World Garden Products Market

This report analyzes the worldwide markets for Garden Products in US$ Million. The major product segments analyzed are Garden Plants & Seeds, Lawn & Garden Care, Garden Tools & Implements, Garden Furniture, and Garden Accessories. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 614 companies including many key and niche players worldwide such as Black & Decker Corporation, Fiskars Corporation, Fiskars Brands, Inc., Husqvarna Outdoor Products Inc., K+S Group, Ryobi Technologies, Inc., The Scotts Miracle-Gro Company, and Van Group, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

GARDEN PRODUCTS MCP-1154
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Garden Plants & Seeds I-3
Lawn and Garden Care I-3
Garden Tools & Implements I-4
Garden Furniture I-4
Garden Accessories I-4


II. EXECUTIVE SUMMARY

1. Industry Overview II-1
Gardening: Regaining Focus as Leisure Activity II-1
Leading Players II-2
Market Trends II-2
Changing Consumer Preferences II-2
Unique Products in Demand II-2
Thin Line Dividing the Indoor and Outdoor Products II-2
Computers: Extending Helping Hand to Gardeners II-3
Internet Shopping and Mail Order Concept Yet to Pick up Pace II-3
Weather Conditions Play Vital Role II-3
Consumers Take up Gardening with Passion II-3
Garden Care Service Line Receives Big Boost II-3
Emphasis on Natural Products in the Fertilizer Market II-4
Convenience and Ease-of-Use -Factors that Really Count II-4
Garden Fountains and Accessories - Simply a Must! II-4
Garden Décor Market - Catering to the Classy Look II-4
Glass - Gaining More Share II-5
Robust Garden Furniture Market II-5
Merchandizing of Garden Décor Products Gets Innovative II-5

2. Product Overview II-6
Organic Gardening: An Environment Friendly Approach II-6
Pest Control II-6
Organic Fertilizers II-6
Kelp or Seaweed II-6
Worm Castings II-7
Fish Emulsion II-7
Bat Guano II-7
Classification of Garden Products II-7
Garden Plants & Seeds II-7
Annual Plants II-7
Perennial Plants II-8
Hybrid Plants II-8
Native Plants II-8
Lawn and Garden Care II-8
Fertilizers/Growth Media II-8
Fertilizers: Supplements, Not Foods II-8
Fertilizer Types II-8
Fertilizer Forms II-9
Growth Media II-9
Soils II-9
Soil Amendments II-9
Mulches II-9
Compost Accelerators II-9
Pest Control Supplies II-9
Insecticides II-9
Herbicides II-11
Fungicides II-11
Garden Tools & Implements II-11
Outdoor Power Equipment II-12
Large OPE II-12
Large Wheeled OPE II-12
Tillers/Cultivators II-12
Large Stationary OPE II-13
Shredders/Chippers II-13
Shredders II-13
Chippers II-13
Chipper/shredders II-13
Portable OPE II-13
Trimmers II-13
String Trimmers II-13
Trimmer/Brush cutters II-13
Hedge Trimmers II-14
Edge Trimmers II-14
Hand Trimmers II-14
Blowers II-14
Cutting Tools II-14
Grass Shears II-14
Draw-Cut Trimmers II-14
Scissor-Action Shears II-14
Leverage-Assisted Trimmers II-14
Pruning Shears II-15
Lopping Shears II-15
Tree Prunes II-15
Digging Tools II-15
Shovels II-15
Spades II-15
Garden Spades II-15
Ditching Spades II-15
Drain Spades II-15
Wheeled Implements II-15
Wheelbarrows II-16
Light-Duty Wheelbarrows II-16
Contractor Wheelbarrows II-16
Garden Carts II-16
Watering/Spraying Equipment II-16
Garden Hoses II-16
Aboveground Sprinklers/Drip Systems II-16
Stationary Sprinklers II-16
Oscillating Sprinklers II-16
Garden Furniture II-17
Iron II-17
Aluminum II-17
Wood II-17
Teak II-17
Plastic II-17
Garden Accessories II-18
Alternative Garden Products: Safeguarding Growth of Plants II-18
Moss and Bees: Major Participants in Gardening Activity II-19
Moss: A Humble Hard Worker II-19
Bees: Key Means for Pollination II-19
Turf: An Eye-Appeasing Grass Variety II-20
Snail and Moles: Blemishing Appearance of Gardens II-20
Snail: Swallowing the Liveliness of Garden II-20
Moles and Voles: Devastating Plant’s Growth II-21
Planning: Playing Vital Role in Gardening II-21

3. Garden Associations II-22
National Gardening Association (USA) II-22
American Seed Trade Association (USA) II-22
Leisure & Outdoor Furniture Association (UK) II-22
Garden Industry Manufacturers’ Association (EU) II-22

4. Product Innovations/Introductions II-23
Hozelock Unwraps New Sprayers II-23
Rain Bird Unveils New Sprinkler II-23
John Deere Expands Lawn Equipment Range II-23
DuPont Expands GreenVista™ Garden Products Line II-24
Ryobi Releases One Plus Gardening Range II-24
Eden Bioscience Launches Messenger ® Seed Treatment II-24
FERRARI Develops Batyline® II-25
Flymo-Electrolux Launches Flying Lawnmower II-25
John Deere to Launch Riding Lawn Equipment II-25
Scotts Canada Launches Scotts EcoSense™ II-25
Sears Introduces New Lawn and Garden Products II-25
Fiskars Garden Introduces Complete Line of Garden Tools II-26
DuPont Expands Line of Garden Products II-26
Opus Adds Bistro Tables and Chairs to AG Product Line II-26
TopPave Introduces Garden Products Range II-26

5. Recent Industry Activity II-27
Urban Outfitters to Acquire Styer II-27
Husqvarna to Take Over Jenn Feng II-27
Ionatron Changes Name to Applied Energetics II-27
Wyevale Takes Over Heighley II-27
William Sinclair Acquires Joseph Metcalf II-27
Pure Energy and Sure-Gro Inks Distribution Agreement II-27
Napier Steps Back Acquisition of Perfectly Natural II-28
Tessenderlo Takes Over Ag. Formulators, Inc./BSP II-28
Hayter Acquires Allen Hover Mower Business II-28
Blue Ridge Pockets Floral Plant II-28
MeadWestvaco Buys Hayes Products II-28
Arett Takes Over Lose Brothers II-29
Deere Purchases LESCO Inc. II-29
An Investment Group Purchases Jackson & Perkins II-29
Sunair Acquires Summer Rain Fertilization II-29
Platinum Equity Buys Engine & Power Train Business of
Tecumseh Products II-29
3i Gains EU Clearance to Purchase GGP II-30
Fiskars Takes Over Leborgne II-30
Central Garden Acquires DLF Trifolium II-30
Spectrum Brands Divests Nu-Gro II-30
Husqvarna To Acquire Outdoor-Products Operation Of Komatsu
Zenoah Co II-30
Husqvarna To Purchase Gardena II-30
Husqvarna Purchases Klippo II-30
Electrolux Home Products To Be Known as Husqvarna Outdoor
Products Inc II-31
ZeoPro to Hit the US-Market II-31
Cedarshed’s Products to Retail at Lowe’s Stores II-31
John Deere Divests its Canadian Plant II-31
Husqvarna AB Acquires Dixon Industries II-31
Groundforce Acquires Premier Brands of Goulding Garden Care II-31
Briggs & Stratton’s New Garden Equipment Plant in Ostrava II-32
Gandel to Purchase Elgo Irrigation II-32
Garden Groom Hits the US Market II-32
TyraTech LLC Inks an Option Agreement with Scotts Miracle-Gro II-32
Ariens Forays Into Golf Course Market II-33
US BioTec To Acquire EarthTech II-33
HIG Capital Management Purchases Easy Gardener Products II-33
Ames True Temper Acquires Hound Dog Products II-33
Swingle Purchases Hyland Lawn & Tree Care II-33
Ames True Acquires Acorn Products Inc II-33
Bamal Corp. To Acquire Pacific Fasteners II-34
Middleton Pest Acquires Pestec Pest Control Inc II-34
GRO-WELL Acquires Sierra Organics II-34
Scotts Miracle-Gro Purchases Turf-Seed Inc. II-34
Ariens To Acquire Bynorm Group of Companies II-34
United Pacific Purchases Spear & Jackson II-34
Central Garden & Pet Purchases Ironite Products Brand II-35
Massey Ferguson Inks Partnership Agreement With MTD and AGCO II-35
Syngenta Mulls the Plans to Acquire Conrad Fafard, Inc. II-35
Earth & Garden Acquires Exclusive Formula II-35
Benick Brands Merges with Western Organics II-36
Central Garden & Pet Increases Equity Interest in Tech Pac II-36
Aquascape Designs Acquires PondSweep Manufacturing II-36
Central Garden & Pet Acquires Key IP Assets from Shirlo II-36
Syngenta Signs Agreement with COMPO II-37
Rayovac to Acquire United Industries II-37
Black & Decker Acquires Pentair's Tools Group II-37
Scotts Acquires Smith & Hawken II-37
K+S Group Acquires SCPA II-38
K+S Commences Sylvinite Extraction Operation II-38
Black & Decker Restructures Power Tools and Accessories Business II-38
Van Group Commences New Division II-38
ABN Buys GGP II-38
Yates Sells Lawn and Garden Care Operations to Orica II-39
Van Group Establishes New “Under the Sun” Division II-39
Kali Und Salz GmbH Merges with its Parent Company K+S Group II-39
United Industries Merges with Schultz Company II-39
Industri Kapital Purchases Majority Shares in Gardena II-39
United Industries and Bayer form Partnership II-39
ServiceMaster Debuts Kiosks II-40
Monsanto and Central Garden & Pet Settle Litigation II-40
Kali & Salz Acquires Algoflash II-40
L.R. Nelson and Peaktop form Joint Venture II-40
The Van Group Forms Golden Leaf Garden II-41
Cleary Obtains Approval for Spectro 90WDG II-41
The Andersons Purchases Alabama Lawn Fertilizer Plant II-41
Home & Garden Enters into Agreement with Proflowers.com II-41
Central Garden & Pet Restructures Garden Products Business II-41

6. Focus on Select Global Players II-42
Black & Decker Corporation (USA) II-42
Fiskars Corporation (Finland) II-42
Fiskars Brands, Inc. (USA) II-42
Husqvarna Outdoor Products Inc (USA) II-43
K+S Group (Germany) II-43
Ryobi Technologies, Inc. (USA) II-43
The Scotts Miracle-Gro Company (USA) II-44
Van Group, Inc. (USA) II-44

7. Global Market Perspective II-45
Table 1: World Recent Past, Current & Future Analysis for
Garden Products by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-45

Table 2: World Long-term Projections for Garden Products by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-46

Table 3: World Historic Review for Garden Products by
Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1994 through 2000 (includes corresponding
Graph/Chart) II-47

Table 4: World 15-Year Perspective for Garden Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-48

Table 5: World Recent Past, Current & Future Analysis for
Garden Plants & Seeds by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
includes corresponding Graph/Chart) II-49

Table 6: World Long-term Projections for Garden Plants & Seeds
by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-50

Table 7: World Historic Review for Garden Plants & Seeds by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1994 through 2000 (includes corresponding
Graph/Chart) II-51

Table 8: World 15-Year Perspective for Garden Plants and Seeds
by Geographic Region - Percentage Breakdown of Dollar Sales
for USA, Canada, Japan, Europe, Asia-Pacific, Latin America
and Rest of World for Years 1998, 2008 & 2012 (includes
corresponding Graph/Chart) II-52

Table 9: World Recent Past, Current & Future Analysis for
Lawn & Garden Care by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-53

Table 10: World Long-term Projections for Lawn & Garden Care
by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-54

Table 11: World Historic Review for Lawn & Garden Care by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1994 through 2000 (includes corresponding
Graph/Chart) II-55

Table 12: World 15-Year Perspective for Lawn and Garden Care
by Geographic Region - Percentage Breakdown of Dollar Sales
for USA, Canada, Japan, Europe, Asia-Pacific, Latin America
and Rest of World for Years 1998, 2008 & 2012 (includes
corresponding Graph/Chart) II-56

Table 13: World Recent Past, Current & Future Analysis for
Garden Tools & Implements by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-57

Table 14: World Long-term Projections for Garden Tools &
Implements by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-58

Table 15: World Historic Review for Garden Tools & Implements
by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 1994 through 2000 (includes
corresponding Graph/Chart) II-59

Table 16: World 15-Year Perspective for Garden Tools and
Implements by Geographic Region - Percentage Breakdown of
Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World for Years 1998, 2008 & 2012
(includes corresponding Graph/Chart) II-60

Table 17: World Recent Past, Current & Future Analysis for
Garden Furniture by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-61

Table 18: World Long-term Projections for Garden Furniture by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-62

Table 19: World Historic Review for Garden Furniture by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1994 through 2000 (includes corresponding
Graph/Chart) II-63

Table 20: World 15-Year Perspective for Garden Furniture by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1998, 2008
& 2012 (includes corresponding Graph/Chart) II-64

Table 21: World Recent Past, Current & Future Analysis for
Garden Accessories by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-65

Table 22: World Long-term Projections for Garden Accessories
by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-66

Table 23: World Historic Review for Garden Accessories by
Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1994 through 2000 (includes corresponding
Graph/Chart) II-67

Table 24: World 15-Year Perspective for Garden Accessories by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1998, 2008
& 2012 (includes corresponding Graph/Chart) II-68


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Market Overview III-1
California: Largest Lawn and Garden Market in the US III-1
Impact of Floral Industry on Economic Issues in California III-2
Competitive Analysis III-2
Table 25: Leading Players in the US Lawn and Garden
Supplies Market (2004-2006): Percentage Breakdown of Value
Sales for Scotts Miracle Gro, Spectrum, Central Garden &
Pet, and Others (includes corresponding Graph/Chart) III-2
Market Trends III-3
Garden Décor Market - Rejuvenating the Classy Look III-3
Glass - Drawing Increased Market Share III-3
Outdoor Living: An Evolutionary Trend in Lawn and Garden
Retailing III-3
Internet Shopping and Mail Order Concept Yet to Pick Momentum III-4
Consumers Take up Gardening with Passion III-4
Emphasis on Natural Products in the Fertilizer Market III-4
Increasing Elegance of Garden Lighting Products III-4
Garden Furniture Market III-5
Garden Tools Gain Greater Popularity III-5
Garden Care Market Gets Eco-Friendly III-5
Garden Products Market Boosted by Designer Soils III-5
Product Trends in Garden Décor Market III-6
Factors Directing Growth in Garden Products Market III-6
Consumer Buying Behavior III-6
Spending Patterns III-6
Demographic Factors III-7
Increased Residential Construction III-7
Economy III-7
Weather III-7
Seasonality III-7
Regional Factors III-7
Technological Advancements III-8
Deep-Rooted Retail Existence - Boosting Factor III-8
Influence of Bioengineering III-8
Review of Distribution Channels III-8
Retail Sales in the United States III-8
Table 26: Lawn and Garden Products Market in the US
(2004): Number of Household Purchases (in Millions) by
Distribution Channel - Home Centers, Mass Merchandiser,
Garden Center, Hardware Store, Supermarket/Drug Store,
Feed/Seed Store, and Mail Order/Internet (includes
corresponding Graph/Chart) III-9
Challenges Faced by Gardening Catalogers in the US Garden
Products Market III-9
Garden Maintenance Market III-9
OPE - The Dominating Segment III-9
Table 27: Garden Equipment Market in the US (2003 & 2004):
Percentage Breakdown by Product Segment - Outdoor Power
Equipment, Watering/ Spraying Equipment, and
Tools/Implements (includes corresponding Graph/Chart) III-10
Growth Trends III-10
Product Trends in Garden Equipment Category III-10
Trends in Walk-Behind Mowers III-10
Trends in Riding Movers III-10
Trends in Portable Power Equipment III-11
Trends in Tillers III-11
Trends in Tools III-11
Major Marketers III-11
Table 28: Leading Players in the US Lawn and Garden Grill
Market (2004): Percentage Breakdown of Unit Shipments for
Bradley/Coleman, Sunbeam Outdoor Products, Weber-Stephen,
and Others (includes corresponding Graph/Chart) III-11

Table 29: Leading Players in the US Lawn and Garden Leaf
Blower Market (2004): Percentage Breakdown of Unit
Shipments for Toro, Black & Decker, Frigidaire Home
Products (Weed Eater), and Others (includes corresponding
Graph/Chart) III-12

Table 30: Leading Players in the US Garden Walk-Behind and
Gas Mower Market (2004): Percentage Breakdown of Unit
Shipments for Electrolux/American Yard Products, Murray,
MTD Products, Toro, and Others (includes corresponding
Graph/Chart) III-12

Table 31: Leading Players in the US Lawn and Garden String
Trimmer Market (2004): Percentage Breakdown of Unit
Shipments for Black & Decker, Toro, Frigidaire Home
Products (Weed Eater), and Others (includes corresponding
Graph/Chart) III-12
Changing Product Designs in OPE category III-13
Product Innovation - The Main Competitive Factor III-13
Female Focused Tooling Market III-13
Retail Channels III-13
Home Centers Move Ahead in the Race III-13
Lawn & Garden Care III-14
Market Trends in the Garden Care Market III-14
Fertilizers Score Over Pesticides III-14
Tree and Shrub Care Fertilizers - The Most Popular III-14
Insecticide - The Most Popular Pesticide III-14
Table 32: Leading Players in the US Garden Care Market
(2004 & 2005): Percentage Breakdown of Sales for Scotts
and Others III-14
Regulations in Garden Products Market III-14
Federal Level Regulations III-14
EPA Regulations III-15
"Phase I" Air Quality Standards for OPE III-15
Phase II Standards for OPE III-15
CPSC Regulations III-15
State-Level Regulations III-15
CSPA Approves Safety Standards of Garden Products III-15
Regulations for Garden Care Products III-16
Pesticide Registration III-16
Packaging/Labeling III-16
Regulation in the Green Industry III-16
Restrictions Placed on Plants Shipments III-16
Product Launches/Developments III-17
Strategic Corporate Developments III-19
Key Players III-31
American Lawn Mower Company III-31
Ames True Temper III-31
Black & Decker Corporation III-31
Central Garden & Pet Company III-32
Deere & Co. III-32
Husqvarna Outdoor Products Inc III-32
Fiskars Brands, Inc. III-33
L.R. Nelson Corporation III-33
Melnor Inc. III-33
MTD Products III-33
Murray, Inc. III-34
Rain Bird Corporation III-34
Ryobi Technologies, Inc. III-34
Simplicity Manufacturing, Inc. III-34
The Coleman Company, Inc III-35
The Scotts Miracle-Gro Company III-35
The Toro Company III-35
United Industries Corporation III-36
Spectrum Brands, Inc III-36
US Fertilizer Corporation III-36
Van Group, Inc. III-36
B.Market Analytics III-37
Table 33: US Recent Past, Current & Future Analysis for
Garden Products by Product Segment - Garden Plants & Seeds,
Lawn and Garden Care, Garden Tools & Implements, Garden
Furniture, and Garden Accessories Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-37

Table 34: US Long-term Projections for Garden Products by
Product Segment - Garden Plants & Seeds, Lawn and Garden
Care, Garden Tools & Implements, Garden Furniture, & Garden
Accessories Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-37

Table 35: US Historic Review for Garden Products by Product
Segment - Garden Plants & Seeds, Lawn and Garden Care,
Garden Tools & Implements, Garden Furniture, and Garden
Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1994 through 2000
(includes corresponding Graph/Chart) III-38

Table 36: US 15-Year Perspective for Garden Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Garden Plants & Seeds, Lawn and Garden Care, Garden Tools &
Implements, Garden Furniture, and Garden Accessories for
Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) III-38

2. Canada III-39
A.Market Analysis III-39
Current and Future Analysis III-39
Product Launch III-39
Strategic Corporate Developments III-39
B.Market Analytics III-40
Table 37: Canadian Recent Past, Current & Future Analysis
for Garden Products by Product Segment - Garden Plants &
Seeds, Lawn and Garden Care, Garden Tools & Implements,
Garden Furniture, and Garden Accessories Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-40

Table 38: Canadian Long-term Projections for Garden Products
by Product Segment - Garden Plants & Seeds, Lawn and Garden
Care, Garden Tools & Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-41

Table 39: Canadian Historic Review for Garden Products by
Product Segment - Garden Plants & Seeds, Lawn and Garden
Care, Garden Tools & Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1994 through 2000
(includes corresponding Graph/Chart) III-41

Table 40: Canadian 15-Year Perspective for Garden Products
by Product Segment - Percentage Breakdown of Dollar Sales
for Garden Plants & Seeds, Lawn and Garden Care, Garden
Tools & Implements, Garden Furniture, and Garden Accessories
for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-42

3. Japan III-43
A.Market Analysis III-43
Current and Future Analysis III-43
Market Overview III-43
Opportunities for Potted Plants III-43
Demographics III-43
Trends in the Flower Market III-43
Trends by Products III-43
Gardening Implements and Hand Tools III-43
Electric Power Tools III-44
Garden Accessories III-44
Nursery Products III-44
Garden Furniture III-45
Distribution Channels III-45
Routes to Domestic Market Via Exports III-45
Distribution in the Domestic Market III-46
Distribution Channel Strategies III-46
Product Catalogs III-46
Trends in Retail Channels III-47
Home Centers III-47
Gardening Shops III-47
Department Stores III-47
Market Dynamics and Consumer Preferences III-48
Strategies and Preference - A Review III-48
Products Suitable for Unique Climatic and Housing
Conditions of Japan III-48
Equipment Design and Sizes to Suit the Physiques of
Japanese People III-48
Efficient Pricing of Products III-48
Proper Planning and Concept Development III-49
Product Addressing the Hidden Needs III-49
Imports - A Recent Past Perspective III-49
Table 41: Vegetable Seeds Market in Japan (2004):
Percentage Breakdown of Value Imports by Country - USA,
Italy, Chile, North Korea, Thailand, and Others (includes
corresponding Graph/Chart) III-49

Table 42: Garden Plant & Seeds Market in Japan (2004):
Percentage Breakdown of Value Imports by Country - Chile,
China, USA, Netherlands, Costa Rica, and Others (includes
corresponding Graph/Chart) III-49
Imports Regulations III-50
Regulations and Procedural Requirements at the Time of
Importation III-50
Seed and Seedling Law III-50
Plant Protection Law III-50
Regulations and Procedural Requirements at the Time of Sale III-50
Seed and Seedling Law III-50
Law for Conservation of Endangered Species of Wild Fauna
and Flora III-50
Labeling III-50
B.Market Analytics III-51
Table 43: Japanese Recent Past, Current & Future Analysis
for Garden Products by Product Segment - Garden Plants &
Seeds, Lawn and Garden Care, Garden Tools & Implements,
Garden Furniture, and Garden Accessories Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-51

Table 44: Japanese Long-term Projections for Garden Products
by Product Segment - Garden Plants & Seeds, Lawn and Garden
Care, Garden Tools & Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-51

Table 45: Japanese Historic Review for Garden Products by
Product Segment - Garden Plants & Seeds, Lawn and Garden
Care, Garden Tools & Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1994 through 2000
(includes corresponding Graph/Chart) III-52

Table 46: Japanese 15-Year Perspective for Garden Products
by Product Segment - Percentage Breakdown of Dollar Sales
for Garden Plants & Seeds, Lawn and Garden Care, Garden
Tools & Implements, Garden Furniture, and Garden Accessories
for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-52

4. Europe III-53
A.Market Analysis III-53
Current and Future Analysis III-53
European Lawn Mower Market III-53
Outlook III-53
Product Trends III-53
Electric Lawnmowers - Impulse Purchase III-53
Petrol lawnmowers - Fights Bad Weather III-53
European Garden Accessories Market III-53
Germany - The Largest Décor Market III-54
Table 47: Garden Décor Market in Europe (2003 & 2004):
Percentage Breakdown of Value Sales by Distribution
Channel - DIY Superstores, Department Stores,
Hypermarkets, Garden Centers, Hardware Dealers and Others
(includes corresponding Graph/Chart) III-54
B.Market Analytics III-55
Table 48: European Recent Past, Current & Future Analysis
for Garden Products by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-55

Table 49: European Long-term Projections for Garden Products
by Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-56

Table 50: European Recent Past, Current & Future Analysis
for Garden Products by Product Segment - Garden Plants &
Seeds, Lawn and Garden Care, Garden Tools & Implements,
Garden Furniture, and Garden Accessories Independently
Analyzed with Annual Sales Figures in US$ Million for
Years 2001 through 2010 (includes corresponding
Graph/Chart) III-57

Table 51: European Long-term Projections for Garden Products
by Product Segment - Garden Plants & Seeds, Lawn and Garden
Care, Garden Tools & Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-58

Table 52: European Historic Review for Garden Products by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1994
through 2000 (includes corresponding Graph/Chart) III-59

Table 53: European Historic Review for Garden Products by
Product Segment - Garden Plants & Seeds, Lawn and Garden
Care, Garden Tools & Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1994 through 2000
(includes corresponding Graph/Chart) III-59

Table 54: European 15-Year Perspective for Garden Products
by Geographic Region - Percentage Breakdown of Dollar Sales
for France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for Years 1998, 2008 & 2012 (includes
corresponding Graph/Chart) III-60

Table 55: European 15-Year Perspective for Garden Products
by Product Segment - Percentage Breakdown of Dollar Sales
for Garden Plants & Seeds, Lawn and Garden Care, Garden
Tools & Implements, Garden Furniture, and Garden Accessories
for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-61

4a. France III-62
A.Market Analysis III-62
Current and Future Analysis III-62
Market Overview III-62
Broad Customer Base III-62
Types of Customers in the French Garden Products Market III-63
Garden Supplies Market III-63
Table 56: Garden Supplies Market in France (2004-2006):
Percentage Breakdown of Value Sales by Product Category -
Outdoor Plants, Seeds and Bulbs; Fertilizers, Soil
Conditioners and Other Chemicals; Motorized
Cultivators/Lawnmowers; Consumables; Garden Furniture and
Barbecues; Indoor Plants; Garden Decoration and Leisure
Goods; Fencing and Others (includes corresponding
Graph/Chart) III-63
Market Trends III-64
“Get Back to Nature”: A Trend Ruling French Garden Sector III-64
Garden Decoration is the Fastest Growing Market Segment III-64
Outdoor Decoration: Increasing Expenditure of French
Individuals III-64
Imports - Playing Vital Role in French Garden Industry III-64
Major Suppliers of Garden Products to the French Market III-64
Other Key Trends III-65
Factors Driving Growth III-65
Competitive Scenario III-65
Distribution Network III-65
Table 57: Garden Products Market in France (2004-2006):
Percentage Breakdown of Value Sales by Distribution Channel
- Specialists, Large DIY Stores, Hypermarkets and
Supermarkets, and Others (includes corresponding
Graph/Chart) III-66

Table 58: Garden Accessories Market in France (2003 &
2004): Percentage Breakdown of Value Sales by Distribution
Channel - Specialists, DIY Accessories, General
Distribution (hyper and super), Specialized Retail Stores,
Direct Sales by Firms and Producers, and Direct Mailing
(post order) (includes corresponding Graph/Chart) III-66
Regulatory Climate III-67
Product Launch III-67
Strategic Corporate Developments III-67
B.Market Analytics III-68
Table 59: French Recent Past, Current & Future Analysis for
Garden Products by Product Segment - Garden Plants & Seeds,
Lawn and Garden Care, Garden Tools & Implements, Garden
Furniture, and Garden Accessories Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-68

Table 60: French Long-term Projections for Garden Products
by Product Segment - Garden Plants & Seeds, Lawn and Garden
Care, Garden Tools & Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-69

Table 61: French Historic Review for Garden Products by
Product Segment - Garden Plants & Seeds, Lawn and Garden
Care, Garden Tools & Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1994 through 2000
(includes corresponding Graph/Chart) III-69

Table 62: French 15-Year Perspective for Garden Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Garden Plants & Seeds, Lawn and Garden Care, Garden Tools &
Implements, Garden Furniture, and Garden Accessories for
Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) III-70

4b. Germany III-71
A.Market Analysis III-71
Current and Future Analysis III-71
Market Overview III-71
Garden Furniture Market III-71
Malaysian Exporters Role in German Garden Furniture Market III-71
Competitive Dynamics III-72
Garden Accessories Market III-72
Table 63: Garden Accessories Market in Germany (2004):
Percentage Breakdown o f Value Sales by Product Type -
Ceramic Pots, Wooden Elements, Decorative Items, Plastic
Pots, Paving and Others (includes corresponding
Graph/Chart) III-72
Regulatory Climate III-73
Strategic Corporate Developments III-73
Key Player III-73
K+S Group III-73
B.Market Analytics III-74
Table 64: German Recent Past, Current & Future Analysis for
Garden Products by Product Segment - Garden Plants & Seeds,
Lawn and Garden Care, Garden Tools & Implements, Garden
Furniture, and Garden Accessories Independently Analyzed
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-74

Table 65: German Long-term Projections for Garden Products
by Product Segment - Garden Plants & Seeds, Lawn and Garden
Care, Garden Tools & Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-75

Table 66: German Historic Review for Garden Products by
Product Segment - Garden Plants & Seeds, Lawn & Garden Care,
Garden Tools & Implements, Garden Furniture, and Garden
Accessories Independently Analyzed Annual Sales Figures in
US$ Million for Years 1994 through 2000 (includes
corresponding Graph/Chart) III-75

Table 67: German 15-Year Perspective for Garden Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Garden Plants & Seeds, Lawn and Garden Care, Garden Tools &
Implements, Garden Furniture, and Garden Accessories for
Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-76

4c. Italy III-77
A.Market Analysis III-77
Current and Future Analysis III-77
Plants Market III-77
Garden Accessories Market III-77
Product Trends in Garden Accessories Market III-77
Strategic Corporate Development III-78
B.Market Analytics III-78
Table 68: Italian Recent Past, Current & Future Analysis for
Garden Products by Product Segment - Garden Plants & Seeds,
Lawn and Garden Care, Garden Tools & Implements, Garden
Furniture, and Garden Accessories Independently Analyzed
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-78

Table 69: Italian Long-term Projections for Garden Products
by Product Segment - Garden Plants & Seeds, Lawn and Garden
Care, Garden Tools & Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-79

Table 70: Italian Historic Review for Garden Products by
Product Segment - Garden Plants & Seeds, Lawn and Garden
Care, Garden Tools & Implements, Garden Furniture, and
Garden Accessories Independently Analyzed Annual Sales
Figures in US$ Million for Years 1994 through 2000
(includes corresponding Graph/Chart) III-79

Table 71: Italian 15-Year Perspective for Garden Products
by Product Segment - Percentage Breakdown of Dollar Sales
for Garden Plants & Seeds, Lawn and Garden Care, Garden
Tools & Implements, Garden Furniture, and Garden Accessories
for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-80

4d. The United Kingdom III-81
A.Market Analysis III-81
Current and Future Analysis III-81
The Present Scenario III-81
Table 72: Lawn and Garden Equipment in United Kingdom
(2004-2006): Percentage Breakdown of Value Sales by Product
Segment - Power Tools, Water Management Equipment, Hand
Tools, and Others (includes corresponding Graph/Chart) III-82
Factors Affecting Market III-82
Market Trends in Product Segments III-82
Market Trends in Distribution Channels III-83
Garden Centers - Changing Focus III-83
DIY Vs. Garden Centers in Horticulture Market III-83
Garden Leisure Market III-83
Product Mix III-83
Garden Furniture III-84
Barbecue and Barbecue Accessories III-84
Imports Scenario III-84
Market Players in Garden Prod