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Global Garden Products Industry

  • May 2012
  • -
  • Global Industry Analysts
  • -
  • 806 pages

This report analyzes the worldwide markets for Garden Products in US$ Million by the following Product Segments: Garden Plants & Seeds, Lawn & Garden Care, Garden Tools & Implements, Garden Furniture, and Garden Accessories. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 568 companies including many key and niche players such as American Lawn Mower Company, Ames True Temper, Atco-Qualcast Ltd., B&Q Plc, Central Garden & Pet Company, Deere & Co., Draper Tools Ltd., Fiskars Corporation, Fiskars Brands, Inc., Global Garden Products, Hayter Ltd., Homebase Limited, Hozelock Ltd., Husqvarna Outdoor Products Inc., Li-Lo Leisure Products Ltd., L.R. Nelson Corporation, Melnor, Inc., MTD Products, Murray, Inc., Rain Bird Corporation, Ryobi Technologies, Inc., Simplicity Manufacturing, Inc., Spear & Jackson Plc, Stanley Black & Decker Corporation, The Coleman Company, Inc., The Scotts Miracle-Gro Company, The Toro Company, Wolf Garden Ltd., The Garden Centre Group, and Wilkinson Sword. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table Of Contents

Global Garden Products Industry




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-3
Quantitative Techniques and Analytics I-3
Product Definition and Scope of Study I-3
Garden Plants and Seeds I-3
Lawn and Garden Care I-4
Garden Tools and Implements I-4
Garden Furniture I-4
Garden Accessories I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Gardening Regains Focus Amid Recession II-1
Outlook II-1
Developed Countries Continue to Dominate Gardening Equipment
Market II-2
Leading Players II-2
Market Trends II-2
Changing Consumer Preferences II-2
Unique Products in Demand II-3
Thin Line Dividing the Indoor and Outdoor Products II-3
Computers: Extending Helping Hand to Gardeners II-3
Internet Shopping and Mail Order Concept Yet to Pick up Pace II-4
Weather Conditions Play Vital Role II-4
Consumers Take up Gardening with Passion II-4
Garden Care Service Line Receives Big Boost II-4
Emphasis on Natural Products in the Fertilizer Market II-4
Convenience and Ease-of-Use - Factors that Really Count II-5
Garden Fountains and Accessories - Simply a Must! II-5
Garden Decor Market - Catering to the Classy Look II-5
Glass - Gaining More Share II-6
Robust Garden Furniture Market II-6
Merchandizing of Garden Decor Products Gets Innovative II-6
DIY Multiples and Garden Centers: The Key Channels II-6

2. PRODUCT OVERVIEW II-7
Organic Gardening: An Environment Friendly Approach II-7
Pest Control II-7
Organic Fertilizers II-7
Kelp or Seaweed II-8
Worm Castings II-8
Fish Emulsion II-8
Bat Guano II-8
Classification of Garden Products II-8
Garden Plants and Seeds II-8
Annual Plants II-9
Perennial Plants II-9
Hybrid Plants II-9
Native Plants II-9
Lawn and Garden Care II-9
Fertilizers/Growth Media II-9
Fertilizers: Supplements, Not Foods II-9
Fertilizer Types II-10
Fertilizer Forms II-10
Growth Media II-10
Soils II-11
Soil Amendments II-11
Mulches II-11
Compost Accelerators II-12
Pest Control Supplies II-12
Insecticides II-12
Herbicides II-12
Fungicides II-13
Garden Tools and Implements II-13
Outdoor Power Equipment II-13
Large OPE II-14
Large Wheeled OPE II-14
Tillers/Cultivators II-14
Large Stationary OPE II-14
Shredders/Chippers II-14
Shredders II-14
Chippers II-14
Chipper/shredders II-15
Portable OPE II-15
Trimmers II-15
String Trimmers II-15
Trimmer/Brushcutters II-15
Hedge Trimmers II-15
Edge Trimmers II-15
Hand Trimmers II-15
Blowers II-16
Cutting Tools II-16
Grass Shears II-16
Draw-Cut Trimmers II-16
Scissor-Action Shears II-16
Leverage-Assisted Trimmers II-16
Pruning Shears II-16
Lopping Shears II-16
Tree Pruners II-17
Digging Tools II-17
Shovels II-17
Spades II-17
Garden Spades II-17
Ditching Spades II-17
Drain Spades II-17
Wheeled Implements II-17
Wheelbarrows II-17
Light-Duty Wheelbarrows II-17
Contractor Wheelbarrows II-18
Garden Carts II-18
Watering/Spraying Equipment II-18
Garden Hoses II-18
Aboveground Sprinklers/Drip Systems II-18
Stationary Sprinklers II-18
Oscillating Sprinklers II-18
Garden Furniture II-19
Iron II-19
Aluminum II-19
Wood II-19
Teak II-19
Plastic II-19
Garden Accessories II-20
Alternative Garden Products: Safeguarding Growth of Plants II-20
Moss and Bees: Major Participants in Gardening Activity II-21
Moss: A Humble Hard Worker II-21
Bees: Key Means for Pollination II-21
Turf: An Eye-Appeasing Grass Variety II-22
Snail and Moles: Blemishing Appearance of Gardens II-23
Snail: Swallowing the Liveliness of Garden II-23
Planning: Playing Vital Role in Gardening II-23

3. GARDEN ASSOCIATIONS II-24
National Gardening Association (USA) II-24
American Seed Trade Association (USA) II-24
Leisure and Outdoor Furniture Association (UK) II-24
Garden Industry Manufacturers' Association (EU) II-24

4. PRODUCT INNOVATIONS/INTRODUCTIONS II-25
Leisuregrow Garden Furniture Introduces New Range for Summer II-25
PotterFactory Rolls Out New Lite Paper Pot Maker Tool Kit II-25
Honda Unveils Pioneering Domestic Rough-Cut Mulching Model II-25
Handy Releases New Garden Tiller II-25
Chic Teak to Introduce New line of Products II-25
Amazon Irrigation Introduces Range of Garden Products Online II-26
Corporation to Launch Plant-It® Cards II-26
VIKING Releases New Lawn Mower II-26

5. PRODUCT INNOVATIONS/INTRODUCTIONS - A HISTORIC PERSPECTIVE BUILDER II-27
BioRegional and BandQ Team Up to Launch One Planet Home®
Products Range II-27
Hozelock Unwraps New Sprayers II-27
Rain Bird Unveils New Sprinkler II-27
John Deere Expands Lawn Equipment Range II-28
DuPont Expands GreenVistaâ„¢ Garden Products Line II-28
Ryobi Releases One Plus Gardening Range II-29
Eden Bioscience Launches Messenger ® Seed Treatment II-29
FERRARI Develops Batyline® II-29
Flymo-Electrolux Launches Flying Lawnmower II-29
John Deere to Launch Riding Lawn Equipment II-29

6. RECENT INDUSTRY ACTIVITY II-30
Castle Harlan to Sell off Ames True Temper II-30
Orica to Demerge DuluxGroup II-30
LEHR Grants Exclusive Global License to Fiskars II-30
Stanley Works Merges with The Black and Decker Corporation II-30
K+S Group to Divest COMPO Business Segment II-30
Outlook Resources Acquires ERTH Solutions II-31
Ariens Takes Over Parker Company to Expand Garden and Lawn
Equipment Range II-31
TruGreen Takes Over Easy Chair Lawn Care and Nutri-Turf II-31
Westbrook and Meyer Imports Announces Product Merger II-31
Midwest and CBK Announce Merger II-31
Wolf-Garten to Shut UK Office II-32
SpiritLiving Takes Over ThingsOfBamboo.com II-32
Meredith Inks Agreement with Walmart Canada II-32
Straight Acquires Harcostar Garden Products II-32
Kioritz and Shindaiwa Merge II-33
MTD to Acquire WOLF-Garten II-33
Wyevale Garden Centers Changes Name to Reflect Business II-33

7. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-34
Syngenta Flowers Takes Over Goldsmith Seeds II-34
Valent U.S.A. to Acquire Certain Assets of Green Light II-34
Tesco Holdings Acquires Dobbies II-34
Econova Acquires Weibull Trädgård II-34
GGP Inks Agreement to Acquire Alpina Italia Spa II-35
Urban Outfitters Snaps Up J. Franklin Styer Nurseries II-35
Contech Electronics Merges with Phero Tech International II-35
Husqvarna Takes Over Jenn Feng's Outdoor Product Range II-35
Vilmorin to Divest its Home Garden Business II-36
CCM Enters Partnership with Pos Malaysia for Online Product
Promotion II-36
Pure Energy Enters Agreement with Sure-Gro II-36
Hayes' Lawn and Garden Division to Merge with Southern Sales and
Marketing Group II-37
Bosch Acquires Certain Business Operations of Nelson II-37
Enesco Takes Over Gund's Assets II-37
GUD Holdings Divests Victa Lawncare Assets II-37
Woodstream Snaps Up CobraCo Manufacturing II-37
Yard Spice Organics Starts New Store in New Hampshire II-38
Ionatron Changes Name to Applied Energetics II-38
Wyevale Takes Over Heighley II-38
William Sinclair Acquires Joseph Metcalf II-38
Napier Steps Back Acquisition of Perfectly Natural II-38
Tessenderlo Takes Over Ag. Formulators, Inc./BSP II-38
Hayter Acquires Allen Hover Mower Business II-39
Blue Ridge Pockets Floral Plant II-39
MeadWestvaco Buys Hayes Products II-39
Arett Takes Over Lose Brothers II-39
Deere Purchases LESCO Inc. II-39
An Investment Group Purchases Jackson and Perkins II-39
Sunair Acquires Summer Rain Fertilization II-40
Platinum Equity Buys Engine and Power Train Business of Tecumseh
Products II-40
3i Gains EU Clearance to Purchase GGP II-40
Fiskars Takes Over Leborgne II-40
Central Garden Acquires DLF Trifolium II-40
Spectrum Brands Divests Nu-Gro II-41
Husqvarna To Acquire Outdoor-Products Operation Of Komatsu
Zenoah Co II-41
Husqvarna To Purchase Gardena II-41
Husqvarna Purchases Klippo II-41
Electrolux Home Products To Be Known as Husqvarna Outdoor
Products Inc II-41
ZeoPro to Hit the US-Market II-41
Cedarshed's Products to Retail at Lowe's Stores II-42
John Deere Divests its Canadian Plant II-42
Husqvarna AB Acquires Dixon Industries II-42
Groundforce Acquires Premier Brands of Goulding Garden Care II-42
Briggs and Stratton's New Garden Equipment Plant in Ostrava II-42
Gandel to Purchase Elgo Irrigation II-43
Garden Groom Hits the US Market II-43
TyraTech LLC Inks an Option Agreement with Scotts Miracle-Gro II-43
Ariens Forays Into Golf Course Market II-43
US BioTec To Acquire EarthTech II-44
HIG Capital Management Purchases Easy Gardener Products II-44
Ames True Temper Acquires Hound Dog Products II-44
Swingle Purchases Hyland Lawn and Tree Care II-44
Ames True Acquires Acorn Products Inc II-44
Bamal Corp. To Acquire Pacific Fasteners II-44
Middleton Pest Acquires Pestec Pest Control Inc II-45
GRO-WELL Acquires Sierra Organics II-45
Scotts Miracle-Gro Purchases Turf-Seed Inc. II-45
Ariens To Acquire Bynorm Group of Companies II-45
United Pacific Purchases Spear and Jackson II-45
Central Garden and Pet Purchases Ironite Products Brand II-46
Massey Ferguson Inks Partnership Agreement With MTD and AGCO II-46
Syngenta Mulls the Plans to Acquire Conrad Fafard, Inc. II-46
Earth and Garden Acquires Exclusive Formula II-46
Benick Brands Merges with Western Organics II-47
Central Garden and Pet Increases Equity Interest in Tech Pac II-47
Aquascape Designs Acquires PondSweep Manufacturing II-47

8. FOCUS ON SELECT GLOBAL PLAYERS II-48
American Lawn Mower Company II-48
Ames True Temper II-48
Atco-Qualcast Ltd. II-48
BandQ Plc II-48
Central Garden and Pet Company (USA) II-49
Deere and Co. (USA) II-49
Draper Tools Ltd. (UK) II-49
Fiskars Corporation (Finland) II-49
Fiskars Brands, Inc. (USA) II-50
Global Garden Products (Italy) II-50
Hayter Ltd. (UK) II-50
Homebase Limited (UK) II-51
Hozelock Ltd. (UK) II-51
Husqvarna Outdoor Products Inc (USA) II-51
Li-Lo Leisure Products Ltd. (UK) II-51
L.R. Nelson Corporation (USA) II-52
Melnor, Inc. (USA) II-52
MTD Products (USA) II-52
Murray, Inc. (USA) II-52
Rain Bird Corporation (USA) II-53
Ryobi Technologies, Inc. (USA) II-53
Simplicity Manufacturing, Inc. (USA) II-53
Spear and Jackson Plc (UK) II-53
Stanley Black and Decker Corporation (USA) II-54
The Coleman Company, Inc. (USA) II-54
The Scotts Miracle-Gro Company (USA) II-55
The Toro Company (USA) II-55
Wolf Garden Ltd. (UK) II-55
The Garden Centre Group (UK) II-56
Wilkinson Sword (UK) II-56

9. GLOBAL MARKET PERSPECTIVE II-57
Table 1: World Recent Past, Current and Future Analysis for
Garden Products by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-57

Table 2: World Historic Review for Garden Products by
Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-58

Table 3: World 15-Year Perspective for Garden Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) II-59

Table 4: World Recent Past, Current and Future Analysis for
Garden Plants and Seeds by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-60

Table 5: World Historic Review for Garden Plants and Seeds by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-61

Table 6: World 15-Year Perspective for Garden Plants and Seeds
by Geographic Region - Percentage Breakdown of Dollar Sales
for USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) II-62

Table 7: World Recent Past, Current and Future Analysis for Lawn and
Garden Care by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-63

Table 8: World Historic Review for Lawn and Garden Care by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-64

Table 9: World 15-Year Perspective for Lawn and Garden Care by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-65

Table 10: World Recent Past, Current and Future Analysis for
Garden Tools and Implements by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-66

Table 11: World Historic Review for Garden Tools and Implements
by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-67

Table 12: World 15-Year Perspective for Garden Tools and
Implements by Geographic Region - Percentage Breakdown of
Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) II-68

Table 13: World Recent Past, Current and Future Analysis for
Garden Furniture by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-69

Table 14: World Historic Review for Garden Furniture by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-70

Table 15: World 15-Year Perspective for Garden Furniture by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) II-71

Table 16: World Recent Past, Current and Future Analysis for
Garden Accessories by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-72

Table 17: World Historic Review for Garden Accessories by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-73

Table 18: World 15-Year Perspective for Garden Accessories by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) II-74


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Overview III-1
California: A Renowned Lawn and Garden Market in the US III-2
Competitive Analysis III-2
Table 19: Leading Players in the US Lawn and Garden
Supplies Market (2010): Percentage Breakdown of Sales for
Scotts Miracle Gro, Spectrum, and Others (includes
corresponding Graph/Chart) III-2
Market Trends III-2
Garden Decor Market - Rejuvenating the Classy Look III-2
Glass - Drawing Increased Market Share III-3
Outdoor Living: An Evolutionary Trend in Lawn and Garden
Retailing III-3
Increasing Elegance of Garden Lighting Products III-3
Garden Tools Gain Greater Popularity III-4
Garden Care Market Gets Eco-Friendly III-4
Garden Products Market Boosted by Designer Soils III-4
Battery Powered Equipment Grow In Vogue III-4
Factors Directing Growth in Garden Products Market III-5
Consumer Buying Behavior III-5
Demographic Factors III-5
Female Focused Tooling Market III-5
Increased Popularity of Golf III-6
Economy III-6
Weather III-6
Seasonality III-6
Regional Factors III-6
Technological Advancements III-6
Deep-Rooted Retail Existence - Boosting Factor III-7
Influence of Bioengineering III-7
Review of Distribution Channels III-7
Retail Sales in the United States III-7
Challenges Faced by Gardening Catalogers in the US Garden
Products Market III-8
Product Trends in Garden Equipment Category III-8
Major Marketers III-9
Regulations in Garden Products Market III-9
Federal Level Regulations III-9
EPA Regulations III-9
"Phase I" Air Quality Standards for OPE III-10
Phase II Standards for OPE III-10
CPSC Regulations III-10
State-Level Regulations III-10
CSPA Approves Safety Standards of Garden Products III-10
Regulations for Garden Care Products III-11
Pesticide Registration III-11
Packaging/Labeling III-11
B.Market Analytics III-12
Table 20: US Recent Past, Current and Future Analysis for
Garden Products by Product Segment - Garden Plants and Seeds,
Lawn and Garden Care, Garden Tools and Implements, Garden
Furniture, and Garden Accessories Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-12

Table 21: US Historic Review for Garden Products by Product
Segment - Garden Plants and Seeds, Lawn and Garden Care,
Garden Tools and Implements, Garden Furniture, and Garden
Accessories Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-13

Table 22: US 15-Year Perspective for Garden Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Garden Plants and Seeds, Lawn and Garden Care, Garden Tools and
Implements, Garden Furniture, and Garden Accessories for
Years 2003, 2011 and 2017 (includes corresponding Graph/Chart) III-14

2. CANADA III-15
Market Analytics III-15
Table 23: Canadian Recent Past, Current and Future Analysis
for Garden Products by Product Segment - Garden Plants and
Seeds, Lawn and Garden Care, Garden Tools and Implements,
Garden Furniture, and Garden Accessories Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-15

Table 24: Canadian Historic Review for Garden Products by
Product Segment - Garden Plants and Seeds, Lawn and Garden
Care, Garden Tools and Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-16

Table 25: Canadian 15-Year Perspective for Garden Products
by Product Segment - Percentage Breakdown of Dollar Sales
for Garden Plants and Seeds, Lawn and Garden Care, Garden
Tools and Implements, Garden Furniture, and Garden Accessories
for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) III-17

3. JAPAN III-18
A.Market Analysis III-18
Market Overview III-18
Opportunities for Potted Plants III-18
Demographics III-18
Trends by Products III-18
Gardening Implements and Hand Tools III-18
Electric Power Tools III-19
Garden Accessories III-19
Nursery Products III-19
Garden Furniture III-19
Distribution Channels III-20
Routes to Domestic Market Via Exports III-20
Distribution in the Domestic Market III-21
Product Catalogs III-21
Trends in Retail Channels III-22
Home Centers III-22
Gardening Shops III-22
Department Stores III-22
Market Dynamics and Consumer Preferences III-23
Strategies and Preference - A Review III-23
Products Suitable for Unique Climatic and Housing
Conditions of Japan III-23
Equipment Design and Sizes to Suit the Physiques of
Japanese People III-23
Efficient Pricing of Products III-24
Proper Planning and Concept Development III-24
Product Addressing the Hidden Needs III-24
Imports Regulations III-24
Regulations and Procedural Requirements at the Time of
Importation III-24
Seed and Seedling Law III-24
Plant Protection Law III-24
Regulations and Procedural Requirements at the Time of Sale III-24
Seed and Seedling Law III-24
Law for Conservation of Endangered Species of Wild Fauna
and Flora III-25
Labeling III-25
B.Market Analytics III-25
Table 26: Japanese Recent Past, Current and Future Analysis
for Garden Products by Product Segment - Garden Plants and
Seeds, Lawn and Garden Care, Garden Tools and Implements,
Garden Furniture, and Garden Accessories Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-25

Table 27: Japanese Historic Review for Garden Products by
Product Segment - Garden Plants and Seeds, Lawn and Garden
Care, Garden Tools and Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-26

Table 28: Japanese 15-Year Perspective for Garden Products
by Product Segment - Percentage Breakdown of Dollar Sales
for Garden Plants and Seeds, Lawn and Garden Care, Garden
Tools and Implements, Garden Furniture, and Garden Accessories
for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) III-27

4. EUROPE III-28
A.Market Analysis III-28
European Lawn Mower Market III-28
Electric Lawnmowers - Impulse Purchase III-28
Petrol lawnmowers - Fights Bad Weather III-28
European Garden Accessories Market III-28
Germany - The Largest Decor Market III-29
Table 29: Garden Decor Market in Europe (2011): Percentage
Breakdown of Value Sales by Distribution Channel - DIY
Superstores, Department Stores, Hypermarkets, Garden
Centers, Hardware Dealers and Others (includes
corresponding Graph/Chart) III-29
B.Market Analytics III-30
Table 30: European Recent Past, Current and Future Analysis
for Garden Products by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-30

Table 31: European Recent Past, Current and Future Analysis
for Garden Products by Product Segment - Garden Plants and
Seeds, Lawn and Garden Care, Garden Tools and Implements,
Garden Furniture, and Garden Accessories Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-31

Table 32: European Historic Review for Garden Products by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-32

Table 33: European Historic Review for Garden Products by
Product Segment - Garden Plants and Seeds, Lawn and Garden
Care, Garden Tools and Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-33

Table 34: European 15-Year Perspective for Garden Products
by Geographic Region - Percentage Breakdown of Dollar Sales
for France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart) III-34

Table 35: European 15-Year Perspective for Garden Products
by Product Segment - Percentage Breakdown of Dollar Sales
for Garden Plants and Seeds, Lawn and Garden Care, Garden
Tools and Implements, Garden Furniture, and Garden Accessories
for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) III-35

4a. FRANCE III-36
A.Market Analysis III-36
Market Overview III-36
Market Trends III-36
“Get Back to Nature”: A Trend Ruling French Garden Sector III-36
Imports - Playing Vital Role in French Garden Industry III-37
Factors Driving Growth III-37
Distribution Network III-37
Table 36: Garden Products Market in France (2011):
Percentage Breakdown of Value Sales by Distribution Channel -
Specialists, Large DIY Stores, Hypermarkets and
Supermarkets, and Others (includes corresponding
Graph/Chart) III-38
B.Market Analytics III-39
Table 37: French Recent Past, Current and Future Analysis for
Garden Products by Product Segment - Garden Plants and Seeds,
Lawn and Garden Care, Garden Tools and Implements, Garden
Furniture, and Garden Accessories Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-39

Table 38: French Historic Review for Garden Products by
Product Segment - Garden Plants and Seeds, Lawn and Garden
Care, Garden Tools and Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-40

Table 39: French 15-Year Perspective for Garden Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Garden Plants and Seeds, Lawn and Garden Care, Garden Tools and
Implements, Garden Furniture, and Garden Accessories for
Years 2003, 2011 and 2017 (includes corresponding Graph/Chart) III-41

4b. GERMANY III-42
A.Market Analysis III-42
Market Overview III-42
Competitive Dynamics III-42
B.Market Analytics III-43
Table 40: German Recent Past, Current and Future Analysis for
Garden Products by Product Segment - Garden Plants and Seeds,
Lawn and Garden Care, Garden Tools and Implements, Garden
Furniture, and Garden Accessories Independently Analyzed
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-43

Table 41: German Historic Review for Garden Products by
Product Segment - Garden Plants and Seeds, Lawn and Garden Care,
Garden Tools and Implements, Garden Furniture, and Garden
Accessories Independently Analyzed Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-44

Table 42: German 15-Year Perspective for Garden Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Garden Plants and Seeds, Lawn and Garden Care, Garden Tools and
Implements, Garden Furniture, and Garden Accessories for
Years 2003, 2011 and 2017 (includes corresponding Graph/Chart) III-45

4c. ITALY III-46
A.Market Analysis III-46
Market Overview III-46
Product Trends III-46
B.Market Analytics III-47
Table 43: Italian Recent Past, Current and Future Analysis for
Garden Products by Product Segment - Garden Plants and Seeds,
Lawn and Garden Care, Garden Tools and Implements, Garden
Furniture, and Garden Accessories Independently Analyzed
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-47

Table 44: Italian Historic Review for Garden Products by
Product Segment - Garden Plants and Seeds, Lawn and Garden
Care, Garden Tools and Implements, Garden Furniture, and
Garden Accessories Independently Analyzed Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-48

Table 45: Italian 15-Year Perspective for Garden Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Garden Plants and Seeds, Lawn and Garden Care, Garden Tools and
Implements, Garden Furniture, and Garden Accessories for
Years 2003, 2011 and 2017 (includes corresponding Graph/Chart) III-49

4d. THE UNITED KINGDOM III-50
A.Market Analysis III-50
Resilient Market III-50
Factors Affecting Market III-50
Market Trends in Product Segments III-50
Distribution Channels III-51
Garden Centers - Changing Focus III-51
DIY Vs. Garden Centers in Horticulture Market III-51
Garden Leisure Market III-51
Garden Furniture III-52
Barbecue and Barbecue Accessories III-52
B.Market Analytics III-53
Table 46: UK Recent Past, Current and Future Analysis for
Garden Products by Product Segment - Garden Plants and Seeds,
Lawn and Garden Care, Garden Tools and Implements, Garden
Furniture, and Garden Accessories Independently Analyzed
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-53

Table 47: UK Historic Review for Garden Products by Product
Segment - Garden Plants and Seeds, Lawn and Garden Care,
Garden Tools and Implements, Garden Furniture, and Garden
Accessories Independently Analyzed Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-54

Table 48: UK 15-Year Perspective for Garden Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Garden Plants and Seeds, Lawn and Garden Care, Garden Tools and
Implements, Garden Furniture, and Garden Accessories for
Years 2003, 2011 and 2017 (includes corresponding Graph/Chart) III-55

4e. SPAIN III-56
Market Analytics III-56
Table 49: Spanish Recent Past, Current and Future Analysis for
Garden Products by Product Segment - Garden Plants and Seeds,
Lawn and Garden Care, Garden Tools and Implements, Garden
Furniture, and Garden Accessories Independently Analyzed
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-56

Table 50: Spanish Historic Review for Garden Products by
Product Segment - Garden Plants and Seeds, Lawn and Garden
Care, Garden Tools and Implements, Garden Furniture, and
Garden Accessories Independently Analyzed Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-57

Table 51: Spanish 15-Year Perspective for Garden Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Garden Plants and Seeds, Lawn and Garden Care, Garden Tools and
Implements, Garden Furniture, and Garden Accessories for
Years 2003, 2011 and 2017 (includes corresponding Graph/Chart) III-58

4f. RUSSIA III-59
Market Analytics III-59
Table 52: Russian Recent Past, Current and Future Analysis for
Garden Products by Product Segment - Garden Plants and Seeds,
Lawn and Garden Care, Garden Tools and Implements, Garden
Furniture, and Garden Accessories Independently Analyzed
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-59

Table 53: Russian Historic Review for Garden Products by
Product Segment - Garden Plants and Seeds, Lawn and Garden
Care, Garden Tools and Implements, Garden Furniture, and
Garden Accessories Independently Analyzed Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-60

Table 54: Russian 15-Year Perspective for Garden Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Garden Plants and Seeds, Lawn and Garden Care, Garden Tools and
Implements, Garden Furniture, and Garden Accessories for
Years 2003, 2011 and 2017 (includes corresponding Graph/Chart) III-61

4g. REST OF EUROPE III-62
A.Market Analysis III-62
Overview of Select Markets III-62
Belgium III-62
Denmark III-62
Distribution Scenario III-62
Import Scenario III-62
Ireland III-62
The Netherlands III-63
Factors Influencing Market III-64
Import and Export Scenario III-64
B.Market Analytics III-65
Table 55: Rest of Europe Recent Past, Current and Future
Analysis for Garden Products by Product Segment - Garden
Plants and Seeds, Lawn and Garden Care, Garden Tools and
Implements, Garden Furniture, and Garden Accessories
Independently Analyzed Annual Sales Figures in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-65

Table 56: Rest of Europe Historic Review for Garden Products
by Product Segment - Garden Plants and Seeds, Lawn and Garden
Care, Garden Tools and Implements, Garden Furniture, and
Garden Accessories Independently Analyzed Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-66

Table 57: Rest of Europe 15-Year Perspective for Garden
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Garden Plants and Seeds, Lawn and Garden Care,
Garden Tools and Implements, Garden Furniture, and Garden
Accessories for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart) III-67

5. ASIA-PACIFIC III-68
A.Market Analysis III-68
Factors Influencing Market III-68
Overview of Select Markets III-68
China III-68
Australia III-68
Market Overview III-68
Water Restrictions: A Major Delimiting Factor III-68
Market Trends in Australia III-69
Changing Consumer Preference III-69
Hardware Retail Formats - The Successful Retailers III-69
Effect of Expanding Retail Formats III-69
Government Regulations to Increase Entry Barriers III-69
Distribution Channels III-69
Table 58: Garden Products Market in Australia (2011):
Percentage Breakdown of Value Sales by Distribution
Channel - Landscapers, Retail Nursery, Garden Suppliers,
Hardware Stores and Others (includes corresponding
Graph/Chart) III-70
Nursery Garden Plant and Seed Exports III-70
The Philippines III-71
Market Overview III-71
Import Scenario III-71
Regulatory Environment III-71
Taiwan III-71
Real Estate Bust Halts Market III-71
Go Green - The New Mantra for Gardening Products III-72
Players Opt for Own Retail Outlets III-72
B.Market Analytics III-73
Table 59: Asia-Pacific Recent Past, Current and Future
Analysis for Garden Products by Product Segment - Garden
Plants and Seeds, Lawn and Garden Care, Garden Tools and
Implements, Garden Furniture, and Garden Accessories
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-73

Table 60: Asia-Pacific Historic Review for Garden Products
by Product Segment - Garden Plants and Seeds, Lawn and Garden
Care, Garden Tools and Implements, Garden Furniture, and
Garden Accessories Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-74

Table 61: Asia-Pacific 15-Year Perspective for Garden
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Garden Plants and Seeds, Lawn andGarden Care, Garden
Tools and Implements, Garden Furniture, and Garden Accessories
for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) III-75

6. LATIN AMERICA III-76
A.Market Analysis III-76
Argentina III-76
Market Overview III-76
End-Users in Argentinean Lawn and Garden Equipment Industry III-76
Professional End-Users III-76
Residential End-Users III-76
Import Scenario III-77
Regulatory Environment III-77
B.Market Analytics III-78
Table 62: Latin American Recent Past, Current and Future
Analysis for Garden Products by Product Segment - Garden
Plants and Seeds, Lawn and Garden Care, Garden Tools and
Implements, Garden Furniture, and Garden Accessories
Independently Analyzed Annual Sales Figures in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-78

Table 63: Latin American Historic Review for Garden Products
by Product Segment - Garden Plants and Seeds, Lawn and Garden
Care, Garden Tools and Implements, Garden Furniture, and
Garden Accessories Independently Analyzed Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-79

Table 64: Latin American 15-Year Perspective for Garden
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Garden Plants and Seeds, Lawn and Garden Care,
Garden Tools and Implements, Garden Furniture, and Garden
Accessories for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart) III-80

7. REST OF WORLD III-81
Market Analytics III-81
Table 65: Rest of World Recent Past, Current and Future
Analysis for Garden Products by Product Segment - Garden
Plants and Seeds, Lawn and Garden Care, Garden Tools and
Implements, Garden Furniture, and Garden Accessories
Independently Analyzed Annual Sales Figures in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-81

Table 66: Rest of World Historic Review for Garden Products
by Product Segment - Garden Plants and Seeds, Lawn and Garden
Care, Garden Tools and Implements, Garden Furniture, and
Garden Accessories Independently Analyzed Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-82

Table 67: Rest of World 15-Year Perspective for Garden
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Garden Plants and Seeds, Lawn and Garden Care,
Garden Tools and Implements, Garden Furniture, and Garden
Accessories for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart) III-83


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 568 (including Divisions/Subsidiaries - 594)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 106
Canada 8
Japan 2
Europe 391
France 15
Germany 29
The United Kingdom 169
Italy 61
Spain 9
Rest of Europe 108
Asia-Pacific (Excluding Japan) 82
Latin America 2
Africa 3
------------------------------------------

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