Global Vitamins Industry

Keywords : Vitamin E, vitamin c, vitamin a, Vitamin D, vitamin, dietary supplement, vitamin B, Synthetic Vitamin, Natural Vitamin, multivitamin, Beta Carotene, nutritional supplement, Liquid Vitamin, Vitamin B5, Provitamin, vitamin production, vitamin import, Riboflavin, Vitamin B9, Choline, Tocopherol, Thiamine

This report analyzes the worldwide markets for Vitamins in US$ Million by the following Product Segments: Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins (Vitamin K, Carotenoids and others). Specific end-use segments also analyzed are Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and ...

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This report analyzes the worldwide markets for Vitamins in US$ Million by the following Product Segments: Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins (Vitamin K, Carotenoids and others). Specific end-use segments also analyzed are Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 199 companies including many key and niche players such as Adisseo France S.A.S, Aland (Jiangsu) Nutraceutical Co., Ltd., Archer Daniels Midland Co., BASFSE, Boehringer Ingelheim Consumer Health Care, Cargill Inc., Cognis Corp., DSM Nutritional Products Ltd., Daiichi Sankyo Healthcare, Kyowa Hakko Kogyo Co., Ltd., Lonza Group Ltd., North China Pharmaceutical Group Corp., Pharmavite, LLC, and Vertellus Specialties Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Global Vitamin And Supplement Industry

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Animal Feed Additives 4
Cosmetics 4
Food 4
Pharmaceuticals 4

2. MARKET DYNAMICS 5
Industry Overview 5
Market Trends 6
Encapsulated Water Soluble Vitamins Market on a Growth Spree 6
Vitamin D Fails to Gather Momentum Globally 6
Evidence of Growing Health Benefits of Vitamin D: A Positive
Trend 6
Sales Reflect Robust Growth in the US Market 7
Climate, Awareness or Regulation; What Drives Demand for
Vitamin D? 7
Rising Chinese Dominance, Increase in Production Costs
Affects Price of Raw Vitamin C 7
Table 1: Average Chinese Vitamin C Export Prices: 2005-2010
(includes corresponding Graph/Chart) 8
Altering Vitamin B Market Dynamics 8
High Entry Barriers Exist for Vitamin E Production 8
Rising Corporate Alliances in the Vitamins Industry 9
Vitamin A and Vitamin E Markets Characterized by High Degree
of Consolidation 9
Global Demand for Nutritional Supplements on the Rise 10
Consistent Demand from Animal Feed Industry 10
Antioxidant Blends Gain Importance 10
Novel Delivery Systems Being Introduced 11
Vitamin K2 to Grab Attention owing to Benefits in
Cardiovascular and Bone Health 11
Vitamin E Finds Tremendous Use in Cosmetics 11
Global Vitamin Imports and Exports - A Recent Past Scenario 12
Table 2: Global Imports of Vitamins (Including Derivatives &
Intermixes) and Provitamins (2000-2005) by Key Regions -
China, Switzerland, Germany, France, The UK, Japan, Denmark,
India, Belgium, The Netherlands, and Others in US$ Thousand
(includes corresponding Graph/Chart) 12

Table 3: Global Exports of Vitamins (Including Derivatives &
Intermixes) and Provitamins (2000-2005) by Key Regions -
Canada, Japan, the Netherlands, Mexico, The UK, Germany,
Taiwan, Singapore, Brazil, and Others in US$ Thousand
(includes corresponding Graph/Chart) 13
Vitamin Cartel 14
A Background 14
Major Participants and Duration of the Vitamin Cartel by Key
Vitamins - Vitamin A, Vitamin E, Vitamin B5, Vitamin D3,
and Beta Carotene 14
Table 4: Fines Imposed on Vitamin Cartel by Vitamin in US$
Million (1999-2004) 14

Table 5: Fines Imposed on Vitamin Cartel by Vitamin in US$
Million for Leading Players Roche, BASF and Rhone-Poulenc
(1999-2004) 15

3. PRODUCT OVERVIEW 16
Definition 16
Vitamins and their Uses 16
Classification by Type 17
Vitamin A (Retinol) 17
Deficiency 17
Safety 18
Benefits 18
B-Vitamins 18
Vitamin B1 (Thiamine) 18
Vitamin B2 (Riboflavin) 18
Vitamin B3 (Niacin) 19
Table 6: World Consumption of Niacin by Geographic Region:
2008 (In Tons) (includes corresponding Graph/Chart) 19
Vitamin B5 (Pantothenic Acid) 19
Vitamin B6 (Pyridoxine) 19
Biotin (Vitamin B7 or Vitamin H) 20
Folic Acid (Vitamin B9 or Folacin) 20
Vitamin B12 (Cyanocobalamine) 20
Vitamin C (Ascorbic Acid) 20
Vitamin D 21
Vitamin E (Tocopherol) 21
Vitamin K 21
Minerals and Supplements 22
Inositol 22
Choline 22
PABA 22
Zinc 22
Calcium 22
Magnesium 22
Iron 22
Hazards Associated with Excess Consumption of Vitamins 23
Classification Based on Solubility 23
Fat-Soluble Vitamins 23
Water-Soluble Vitamins 23
Classification Based on Composition 23
Classification Based on Production Source 24
Key End-Use Applications 24
Animal Feed Additives 24
Vitamin A 24
Carotenoids 24
World Carotenoid Market: Production Scenario 24
List of Select Carotenoid Manufacturers 25
Vitamin B 25
Riboflavin 25
Choline 25
Vitamin B6 26
Vitamin B12 26
Niacin 26
Pantothenic Acid 26
P-Aminobenzoic Acid 26
Vitamin C 26
Vitamin D 26
Vitamin E 27
Vitamin K 27
Food 27
Pharmaceuticals 27
Cosmetics 27

4. COMPETITIVE SCENARIO - A REVIEW 28
Table 7: Global Vitamins Market by Leading Players (2010):
Percentage Share Breakdown of Revenue for DSM, BASF, Adisseo,
and Others (Including Chinese Manufacturers) (includes
corresponding Graph/Chart) 28

Table 8: Global Carotenoids Market by Leading Players (2009):
Percentage Share Breakdown for DSM, BASF, Allied Biotech, and
Others (includes corresponding Graph/Chart) 28

Table 9: Global Vitamins Market by Type (2010): Percentage
Share Breakdown in Human use for Vitamin C, Vitamin E, Vitamin
A, Vitamin B (B1, B2, B6), Vitamin B12, and Others (includes
corresponding Graph/Chart) 28

Table 10: Global Vitamins Market by Type (2010): Percentage
Share Breakdown in Animal Feed for Vitamin A, Vitamin E,
Vitamin B, Vitamin D, and Vitamin C (includes corresponding
Graph/Chart) 29

Table 11: Worldwide Vitamin A Market (2010): Percentage
Breakdown of Output by Leading Producers - DSM, BASF, Adisseo,
and Others (includes corresponding Graph/Chart) 29

Table 12: Worldwide Natural Vitamin E Market (2010):
Percentage Breakdown of Output by Leading Producers - ADM,
Cognis, DSM and Others (includes corresponding Graph/Chart) 29

Table 13: Worldwide Synthetic Vitamin E Market (2010):
Percentage Breakdown of Output by Leading Producers - DSM,
BASF, Adisseo, and Others (includes corresponding Graph/Chart) 30

Table 14: Worldwide Vitamin C Market (2010): Percentage
Breakdown of Output by Leading Producers - BASF, DSM and
Others (includes corresponding Graph/Chart) 30

Table 15: Worldwide Vitamin D Market (2010): Percentage
Breakdown of Output by Leading Producers - BASF, DSM and
Others (includes corresponding Graph/Chart) 30

Table 16: Worldwide Vitamin B1 Market (2010): Percentage
Breakdown of Output by Leading Producers - BASF, DSM and
Others (includes corresponding Graph/Chart) 31

Table 17: Worldwide Vitamin B2 Market (2010): Percentage
Breakdown of Output by Leading Producers - BASF, DSM, ADM and
Others (includes corresponding Graph/Chart) 31

Table 18: Worldwide Vitamin B5 Market (2010): Percentage
Breakdown of Output by Leading Producers - BASF, Daiichi, DSM
and Others (includes corresponding Graph/Chart) 31

Table 19: Worldwide Vitamins B6 Market (2010): Percentage
Breakdown of Output by Leading Producers - BASF, Daiichi and
Others (includes corresponding Graph/Chart) 32

Table 20: Worldwide Vitamin B12 Market (2010): Percentage
Breakdown of Output by Leading Producers - Adisseo and Others
(includes corresponding Graph/Chart) 32

5. PRODUCT INTRODUCTIONS/INNOVATIONS 33
Pfizer Launches New Advanced GOLD Line of Children Nutrition
Products 33
Principle Healthcare to Introduce New Portfolio of Vitamin and
Mineral Products 33
McNeil Unveils Splenda Essentials No Calorie Sweetener Products 33
SternVitamin Launches SternVit E 50% SD 33
DSM Launches Essentials for Kids and Teens Health Benefit
Solution 34
eNutrients.com Introduces Vitamins and Supplements e-commerce
Store 34
Sedona Labs Introduces XanthaViewTM 34
Molton Brown Unveils Novel Vitalising Vitamin Products 34
Life Time Fitness to Launch New Multivitamin for Children 35
LycoRed Introduces Vitamin D3 for Beverages 35
Upsher-Smith Laboratories Introduces New Prenatal Vitamin Nexa
Select Rx 35
Tahitian Noni Launches New Fit Product Line 35
GBG Introduces GBG 10 Vitamin 36
Dabur India Launches New Health Supplement Brand Nutrigo 36
MusclePharm Launches Vitamin World Retailers 36
Lallemand Rolls Out Lalmin Vitamin D 36
Hormel Foods Specialty Products Launches ETERNA OMEGASOURCE 37
Nutri-Health Introduces Vitamin D3 Plus Prebiotics and D-5000
Formula 37
VitaminSpice to Introduce Vitamin Ketchup and Mustard 37
Cargill Launches New Equine Feeds under the Nutrena® Brand 37
Megafood Introduces One Daily 38
Danisco Introduces ActivK MK-7 38
Kappa Unveils K2Vital 38
The Body Shop Introduces Natrulift and Vitamin- C Skincare
Products 38
Vance Group Rolls Out Vance Tocotrienol 38
Paddock Introduces Vitamin D Capsules 39
Axxess Pharma Enters License Agreement for Vitamin D-3 Capsule 39
Jarrow Formulas® Introduces 5000 IU Vitamin D3 39
Drugstore.com Introduces VitaminEmporium.com 39
Lip Smackers Launches New Lip Balm Line Vitaminschtick® 39
Presperse Launches Pro-vitamin B6 Panadoxine P 40
Upsher-Smith Launches PreNexa Rx Prenatal Vitamins with New
Formulation 40
Continental Vitamins Launches MicroLingual B-12 40
Source Naturals Launches Vitamin D-3 in 2,000 IU and 5,000 IU 40
Rainbow Light® Nutritional Systems Launches New Certified
Organics™ Multivitamin Line 40
Kappa BioSciences Introduces Novel Vitamin K2 MK-7 41
Upsher-Smith Launches PreNexa Rx Prenatal Vitamins' New
Formulation 41
Valensa Introduces Eye Pro MD™ 41
Mission Pharmacal Unveils CitraNatal Harmony Prenatal Vitamins 41
Bausch & Lomb Launches PreserVision Eye Vitamin and Mineral
Supplement in US 42
Nutrilite Introduces Vitamin D3 2000 IU plus Vitamin K2 42
DSM Develops Quali-D 42
Cyanotech Unveils New Multivitamin under its Nutrex-Hawaii Brand 42
Dr Reddy’s Introduces Indian Market's Primary Pro-Vitamin D2 43
Zymes Omega Solutions Introduces OmegaChill 43
Hindustan Unilever Unveils Vitamin-Enriched Tea 44
Principle Healthcare to Launch Halal Supplement Range 44
Mission Pharmacal Introduces CitraNatal® Assure 44
Ascenta Unveils Nutrasea+D 45
Garden of Life Unveils The Vitamin Code™ 45
Carlson Laboratories Rolls Out Ddrops 45
Olaz (P&G) to Launch Total Effects Day Cream with Vitamins 45
Nature Made® Launches Multi For Him and Multi for Her 50+ 45
XanGo Unveils Whole Food Nutrition Multi-Vitamin, 3SIXTY5 46
New Chapter Rolls Out EveryKid 46
Old Orchard Brands Unveils Vitamin-Enriched FruitSense Water 47
Planet Nutrition Introduces Planet Nutrition Supplements Range 47
Kemps Launches Milk Products Range 47
Cargill Launches Centrum Cardio® 48
DSM Nutritional Products Develops Vitamin A in Oily Form 48

6. PRODUCT INTRODUCTIONS/INNOVATIONS IN RECENT PAST -
A PERSPECTIVE BUILDER 49
DSM Nutritional Products Unveils QUALI-C™ Vitamin C Brand 49
DSM Launches High Strength Beta-Carotene Beadlet 49
DSM Launches ALL-Q™ plus That Includes Vitamin E 49
SoBe Launches a New Vitamin-Enriched Bottled Water 49
Mannatech Launches New Vitamin Enriched MannaBar 50
HABA Unveils Vitamin C Enriched Products 50
Pharmavite Launches Cardio2 for Cardiac Health 50
Cognis Introduces New Vitamin E Oils 50
SS Pharmaceutical Introduces Improved Vitamin B Preparation 51
Taisho Commences Distribution of New Vitamin Preparation for Eyes 51
Avon Introduces Vitamin E Enriched Facial Care Products 51
Mauritius Cosmetics Launches New Skin Care Product 51
BASF Releases New Water-Soluble Vitamin E Products 51
Vitasolve Launches a New Line of Vitamin Strips 51
Campbell Soup Introduces New Energy Drink Line 52
Bravo Foods International Introduces Slim Slammers 52

7. RESEARCH FINDINGS IN THE VITAMINS MARKET - A PERSPECTIVE BUILDER 53
Vitamin C Reduces Cardiovascular Diseases Risk 53
Diet Rich in Vitamin C Alleviates Diabetes Risk 53
Dietary Intake of Vitamin C Beneficial in Osteoporosis 53
Vitamin C Helps Maintain Vitamin E Levels in Smokers 53
Vitamin D May Reduce Risk of Cancer 53
Vitamin K1 to Reduce Risk of Coronary Heart Disease 53
Vitamins After Angioplasty - An Unfavorable Aspect 54
Vitamins Impede AIDS Among Women of Africa 54
Folic Acid and B Vitamins 54
Vitamins Decrease Threat of Alzheimer’s 54

8. RECENT INDUSTRY ACTIVITY 55
ADM Alliance Nutrition Establishes New Feed Premix Plant 55
Build Nutrition and Vitamin Angels Enter into Partnership 55
DSM Takes Over Vitatene S.A.U. 55
Iconic Brands Takes Over SBSI 56
GSK to Divest Non-Core OTC Brands 56
US Farms Enters into Partnership with Natural Supplements and
Vitamins 56
First Clinical Study on Corneal Collagen Cross Linking
Commences in the US 56
Adcock Ingram Holdings Takes Over Nutrilida Healthcare 57
Danisco and Kappa Collaborate for New Vitamin K2 MK-7
VitaminSpice Gets a $5 Million Supply Order form West &
Associates LLC 57
NattoPharma To Supply MenaQ7 to European Company 57
Cytochroma Commences Phase II B Trial of CTAP101 Capsules in
CKD Patients 58
ICV Capital Partners Acquires Stauber Performance 58
ChromaDex Signs Agreement with Kappa Bioscience 58
Sanofi-Aventis Forays into Chinese Vitamin OTC Market 58
Topical BioMedics Inks Contract with The Vitamin Shoppe 59
DSM Enters into Collaboration with Brain 59
ACO Hud AB Takes Over J&J Consumer Nordic’s ACO Vitamin and
Nutritional Supplements Range 59
Chugai Obtains Positive Results in Phase III study of Vitamin
D3 derivative 59
Axxess Pharma Enters License Agreement for Vitamin D-3 Capsule 60
Carolina Natural Health Center Partners with Hmedicine.com 60
PetSmart® Partners with GNC for Pet Dietary Supplements 60
Gnosis Enters into Partnership and Distribution Agreement with
NattoPharma 60
Instaflex Partners General Nutrition Centers 60
Anlit Enters Agreement with Polpharma 61
DSM Takes Over Microbia 61
Emisphere Teams Up with Novartis for Drug Development 61
SensoryEffects Acquires Cargill Liquid Vitamin Business 62
Carlyle Group Acquires NBTY 62
Novus Acquires IQF Group 63
Lonza to Establish Nicotinates Production Plant 63
National Pharmaceutical to Take Over Vida Pharma 63
NattoPharma Signs Distribution Agreement with Gnosis 63
Mach Completes White Hat Brands Acquisition 63
SOHM Ventures into Specific Product Category 64
Inverness Divests Nutritional and Vitamin Supplement Operations 64
Xinfu Pharma to Divest Specific Businesses 64
VS Holdings Merges with VS Parent 65
Jiangsu Jiangshan Changes Name to Aland (Jiangsu) Nutraceutical 65
Qualsec Acquires Vitamin Spice 65
Breckenridge and Orit Ink Ergocalciferol Capsules Marketing
Agreement 65
CTV Enters into Joint Venture with Northern Lights and Cliffstar 66
Zhejiang NHU to Halt Production of Vitamin API 66
GlaxoSmithKline Acquires Stiefel Laboratories 66
Strativa Purchases Global Rights of QOL Medical’s Nascobal®
Nasal Spray 66
Genomma Lab Takes Over Mexicana Medicinas y Medicamentos
Nacionales 67
DSM Acquires Minority Stake in NCPC 67
DSM and North China Pharmaceutical to Set Up Three Joint Ventures 67
NattoPharma ASA Inks Marketing Deal with Danisco A/S 67
GlaxoSmithKline to Acquire Bristol-Myers Squibb Pakistan 68
Emerson Ecologics Takes Over Terrace International Distributors 68
Nature's Way Holding Takes Over Enzymatic Therapy 68
Elder Pharmaceuticals Purchases Stake in Elder Universal
Pharmaceuticals 68
Transom Capital Group Purchases Good Living Labs 68
Daiichi Fine Chemical Signs Agreement with Kyowa Hakko 69
Sanofi-Aventis Acquires Symbion CP Holdings 69
The Suggestion Box Purchases Majority Stake in Changing Times
Vitamins 69
Mainstream Ventures and Acosta Ink Distribution Agreement 69
Longhorn Acquisition Corp. Acquires Allergy Research Group 69
Mitsubishi Tanabe Pharma Inks Licensing Agreement with Cytochroma 69
NBTY Acquires Leiner Health Products 70
Fontus Pharmaceuticals Acquires ROCALTROL® from Roche
Laboratories 70
Beijing Happy Vitamins Mergers with Shell AirtimeDSL 70
NeutraHealth Buys Perrigo UK Limited 70
PepsiCo Acquires V Water Brand 70
PepsiCo Takes Over Vitamin Brands 71
Eastman Chemical Company to Shut Vitamin E TPGS Business 71
NattoPharma and Cederroth International Inks Agreement 71
Kirin Pharma Mergers with Kyowa Hakko 71
IntelGenx and Azur Pharma Ink Co-Development Agreement 71
Hi-Tech Pharmacal Acquires Midlothian 72
Westmoore Buys Stake in Starmed 72
EID Parry Acquires Stake in Phytoremedies 72
Vitamin Shoppe Acquires Five Nutrition Depot Locations 72
BASF Dissolves JV with Fortitech 72
Lonza to Build New Facility for Nicotinates 72

9. INDUSTRY ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER 73
GeoPharma Takes Over Dynamic Health Products 73
HIG Capital Management Buys The Harvard Drug Group 73
Adisseo Acquires Rhodia’s PSR Business 73
FDC Vitamins Acquires Nutri-Force Nutrition 73
Baywood International Takes over Nutritional Specialties 73
Eurand Pharmaceuticals Acquires SourceCF 73
Sopharma Purchases Stake in Vitaminy 74
Dishman to Acquire Solvay Pharmaceuticals 74
Colorcon Pockets Chr. Hansen’s Pharmaceutical Excipients and
Coating Business 74
DC Brands Takes Over Hard Nutrition 74
CK Life to Acquire Lipa Pharmaceuticals 74
Natco Pockets SaveMart Pharmacy 74
Frutarom to Take over Adumim Food Additives 74
Kyowa Hakko Pockets Daiichi Fine Chemical 75
Legend Acquires Shijiazhuang Pharmaceutical 75
Jiangshan Receives COS for Ascorbic Acid 75
Wind Point Partners Pockets Vertellus Specialties 75
Patheon Sells Plants to Pharmetics 75
BlueStar Takes Over France’s Adisseo Group 75
BASF Japan Acquires Takeda’s Stake in BASF Takeda 76
IdeaSphere Acquires Boehringer’s Natural Healthcare Business
‘Pharmaton’ 76
Cytochroma Acquires Proventiv, Strengthens Vitamin D Product
Portfolio 76
MM2 Acquires Genotec 76
Rockwell Enters into an Exclusive License Agreement with Charak 76
LycoRed Sets Up Mineral and Vitamin Premix Unit in the US 77
DSM Receives CEP for a New Vitamin B5 Product ‘Calpan’ 77
DSM Acquires Stake in Roche Shanghai Vitamins 77
Yamanouchi and Fujisawa Merge to Form ‘Astellas Pharma’ 77
DSM Inks New Joint Venture Agreement with NCPC in China 78
DSM Closes US Facility, Focus on Dalry Plant 78
Venkat Pharma Secures Order to Supply Vitamins in the US 78
Phosphagenics Enters into a Deal with Swisse to Launch Vitamin
E Phosphate 78
Adisseo Extends FAMI-QS Certification to Entire Microvit Range
of Vitamins 78
BASF Inaugurates New Manufacturing Facility 79
AXM Signs Exclusive Agreement to Supply Sunkist® Multivitamin
Supplements 79

10. FOCUS ON SELECT GLOBAL PLAYERS 80
Adisseo France S.A.S (France) 80
Aland (Jiangsu) Nutraceutical Co., Ltd. 80
Archer Daniels Midland Co. (USA) 80
BASF SE (Germany) 80
Boehringer Ingelheim Consumer Health Care (Germany) 81
Cargill Inc. (USA) 81
Cognis Corp. (Germany) 81
DSM Nutritional Products Ltd. (Switzerland) 82
Daiichi Sankyo Healthcare (Japan) 82
Kyowa Hakko Kirin Co., Ltd. (Japan) 82
Lonza Group Ltd. (Switzerland) 83
North China Pharmaceutical Group Corp. (China) 83
Pharmavite LLC (USA) 83
Vertellus Specialties Inc. (USA) 83

11. GLOBAL MARKET PERSPECTIVE 84
Table 21: World Recent Past, Current & Future Analysis for
Vitamins by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 84

Table 22: World Historic Review for Vitamins by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 85

Table 23: World 15-Year Perspective for Vitamins by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2010 &
2017 (includes corresponding Graph/Chart) 86

Table 24: World Recent Past, Current & Future Analysis for
Vitamin A by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 87

Table 25: World Historic Review for Vitamin A by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 88

Table 26: World 15-Year Perspective for Vitamin A by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2010 &
2017 (includes corresponding Graph/Chart) 89

Table 27: World Recent Past, Current & Future Analysis for
Vitamin D by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 90

Table 28: World Historic Review for Vitamin D by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 91

Table 29: World 15-Year Perspective for Vitamin D by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2010 &
2017 (includes corresponding Graph/Chart) 92

Table 30: World Recent Past, Current & Future Analysis for
Vitamin E by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 93

Table 31: World Historic Review for Vitamin E by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 94

Table 32: World 15-Year Perspective for Vitamin E by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2010 &
2017 (includes corresponding Graph/Chart) 95

Table 33: World Recent Past, Current & Future Analysis for
Vitamin B Complex by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 96

Table 34: World Historic Review for Vitamin B Complex by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 97

Table 35: World 15-Year Perspective for Vitamin B Complex by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2010
& 2017 (includes corresponding Graph/Chart) 98

Table 36: World Recent Past, Current & Future Analysis for
Vitamin C by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 99

Table 37: World Historic Review for Vitamin C by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 100

Table 38: World 15-Year Perspective for Vitamin C by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for years 2003, 2010 &
2017 (includes corresponding Graph/Chart) 101

Table 39: World Recent Past, Current & Future Analysis for
Other Vitamins by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 102

Table 40: World Historic Review for Other Vitamins by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 103

Table 41: World 15-Year Perspective for Other Vitamins by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2010 &
2017 (includes corresponding Graph/Chart) 104

Table 42: World Recent Past, Current & Future Analysis for
Vitamins in Animal Feed Additives by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) 105

Table 43: World Historic Review for Vitamins in Animal Feed
Additives by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 106

Table 44: World 15-Year Perspective for Vitamins in Animal
Feed Additives by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2003, 2010 & 2017 (includes corresponding Graph/Chart) 107

Table 45: World Recent Past, Current & Future Analysis for
Vitamins in Cosmetics by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) 108

Table 46: World Historic Review for Vitamins in Cosmetics by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 109

Table 47: World 15-Year Perspective for Vitamins in Cosmetics
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2010 &
2017 (includes corresponding Graph/Chart) 110

Table 48: World Recent Past, Current & Future Analysis for
Vitamins in Food by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 111

Table 49: World Historic Review for Vitamins in Food by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 112

Table 50: World 15-Year Perspective for Vitamins in Food by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2010 &
2017 (includes corresponding Graph/Chart) 113

Table 51: World Recent Past, Current & Future Analysis for
Vitamins in Pharmaceuticals by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) 114

Table 52: World Historic Review for Vitamins in
Pharmaceuticals by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 115

Table 53: World 15-Year Perspective for Vitamins in
Pharmaceuticals by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2003, 2010 & 2017 (includes corresponding Graph/Chart) 116

12. THE UNITED STATES 117
A.Market Analysis 117
Outlook 117
Trends and Issues 117
Private Label Vitamins Emerge as a Popular Choice Amid
Recession 117
Recession Woes Spur Sales of Supplements 117
Retailers Exploit the Growing Vitamin Fever 118
Growth of Dietary Supplements Unaffected by Increased
Regulation 118
Increasing Health Concerns Lead to New Product Developments 119
NATURE MADE® Vitamins and Supplements: The Number 1 Brand
5th Time in a Row 119
Upcoming Trends 119
Market Share Data 119
Table 54: Leading ‘One and Two Lettered Vitamin’ Brands in
the US (2010): Percentage Breakdown of Value Sales for
Nature Made, Nature's Bounty, Sundown Naturals and Others
(includes corresponding Graph/Chart) 119

Table 55: Leading ‘One and Two Lettered Vitamin’ Producers
in the US (2010): Percentage Breakdown of Value Sales for
Pharmavite, Nature's Bounty, Sundown Vitamins, U.S.
Nutrition, Northwest Natural Products, and Others (includes
corresponding Graph/Chart) 120

Table 56: Leading Liquid Vitamin Brands in the US (2010):
Percentage Breakdown of Value Sales for Alacer Emergen-C,
Nature's Bounty, Enfamil Poly-Vi-Sol, Baby's Bliss, Alacer
Emergen-C Immune Defense, and Others (includes
corresponding Graph/Chart) 120

Table 57: Leading Vitamin Brands in the US (2009):
Percentage Breakdown of Value Sales for Centrum Silver,
Bausch and Lomb Preservision, Centrum, One A Day,
Flintstones, and Others (includes corresponding
Graph/Chart) 121

Table 58: Leading Vitamin Brands by Sales in Drug Outlets
at the US: 2009 (includes corresponding Graph/Chart) 121

Table 59: Leading Multivitamin Brands by Sales at Drug
Outlets in the US: 2009 (includes corresponding
Graph/Chart) 121

Table 60: Leading Multivitamin Brands by Sales at Drug
Outlets in the US: 2010 (includes corresponding
Graph/Chart) 122

Table 61: Leading Supplements in the US (2009): Percentage
Share Breakdown for Vitamins, Botanicals and Herbs,
Specialty Supplements, Sports Nutrition, Minerals, and
Others (includes corresponding Graph/Chart) 122
An Insight into Select Vitamins 122
Vitamin C 122
Table 62: US Vitamin C Market (2005 & 2006 - A Recent Past
Perspective): Average Prices in US$ per Pound by End-Use
Segment - Animal Feed Additives, Cosmetics, Dietary
Supplements, and Food and Beverages (includes
corresponding Graph/Chart) 123
Vitamin E 123
Principal Vitamin E Products of Five Major Participants
in the US Market - DSM, BASF, Adisseo, Cognis, and ADM 123
Table 63: US Vitamin E Market (2005 & 2006 - A Recent
Past Perspective): Average Prices in US$ per Pound by
End-Use Segment - Animal Feed Additives, Cosmetics,
Dietary Supplements, and Food and Beverages (includes
corresponding Graph/Chart) 124

Table 64: US Market for Vitamin E (2010): Market Share
Breakdown of Revenues by Leading Players - DSM
Nutritional Products, Inc., BASF Corporation, Adisseo
USA, Inc., and Others (includes corresponding
Graph/Chart) 124
Vitamin A 124
Table 65: US Vitamin A Market (2005 & 2006 - A Recent Past
Perspective): Average Prices in US$ per Pound by End-Use
Segment - Animal Feed Additives, Cosmetics, Dietary
Supplements, and Food and Beverages (includes
corresponding Graph/Chart) 125

Table 66: US Market for Vitamin A (2010): Percentage Share
Breakdown of Revenues by Leading Players - DSM Nutritional
Products Inc, BASF Corporation, and Others (includes
corresponding Graph/Chart) 125
Beta-Carotene 125
Table 67: US Beta-Carotene Market (2005 & 2006 - A Recent
Past Perspective): Average Prices in US$ per Pound by
End-Use Segment - Animal Feed Additives, Cosmetics,
Dietary Supplements, and Food and Beverages (includes
corresponding Graph/Chart) 126

Table 68: US Market for Beta-Carotene (2010): Percentage
Share Breakdown of Revenues by Leading Players - DSM
Nutritional Products Inc, BASF Corporation, and Others
(includes corresponding Graph/Chart) 126
Vitamin B3 126
Table 69: US VitaminB3/Niacin Market with Annual Volume
Figures in Metric Tons for the Years 2003, 2005, 2008 and
2010 (includes corresponding Graph/Chart) 126

Table 70: US VitaminB3/Niacin Market with Annual Sales
Figures in US$ Million for the Years 2003, 2005, 2008 and
2010 (includes corresponding Graph/Chart) 127
End-Use Applications 127
Animal Feed Additives 127
Vitamin C 127
Table 71: US Market for Vitamin C in Animal Feed (2010):
Percentage Share Breakdown of Revenues by Leading Players
for DSM Nutritional Products, BASF Corporation, and
Others (includes corresponding Graph/Chart) 127

Table 72: US Market for Vitamin C in Animal Feed
Additives (2010): Percentage Share Breakdown of Revenues
by Applications - Pet Feed; Aquaculture Feed; Piglets,
Starters and Prestarters; and Others (includes
corresponding Graph/Chart) 128
Vitamin E 128
Table 73: US Market for Vitamin E in Animal Feed Sector
(2010): Percentage Share Breakdown of Revenues by Leading
Players for DSM, BASF Corporation, Adisseo USA Inc, and
Others (includes corresponding Graph/Chart) 128

Table 74: US Market for Vitamin E in Animal Feed
Additives (2010): Percentage Share Breakdown of Revenues
by Applications - Ruminants, Swine, Poultry, Aquaculture
, and Others (includes corresponding Graph/Chart) 128
Vitamin A 129
Table 75: US Market for Vitamin A in Animal Feed
Additives (2010): Percentage Share Breakdown of Revenues
by Application - Poultry, Swine, Ruminants, Aquaculture,
and Others (includes corresponding Graph/Chart) 129
Beta-Carotene 129
Table 76: US Market for Beta-Carotene in Animal Feed
Additives Industry (2010): Percentage Share Breakdown of
Revenues by Leading Players - DSM and BASF (includes
corresponding Graph/Chart) 129
Dietary Supplements 130
Table 77: Percentage Value Share Breakdown of Food
Supplements in the US: 2010 (includes corresponding
Graph/Chart) 130

Table 78: US Market for Natural Vitamins (2010): Percentage
Value Share Breakdown by Retail Channel - Drug, Food and
Discount Stores (includes corresponding Graph/Chart) 130

Table 79: Multivitamins’ Market Share by Retail Channel in
2010: Percentage Value Breakdown for Discount Stores, Chain
Drugstores, Food/Drug Combination Stores, Supermarkets and
Independent Drugstores (includes corresponding Graph/Chart) 131
Analysis by Product segments 131
Vitamin C 131
Table 80: US Market for Vitamin C in Dietary Supplements
Sector (2010): Percentage Share Breakdown of Revenues by
Single-Entity Tablets and Multivitamins (includes
corresponding Graph/Chart) 131

Table 81: US Market for Vitamin C in Dietary Supplements
Sector (2010): Percentage Share Breakdown of Revenues by
Leading Players - DSM Nutritional Products, BASF
Corporation, and Others (includes corresponding
Graph/Chart) 132
Vitamin E 132
Table 82: US Market for Vitamin E in Dietary Supplements
Industry (2010): Percentage Share Breakdown of Revenues
by Leading Players - DSM Nutritional Products Inc., BASF
Corporation, and Others (includes corresponding
Graph/Chart) 132

Table 83: US Market for Natural Vitamin E in Dietary
Supplements Industry (2010): Percentage Breakdown of
Revenues by Leading Players - DSM Nutritional Products,
Inc., Cognis Nutrition and Health, and ADM (includes
corresponding Graph/Chart) 132

Table 84: US Market for Synthetic Vitamin E in Dietary
Supplements Industry (2010): Percentage Breakdown of
Revenues by Leading Players - DSM Nutritional Products,
Inc. and BASF (includes corresponding Graph/Chart) 133

Table 85: US Market for Vitamin E in Dietary Supplements
Industry (2010): Percentage Share Breakdown of Revenues
by Segment - Single-Entity Supplements and Multivitamins
(includes corresponding Graph/Chart) 133
Vitamin A 133
Table 86: US Market for Vitamin A in Dietary Supplements
Industry (2010): Percentage Share Breakdown of Revenues
by Leading Players - DSM, BASF and Others (includes
corresponding Graph/Chart) 133
Beta-Carotene 134
Table 87: US Market for Beta-Carotene in Dietary
Supplements Industry (2010): Percentage Share Breakdown
of Revenues by Leading Players - DSM, BASF, and Others
(includes corresponding Graph/Chart) 134
Preference for the Natural 134
Cosmetics Industry 134
Vitamin C 134
Table 88: US Market for Vitamin C in Cosmetics Sector
(2010): Percentage Share Breakdown of Revenues by Leading
Players - DSM Nutritional Products, BASF, and Others
(includes corresponding Graph/Chart) 134
Vitamin E 135
Table 89: US Market for Vitamin E in Cosmetics Industry
(2010): Percentage Share Breakdown of Revenues by Leading
Players - DSM Nutritional Products, BASF, and Others
(includes corresponding Graph/Chart) 135

Table 90: US Market for Synthetic Vitamin E in Cosmetics
Industry (2010): Percentage Share Breakdown of Revenues by
Leading Players - DSM Nutritional Products and BASF
(includes corresponding Graph/Chart) 135

Table 91: US Market for Natural Vitamin E in Cosmetics
Industry (2010): Percentage Share Breakdown of Revenues by
Leading Players - Cognis Nutrition and Health, ADM, and
DSM Nutritional Products (includes corresponding
Graph/Chart) 135
Vitamin A 136
Table 92: US Market for Vitamin A in Cosmetics Industry
(2010): Percentage Share Breakdown of Revenues by Leading
Players - DSM and BASF (includes corresponding
Graph/Chart) 136
Beta-Carotene 136
Table 93: US Market for Beta-Carotene in the Cosmetics
Industry (2010): Percentage Share Breakdown of Revenues by
Leading Players - DSM and BASF (includes corresponding
Graph/Chart) 136
Food and Beverage Industry 136
Vitamin C 136
Table 94: US Market for Vitamin C in Food and Beverages
Industry (2010): Percentage Share Breakdown of Revenues
by Application - Cereals, Beverages, Nutrition Bars, and
Others (includes corresponding Graph/Chart) 137

Table 95: US Market for Vitamin C in Food and Beverages
Sector (2010): Percentage Share Breakdown of Revenues by
Leading Players - DSM Nutritional Products, BASF, and
Others (includes corresponding Graph/Chart) 137
Vitamin E 137
Table 96: US Market for Vitamin E in Food and Beverages
Industry (2010): Percentage Share Breakdown of Revenues by
Application - Cereals, Beverages, Nutrition Bars, Snack
Foods, and Oils and Fats (includes corresponding
Graph/Chart) 137

Table 97: US Market for Vitamin E in Food and Beverages
Industry (2010): Percentage Share Breakdown of Revenues by
Leading Players for DSM Nutritional Products, BASF, and
Others (includes corresponding Graph/Chart) 138

Table 98: US Market for Natural Vitamin E in Food and
Beverages Industry (2010): Percentage Share Breakdown of
Revenues by Leading Players - Cognis Nutrition and Health,
ADM, and DSM Nutritional Products (includes corresponding
Graph/Chart) 138

Table 99: US Market for Synthetic Vitamin E in Food and
Beverages Industry (2010): Percentage Share Breakdown of
Revenues by Leading Players - DSM Nutritional Products,
and BASF (includes corresponding Graph/Chart) 138
Vitamin A 139
Table 100: US Market for Vitamin A in Food and Beverages
Industry (2010): Percentage Share Breakdown of Revenues by
Leading Players - DSM, BASF and Others (includes
corresponding Graph/Chart) 139
Beta-Carotene 139
Table 101: US Market for Beta-Carotene in Food and
Beverages Industry (2010): Percentage Share Breakdown of
Revenues by Leading Players - DSM, BASF, and Others
(includes corresponding Graph/Chart) 139
US Vitamin Imports & Exports- A Historic Scenario 140
Table 102: US Exports of Vitamin A and their Derivatives in
2003 and 2004: Breakdown of Volume and Value by Geographic
Region for United Kingdom, Australia, Panama, Netherlands,
Germany, Brazil, Japan, Turkey, Malaysia, Singapore, and
Others (Volume in Thousand Kilograms, Value in US$
Thousands) (includes corresponding Graph/Chart) 140

Table 103: US Imports of Vitamin A and their Derivatives in
2003 and 2004: Breakdown of Volume and Value by Geographic
Region for China, Germany, Switzerland, France, Denmark,
Japan Canada, Taiwan, Israel, Netherlands, and Others
(Volume in Thousand Kilograms, Value in US$ Thousands)
(includes corresponding Graph/Chart) 141

Table 104: US Exports of Vitamin B2 and their Derivatives
in 2003 and 2004: Breakdown of Volume and Value by
Geographic Region for Netherlands, Canada, Mexico, Brazil,
Israel, Colombia, Pakistan, Hong Kong, Japan, Singapore,
and Others (Volume in Thousand Kilograms, Value in US$
Thousands). (includes corresponding Graph/Chart) 142

Table 105: US Imports of Vitamin B2 and their Derivatives
in 2003 and 2004: Breakdown of Volume and Value by
Geographic Region for China, Germany, Korea, Japan,
Kyrgyzstan, Netherlands, France, and Others (Volume in
Thousand Kilograms, Value in US$ Thousands). (includes
corresponding Graph/Chart) 143

Table 106: US Exports of Vitamin B3 or B5 and their
Derivatives in 2003 and 2004: Breakdown of Volume and Value
by Geographic Region for Canada, Mexico, Netherlands,
United Kingdom, Brazil, China, and Others (Volume in
Thousand Kilograms, Value in US$ Thousands) (includes
corresponding Graph/Chart) 144

Table 107: US Imports of