World Vitamins Market

World Vitamins Market

This report analyzes the worldwide markets for Vitamins in Millions of US$. The specific product segments analyzed are Vitamin A, Vitamin D, Vitamin E, Vitamin K, Vitamin B Complex, Vitamin C, and Other Vitamins (Vitamin K, Carotenoids and others). The specific end-use segments discussed are Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 197 companies including many key and niche players worldwide such as Adisseo, Archer Daniels Midland Co., BASF AG, Boehringer Ingelheim Consumer Health Care, Cargill Inc., Cognis Corp., DSM Nutritional Products, Daiichi Pharmaceuticals, Degussa AG, Jiangsu Jiangshan Pharmaceutical Co., Ltd, Kyowa Hakko Kogyo Co., Ltd. Lonza Group Ltd., North China Pharmaceutical Group Corp., Pharmavite, LLC, and Vertellus Specialties Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

VITAMINS MCP-2542
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Animal Feed Additives I-4
Cosmetics I-4
Food I-4
Pharmaceuticals I-4


II. EXECUTIVE SUMMARY

1. Market Dynamics II-1
Industry Overview II-1
Trends II-2
Consistent Demand from Animal Feed Industry II-2
Media Reports Affect Market For Vitamin E II-2
Increasing Demand For Vitamin D II-2
Antioxidant Blends Gain Importance II-2
Novel Delivery Systems Being Introduced II-3
Import and Export Scenario II-3
Table 1: Global Imports of Vitamins (Including Derivatives &
Intermixes) and Provitamins (2000-2005) by Key Regions -
China, Switzerland, Germany, France, The UK, Japan, Denmark,
India, Belgium, The Netherlands, and Others in US$ Thousand
(includes corresponding Graph/Chart) II-3

Table 2: Global Exports of Vitamins (Including Derivatives &
Intermixes) and Provitamins (2000-2005) by Key Regions -
Canada, Japan, the Netherlands, Mexico, The UK, Germany,
Taiwan, Singapore, Brazil, and Others in US$ Thousand
(includes corresponding Graph/Chart) II-4
Vitamin Cartel II-4
A Background II-4
Major Participants and Duration of the Vitamin Cartel by Key
Vitamins - Vitamin A, Vitamin E, Vitamin B5, Vitamin D3,
and Beta Carotene II-5
Table 3: Fines Imposed on Vitamin Cartels by Vitamin in US$
Million (1999-2004) II-5

Table 4: Fines Imposed on Vitamin Cartels by Vitamin in US$
Million for Leading Players Roche, BASF and Rhone-Poulenc
(1999-2004) II-5

2. Product Overview II-6
Definition II-6
Vitamins and their Uses II-6
Classification by Type II-7
Vitamin A (Retinol) II-7
Deficiency II-8
Safety II-8
Benefits II-8
B-Vitamins (Vitamin B Complex) II-8
Vitamin B1 (Thiamine) II-8
Vitamin B2 (Riboflavin) II-9
Vitamin B3 (Niacin) II-9
Vitamin B5 (Pantothenic Acid) II-9
Vitamin B6 (Pyridoxine) II-9
Biotin (Vitamin B7 or Vitamin H) II-9
Folic Acid (Vitamin B9 or Folacin) II-10
Vitamin B12 (Cyanocobalamin) II-10
Vitamin C (Ascorbic Acid) II-10
Vitamin D II-10
Vitamin E (Tocopherol) II-11
Vitamin K II-11
Minerals and Supplements II-11
Inositol II-11
Choline II-11
PABA II-11
Zinc II-12
Calcium II-12
Magnesium II-12
Iron II-12
Hazards Associated with Excess Consumption of Vitamins II-12
Classification Based on Solubility II-12
Fat-Soluble Vitamins II-12
Water-Soluble Vitamins II-13
Classification Based on Composition II-13
Classification Based on Production Source II-13
Key End-Use Applications II-13
Animal Feed Additives II-13
Vitamin A II-13
Carotenoids II-13
Vitamin B II-14
Riboflavin II-14
Choline II-14
Vitamin B6 II-14
Vitamin B12 II-14
Niacin II-14
Pantothenic Acid II-14
P-Aminobenzoic Acid II-15
Vitamin C II-15
Vitamin D II-15
Vitamin E II-15
Vitamin K II-15
Food II-16
Pharmaceuticals II-16
Cosmetics II-16

3. Competitive Scenario II-17
Table 5: Worldwide Vitamins Market (2003-2005): Value Shares
of Leading Producers - DSM, BASF, Adisseo and Others (includes
corresponding Graph/Chart) II-17

Table 6: Worldwide Vitamin A Market (2003-2004): Percentage
Breakdown of Output by Leading Producers - Adisseo, BASF, DSM,
and others (includes corresponding Graph/Chart) II-17

Table 7: Worldwide Natural Vitamin E Market (2003-2005):
Percentage Breakdown of Output by Leading Producers - ADM,
Cognis, DSM and Others (includes corresponding Graph/Chart) II-18

Table 8: Worldwide Synthetic Vitamin E Market (2003-2005):
Percentage Breakdown of Output by Leading Producers - Adisseo,
BASF, DSM and Others (includes corresponding Graph/Chart) II-18

Table 9: Worldwide Vitamin C Market (2003-2005): Percentage
Breakdown of Output by Leading Producers - BASF, DSM and
Others (includes corresponding Graph/Chart) II-19

Table 10: Worldwide Vitamin D Market (2003-2005): Percentage
Breakdown of Output by Leading Producers - BASF, DSM and
Others (includes corresponding Graph/Chart) II-19

Table 11: Worldwide Vitamin B1 Market: (2003-2005): Percentage
Breakdown of Output by Leading Producers - BASF, DSM and
Others (includes corresponding Graph/Chart) II-20

Table 12: Worldwide Vitamin B2 Market (2003-2005): Percentage
Breakdown of Output by Leading Producers - ADM, BASF, DSM and
Others (includes corresponding Graph/Chart) II-20

Table 13: Worldwide Vitamin B5 Market (2003-2005): Percentage
Breakdown of Output by Leading Producers - BASF, Daiichi, DSM
and Others (includes corresponding Graph/Chart) II-21

Table 14: Worldwide Vitamin B6 Market (2003-2005): Percentage
Breakdown of Output by Leading Producers - BASF, Daiichi and
Others (includes corresponding Graph/Chart) II-21
Table 15: Worldwide Vitamin B12 Market: (2003-2005):
Percentage Breakdown of Output by Leading Producers - Adisseo
and Others II-22

4. Research Findings II-23
Vitamin C Helps Maintain Vitamin E Levels in Smokers II-23
Vitamin D May Reduce Risk of Cancer II-23
Vitamin K1 to Reduce Risk of Coronary Heart Disease II-23
Vitamins After Angioplasty - An Unfavorable Aspect II-23
Vitamins Impede AIDS Among Women of Africa II-23
Folic Acid and B Vitamins II-24
Vitamins Decrease Threat of Alzheimer’s II-24

5. Product Introductions/Innovations II-25
DSM Nutritional Products Develops Vitamin A in Oily Form II-25
DSM Nutritional Products Unveils QUALI-C™ Vitamin C Brand II-25
DSM Launches High Strength Beta-Carotene Beadlet II-25
DSM Launches ALL-Q™ plus That Includes Vitamin E II-25
SoBe Launches a New Vitamin-Enriched Bottled Water II-25
Mannatech Launches New Vitamin Enriched MannaBar II-26
HABA Unveils Vitamin C Enriched Products II-26
Pharmavite Launches Cardio2 for Cardiac Health II-26
Cognis Introduces New Vitamin E Oils II-26
SS Pharmaceutical Introduces Improved Vitamin B Preparation II-27
Taisho Commences Distribution of New Vitamin Preparation for Eyes II-27
Avon Introduces Vitamin E Enriched Facial Care Products II-27
Mauritius Cosmetics Launches New Skin Care Product II-27
BASF Releases New Water-Soluble Vitamin E Products II-27
Vitasolve Launches a New Line of Vitamin Strips II-27
Campbell Soup Introduces New Energy Drink Line II-27
Bravo Foods International Introduces Slim Slammers II-28

6. Recent Industry Activity II-29
Hi-Tech to Acquire Midlothian II-29
Westmoore Buys Stake in Starmed II-29
EID Parry Acquires Stake in Phytoremedies II-29
Vitamin Shoppe to Acquire Nutrition Depot Locations II-29
BASF Dissolves JV with Fortitech II-29
Lonza to Build New Facility for Nicotinates II-29
Adisseo Acquires Rhodia’s PSR Business II-30
FDC Vitamins Acquires Nutri-Force Nutrition II-30
Baywood International Takes over Nutritional Specialties II-30
Eurand Pharmaceuticals Acquires SourceCF II-30
Sopharma Purchases Stake in Vitaminy II-30
Dishman to Acquire Solvay Pharmaceuticals II-30
Colorcon Pockets Chr. Hansen’s Pharmaceutical Excipients and
Coating Business II-30
DC Brands Takes Over Hard Nutrition II-31
CK Life Acquires Lipa Pharmaceuticals II-31
Natco Pockets SaveMart Pharmacy II-31
Frutarom to Take over Adumim Food Additives II-31
Kyowa Hakko Pockets Daiichi Fine Chemical II-31
Legend Acquires Shijiazhuang Pharmaceutical II-31
Jiangshan Receives COS for Ascorbic Acid II-31
Wind Point Partners Pockets Vertellus Specialties II-32
Patheon Sells Plants to Pharmetics II-32
BlueStar Takes Over France’s Adisseo Group II-32
BASF Japan Acquires Takeda’s Stake in BASF Takeda II-32
IdeaSphere Acquires Boehringer’s Natural Healthcare Business
‘Pharmaton’ II-32
Cytochroma Acquires Proventiv, Strengthens Vitamin D Product
Portfolio II-33
MM2 Acquires Genotec II-33
Rockwell Enters into an Exclusive License Agreement with Charak II-33
LycoRed Sets Up Mineral and Vitamin Premix Unit in the US II-33
DSM Receives CEP for a New Vitamin B5 Product ‘Calpan’ II-33
DSM Acquires Stake in Roche Shanghai Vitamins II-33
Yamanouchi and Fujisawa Merge to Form ‘Astellas Pharma’ II-34
DSM Inks New Joint Venture Agreement with NCPC in China II-34
DSM Closes US Facility, Focus on Dalry Plant II-34
Venkat Pharma Secures Order to Supply Vitamins in the US II-34
Phosphagenics Enters into an Deal with Swisse to Launch
Vitamin E Phosphate II-34
Adisseo Extends FAMI-QS Certification to Entire Microvit Range
of Vitamins II-35
BASF Inaugurates New Manufacturing Facility II-35
AXM Signs Exclusive Agreement to Supply Sunkist® Multivitamin
Supplements II-35

7. Focus on Select Global Players II-36
Adisseo France S.A.S (France) II-36
Archer Daniels Midland Co. (USA) II-36
BASF SE (Germany) II-36
Boehringer Ingelheim Consumer Health Care (Germany) II-37
Cargill Inc. (USA) II-37
Cognis Corp. (Germany) II-37
DSM Nutritional Products (Switzerland) II-37
Daiichi Sankyo Healthcare (Japan) II-37
Jiangsu Jiangshan Pharmaceutical Co. Ltd. (China) II-38
Kyowa Hakko Kogyo Co., Ltd. (Japan) II-38
Lonza Group Ltd. (Switzerland) II-38
North China Pharmaceutical Group Corp. (China) II-39
Pharmavite, LLC (USA) II-39
Vertellus Specialties Inc. (USA) II-39

8. Global Market Perspective II-40
Table 16: World Recent Past, Current & Future Analysis for
Vitamins by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-40

Table 17: World Long-term Projections for Vitamins by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-41

Table 18: World Historic Review for Vitamins by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-42

Table 19: World 15-Year Perspective for Vitamins by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 1998, 2008 & 2012
(includes corresponding Graph/Chart) II-43

Table 20: World Recent Past, Current & Future Analysis for
Vitamin A by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-44

Table 21: World Long-term Projections for Vitamin A by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-45

Table 22: World Historic Review for Vitamin A by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for
Years1991 through 2000 (includes corresponding Graph/Chart) II-46

Table 23: World 15-Year Perspective for Vitamin A by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-47

Table 24: World Recent Past, Current & Future Analysis for
Vitamin D by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001through 2010 (includes
corresponding Graph/Chart) II-48

Table 25: World Long-term Projections for Vitamin D by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-49

Table 26: World Historic Review for Vitamin D by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-50

Table 27: World 15-Year Perspective for Vitamin D by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-51

Table 28: World Recent Past, Current & Future Analysis for
Vitamin E by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001through 2010 (includes
corresponding Graph/Chart) II-52

Table 29: World Long-term Projections for Vitamin E by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-53

Table 30: World Historic Review for Vitamin E by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-54

Table 31: World 15-Year Perspective for Vitamin E by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-55

Table 32: World Recent Past, Current & Future Analysis for
Vitamin B Complex by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-56

Table 33: World Long-term Projections for Vitamin B Complex by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-57

Table 34: World Historic Review for Vitamin B Complex by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-58

Table 35: World 15-Year Perspective for Vitamin B Complex by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-59

Table 36: World Recent Past, Current & Future Analysis for
Vitamin C by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-60

Table 37: World Long-term Projections for Vitamin C by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-61

Table 38: World Historic Review for Vitamin C by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000(includes corresponding Graph/Chart) II-62

Table 39: World 15-Year Perspective for Vitamin C by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for ears 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-63

Table 40: World Recent Past, Current & Future Market Analysis
for Other Vitamins by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-64

Table 41: World Long-term Projections for Other Vitamins by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-65

Table 42: World Historic Review for Other Vitamins by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-66

Table 43: World 15-Year Perspective for Other Vitamins by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-67

Table 44: World Recent Past, Current & Future Analysis for
Vitamins in Animal Feed Additives by Geographic Region -US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) II-68

Table 45: World Long-term Projections for Vitamins in Animal
Feed Additives by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-69

Table 46: World Historic Review for Vitamins in Animal Feed
Additives by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 1991 through 2000(includes
corresponding Graph/Chart) II-70

Table 47: World 15-Year Perspective for Vitamins in Animal
Feed Additives by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-71

Table 48: World Recent Past, Current & Future Analysis for
Vitamins in Cosmetics by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-72

Table 49: World Long-term Projections for Vitamins in
Cosmetics by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 includes
corresponding Graph/Chart) II-73

Table 50: World Historic Review for Vitamins in Cosmetics by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000(includes corresponding
Graph/Chart) II-74

Table 51: World 15-Year Perspective for Vitamins in Cosmetics
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-75

Table 52: World Recent Past, Current & Future Analysis for
Vitamins in Food by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-76

Table 53: World Long-term Projections for Vitamins in Food by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-77

Table 54: World Historic Review for Vitamins in Food by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-78

Table 55: World 15-Year Perspective for Vitamins in Food by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-79

Table 56: World Recent Past, Current & Future Analysis for
Vitamins in Pharmaceuticals by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-80

Table 57: World Long-term Projections for Vitamins in
Pharmaceuticals by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-81

Table 58: World Historic Review for Vitamins in
Pharmaceuticals by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-82

Table 59: World 15-Year Perspective for Vitamins in
Pharmaceuticals by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-83


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Outlook III-1
Trends and Issues III-1
Media Reports Affect the Market For Vitamin E III-1
Increasing Health Concerns Lead to New Product Developments III-1
An Insight into Select Vitamins III-1
Vitamin C III-1
Table 60: US Vitamin C Market (2005 & 2006): Average
Prices in US$ per Pound by End-Use Segment - Animal Feed
Additives, Cosmetics, Dietary Supplements, and Food and
Beverages (includes corresponding Graph/Chart) III-2
Vitamin E III-2
Principal Vitamin E Products of Five Major Participants in
the US Market - DSM, BASF, Adisseo, Cognis, and ADM III-2
Table 61: US Vitamin E Market (2005 & 2006): Average
Prices in US$ per Pound by End-Use Segment - Animal Feed
Additives, Cosmetics, Dietary Supplements, and Food and
Beverages (includes corresponding Graph/Chart) III-3

Table 62: US Market for Vitamin E (2005): Percentage
Share Breakdown of Revenues by Leading Players for DSM
Nutritional Products Inc, BASF Corporation, Adisseo USA
Inc., Cognis Nutrition and Health, ADM Company and Others
(includes corresponding Graph/Chart) III-3

Table 63: US Market for Vitamin E (2005): Value Share of
Key End Use Segments - Animal Feed, Nutritional
Supplements, Food/Beverage Additive and Cosmetics
(includes corresponding Graph/Chart) III-3
Vitamin A III-3
Table 64: US Vitamin A Market (2005 & 2006): Average
Prices in US$ per Pound by End-Use Segment - Animal Feed
Additives, Cosmetics, Dietary Supplements, and Food and
Beverages (includes corresponding Graph/Chart) III-4

Table 65: US Market for Vitamin A (2005): Percentage Share
Breakdown of Revenues by Leading Players for DSM
Nutritional Products Inc, BASF Corporation, Adisseo USA
Inc., and Others (includes corresponding Graph/Chart) III-4
Beta-Carotene III-4
Table 66: US Beta-Carotene Market (2005 & 2006): Average
Prices in US$ per Pound by End-Use Segment - Animal Feed
Additives, Cosmetics, Dietary Supplements, and Food and
Beverages (includes corresponding Graph/Chart) III-5

Table 67: US Market for Beta-Carotene (2005): Percentage
Share Breakdown of Revenues by Leading Players for DSM
Nutritional Products Inc, BASF Corporation, Allied Biotech
Corporation, and Others (includes corresponding
Graph/Chart) III-5
End-Use Applications III-5
Animal Feed Additives III-5
Vitamin C III-5
Table 68: US Market for Vitamin C in Animal Feed (2005):
Percentage Share Breakdown of Revenues by Leading Players
for DSM Nutritional Products, BASF Corporation, and
Chinese Manufacturers (includes corresponding
Graph/Chart) III-6

Table 69: US Market for Vitamin C in Animal Feed
Additives (2005 & 2006): Percentage Share Breakdown of
Revenues by Applications -Pet Feed; Aquaculture Feed;
Piglets, Starters and Prestarters; and Others(includes
corresponding Graph/Chart) III-6
Vitamin E III-6
Table 70: US Market for Vitamin E in Animal Feed Sector
(2005): Percentage Share Breakdown of Revenues by Leading
Players for DSM, BASF Corporation, Adisseo USA Inc, and
Asian Manufacturers (includes corresponding Graph/Chart) III-6

Table 71: US Market for Vitamin E in Animal Feed
Additives (2005 & 2006): Percentage Share Breakdown of
Revenues by Applications - Ruminants, Swine, Poultry,
Aquaculture, and Others (includes corresponding
Graph/Chart) III-7
Vitamin A III-7
Table 72: US Market for Vitamin A in Animal Feed
Additives (2005 & 2006): Percentage Share Breakdown of
Revenues by Applications - Poultry, Swine, Ruminants,
Aquaculture, and Others (includes corresponding
Graph/Chart) III-7
Beta-Carotene III-8
Table 73: US Market for Beta-Carotene in Animal Feed
Additives Industry (2005): Percentage Share Breakdown of
Revenues by Leading Players - DSM and BASF III-8
Dietary Supplements III-8
Table 74: Value Share Breakdown of Food Supplements in the
US in 2004 (includes corresponding Graph/Chart) III-8

Table 75: US Market for Natural Vitamins (2004): Percentage
Value Share by Retail Channel -Drug, Food and Discount
Stores (includes corresponding Graph/Chart) III-8

Table 76: Multivitamins’ Value Market Share by Retail
Channel in 2004: Percentage Breakdown for Discount Stores,
Chain Drugstores, Food/ Drug Combination Stores,
Supermarkets and Independent Drugstores (includes
corresponding Graph/Chart) III-9

Table 77: US Market for Vitamins (Lettered) (2007):
Percentage Breakdown of Value Sales by Leading Brands in
Drug Stores for Nature Made, Nature's Bounty, Slo Niacin,
Appearex, Windmill, Stresstabs Smartcare and Others
(includes corresponding Graph/Chart) III-9

Table 78: US Market for Vitamins (Lettered) (2007):
Percentage Breakdown of Volume Sales by Leading Brands in
Drug Stores for Nature Made, Nature's Bounty, Windmill,
Sundown, SloNiacin, Stresstabs Smartcare and Others
(includes corresponding Graph/Chart) III-9

Table 79: US Market for Multivitamins (2007): Sales of
Leading Brands in Retail Stores by Value (In US$ Million)
and Volume (In Million Units) (includes corresponding
Graph/Chart) III-10

Table 80: Us Market For Multivitamins (2007): Dollar Sales
Of Leading Brands In Drug Stores (In Us$ Million )
(includes corresponding Graph/Chart) III-10

Table 81: US Market for Multivitamins (2007): Unit Sales of
Leading Brands in Drug Stores (In Million Units) (includes
corresponding Graph/Chart) III-11

Table 82: US Market for Multivitamins (2006): Sales of
Leading Brands in Supermarkets, Drug Stores and Discount
Stores by Value (In US$ Million) and Volume (In Million
Units) (includes corresponding Graph/Chart) III-11
Analysis by Product segments III-12
Vitamin C III-12
Table 83: US Market for Vitamin C in Dietary Supplements
Sector (2005 & 2006): Percentage Share Breakdown of
Revenues by Single-Entity Tablets and Multivitamins III-12

Table 84: US Market for Vitamin C in Dietary Supplements
Sector (2005): Percentage Share Breakdown of Revenues by
Leading Players - DSM Nutritional Products, BASF
Corporation and Chinese Manufacturers (includes
corresponding Graph/Chart) III-12
Vitamin E III-12
Table 85: US Market for Vitamin E in Dietary Supplements
Industry (2005): percentage Share Breakdown of Revenues by
Leading Players - DSM Nutritional Products, Inc., BASF
Corporation, Cognis Nutrition and Health, and ADM Company
(includes corresponding Graph/Chart) III-12

Table 86: US Market for Natural Vitamin E in Dietary
Supplements Industry (2005): Percentage Breakdown of
Revenues by Leading Players - DSM Nutritional Products,
Inc., Cognis Nutrition and Health, and ADM Company
(includes corresponding Graph/Chart) III-13

Table 87: US Market for Synthetic Vitamin E in Dietary
Supplements Industry (2005): Percentage Breakdown of
Revenues by Leading Players - DSM Nutritional Products,
Inc., Cognis Nutrition and Health, and DM Company Revenue
Shares of Market Leaders in Dietary Supplements Industry III-13

Table 88: US Market for Vitamin E in Dietary Supplements
Industry (2005 & 2006): Percentage Share Breakdown of
Revenues by Segment - Single-Entity Supplements and
Multivitamins III-13
Vitamin A III-13
Table 89: US Market for Vitamin A in Dietary Supplements
Industry (2005): Percentage Share Breakdown of Revenues by
Leading Players - DSM, BASF and Others (includes
corresponding Graph/Chart) III-13
Beta-Carotene III-14
Table 90: US Market for Beta-Carotene in Dietary
Supplements Industry (2005): Percentage Share Breakdown of
Revenues by Leading Players - DSM, BASF, and Others
(includes corresponding Graph/Chart) III-14
Preference for the Natural III-14
Cosmetics Industry III-14
Vitamin C III-14
Table 91: US Market for Vitamin C in Cosmetics Sector
(2005): Percentage Share Breakdown of Revenues by Leading
Players - DSM Nutritional Products, BASF Corporation and
Chinese Manufacturers (includes corresponding Graph/Chart) III-14
Vitamin E III-15
Table 92: US Market for Vitamin E in Cosmetics Industry
(2005): Percentage Share Breakdown of Revenues by Leading
Players -DSM Nutritional Products Inc., BASF Corporation,
Cognis Nutrition and Health, and ADM Company (includes
corresponding Graph/Chart) III-15

Table 93: US Market for Synthetic Vitamin E in Cosmetics
Industry (2005): Percentage Share Breakdown of Revenues by
Leading Players - DSM Nutritional Products, Inc and BASF
Corporation III-15

Table 94: US Market for Natural Vitamin E in Cosmetics
Industry (2005): Percentage Share Breakdown of Revenues by
Leading Players - Cognis Nutrition and Health, ADM
Company, and DSM Nutritional Products, Inc (includes
corresponding Graph/Chart) III-15
Vitamin A III-15
Table 95: US Market for Vitamin A in Cosmetics Industry
(2005): Percentage Share Breakdown of Revenues by Leading
Players -DSM and BASF III-16
Beta-Carotene III-16
Table 96: US Market for Beta-Carotene in Cosmetics
Industry (2005): Percentage Share Breakdown of Revenues by
Leading Players - DSM and BASF III-16
Food and Beverage Industry III-16
Vitamin C III-16
Table 97: US Market for Vitamin C in Food and Beverages
Industry (2004-2006): Percentage Share Breakdown of
Revenues by Applications - Cereals, Beverages, Nutrition
Bars, and Others (includes corresponding Graph/Chart) III-17

Table 98: US Market for Vitamin C in Food and Beverages
Sector (2005): Percentage Share Breakdown of Revenues by
Leading Players - DSM Nutritional Products, BASF
Corporation, and Chinese Manufacturers (includes
corresponding Graph/Chart) III-17
Vitamin E III-17
Table 99: US Market for Vitamin E in Food and Beverages
Industry (2004-2006): Percentage Share Breakdown of
Revenues by Application - Cereals, Beverages, Nutrition
Bars, Snack Foods, and Oils and Fats (includes
corresponding Graph/Chart) III-18

Table 100: US Market for Vitamin E in Food and Beverages
Industry (2005): Percentage Share Breakdown of Revenues by
Leading Players for DSM Nutritional Products Inc., BASF
Corporation, Cognis Nutrition and Health, and ADM Company
(includes corresponding Graph/Chart) III-18

Table 101: US Market for Natural Vitamin E in Food and
Beverages Industry (2005): Percentage Share Breakdown of
Revenues by Leading Players -Cognis Nutrition and Health,
ADM Company, and DSM Nutritional Products, Inc. (includes
corresponding Graph/Chart) III-18

Table 102: US Market for Synthetic Vitamin E in Food and
Beverages Industry (2005): Percentage Share Breakdown of
Revenues by Leading Players - DSM Nutritional Products,
Inc., and BASF Corporation III-19
Vitamin A III-19
Table 103: US Market for Vitamin A in Food and Beverages
Industry (2005): Percentage Share Breakdown of Revenues by
Leading Players - DSM, BASF and Others (includes
corresponding Graph/Chart) III-19
Beta-Carotene III-19
Table 104: US Market for Beta-Carotene in Food and
Beverages Industry (2005): Percentage Share Breakdown of
Revenues by Leading Players - DSM, BASF, Allied Biotech,
and Others (includes corresponding Graph/Chart) III-19
Import & Export Scenario in the Recent Past III-20
Table 105: US Exports of Vitamin A and their Derivatives in
2003 and 2004: Breakdown of Volume and Value by Geographic
Region for United Kingdom, Australia, Panama, Netherlands,
Germany, Brazil, Japan, Turkey, Malaysia, Singapore, and
Others (Volume in Thousand Kilograms, Value in US$
Thousand) (includes corresponding Graph/Chart) III-20

Table 106: US Imports of Vitamin A and their Derivatives in
2003 and 2004: Breakdown of Volume and Value by Geographic
Region for China, Germany, Switzerland, France, Denmark,
Japan, Canada, Taiwan, Israel, Netherlands, and Others
(Volume in Thousand Kilograms, Value in US$ Thousand) III-21

Table 107: US Exports of Vitamin B2 and their Derivatives
in 2003 and 2004: Breakdown of Volume and Value by
Geographic Region for Netherlands, Canada, Mexico, Brazil,
Israel, Colombia, Pakistan, Hong Kong, Japan, Singapore,
and Others (Volume in Thousand Kilograms, Value in US$
Thousand) (includes corresponding Graph/Chart). III-21

Table 108: US Imports of Vitamin B2 or Vitamin B5 and their
Derivatives in 2003 and 2004: Breakdown of Volume and Value
by Geographic Region for China, Germany, Korea, Japan,
Kyrgyzstan, Netherlands, France, and Others (Volume in
Thousand Kilograms, Value in US$ Thousand) (includes
corresponding Graph/Chart). III-22

Table 109: US Exports of Vitamin B3 or B5 and their
Derivatives in 2003 and 2004: Breakdown of Volume and Value
by Geographic Region for Canada, Mexico, Netherlands,
United Kingdom, Brazil, China, and Others (Volume in
Thousand Kilograms, Value in US$ Thousand) (includes
corresponding Graph/Chart) III-22

Table 110: US Imports of Vitamin B3 or B5 and their
Derivatives in 2003 and 2004: Breakdown of Volume and Value
by Geographic Region for China, United Kingdom, Japan,
Germany, Taiwan, Israel, Cameroon, and Others (Volume in
Thousand Kilograms, Value in US$ Thousand) (includes
corresponding Graph/Chart) III-23

Table 111: US Imports of B6 and their Derivatives in 2003
and 2004: Breakdown of Volume and Value by Geographic
Region for China, Japan, Germany, Switzerland, Hong Kong,
Italy, Netherlands, Belgium, Spain and United Kingdom
(Volume in Thousand Kilograms, Value in US$ Thousand)
(includes corresponding Graph/Chart) III-23

Table 112: US Exports of B6 and their Derivatives in 2003
and 2004: Breakdown of Volume and Value by Geographic
Region for Canada, United Arab Emirates, Netherlands,
Germany, Republic of South Africa, Mexico, Argentina, and
Others (Volume in Thousand Kilograms, Value in US$
Thousand) (includes corresponding Graph/Chart) III-24

Table 113: US Exports of Vitamin B12 and their Derivatives
in 2003 and 2004: Breakdown of Volume and Value by
Geographic Region for Canada, Australia, Netherlands,
Mexico, Brazil, Pakistan, Guatemala and Others (Volume in
Thousand Kilograms, Value in US$ Thousand) (includes
corresponding Graph/Chart). III-25

Table 114: US Imports of Vitamin B12 and their Derivatives
in 2003 and 2004: Breakdown of Volume and Value by
Geographic Region for China, France, India, Romania,
Hungary, Belgium, Denmark, and Others (Volume in Thousand
Kilograms, Value in US$ Thousand) (includes corresponding
Graph/Chart) III-25

Table 115: US Exports of Vitamin C and their Derivatives in
2003 and 2004: Breakdown of Volume and Value by Geographic
Region for Netherlands, Singapore, Mexico, Brazil, Canada,
Japan, Colombia, Germany, Honduras, Argentina, and Others
(Volume in Thousand Kilograms, Value in US$ Thousand)
(includes corresponding Graph/Chart) III-26

Table 116: US Exports of Vitamin E and their Derivatives in
2003 and 2004: Breakdown of Volume and Value by Geographic
Region for Canada, Netherlands, Japan, Germany, Australia,
Brazil, India, Ireland, United Kingdom, China, and Others
(Volume in Thousand Kilograms, Value in US$ Thousand)
(includes corresponding Graph/Chart) III-27

Table 117: US Imports of Vitamin E and their Derivatives in
2003 and 2004: Breakdown of Volume and Value by Geographic
Region for China, Germany, Switzerland, France, Denmark,
Japan, Canada, Mexico, India, Belgium, and Others(Volume in
Thousand Kilograms, Value in US$ Thousand) (includes
corresponding Graph/Chart) III-28
Strategic Corporate Developments III-28
Select Players III-31
B.Market Analytics III-33
Table 118: US Recent Past, Current & Future Analysis for
Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin
E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-33

Table 119: US Long-term Projections for Vitamins by Product
Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B
Complex, Vitamin C, and Other Vitamins Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-34

Table 120: US Historic Review for Vitamins by Product
Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B
Complex, Vitamin C, and Other Vitamins Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-34

Table 121: US 15-Year Perspective for Vitamins by Product
Segment - Percentage Breakdown of Dollar Sales for Vitamin
A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and
Other Vitamins Markets for Years 1998, 2008 & 2012 (includes
corresponding Graph/Chart) III-35

Table 122: US Recent Past, Current & Future Analysis for
Vitamins by End Use Segment - Animal Feed Additives,
Cosmetics, Food, and Pharmaceuticals Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-36

Table 123: US Long-term Projections for Vitamins by End Use
Segment - Animal Feed Additives, Cosmetics, Food, and
Pharmaceuticals Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-36

Table 124: US Historic Review for Vitamins by End Use
Segment - Animal Feed Additives, Cosmetics, Food, and
Pharmaceuticals Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991through 2000
(includes corresponding Graph/Chart) III-37

Table 125: US 15-Year Perspective for Vitamins by End Use
Segment - Percentage Breakdown of Dollar Sales for Animal
Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets
for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-37

2. Canada III-38
A.Market Analysis III-38
Outlook III-38
Vitamins Witness Steady Growth III-38
Table 126: Leading Adult Multivitamin Brands in Canada for
2001 & 2004: Percentage Value Breakdown for Centrum,
Jamieson, One-A-Day, Paramettes, Private Label and Others
(includes corresponding Graph/Chart) III-38
B.Market Analytics III-39
Table 127: Canadian Recent Past, Current & Future Analysis
for Vitamins by Product Segment- Vitamin A, Vitamin D,
Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-39

Table 128: Canadian Long-term Projections for Vitamins by
Product Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B
Complex, Vitamin C, and Other Vitamins Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-40

Table 129: Canadian Historic Review for Vitamins by Product
Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B
Complex, Vitamin C, and Other Vitamins Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-40

Table 130: Canadian 15-Year Perspective for Vitamins by
Product Segment - Percentage Breakdown of Dollar Sales for
Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin
C, and Other Vitamins Markets for Years 1998, 2008 & 2012
(includes corresponding Graph/Chart) III-41

Table 131: Canadian Recent Past, Current & Future Analysis
for Vitamins by End Use Segment - Animal Feed Additives,
Cosmetics, Food, and Pharmaceuticals Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010(includes corresponding Graph/Chart) III-42

Table 132: Canadian Long-term Projections for Vitamins by
End Use Segment - Animal Feed Additives, Cosmetics, Food,
and Pharmaceuticals Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-42

Table 133: Canadian Historic Review for Vitamins by End Use
Segment - Animal Feed Additives, Cosmetics, Food, and
Pharmaceuticals Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years1991 through 2000
(includes corresponding Graph/Chart) III-43

Table 134: Canadian 15-Year Perspective for Vitamins by End
Use Segment - Percentage Breakdown of Dollar Sales for
Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals
Markets for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-43

3. Japan III-44
A.Market Analysis III-44
Outlook III-44
Trends and Issues III-44
Increasing Vitamin Sales III-44
Nutritional Functional Foods Identified as FOSHU III-44
Single Vitamins More Popular Than Multivitamins III-45
Consumer Preference Varies Across Age Groups III-45
Media Plays a Major Role III-45
Production Trends in t