasonic Introduces LIFI™ HDTV II-38
Sharp Unveils HD LCD TV for B-B Market II-38
Hitachi Unveils Ultra-Thin HDTV II-39
Sharp Offers New AQUOS® LCD HDTVs for Hospitality Industry II-39
Sharp Introduces 19 Inch AQUOS® LCD Television II-39
SAMSUNG Unveils 70-inch HD LCD TV II-39
Samsung Introduces Slim DLP HDTV II-39
Samsung to Supply OLED Panels for HDTVs II-40
Hitachi to Unveil Large Screen HDTVs II-40
JVC Launches New Projector II-40
JVC Develops HD Engine for Large Screen Displays II-40
Panasonic Unveils 1080p HD Series of Plasma TVs II-40
Suning to Introduce Low-priced HDTV II-40
ADI Unveils Mixed and Analog Signal Processing Solutions II-41
Amino Rolls Out One-Chip HD AVC/H.264 IPTV STB II-41
Astar Electronics Releases 37” Wide-Screen LCD HDTV II-41
AutumnWave Offers OnAir Solution’s Mobile HDTV Device for HD
Programs Reception on Laptops II-41
Alliance Atlantis Offers HDTV Services II-41
BenQ Unveils HDTV-Compatible 42” LCD Television II-42
Chi Mei to Launch 47-Inch LCD HD Display Panel II-42
CCTV Announces Official Broadcast of HDTV Channel II-42
Chellomedia Introduces Two HDTV Channels II-42
China Movie Channel Launches HD Channel with Complete Surround
Sound Programming II-42
Dell Unveils Slick 37” LCD HDTVs II-42
EPI Releases New 27” High-Definition LCD TV II-43
H3Enterprises Rolls Out H3TV II-43
High Fidelity HDTV Extends Network Carriage with All-High
Definition Channels on SaskTel II-43
HP Expands HDTV Line-Up with New Models II-43
Hitachi Launches UltraVision® Series of LCD HDTVs II-44
ITI Launches Digital Satellite TV Platform II-44
JVC Unveils Extensive Line of HD Models II-44
LG Electronics Unveils 20 LCD TV Models at 2006 CES II-45
LSI Logic Rolls Out High-Definition DVD Recorder Processors II-45
LG Electronics Exhibits Plasma HDTV of 60-Inch at CEDIA EXPO 2006 II-45
LG Electronics Showcases Built-In MPEG4 HDTVs for Lodging
Industry II-46
Mitsubishi Digital Electronics America Launches Feature-Rich
LCD HDTVs II-46
MDG Releases Low-Priced 32” LCD HDTV II-46
Maxent Unleashes HDTV Flat-Panel Solutions II-46
Marantz Introduces Industry’s First DLP-based 1080p Consumer
Projector II-47
Manitoba Telecom Launches HDTV Service II-47
Mitsubishi Launches New Line of HD LCD TVs II-47
Micronas Unveils HD Frame Rate Converter IC for Eliminating
Motion Blur II-47
NTT Electronics Rolls Out H5100 Series HDTV Encoder/Decoder II-48
Panasonic Rolls Out 1080p Full High Definition Pro Plasma TVs II-48
Panasonic Launches HD Photo Player II-48
Panasonic Canada Unveils HDTV Photo Player II-48
Samsung Introduces 70” LCD HDTV at IMID 2006 II-49
Sharp Launches 46” and 52” AQUOS Models II-49
Silicon Image Launches iTMDS Products to Support Deep Color II-49
Sony Rolls Out Bravia SXRD HD Projection TV II-49
SaskTel Launches HD Service Over IP II-50
Samsung Displays Large-Screen Flat Panel HDTVs II-50
Silicon Image Launches Industry’s First HDMI™ 1.3 Receivers
and Transmitters II-50
SANYO Brings Out Two Wide-Screen HD LCD Televisions II-50
Sharp Demonstrates 64-Inch Prototype HD LCD Display II-51
Samsung Electronics America Equips New Plasma HDTVs with
FilterBright Technology II-51
Samsung Electronics America Launches World’s First LED Light
Sourced DLP HD RPTV II-51
Samsung Unveils New 96 Series HD LCD TVs II-51
Sony Introduces DRC-MFv2.5 for HD Signal Creation II-51
TTE Debuts RCA Brand DLP® HDTV Sets II-52
Toshiba Rolls Out Two HD DVD Players II-52
Techwell Unveils 3D Video Decoder II-52
TI Debuts LED-Based DLP HDTVs at CEDIA EXPO 2006 II-52
Teranex Unveils IRU High-Definition Television Format Converter II-52
Toshiba Expands its Line-Up of HDTVs II-53
Trident Introduces HiDTV™ Pro Digital Video Processor Family II-53
VIA Technologies Launches EPIA EN Mainboard II-53
Westinghouse Digital Introduces New 37” LCD HDTV Model II-54
Westinghouse Showcases 56W” HD LCD TV II-54
Zoran Shows Off SupraHD 660 Reference Design at IBC II-54

7. Product Introductions/Innovations in the Recent Past II-55
Anadigics Rolls Out Highly Integrated Analog and Digital Tuners II-55
Brillian Unveils 6580iFB Six-Megapixel Rear-Projection HDTV II-55
Broadcom Unleashes Sophisticated One-Chip Digital TV Solution
for HDTVs II-55
CEDIA Platforms BRAVIA LCDs, SXRD 1,080p and LocationFree
Portables from Sony II-55
Harmonic Rolls Out Multi-Format HD Encoder II-56
JVC Introduces Two Rear-Projection HDTVs II-56
Kreisen Rolls Out 40” LCD HDTV II-56
Konka’s LCD DTV Outfitted with Broadcom’s HD Silicon Solutions II-57
LG Electronics Launches 71” LCoS HDTV at the CEDIA Expo II-57
Mitsubishi Digital Electronics America Launches Two New LCD HDTVs II-57
Mitsubishi Digital Electronics America and Dolby Introduce
Unique HDTV Sets with Dolby® Digital Recording and Built-In
DVR Functionality II-57
Philips Launches DLP Rear-Projection HDTV II-58
ProSieben Introduces HDTV II-58
Pioneer Electronics Unveils Plasma Televisions Using PureDrive
II Circuitry II-58
Sony Unleashes New Flat Panel HD LCD TVs II-58
ViewSonic Launches N3250w Wide Screen LCD HDTV II-59
Epson Introduces HDTV LCD Projection TVs II-59
LG Electronics Unveils High-Definition TV Recorder II-59
Sharp Debuts Aquos P50 Range of HD LCD Televisions II-59
Toshiba Introduces Widescreen HDTV Models II-59
Zoran Unveils New Range of HDTV Processors II-60
JVC Expands HD-ILA HDTV Range II-60
JVC Introduces Direct View HDTV II-60
LG Electronics Introduces New LCD and PDP Flat-Panel HDTVs II-60
Epson Introduces HDTV LCD Projection TVs II-60
LG Electronics Unveils High-Definition TV Recorder II-60
JVC Debuts Advanced HD-ILA Rear Projection TVs II-61
Sony Expands DCR HDTVs Range II-61
Mitsubishi Launches Wide Range of HDTV Products II-61
Daewoo Electronics Unveils ‘SummuS' PDP and Projection TV II-61
Samsung Electronics Launches DynaFlat Series of HDTVs II-61
Samsung Introduces New SyncMaster 242 mp Display II-62
Samsung Introduces HDTV Chipset II-62

8. Recent Industry Activity II-63
Matsushita Electric to Become Panasonic Corporation II-63
Panasonic and Comcast to Develop New Products with Tru2way™
Technology II-63
Toshiba and Ikegami Collaborate to Develop Advanced Video
Production System II-63
I/OMagic to Enter into HDTV Market II-63
AOL Receives HDTV Receivers from Netgem II-63
Cadence® Encounter® System Accelerates ST’s HDTV Decoder Mass
Production II-64
CANALSAT Selects TANDBERG Television’s MPEG-4 AVC System for
Launch of HDTV Service II-64
CPT Selects Celoxica’s ESL Solutions for HDTV Development II-64
CyberLink Develops DTCP-IP Software Application for Playback
of HDTV Content on Sony VAIO Notebooks II-64
D2Audio and Syntax-Brillian Collaborate for Upgrading Olevia
LCD HDTVs with Digital Audio II-65
DIRECTV Equips Digital HDTV STB with Broadcom’s MPEG-4/AVC
Silicon II-65
FHP to Start Volume Production of Four HDTV Plasma Display Panels II-65
Humax Integrates HDTV Receiver with Satellite STB Solution
from Conexant II-65
LG Electronics Selects Techwell’s Video Decoder for HDTV
Solutions II-65
Motorola Takes Over Vertasent II-66
Mitsubishi Digital Electronics America to Deploy VividLogic’s
OCAP™ 1.0 Software in Next Generation HDTV II-66
Pace Supports Sky Italia’s HDTV Service Launch with HD STB II-66
Syntax-Brillian Sells a Part of its Shares to Taiwan Kolin II-66
Sanyo Integrates Flat-Panel HDTVs with Zoran’s SupraHD 660 and
Cascade 2 Solutions II-66
SpatiaLight Powers Skyworth’s LCoS based HD RPTVs with T-1
Microdisplay Solution II-67
Syntax-Brillian Joins Forces with Henan Costar II-67
Syntax-Brillian Establishes HDTV Manufacturing Unit in California II-67
Syscan Imaging Enters into LCoS Agreement with AMIC II-67
Thomson Offers Next Generation High-Definition TV STB to DIRECTV II-67
TV Cabo Deploys Thompson’s HD MPEG-4 STB with Built-in PVR and
Triple Play II-67
Xinhua China Takes Over Bear Technology II-68

9. Strategic Corporate Developments in the Recent Past II-69
Arrow Partners with Innor on HDTV Solution II-69
Brillian Corp Merges with Syntax Groups II-69
Brillian Partners with Suntron Corp. for HDTV Manufacture II-69
BSkyB and Sony Collaborate on HDTV Deal II-69
Essent Kabelcom and Casema Form Alliance for HDTV Services II-69
LG Electronics Incorporates Conexant Solutions’ DVB-S2 STB in
HDTV Receiver II-69
LG Electronics Commences HDTV STBs Production for DirectTV II-70
Rainbow Media Enters into Joint Venture with MDA and Mega Media II-70
SysView and USOK Collaborate on 1080p LCoS High-Definition TV
Solutions II-70
Syscan Establishes Subsidiary - SysView Technology II-70
Samsung Electronics Joins Forces with Discovery Communications
for HDTV Promotion II-70
Telesat Works as the Host Site for Investigation of HDTV Codec
Interoperability II-70
UPC and Philips Collaborate to Broadcast HDTV in Netherlands II-71
JDS Uniphase Acquires Advanced Digital Optics II-71
Entrust, China Aerospace, ADML Holdings, and RockRidge Form
Joint Venture II-71
Samsung Electronics America Forms Alliance with INHD Networks II-71
Brillian Signs Supply Agreement with JDS Uniphase II-71
Skyworth Signs Contracts with Yolo, Gome and CPT II-71

10. Focus on Select Global Players II-73
LG Electronics (South Korea) II-73
Matsushita Electric Industrial Co., Ltd. (Japan) II-73
Victor Company of Japan, Ltd. (Japan) II-73
JVC Company of America (USA) II-74
Mitsubishi Digital Electronics America, Inc. (USA) II-74
Samsung Electronics Co., Ltd (South Korea) II-74
Samsung Electronics America (USA) II-75
Sony Corporation (Japan) II-75
Sony Electronics Inc. (USA) II-76
Toshiba Corporation (Japan) II-76
Toshiba America Electronic Components, Inc. (USA) II-76

11. Global Market Perspective II-77
Table 5: World Recent Past, Current & Future Analysis for HDTV
by Geographic Region/Country - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-77

Table 6: World Long-term Projections for HDTV by Geographic
Region/Country - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-78

Table 7: World 10-Year Perspective for HDTV by Geographic
Region/Country - Percentage Breakdown of Volume Sales for USA,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-79

Table 8: World Recent Past, Current & Future Analysis for HDTV
Capable Sets by Geographic Region/Country - USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2001 through 2010
(includes corresponding Graph/Chart) II-80

Table 9: World Long-term Projections for HDTV Capable Sets by
Geographic Region/Country - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-81

Table 10: World 10-Year Perspective for HDTV Capable Sets by
Geographic Region/Country - Percentage Breakdown of Volume
Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-82

Table 11: World Recent Past, Current & Future Analysis for
Integrated HDTV Sets by Geographic Region/Country - USA,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2001 through
2010 (includes corresponding Graph/Chart) II-83

Table 12: World Long-term Projections for Integrated HDTV Sets
by Geographic Region/Country - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-84

Table 13: World 10-Year Perspective for Integrated HDTV Sets
by Geographic Region/Country - Percentage Breakdown of Volume
Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-85


III. MARKET

1. The United States III-1
A. Market Analysis III-1
Current and Future Analysis III-1
US HDTV Industry: Overview & Outlook III-1
HDTV Penetration III-1
A Big War in Personal Video Recording on the Anvil III-1
24P Augments Broadcasting Flexibility III-1
US HDTV Broadcasting: An Overview III-2
US Broadcast Industry Firms up with the HDTV Industry III-2
Market Trends/Issues III-2
HDTV Fast Catching Up III-2
Table 14: HDTV Market in the US (2004-2008): Number of
HDTV Capable Households in Millions (includes
corresponding Graph/Chart) III-3

Table 15: Market Shares of Leading Players in the US
Digital TV Market in the Recent Past (2004) - Percentage
Breakdown of Value Sales for Sony, Mitsubishi, Toshiba,
Hitachi, RCA, Panasonic and Others (includes corresponding
Graph/Chart) III-3
US HDTV Market Looks Up III-3
Increasing Demand for Flat-Panel HDTVs III-3
Increasing Role of Cable TV III-4
Issues III-4
Equipment Manufacturers Unsettled on Standard Format III-4
Cross Industry Agreement on Digital Copy Protection III-4
Need for Differentiated Content III-4
CableCARDs Short Supply Restrains HDTV Market III-4
Expensive HDTV Sets Give Consumers Pause III-5
Trouble in Carrying both Digital and Analog Signals III-5
Stopping Piracy: Customers Don’t Seem to be Happy III-5
Regulatory Environment III-5
2006 - The Mandatory Deadline for Digitalization of TV
Broadcasting III-5
Regulation for ATSC Digital Tuners and CableCARD Slots in TVs III-6
FCC Mandates Over-the-Air Broadcasters Transmit DTV Signals III-6
FCC Lays Out Labeling Regulations III-6
Factors Influencing Growth III-7
Digital Transmission through Cable System III-7
Table 16: HDTV Broadcasting in the US (2008(E)):
Percentage Breakdown by Distribution Type - Cable HDTV,
Satellite HDTV, Terrestrial HDTV, and No HDTV Service
(includes corresponding Graph/Chart) III-7
Program Transmission through Bandwidth Efficient QAM III-7
Market Drivers III-7
Market Restraints III-8
Evolution of the US HDTV industry III-8
Incoherent Efforts III-8
Congress Tough on Digital Transition III-8
Issues Critical to the Success of HDTV III-9
Program Transmission through Bandwidth Efficient QAM III-9
Cable Goes its Own Way III-9
Controversy over Modulation Standards III-9
HDTV Gaining Pace III-9
Product Launches III-10
Product Launches in the Recent Past III-19
Strategic Corporate Developments III-24
Strategic Corporate Developments in the Recent Past III-26
Focus on Select Players III-28
Comcast Corporation III-28
JVC Company of America III-28
Mitsubishi Digital Electronics America, Inc. III-29
Panasonic Corporation of North America III-29
Samsung Electronics America III-29
Sharp Electronics Corporation III-29
Sony Electronics Inc. III-30
Toshiba America Electronic Components, Inc. III-30
B. Market Analytics III-31
Table 17: US Recent Past, Current & Future Analysis for HDTV
by Product Segment - HDTV Capable Sets (HDTV Projection
Display and Direct-View HDTV Display), and Integrated HDTV
Sets (Integrated HDTV Projection Sets, Integrated
Direct-View HDTV Sets, and Flat-Panel HDTV Digital TV Sets)
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-31

Table 18: US Long-term Projections for HDTV by Product
Segment - HDTV Capable Sets (HDTV Projection Display and
Direct-View HDTV Display), and Integrated HDTV Sets
(Integrated HDTV Projection Sets, Integrated Direct-View
HDTV Sets, and Flat-Panel HDTV Digital TV Sets)
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-32

Table 19: US 10-Year Perspective for HDTV by Product Segment
- Percentage Breakdown of Volume Sales for HDTV Capable Sets
(HDTV Projection Display and Direct-View HDTV Display), and
Integrated HDTV Sets (Integrated HDTV Projection Sets,
Integrated Direct-View HDTV Sets, and Flat-Panel HDTV
Digital TV Sets) for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-33

2. Canada III-34
A. Market Analysis III-34
Current and Future Analysis III-34
Industry Overview III-34
Canadian DTV/HDTV Industry Readies for the Transition III-34
Increasing Demand for Set-Top Boxes III-35
Table 20: Canadian TV Industry (2005): Percentage
Breakdown by Telecast Type - Cable, Terrestrial and
Satellite (includes corresponding Graph/Chart) III-35
Market Trends/Issues III-35
Canada Backs the 8-VSB Standard over COFDM III-35
Canadian Radio-Television and Telecommunications Commission
Frames Market-Driven Policy III-35
Role of Cable Industry in the Canadian DTV Transition III-36
Product Launches III-36
Strategic Corporate Development in the Recent Past III-37
B. Market Analytics III-37
Table 21: Canadian Recent Past, Current & Future Analysis
for HDTV by Product Segment - HDTV Capable Sets and
Integrated HDTV Sets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2001 through 2010
(includes corresponding Graph/Chart) III-37

Table 22: Canadian Long-term Projections for HDTV by Product
Segment - HDTV Capable Sets and Integrated HDTV Sets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-38

Table 23: Canadian 10-Year Perspective for HDTV by Product
Segment - Percentage Breakdown of Volume Sales for HDTV
Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
2012 III-38

3. Japan III-39
A. Market Analysis III-39
Japanese HDTV Industry - A Prologue III-39
Table 24: Hi-Vision Televisions Market in Japan in the
Recent Past (2000-2003): Shipments in Thousand Units
(includes corresponding Graph/Chart) III-39

Table 25: Leading Players in the Japanese Hi-Vision Televisions
Market in the Recent Past (2004): Percentage Breakdown of
Volume Sales for Matsushita Electric Industrial, Sony, Toshiba
and Others (includes corresponding Graph/Chart) III-39
Current and Future Analysis III-39
Market Overview III-40
Key Hurdles to Digital Switchover III-40
Government Backs the Industry III-40
Market Trends/Issues III-40
Less Programs, Yet Price Remains High! III-40
Japanese Choose Widescreen Television III-40
Product Launches III-41
Product Launches in the Recent Past III-44
Strategic Corporate Developments III-45
Focus on Select Players III-45
Matsushita Electric Industrial Co., Ltd. III-45
Sony Corporation III-46
Toshiba Corporation III-46
Victor Company of Japan, Ltd. III-46
B. Market Analytics III-47
Table 26: Japanese Recent Past, Current & Future Analysis
for HDTV by Product Segment - HDTV Capable Sets and
Integrated HDTV Sets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2001 through 2010
(includes corresponding Graph/Chart) III-47

Table 27: Japanese Long-term Projections for HDTV by Product
Segment - HDTV Capable Sets and Integrated HDTV Sets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-48

Table 28: Japanese 10-Year Perspective for HDTV by Product
Segment - Percentage Breakdown of Volume Sales for HDTV
Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
2012 III-48

4. Europe III-49
A. Market Analysis III-49
Current and Future Analysis III-49
Analysis by Geographic Region III-49
Table 29: European Market for HDTV (2001-2010): Geographic
Regions Ranked by Growth - France, Germany, UK, Italy and
Spain (includes corresponding Graph/Chart) III-49
Analysis by Product Segment III-49
Table 30: European Market for HDTV (2001-2010): Product
Segments Ranked by Growth - HDTV Capable Sets and
Integrated HDTV Sets III-49
Market Overview III-50
Market Trends/Issues III-50
European Digital Terrestrial TV Business Flourishes III-50
Western Europe Leads the World III-50
Cable Infrastructure Significant for the Development of
Digital Television III-50
European HDTV Market - A Perspective III-50
HDTV Increases Penetration III-51
Supply Channels for HDTV Services III-51
Major Issues Concerning HDTV Transition III-51
B. Market Analytics III-52
Table 31: European Recent Past, Current & Future Analysis
for HDTV by Geographic Region/Country - France, Germany, UK,
Italy, Spain and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2001 through 2010 (includes corresponding Graph/Chart) III-52

Table 32: European Long-term Projections for HDTV by
Geographic Region/Country - France, Germany, UK, Italy,
Spain and Rest of Europe Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2011
through 2015 (includes corresponding Graph/Chart) III-53

Table 33: European Recent Past, Current & Future Analysis
for HDTV by Product Segment - HDTV Capable Sets and
Integrated HDTV Sets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2001 through 2010
(includes corresponding Graph/Chart) III-54

Table 34: European Long-term Projections for HDTV by Product
Segment - HDTV Capable Sets and Integrated HDTV Sets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-54

Table 35: European 10-Year Perspective for HDTV by
Geographic Region/Country - Percentage Breakdown of Volume
Sales for France, Germany, UK, Italy, Spain and Rest of
Europe Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-55

Table 36: European 10-Year Perspective for HDTV by Product
Segment - Percentage Breakdown of Volume Sales for HDTV
Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
2012 III-55

4a. France III-56
A. Market Analysis III-56
Current & Future Analysis III-56
Strategic Corporate Developments III-56
B. Market Analytics III-57
Table 37: French Recent Past, Current & Future Analysis for
HDTV by Product Segment - HDTV Capable Sets and Integrated
HDTV Sets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-57

Table 38: French Long-term Projections for HDTV by Product
Segment - HDTV Capable Sets and Integrated HDTV Sets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-57

Table 39: French 10-Year Perspective for HDTV by Product
Segment - Percentage Breakdown of Volume Sales for HDTV
Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
2012 III-57

4b. Germany III-58
A. Market Analysis III-58
Current and Future Analysis III-58
Product Launch in the Recent Past III-58
B. Market Analytics III-59
Table 40: German Recent Past, Current & Future Analysis for
HDTV by Product Segment - HDTV Capable Sets and Integrated
HDTV Sets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-59

Table 41: German Long-term Projections for HDTV by Product
Segment - HDTV Capable Sets and Integrated HDTV Sets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-59

Table 42: German 10-Year Perspective for HDTV by Product
Segment - Percentage Breakdown of Volume Sales for HDTV
Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
2012 III-59

4c. The United Kingdom III-60
A. Market Analysis III-60
Current and Future Analysis III-60
Market Overview III-60
HDTV Broadcasting III-60
Product Launch III-60
Strategic Corporate Development in the Recent Past III-61
B. Market Analytics III-61
Table 43: UK Recent Past, Current & Future Analysis for HDTV
by Product Segment - HDTV Capable Sets and Integrated HDTV
Sets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-61

Table 44: UK Long-term Projections for HDTV by Product
Segment - HDTV Capable Sets and Integrated HDTV Sets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 hrough 2015 (includes corresponding
Graph/Chart) III-62

Table 45: UK 10-Year Perspective for HDTV by Product Segment
- Percentage Breakdown of Volume Sales for HDTV Capable Sets
and Integrated HDTV Sets for Years 2003, 2008 & 2012 III-62

4d. Italy III-63
Market Analysis III-63
Current and Future Analysis III-63
Table 46: Italian Recent Past, Current & Future Analysis for
HDTV by Product Segment - HDTV Capable Sets and Integrated
HDTV Sets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-63

Table 47: Italian Long-term Projections for HDTV by Product
Segment - HDTV Capable Sets and Integrated HDTV Sets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-64

Table 48: Italian 10-Year Perspective for HDTV by Product
Segment - Percentage Breakdown of Volume Sales for HDTV
Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
2012 III-64

4e. Spain III-65
Market Analysis III-65
Table 49: Spanish Recent Past, Current & Future Analysis for
HDTV by Product Segment - HDTV Capable Sets and Integrated
HDTV Sets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-65

Table 50: Spanish Long-term Projections for HDTV by Product
Segment - HDTV Capable Sets and Integrated HDTV Sets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-66

Table 51: Spanish 10-Year Perspective for HDTV by Product
Segment - Percentage Breakdown of Volume Sales for HDTV
Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
2012 III-66

4f. Rest of Europe III-67
A. Market Analysis III-67
Current and Future Analysis III-67
Product Launches III-67
Product Launch in the Recent Past III-67
Strategic Corporate Developments III-68
B. Market Analytics III-69
Table 52: Rest of Europe Recent Past, Current & Future
Analysis for HDTV by Product Segment - HDTV Capable Sets and
Integrated HDTV Sets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2001 through 2010
(includes corresponding Graph/Chart) III-69

Table 53: Rest of Europe Long-term Projections for HDTV by
Product Segment - HDTV Capable Sets and Integrated HDTV Sets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-69

Table 54: Rest of Europe 10-Year Perspective for HDTV by
Product Segment - Percentage Breakdown of Volume Sales for
HDTV Capable Sets and Integrated HDTV Sets for Years 2003,
2008 & 2012 III-70

5. Asia-Pacific III-71
A. Market Analysis III-71
Current and Future Analysis III-71
Industry Overview and Outlook III-71
Asia-Pacific - A Huge Potential HDTV Market III-71
Investments in AC Plasma Displays Rise Rapidly III-71
Focus on Select Markets III-72
Australia III-72
Market Overview III-72
Australia Selects DVB Standard III-72
People Don't Want to Program Themselves III-72
Market Trend/Issues III-72
High Cost: An Impediment to Digital Conversion III-72
Delayed Commencement for HDTV III-73
Local HDTV Programming and Infrastructure Need to Develop III-73
China III-73
Industry Overview III-73
China Outlines the Release of HDTV III-74
Market Trends/Issues III-74
China Prepares for the New Television III-74
DTV Market Making Rapid Grounds III-74
China - A Global Supplier of HDTV III-75
Singapore III-75
Market Trends/Issues III-75
Singapore Selects DVB Standard over ATSC System III-75
Singapore Issues Five Temporary DTV Licenses to Tap the
HDTV Market III-75
South Korea III-75
Korea Builds Up Broadcasting Infrastructure III-75
Product Launches III-76
Product Launches in the Recent Past III-79
Strategic Corporate Developments III-80
Strategic Corporate Developments in the Recent Past III-82
Focus on Select Players III-83
Daewoo Electronics Co., Ltd. (South Korea) III-83
LG Electronics (South Korea) III-83
Samsung Electronics Co., Ltd. (South Korea) III-83
B. Market Analytics III-84
Table 55: Asia-Pacific Recent Past, Current & Future
Analysis for HDTV by Product Segment - HDTV Capable Sets
and Integrated HDTV Sets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2001 through
2010 (includes corresponding Graph/Chart) III-84

Table 56: Asia-Pacific Long-term Projections for HDTV by
Product Segment - HDTV Capable Sets and Integrated HDTV Sets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-85

Table 57: Asia-Pacific 10-Year Perspective for HDTV by
Product Segment - Percentage Breakdown of Volume Sales for
HDTV Capable Sets and Integrated HDTV Sets for Years 2003,
2008 & 2012 III-85

6. Latin America III-86
A. Market Analysis III-86
Current and Future Analysis III-86
Central and South American Countries Adopt ATSC Standard III-86
B. Market Analytics III-86
Table 58: Latin America Recent Past, Current & Future
Analysis for HDTV by Product Segment - HDTV Capable Sets and
Integrated HDTV Sets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2001 through 2010
(includes corresponding Graph/Chart) III-86

Table 59: Latin America Long-term Projections for HDTV by
Product Segment - HDTV Capable Sets and Integrated HDTV Sets
Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-87

Table 60: Latin America 10-Year Perspective for HDTV by
Product Segment - Percentage Breakdown of Volume Sales for
HDTV Capable Sets and Integrated HDTV Sets for Years 2003,
2008 & 2012 III-87

7. Rest of World III-88
A. Market Analysis III-88
Current and Future Analysis III-88
Factors Influencing Growth III-88
Market Drivers III-88
Increasing usage of DVDs III-88
Market Restraints III-88
High Replacement Cost III-88
Inadequate Infrastructure III-88
Vast Spread of Analog Television III-88
B. Market Analytics