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World Vitamins Industry

  • January 2015
  • -
  • Global Industry Analysts
  • -
  • 603 pages

This report analyzes the worldwide markets for Vitamins in US$ ThousandS by the following Product types - Vitamin A, Vitamin B Complex, Vitamin C, Vitamin D, Vitamin E, and Vitamin K. Specific End-Use Segments also analyzed are Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 198 companies including many key and niche players such as -

Adisseo France S.A.S
Aland (Jiangsu) Nutraceutical Co., Ltd.
Archer Daniels Midland Co.
Bactolac Pharmaceutical, Inc.
BASF SE

Table Of Contents

World Vitamins Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Types I-4
Vitamin A I-4
Vitamin B Complex I-4
Vitamin C I-4
Vitamin D I-4
Vitamin E I-4
Vitamin K I-4
End-use Segments I-5
Animal Feed Additives I-5
Cosmetics I-5
Food I-5
Pharmaceuticals I-5


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Global Vitamins Market: Fast Facts II-1
Vitamins: Essential for Human and Animal Health II-2
Table 1: Global Vitamin and Supplements Market (2014E):
Percentage Breakdown of Value Sales by Segment - Vitamins and
Minerals, Food Supplements, Digestive Aids and Enzymes,
Supplement Powders and Meal Replacements, Sports Nutrition and
Other Supplements (includes corresponding Graph/Chart) II-5
Primary End-Use Applications of Vitamins Individually Listed
for Human and Animal Nutrition II-5
Table 2: Global Consumption of Vitamins by Type: Percentage
Breakdown of Consumption by Humans and Animals for Vitamin
A, B1, B2, B3, B5, B6, B7, B9, B12, C, D, E, and K (includes
corresponding Graph/Chart) II-6
Recession in Retrospect and the Road Ahead II-6

2. COMPETITION II-8
DSM and BASF: Market Leaders in the Global Vitamins Market II-8
Table 3: Leading Players in the Global Vitamins Market
(2013): Percentage Market Share Breakdown of Revenues for
DSM, BASF, Chinese Players, and Others (includes
corresponding Graph/Chart) II-8
Presence of Select Leading Players in the Global Fat Soluble
Vitamins Market II-8
Presence of Select Leading Players in Water Soluble Vitamins
Market II-8
Competitive Scenario by Vitamin Type II-9
Table 4: Leading Producers of Vitamin A Worldwide (2013):
Percentage Breakdown of Output for Adisseo, BASF, DSM and
Others (includes corresponding Graph/Chart) II-9

Table 5: Leading Producers of Vitamin B1 Worldwide (2013):
Percentage Breakdown of Output for BASF, DSM and Others
(includes corresponding Graph/Chart) II-9

Table 6: Leading Producers of Vitamin B2 Worldwide (2013):
Percentage Breakdown of Output for ADM, BASF, DSM, and Others
(includes corresponding Graph/Chart) II-9

Table 7: Leading Producers of Vitamin D Worldwide (2013):
Percentage Breakdown of Output for BASF, DSM and Others
(includes corresponding Graph/Chart) II-10

Table 8: Leading Producers of Natural Vitamin E Worldwide
(2013): Percentage Breakdown of Output for ADM, BASF/Cognis,
DSM and Others (includes corresponding Graph/Chart) II-10

Table 9: Leading Producers of Synthetic Vitamin E Worldwide
(2013): Percentage Breakdown of Output for Adisseo, BASF,
DSM, and Others (includes corresponding Graph/Chart) II-10
Carotenoids II-10
Table 10: Leading Players in the Global Carotenoids Market
(2014E): Percentage Share Breakdown of Value Sales for
Allied Biotech, BASF, DSM, and Others (includes
corresponding Graph/Chart) II-11

Table 11: Global Carotenoid Sales of DSM by End-Use Sector
(2014E): Percentage Share Breakdown of Value Sales for
Animal Nutrition and Human Nutrition (includes corresponding
Graph/Chart) II-11

Table 12: Global Carotenoid Market of DSM by Form (2013):
Percentage Share Breakdown of Value Sales for Formulations
and Premixes (includes corresponding Graph/Chart) II-11

Table 13: Global Carotenoid Market by Category (2014E):
Percentage Breakdown of Value Sales for Beta-carotene,
Lutein, Astaxanthin, Canthaxanthin, Annatto, Capsanthin, and
Others (includes corresponding Graph/Chart) II-12
Chinese Companies Currently Dominate Global Production of
Vitamins II-12
Pharma and Nutritional Companies Rule the Vitamins and
Supplements Market II-13
Table 14: Market Participants in the Global Vitamin and
Dietary Supplement Market (2013): Percentage Breakdown of
Retail Value Sales for Consumer Product Companies, Direct
Sellers, Nutritional Companies, Pharmaceutical Companies, and
Private Label (includes corresponding Graph/Chart) II-14
Vitamin Supplement Brands Benefit from Online Sales II-14
Regionalization of Global Brands: Mantra for Success II-15
The Historic Vitamin Cartel II-15
Major Participants and Duration of the Vitamin Cartel by
Vitamin Type - Vitamin A, Vitamin E, Vitamin B5, and Vitamin
D3 II-16
Table 15: Fines Imposed on Vitamin Cartel by Vitamin
Category in US$ Million (1999-2004) II-16

Table 16: Fines Imposed on Vitamin Cartel by Vitamin in US$
Million for Leading Players Roche, BASF and Rhone-Poulenc
(1999-2004) II-16

3. MARKET TRENDS, ISSUES AND GROWTH DRIVERS II-17
Aging World Population: A Strong Growth Driver II-17
Table 17: Global Aging Population by Age Group: 1975-2050
(includes corresponding Graph/Chart) II-17

Table 18: Global Population Statistics for the 65+ Age Group
(2013) (includes corresponding Graph/Chart) II-18

Table 19: Aging Population by Age Group in More Developed
Countries (1975-2050) (includes corresponding Graph/Chart) II-19

Table 20: Aging Population by Age Group in Less Developed
Countries (1975-2050) (includes corresponding Graph/Chart) II-20
Vitamins: The Dominant Ingredient in Anti-Aging Products II-21
Table 21: Active Ingredients Usage in Anti-Aging Skin Care
Products in the US and Europe (2013): Percentage Breakdown
for Vitamins, Polysaccharides, Botanicals,
Proteins/Peptides, Enzymes/Coenzymes, and Others (includes
corresponding Graph/Chart) II-21
Robust Demand for Vitamins in Human Healthcare Drives Market
Growth II-21
Multivitamins Retain Upper Hand over Single Vitamins II-22
Demand for Natural Vitamins Increases Steadily at the Cost of
Synthetic Vitamins II-22
Innovative Formats, Sizes and Shapes of Vitamins Benefits
Market Adoption II-23
Anywhere, Anytime Vitamints II-24
IV (Intravenous) Vitamin Therapy Doing the Rounds II-24
Rising Preference for Preventive Medicine Boosts Sales of B
Vitamins II-24
Vitamin D to Make a Mark in the Functional Foods Market II-25
Modified Vitamin D for Treating Pancreatic Cancer II-26
High Entry Barriers for Synthetic Vitamin E Oil Production II-26
Vitamin E in Cosmetic Application: Huge Untapped Potential II-27
Vitamins with Microsorption Technology for use in Cosmetics II-27
Increasing Popularity of Vitamin E in Health Supplements II-27
Functional Foods: The New Forte for Vitamin K2 II-28
Herbal Supplements and Functional Foods Offer Strong
Competition to Vitamin Supplements II-28
Emerging Markets Offer Significant Growth Opportunities II-29
China: A Leading Producer and Consumer of Vitamins Worldwide II-30
India and China: Potential Laden Markets II-31
Table 22: Ten Largest Populated Countries Worldwide (July
2013): Total Population (in Millions) by Age Group 0-14
Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
India, USA, Indonesia, Brazil, Pakistan, Nigeria,
Bangladesh, Russia and Japan (includes corresponding
Graph/Chart) II-32
Vitamins in Animal Nutrition: Noteworthy Trends and Drivers II-32
Demand for Feed-Grade Vitamins to Rise Steadily II-32
Table 23: Global Market for Animal Feed Additives (2013):
Percentage Breakdown of Value Sales by Additives - Amino
Acids, Feed Enzymes, and Vitamins (includes corresponding
Graph/Chart) II-33

Table 24: Worldwide Feed Grade Vitamins Market by Type
(2013): Percentage Breakdown of Volume Sales for Vitamin A,
Vitamin B, Vitamin C, Vitamin D and Vitamin E (includes
corresponding Graph/Chart) II-33
Increasing Demand for Synthetic Vitamin E as an Animal Feed
Additive II-33
Feed Water Soluble Vitamins and Minerals in Animal Nutrition
offer Strong Potential II-34
Growing Meat Consumption Augurs Well for the Animal Vitamins
Market II-34
Table 25: Global Meat Production (2013) - Percentage Share
Breakdown of Volume Production by Type (includes
corresponding Graph/Chart) II-35

Table 26: Global Meat Production (2013) - Percentage Share
Breakdown of Volume Production by Geographic Region
(includes corresponding Graph/Chart) II-36

Table 27: Top Ten Meat Producing Nations Worldwide (2013) -
Percentage Share Breakdown of Volume Production by Country
(includes corresponding Graph/Chart) II-37

Table 28: Worldwide Animal Feed Production by Region/Country
(2013): Percentage Breakdown of Volumes for US, EU-27,
China, Brazil, Mexico, Japan, and Rest of World (includes
corresponding Graph/Chart) II-37
Favorable Demographic and Economic Trends Strengthen Market
Prospects II-37
Expanding Global Population: A Weighty Demographic Driver II-38
Table 29: World Population by Geographic Region (2000-2050)
(in Millions) (includes corresponding Graph/Chart) II-39
Rising Disposable Incomes Propel Vitamin Supplements Sales II-39
Table 30: Annual Disposable Incomes in US$ ‘000 for Select
Countries (2012) (includes corresponding Graph/Chart) II-40
Longer Life Expectancy Bolsters Market Growth II-40
Table 31: Life Expectancy for Select Countries in Number of
Years (2013) (includes corresponding Graph/Chart) II-41
Women: An important Consumer Group II-41
Table 32: Vitamins and Dietary Supplements Market Worldwide
(2012): Percentage Preference by Gender and Age Group
(includes corresponding Graph/Chart) II-42
Shift Towards Less Invasive Treatments II-42
Mounting Healthcare Costs: A Blessing in Disguise for Vitamin
Fortified Foods and Beverages II-43
Growing Middle Class Population to Drive Demand II-44
Table 33: Global Middle Class Population (in Millions) by
Geographic Region: 2010, 2020P and 2030P (includes
corresponding Graph/Chart) II-44

Table 34: Global Middle Class Population by Geographic
Region: Percentage Share Breakdown for 2010, 2020P and 2030P
(includes corresponding Graph/Chart) II-45

4. GLOBAL VITAMIN EXPORT AND IMPORT STATISTICS II-46
Table 35: Leading Vitamin (Natural and Synthetic) and
Provitamin Exporting Countries Worldwide (2012-2013): Value
Exports in US$ Million for China, the Netherlands, The United
States, Germany, Singapore, France, India, Belgium, Denmark,
Japan, the United Kingdom, Australia, Italy, Spain , Korea,
and Others (includes corresponding Graph/Chart) II-46

Table 36: Leading Vitamin (Natural and Synthetic) and
Provitamin Importing Countries Worldwide (2012-2013): Value
Imports in US$ Million for the United States, the Netherlands,
Germany, France, China, Singapore, Belgium, Japan, Canada, the
United Kingdom, Brazil, Italy, Venezuela, Spain, Russia, and
Other Countries (includes corresponding Graph/Chart) II-47

5. PRODUCT OVERVIEW II-48
Definition II-48
Vitamins and Discovery Dates II-48
Vitamins Supply Chain II-49
Classification by Type II-50
Vitamin A (Retinol) II-50
Deficiency II-50
Safety II-50
Benefits II-50
B-Vitamins II-50
Vitamin B1 (Thiamine) II-50
Vitamin B2 (Riboflavin) II-51
Vitamin B3 (Niacin/Niacinamide) II-51
Vitamin B5 (Pantothenic Acid) II-51
Vitamin B6 (Pyridoxine) II-51
Biotin (Vitamin B7 or Vitamin H) II-52
Folic Acid (Vitamin B9 or Folacin) II-52
Vitamin B12 (Cyanocobalamine) II-52
Vitamin C (Ascorbic Acid) II-52
Vitamin D II-53
Vitamin E (Tocopherol) II-53
Vitamin K II-53
Classification Based on Solubility II-53
Fat-Soluble Vitamins II-54
Water-Soluble Vitamins II-55
Classification Based on Composition II-57
Classification Based on Derivation II-57
Classification Based on Dosage II-57
Key End-Use Applications for Vitamins II-57
Animal Feed Additives II-57
Vitamin A II-57
Carotenoids II-58
Vitamin B II-58
Riboflavin II-58
Choline II-58
Vitamin B6 II-58
Vitamin B12 II-58
Niacin II-59
Pantothenic Acid II-59
P-Aminobenzoic Acid II-59
Vitamin C II-59
Vitamin D II-59
Vitamin E II-59
Vitamin K II-60
Human Food Supplements and Personal Care Market II-60
Food II-60
Hazards Associated with Excess Consumption of Vitamins II-60
Pharmaceuticals II-61
Cosmetics II-61

6. PRODUCT INTRODUCTIONS/INNOVATIONS II-62
ALCON Laboratories Introduces Systane® Vitamin II-62
NatureSmart Unveils Star Wars brand Gummy Vitamins II-62
Fertility Nutraceuticals Introduces Fertinatal Plus II-62
PLT Health Solutions and Oakshire Naturals Unveil Earthlight
Whole Food Vitamin D II-62
Inergetics Unveils Martha Stewartâ„¢ Essentials Vegetarian
Multivitamin Gummies II-62
Vitamin World Launches Zumba® Ultra Woman Multi-Packs II-62
Natural Wellbeing to Introduce VitPlus+ Premium Vitamins II-62
Enzymedica Unveils Enzyme Nutritionâ„¢ Multivitamin Product Line II-63
Henkel Launches DIAL® Vitamin Boost II-63
Daiichi Sankyo Unveils Denotas® Chewable Vitamin Tablets II-63
The Vitamin Shoppe enters Canadian Market II-63
Island Abbey Foods Unveils Honibe Honey Vitaminsâ„¢ II-63
Epionce Launches Intense Defense Anti-Aging + Repair Serum
with Vitamins II-63
The Winning Combination Introduces Vitamints II-63
Life Extension Offers FAST-C® Formulation of Vitamin C II-63
Island Abbey Foods Introduces New Range of Honibe Honey Vitamins II-64
Vitalife to Introduce New Range of Minerals and Vitamins II-64
To Go Brands Introduces Children Vitamins, VitaRocks II-64
Diet Doc Introduces New Delivery Method of Vitamin B12 for
Weight Loss II-64
Lipotriad Launches Lipotriad Vision Support Eye Vitamin II-64
Nutri-Align Introduces Nutri-Align Multivit II-64
Hokutou Holdings International Unveils Vitamins A and D
Supplements II-64
Kirkman® Group Launches Vitamin D 4000 IU Capsules II-64
Champion Nutrition Unveils New Range of Sports Nutrition Products II-64
EBOOST Rolls Out Vitamin-Infused Energy Shot II-65
Nordic Naturals Releases Chewable Vitamin D3 Gummies II-65
Nordic Naturals® Launches New Vitamin D3 Products II-65
Pharmacy Plus Introduces Reload Multivitamins Range II-65
BocaGreenMD Introduces Prena 1 Range of Prenatal Multivitamins II-65
Nature's Bounty Launches Optimal Solutions Range of Vitamins II-65
Upsher-Smith Laboratories Launches Nexa Plus Capsules II-65
Period Vitamin Unveils New Hormone Balancer II-65
Nouveau Life Pharmaceuticals Launches New Supplement Product II-65
Eternal Lifestyles Introduces Eternal Nutraceuticalsâ„¢ Product
Range II-66
Roche Introduces Fully-Automated Vitamin D Total Assay II-66
XANGO Introduces New Global Brand Logo and New Nutrition
Products Range II-66
Superior Source Launches Triple K MicroLingual Tablets II-66

7. RECENT INDUSTRY ACTIVITY II-67
Vitamin World® Uncovers New Brand Identity II-67
ADM Takes Over WILD Flavors II-67
ADM Expands in Asia-Pacific II-67
ADM Alliance Nutrition and Allied Genetic Resources Ink
Nutritional Program Agreement II-67
DSM Acquires Aland China II-67
International Vitamin Corporation Completes Acquisition of
Adam Nutrition II-67
Helen of Troy to Take Over Healthy Directions II-67
Vertellus Specialties Initiates Asset Reorganization II-68
Zhejiang Medicine Co., Ltd. to Set Up New Vitamin E facility II-68
NBTY Sets Up New Vitamin Manufacturing Facility II-68
Pharmavite to Open New Manufacturing Facility in Opelika II-68
ADM to Establish New Feed-Premix Plant in Eastern China II-68
ADM Alliance Nutrition Acquires NutriMix Feed Company and
Granossa Corporation II-68
MaMa Organic to Offer Vitamins II-68
DSM Nutritional Products Takes Over Bayer's Vitamin Premix
Business II-68
OPKO Health Inks Definitive Agreement with Cytochroma II-69
Vitamin Shoppe Collaborates with Reprico to Open a New Store
in Panama II-69
DSM Acquires Tortuga II-69
Liquid Nutrition Group Announces US Expansion Plans II-69
Nattopharma Acquires Minority Stake in Vitasynth II-69
Vitamin Shoppe Acquires Super Supplements II-69
Reckitt Benckiser and Schiff Nutrition Ink a Merger Agreement II-69
Royal DSM Takes Over Fortitech II-69
Church and Dwight Acquires Avid Health II-69
Mid Europa Partners Takes Over Stake in Walmark II-70
Banyan Acquires PurityLife from SunOpta II-70
Valeant Takes Over Assets of Swiss Herbal Remedies II-70
Sun Capital Partners Takes Over CornerStone Research and
Development II-70
Pfizer Takes Over Alacer II-70
Kappa Bioscience Receives Approval for K2Vital from German
Food Safety Agency II-70

8. FOCUS ON SELECT GLOBAL PLAYERS II-71
Vitamin Manufacturers II-71
Adisseo France S.A.S (France) II-71
Aland (Jiangsu) Nutraceutical Co., Ltd. (China) II-71
Archer Daniels Midland Co. (US) II-71
Bactolac Pharmaceutical, Inc. (US) II-72
BASF SE (Germany) II-72
CSPC Pharmaceutical Group Limited (Hong Kong) II-73
Dishman Group (India) II-73
DSM Nutritional Products Ltd. (Switzerland) II-74
DuPont (US) II-74
Fermenta Biotech Ltd. (India) II-75
Jubilant Life Sciences Limited (India) II-75
Lonza Group Ltd. (Switzerland) II-76
North China Pharmaceutical Corporation (China) II-76
Vertellus Specialties Inc. (US) II-77
Zhejiang Hangzhou Xinfu Pharmaceutical Co., Ltd. (China) II-77
Zhejiang Medicine Company Ltd (China) II-77
Zhejiang NHU Co. Ltd. (China) II-78
Pharmaceutical Companies Offering Vitamins II-78
Atrium Innovations, Inc. (Canada) II-78
Avid Health Inc. (US) II-79
BoehringerIngelheim Consumer Health Care (Germany) II-79
GlaxoSmithKline Plc (UK) II-79
NBTY, Inc. (US) II-79
Pfizer, Inc. (US) II-80
Alacer Corp (US) II-80
Ferrosan Holdings A/S (Denmark) II-81
Pharmavite LLC (US) II-81
Sanofi (France) II-81
Schiff Nutrition International, Inc. (US) II-82
Thorne Research Inc. (US) II-82

9. GLOBAL MARKET PERSPECTIVE II-83
Table 37: World Recent Past, Current and Future Analysis for
Vitamins by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-83

Table 38: World Historic Review for Vitamins by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) II-84

Table 39: World 15-Year Perspective for Vitamins by Geographic
Region - Percentage Breakdown of Dollar Revenue for US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-85
Global Analytics by Product Segment II-86
Table 40: World Recent Past, Current and Future Analysis for
Vitamin A by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-86

Table 41: World Historic Review for Vitamin A by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) II-87

Table 42: World 15-Year Perspective for Vitamin A by
Geographic Region - Percentage Breakdown of Dollar Revenue for
US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-88

Table 43: World Recent Past, Current and Future Analysis for
Vitamin B Complex by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-89

Table 44: World Historic Review for Vitamin B Complex by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Thousand for Years 2006
through 2012 (includes corresponding Graph/Chart) II-90

Table 45: World 15-Year Perspective for Vitamin B Complex by
Geographic Region - Percentage Breakdown of Dollar Revenue for
US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-91

Table 46: World Recent Past, Current and Future Analysis for
Vitamin C by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-92

Table 47: World Historic Review for Vitamin C by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) II-93

Table 48: World 15-Year Perspective for Vitamin C by
Geographic Region - Percentage Breakdown of Dollar Revenue for
US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-94

Table 49: World Recent Past, Current and Future Analysis for
Vitamin D by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-95

Table 50: World Historic Review for Vitamin D by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) II-96

Table 51: World 15-Year Perspective for Vitamin D by
Geographic Region - Percentage Breakdown of Dollar Revenue for
US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-97

Table 52: World Recent Past, Current and Future Analysis for
Vitamin E by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-98

Table 53: World Historic Review for Vitamin E by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) II-99

Table 54: World 15-Year Perspective for Vitamin E by
Geographic Region - Percentage Breakdown of Dollar Revenue for
US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-100

Table 55: World Recent Past, Current and Future Analysis for
Vitamin K by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-101

Table 56: World Historic Review for Vitamin K by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) II-102

Table 57: World 15-Year Perspective for Vitamin K by
Geographic Region - Percentage Breakdown of Dollar Revenue for
US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-103
Global Analytics by End Use Segment II-104
Table 58: World Recent Past, Current and Future Analysis for
Vitamins in Animal Feed Additives by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Markets Independently Analyzed with Annual Revenue
Figures in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-104

Table 59: World Historic Review for Vitamins in Animal Feed
Additives by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-105

Table 60: World 15-Year Perspective for Vitamins in Animal
Feed Additives by Geographic Region - Percentage Breakdown of
Dollar Revenue for US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-106

Table 61: World Recent Past, Current and Future Analysis for
Vitamins in Cosmetics by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-107

Table 62: World Historic Review for Vitamins in Cosmetics by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Thousand for Years 2006
through 2012 (includes corresponding Graph/Chart) II-108

Table 63: World 15-Year Perspective for Vitamins in Cosmetics
by Geographic Region - Percentage Breakdown of Dollar Revenue
for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-109

Table 64: World Recent Past, Current and Future Analysis for
Vitamins in Food by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-110

Table 65: World Historic Review for Vitamins in Food by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Thousand for Years 2006
through 2012 (includes corresponding Graph/Chart) II-111

Table 66: World 15-Year Perspective for Vitamins in Food by
Geographic Region - Percentage Breakdown of Dollar Revenue for
US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-112

Table 67: World Recent Past, Current and Future Analysis for
Vitamins in Pharmaceuticals by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-113

Table 68: World Historic Review for Vitamins in
Pharmaceuticals by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-114

Table 69: World 15-Year Perspective for Vitamins in
Pharmaceuticals by Geographic Region - Percentage Breakdown of
Dollar Revenue for US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-115


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
US Dietary Vitamin Supplements Market Snapshots III-2
Key Statistical Findings III-3
Table 70: Leading Vitamin, Mineral and Supplement OTC
(over-the-counter) Brands in the US (2013): Breakdown of
Value Sales (in US$ Millions) by Brand (includes
corresponding Graph/Chart) III-3

Table 71: Leading Multivitamin Makers in the US (2013):
Percentage Breakdown of Sales for Bayer Consumer Health,
Pfizer, Bausch and Lomb, Northwest Natural Products, Schiff
Nutrition International, Pharmavite, Alcon Laboratories,
Nature's Way Products, Private Label, and Others (includes
corresponding Graph/Chart) III-4

Table 72: Leading ‘One and Two Lettered Vitamin' Companies
in the US (2013): Percentage Breakdown of Sales for
Pharmavite Corp., Nature's Bounty, Rexall Sundown,
Northwest Natural Products, Nature Smart, Private Label,
and Others (includes corresponding Graph/Chart) III-4

Table 73: Leading ‘One and Two Lettered' Vitamin Brands in
the US (2013) - Percentage Breakdown of Sales by Brand -
Nature Made, Nature's Bounty, Sundown Naturals, Private
Label, and Others (includes corresponding Graph/Chart) III-4

Table 74: Leading Liquid Vitamin/Mineral Makers in the US
(2013): Percentage Breakdown of Value Sales for Alacer
Corp., Mead Johnson Nutrition, Joint Juice, Neurobrands,
Schiff Nutrition International, Nature's Bounty, Botanical
Laboratories, Bliss By Mom, Private Label, and Others
(includes corresponding Graph/Chart) III-5

Table 75: Leading Liquid Vitamins and Minerals Brands in
the US (2013): Percentage Breakdown of Value Sales by Brand -
Emergen-C, Alacer Emergen-C, Joint Juice, Emergen-C
Immune Plus, Enfamil Poly-Vi-Sol, Airborne, Nature's
Bounty, Private Label, and Others (includes corresponding
Graph/Chart) III-5
Online Sales of Vitamins Soars in the US III-5
Vitamins Market Attract Drug and Consumer Product Companies III-6
Table 76: US Market for Natural Vitamins (2013): Percentage
Value Share Breakdown by Retail Channel - Discount Stores,
Drugstores, and Food Stores (includes corresponding
Graph/Chart) III-6

Table 77: Multivitamins' Market by Retail Channel (2013):
Percentage Value Market Share for Chain Drugstores,
Discount Stores, Food/Drug Combination Stores, Independent
Drugstores, and Supermarkets (includes corresponding
Graph/Chart) III-6
Market Trends III-7
Favorable Demographics Boost US Vitamin Sales III-7
Table 78: Percentage of Population Consuming Vitamins in
the US: 1990-2013 (includes corresponding Graph/Chart) III-7
Recession Affects Vitamin Supplement Sales in the US III-7
Private Label Vitamins Gain Momentum III-8
Increasing Demand for Vitamin D3 in the US III-8
New and Innovative Delivery Systems for Vitamins in the US III-8
Dietary Supplements Market Overview III-9
Vitamins: The Largest Category III-9
Table 79: US Dietary Supplements Market by Type (2013):
Percentage Breakdown for Botanicals and Herbs, Minerals,
Specialty Supplements, Sports Nutrition, Vitamins, and
Others (includes corresponding Graph/Chart) III-9
Online Sales of Vitamins and Other Dietary Supplements Soar III-10
An Insight into Select Vitamin Markets in the US III-10
Vitamin A III-10
Table 80: Leading Vitamin A Companies in the US (2013):
Percentage Breakdown of Revenues for BASF Corporation, DSM
Nutritional Products, and Others (includes corresponding
Graph/Chart) III-10
Beta-Carotene III-10
Table 81: Leading Beta-Carotene Companies in the US
(2013): Percentage Breakdown of Revenues for BASF
Corporation, DSM Nutritional Products, and Others
(includes corresponding Graph/Chart) III-11
Vitamin C III-11
Vitamin E III-11
Table 82: US Market for Vitamin E in Million Pounds
(lbs.): 2009-2017 (includes corresponding Graph/Chart) III-12

Table 83: US Vitamin E Market by End-use (2013):
Percentage Breakdown in Volume Terms for Animal Feeds,
Nutritional Supplements, Food and Beverages, and Cosmetics
(includes corresponding Graph/Chart) III-12

Table 84: Leading Vitamin E Companies in the US (2013):
Percentage Breakdown of Revenues for Adisseo USA, BASF
Corporation, DSM Nutritional Products, and Others
(includes corresponding Graph/Chart) III-12
Vitamins Usage as Animal Feed Additives in the US III-13
Table 85: US Market for Vitamin A in Animal Feed Additives
(2013): Percentage Breakdown of Revenues by Application -
Poultry, Swine, Ruminants, Aquaculture, and Others
(includes corresponding Graph/Chart) III-13

Table 86: Leading Players in the US Market for
Beta-Carotene in Animal Feed Additives (2013): Percentage
Breakdown of Revenues for BASF and DSM (includes
corresponding Graph/Chart) III-13

Table 87: US Market for Vitamin C in Animal Feed Additives
by Applications (2013): Percentage Breakdown of Revenues
for Pet Feed, Aquaculture Feed, Piglets, Starters and
Prestarters, and Others (includes corresponding
Graph/Chart) III-13

Table 88: Leading Players in the US Market for Vitamin E in
Animal Feed Sector (2013): Percentage Breakdown of Revenues
for Adisseo USA, BASF Corporation, DSM, and Others
(includes corresponding Graph/Chart) III-14

Table 89: US Market for Vitamin E in Animal Feed Additives
(2013): Percentage Breakdown of Revenues by Applications -
Ruminants, Swine, Poultry, Aquaculture, and Others
(includes corresponding Graph/Chart) III-14

Table 90: US Dosage Recommendations for Vitamin E in Swine
Feed (in Mg/Kg) III-14

Table 91: US Dosage Recommendations for Vitamin E in
Poultry Feed (in Mg/Kg) III-15

Table 92: US Dosage Recommendations for Vitamin E in
Ruminant Feed (in Mg/Kg) III-15
A Snapshot of Livestock Population, Meat Production and
Exports in the US III-15
Table 93: US Cattle Population (Million Head): 2013
(includes corresponding Graph/Chart) III-15

Table 94: US Meat Production (2013) - Percentage Share
Breakdown of Volume Production by Meat Type (includes
corresponding Graph/Chart) III-16

Table 95: US Meat Exports in 2013 by Type (in Million
lbs.) (includes corresponding Graph/Chart) III-16
Vitamin Usage in Human Healthcare Market III-16
Dietary Supplements III-16
Vitamin C III-16
Table 96: US Market for Vitamin C in Dietary Supplements
(2013): Percentage Share Breakdown of Revenues by
Single-Entity Tablets and Multivitamins (includes
corresponding Graph/Chart) III-16
Vitamin E III-17
Table 97: Leading Players in the US Market for Vitamin E
in Dietary Supplements (2013): Percentage Share Breakdown
of Revenues for BASF Corporation, DSM Nutritional
Products, and Others (includes corresponding Graph/Chart) III-17

Table 98: Leading Players in the US Market for Natural
Vitamin E in Dietary Supplements (2013): Percentage
Breakdown of Revenues for Archer Daniels Midland,
BASF/Cognis, and DSM Nutritional Products (includes
corresponding Graph/Chart) III-17

Table 99: Leading Players in the US Market for Synthetic
Vitamin E in Dietary Supplements (2013): Percentage
Breakdown of Revenues for BASF Corporation and DSM
Nutritional Products (includes corresponding Graph/Chart) III-17

Table 100: US Market for Vitamin E in Dietary Supplements
Industry (2013): Percentage Breakdown of Revenues by
Single-Entity Supplements and Multivitamins (includes
corresponding Graph/Chart) III-18
Vitamin A III-18
Table 101: Leading Players in the US Market for Vitamin A
in Dietary Supplements (2013): Percentage Breakdown of
Revenues for BASF, DSM, and Others (includes
corresponding Graph/Chart) III-18
Cosmetics Industry III-18
Vitamin E III-18
Table 102: Leading Players in the US Market for Vitamin E
in Cosmetics (2013): Percentage Breakdown of Revenues for
BASF, DSM Nutritional Products, and Others (includes
corresponding Graph/Chart) III-18

Table 103: Leading Players in the US Market for Synthetic
Vitamin E in Cosmetics (2013): Percentage Share Breakdown
of Revenues for DSM Nutritional Products and BASF
(includes corresponding Graph/Chart) III-19

Table 104: Leading Players in the US Market for Natural
Vitamin E in Cosmetics (2013): Percentage Share Breakdown
of Revenues for BASF/Cognis, ADM, and DSM Nutritional
Products (includes corresponding Graph/Chart) III-19
Vitamin A III-19
Table 105: Leading Players in the US Market for Vitamin A
in Cosmetics (2013): Percentage Share Breakdown of
Revenues for DSM and BASF (includes corresponding
Graph/Chart) III-19
Beta-Carotene III-20
Table 106: Leading Players in the US Market for
Beta-Carotene in Cosmetics (2013): Percentage Share
Breakdown of Revenues for DSM and BASF (includes
corresponding Graph/Chart) III-20
Food Fortification Market III-20
Vitamin C III-20
Table 107: US Market for Vitamin C in Food and Beverages
(2013): Percentage Share Breakdown of Revenues by
Application - Cereals, Beverages, Nutrition Bars, and
Others (includes corresponding Graph/Chart) III-20
Vitamin E III-21
Table 108: US Market for Vitamin E in Food and Beverages
(2013): Percentage Breakdown of Revenues by Application -
Cereals, Beverages, Nutrition Bars, Snack Foods, and Oils
and Fats (includes corresponding Graph/Chart) III-21

Table 109: Leading Players in the US Market for Vitamin E
in Food and Beverages (2013): Percentage Breakdown of
Revenues for DSM Nutritional Products, BASF, and Others
(includes corresponding Graph/Chart) III-21

Table 110: Leading Players in the US Market for Natural
Vitamin E in Food and Beverages (2013): Percentage
Breakdown of Revenues for BASF/Cognis, ADM, and DSM
Nutritional Products (includes corresponding Graph/Chart) III-21

Table 111: Leading Players in the US Market for Synthetic
Vitamin E in Food and Beverages (2013): Percentage
Breakdown of Revenues for DSM Nutritional Products, and
BASF (includes corresponding Graph/Chart) III-22
Vitamin A III-22
Table 112: Leading Players in the US Market for Vitamin A
in Food and Beverages (2013): Percentage Breakdown of
Revenues for DSM, BASF and Others (includes corresponding
Graph/Chart) III-22
Beta-Carotene III-22
Table 113: Leading Players in the US Market for
Beta-Carotene in Food and Beverages (2013): Percentage
Breakdown of Revenues for DSM, BASF, and Others (includes
corresponding Graph/Chart) III-22
Regulatory Framework III-23
FDA's GMP Rules for Dietary Supplement Manufacturing III-23
Vitamin Imports and Exports Data in the US III-24
Table 114: US Exports of Vitamin A and Derivatives
(Unmixed) (2012 and 2013): Value Exports in US$ Thousand by
Destination Country - China, The Netherlands, Singapore,
Venezuela, Canada, South Korea, Australia, Mexico, Japan
and Germany (includes corresponding Graph/Chart) III-24

Table 115: US Imports of Vitamin A and Derivatives
(Unmixed) (2012 and 2013): Value Imports in US$ Thousand by
Country of Origin - China, Germany, Switzerland, France,
Italy, Denmark, The United Kingdom, South Korea, Japan and
Argentina (includes corresponding Graph/Chart) III-24

Table 116: US Exports of Vitamin B1 and Derivatives
(Unmixed) (2012 and 2013): Value Exports in US$ Thousand by
Destination Country - Canada, Venezuela, Singapore, Mexico,
South Korea, China, Germany, The Netherlands, Japan and
Australia (includes corresponding Graph/Chart) III-25

Table 117: US Imports of Vitamin B1 and Derivatives
(Unmixed) (2012 and 2013): Value Imports in US$ Thousand by
Country of Origin - China, Germany, Switzerland and France
(includes corresponding Graph/Chart) III-25

Table 118: US Exports of Vitamin B2 and Derivatives
(Unmixed) (2012 and 2013): Value Exports in US$ Thousand by
Destination Country - Venezuela, Canada, The Netherlands,
Japan, Mexico, China, South Korea and Germany (includes
corresponding Graph/Chart) III-26

Table 119: US Imports of Vitamin B2 and Derivatives
(Unmixed) (2012 and 2013): Value Imports in US$ Thousand by
Country of Origin - China, Germany, South Korea, France,
Switzerland, The United Kingdom and Denmark (includes
corresponding Graph/Chart) III-26

Table 120: US Exports of Pantothenic Acid and Derivatives
(Unmixed) (2012 and 2013): Value Exports in US$ Thousand by
Destination Country - Canada, Mexico, China, The
Netherlands, South Korea, Australia, Germany, Japan and
Venezuela (includes corresponding Graph/Chart) III-27

Table 121: US Imports of Vitamin Pantothenic Acid and
Derivatives (Unmixed) (2012 and 2013): Value Imports in US$
Thousand by Country of Origin - China, The United Kingdom,
Germany, Japan and Switzerland (includes corresponding
Graph/Chart) III-27

Table 122: US Exports of B6 and Derivatives (Unmixed) (2012 and
2013): Value Exports in US$ Thousand by Destination
Country - Canada, The Netherlands, Mexico, China, South
Korea, Australia, Germany, Venezuela and Singapore
(includes corresponding Graph/Chart) III-28

Table 123: US Imports of B6 and Derivatives (Unmixed) (2012 and
2013): Value Imports in US$ Thousand by Country of Origin -
China, Germany, Japan, Italy, The United Kingdom,
Switzerland and France (includes corresponding Graph/Chart) III-28

Table 124: US Exports of Vitamin B12 and Derivatives
(Unmixed) (2012 and 2013): Value Exports in US$ Thousand by
Destination - Venezuela, Canada, China, Mexico, South
Korea, The Netherlands, Australia, Japan, Singapore and
Germany III-29

Table 125: US Imports of Vitamin B12 and Derivatives
(Unmixed) (2012 and 2013): Value Imports in US$ Thousand by
Country of Origin - China, France, Japan, Denmark, The
United Kingdom, Italy and Germany III-29

Table 126: US Exports of Vitamin C and Derivatives
(Unmixed) (2012 and 2013): Value Exports in US$ Thousand by
Destination - China, South Korea, Canada, The Netherlands,
Singapore, Mexico, Japan, Australia, Venezuela and Germany
(includes corresponding Graph/Chart) III-30

Table 127: US Imports of Vitamin C and Derivatives
(Unmixed) by (2012 and 2013): Value Imports in US$ Thousand
by Country of Origin - China, The United Kingdom, Japan,
Germany, Denmark, South Korea, Italy, France and
Switzerland III-30

Table 128: US Exports of Vitamin E and Derivatives
(Unmixed) (2012 and 2013): Value Exports in US$ Thousand by
Destination - Canada, China, The Netherlands, Singapore,
Germany, Australia, Japan, Mexico, South Korea and
Venezuela (includes corresponding Graph/Chart) III-31

Table 129: US Imports of Vitamin E and Derivatives
(Unmixed) (2012 and 2013): Value Imports in US$ Thousand by
Country of Origin - China, Switzerland, Germany, Japan,
France, Argentina, Denmark, South Korea and The United
Kingdom (includes corresponding Graph/Chart) III-31
Product Launches III-32
Recent Industry Activity III-35
Select Vitamin Manufacturers in the US III-38
Pharmaceutical Companies Offering Vitamins in the US III-39
B.Market Analytics III-43
Table 130: The US Recent Past, Current and Future Analysis for
Vitamins by Type - Vitamin A, Vitamin B Complex, Vitamin C,
Vitamin D, Vitamin E, and Vitamin K Markets Independently
Analyzed with Annual Revenue Figures in US$ Thousand for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-43

Table 131: The US Historic Review for Vitamins by Type -
Vitamin A, Vitamin B Complex, Vitamin C, Vitamin D, Vitamin
E, and Vitamin K Markets Independently Analyzed with Annual
Revenue Figures in US$ Thousand for Years 2006 through 2012
(includes corresponding Graph/Chart) III-44

Table 132: The US 15-Year Perspective for Vitamins by Type -
Percentage Breakdown of Dollar Revenues for Vitamin A,
Vitamin B Complex, Vitamin C, Vitamin D, Vitamin E, and
Vitamin K Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-45

Table 133: The US Recent Past, Current and Future Analysis for
Vitamins by End Use Segment - Animal Feed Additives,
Cosmetics, Food, and Pharmaceuticals Markets Independently
Analyzed with Annual Revenue Figures in US$ Thousand for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-46

Table 134: The US Historic Review for Vitamins by End Use
Segment - Animal Feed Additives, Cosmetics, Food, and
Pharmaceuticals Markets Independently Analyzed with Annual
Revenue Figures in US$ Thousand for Years 2006 through 2012
(includes corresponding Graph/Chart) III-47

Table 135: The US 15-Year Perspective for Vitamins by End
Use Segment - Percentage Breakdown of Dollar Revenues for
Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals
Markets for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart)

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