World Sports and Energy Drinks Market

World Sports and Energy Drinks Market

This report analyzes the worldwide markets for Sports and Energy Drinks in Millions of US$. The specific product segments analyzed are Sports Drinks, and Energy Drinks. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 76 companies including many key and niche players worldwide such as Britvic Soft Drinks Ltd., Extreme Drinks, Frucor Beverages Group Ltd, Hansen Beverage Company, Monarch Beverage Company, Otsuka Pharmaceutical Co Ltd, PepsiCo, Inc., South Beach Beverage Company, Red Bull GmbH, and The Coca-Cola Company. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

SPORTS AND ENERGY DRINKS MCP-1178
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Sports Drinks I-3
Categories of Sports Drinks I-3
Energy Drinks I-4


II. EXECUTIVE SUMMARY

1. Sports & Energy Drinks Market - An Overview II-1
A Curtain Raiser II-1
Tracking Consumption Patterns II-1
Table 1: Per Capita Consumption of Sports Drinks in Select
Countries - In Liters Per Person (2005) (includes
corresponding Graph/Chart) II-2
Select Sports and Energy Drink Brands and Manufacturers II-3
A Lucrative Energy Drinks Market Lures New Entrants II-4
Table 2: Number of Energy Drink Launches in the World over
the Years 2000-2006 (includes corresponding Graph/Chart) II-4

2. Market Trends II-5
Smart Energy Drinks- The In Thing II-5
Soft Drink Giants Add Fizz to the Market II-5
Younger Generation- Prime Market II-5
Health Concerns Fuel Growth II-5
Ingredients - Becoming More Adventurous II-6
Flavor - Important Factor II-6
Innovation In Full Steam II-6
Table 3: Key Factors in New Product Development: Major
Parameters Ranked by Perceived Importance (includes
corresponding Graph/Chart) II-7
Unique Energy Drinks Launched in Recent Past II-7
Energy Drinks Go Fountain II-7
Energy Drinks Move on Positively II-8
Why Sports Drinks are Losing their Market to Energy Drinks II-8
A Peek Into What the Future Holds II-8

3. Industry Challenges II-9
Caffeine and Alcohol in Energy Drinks - A Debatable Issue II-9
Research on Effect of Sports Drinks on Teeth Raises Alarms II-9
Sports Drinks Vs Bottled Water- Tug of War II-9
Table 4: Demographic Trends in Consumption of Sports Drinks &
Water: Percentage of Population in Different Age Groups
Purchasing Sports Drinks, Plain Bottled Water, & Enhanced
Water (includes corresponding Graph/Chart) II-10

Table 5: Demographic Trends in Consumption of Sports Drinks &
Water: Percentage of Households in Different Income-Levels
Purchasing Sports Drinks, Plain Bottled Water, & Enhanced
Water (includes corresponding Graph/Chart) II-10

Table 6: Demographic Trends in Consumption of Sports Drinks &
Water: Percentage Breakdown of Male and Female Purchasers of
Sports Drinks, Plain Bottled Water, & Enhanced Water
(includes corresponding Graph/Chart) II-11
Competition from Other Nutritional Products II-11
Energy Bars II-11
Nutrition Bars II-11
Energy/Endurance Bars II-12
Meal Replacement Bars II-12
Diet/Weight Loss II-12
Functional/Nutritional Bars II-12
High Protein/Body Building Bars II-12
Coconut Water - New Sports Drink II-12
Coconut Water - Easy Production Process Provides Tropical
Countries Key to Booming Market II-12
Table 7: World Sports and Energy Drinks Market: Sports
Drink Vs Coconut Water - A Component Comparison (includes
corresponding Graph/Chart) II-13

4. Product Overview II-14
Sports Drinks - Definition II-14
What makes a good Sports Drink? II-14
Need for Sports Drink II-14
Dehydration II-14
Electrolytes II-14
Carbohydrate II-15
Fluid Absorption II-15
Categories of Sports Drinks II-15
Hypertonic II-15
Isotonic II-16
Hypotonic II-16
Typical Herbal Supplements Found in Popular Sports Drinks II-16
Sports Nutrition - An Important Aspect II-16
The Need for Proteins, Vitamins and Minerals II-16
A. Proteins II-16
Essential Amino Acids II-16
Non-Essential Amino Acids II-17
Role of Proteins II-17
Energy Provision II-17
Energy Recovery II-17
Peptides II-17
Lactoferrin II-17
General Comment on Protein Supplementation II-17
B. Minerals II-17
Minerals Basics II-17
Sodium II-18
C. Vitamins II-18
Energy Drinks - Definition II-18
Importance of Energy Drink II-18
What Consumers Need to Know About Energy Drinks II-18
Ingredients in Energy Drinks II-19
Ingredients Added to Energy Drinks with Claims and Facts II-19
Popular Energy Drink Brands II-20
Differences Between Sports and Energy Drinks II-21

5. Product Launches II-22
Britvic Soft Drinks, PepsiCo Introduce Gatorade in the UK II-22
Coca-Cola Plans Expansion of Portfolio in India II-22
Rasna to Launch Energy Drinks II-22
SGN Nutrition Belts Out Vita System and Vita System Energy
Drinks II-22
Crayons, Inc Launches Sports Drink for Kids II-22
PowerBar Introduces POWERBAR® Performance System II-23
Smart Energy Enterprises Unveils Smart Energy Drinks II-23
PepsiCo Releases New Energy Drinks II-23
FreshCan, An Innovative Sports Drink II-23
Nutribev Science Unveils New Sports Drinks II-23
Quixtar Extends XS Energy Drinks Line II-24
Aquair Introduces OC ENERGY Drinks II-24
Stonyfield Launches New Organic Energy Drink II-24
Guayaki Introduces New Organic Energy Drinks II-24
AG Barr to Introduce Irn-Bru Energy Drink II-24
Pepsi Launches Gatorade in India II-24
Kao to Introduce New Sports Drink II-24
LBIX Launches Sports and Energy Drinks II-25
BooKoo Introduces 16-oz Energy Drinks II-25
CCNA Unveils Unique Energy Soda Drink II-25
CCNA Extends Energy Drinks Product Line II-25
Coca-Cola Launches Sugar Free Energy Drink II-25
Carabao Tawandang Launches Innovative Energy Drink, Carabao XO II-26
Herbalife Launches Vibrant Energy Drinks II-26
Steven Seagal Rolls Out Energy Drinks II-26
Hansen Natural to Introduce Energy Drinks II-26
GURU Rolls Out New Variant of Energy Drink II-26
Coca-Cola North America Adds a New Dimension in Packaging II-26
Hansen Launches Carbonated Energy Drink II-26
Powerade Launches Powerade FLAVA23 II-27
DSM Offers New PeptoPro® Sports Drink to the Dutch National
Football Team II-27
Coke Unveils New Energy Drink II-27
New Products from Monarch Beverage Company II-27
Fuze Beverage Rolls Out Mega Energy drink II-27
Shark Launches Alcoholic Energy Drink II-27
Quixtar Unveils Lemonade Energy Drink II-27
Coca-Cola Releases BPM Energy Drink in the UK II-28
SCOLR Unveils Low-Osmolality Sports Drink II-28
Umbro Rolls Out New Sports Drink, Pro>Performance II-28
Pepsi Releases New Energy Drink II-28
Powerbar and Carmichael Launch New Powerbar®s Beverage System II-28
Red Bull Unveils Sugar-Free Energy Drink II-28
Phoenix Global Introduces Vegas and Pink II-28
ChampionLyte Beverages Introduces Reformulated Sports Drink II-29
Jones Soda Releases Beverage Named “Energy Drink” II-29
Gatorade Introduces All Stars Drinks II-29
EAS Unveils Sugar-Free Energy Drink II-29
Red Bull Extends Energy Drink Line II-29
Blue Sky Energy Releases New Energy Drink II-29
Extreme Beverage Launches Energy Drink II-29
Power Horse International Releases Energy Drink in India II-29
Intercoffee Trading Unveils Spiked Silver Energy Drink II-30
Extreme Drinks Launches Energy Drink II-30
Nestle Re-launches Nestle Milo Drink II-30
H20 No Gas Defies Conventional Packaging Styles II-30
Boman International Unveils Sports-X Water II-30
Quaker Brasil Broadens Sports Drink Category II-30
Hydrade Beverage Introduces Hydrade Sports Drink in the Southeast II-30
Odwalla Launches Simple Sports Drink II-30
Gatorade Unveils Gatorade Xtremo II-30
Hampton Mills Launches Robin Sports Shakes II-31
XO Energy Beverage Introduces XO Energy Drinks II-31
Stute Foods Unveils New Energy and Isotonic Drinks II-31
Pepsi's Quaker Oats Releases New Ranges II-31
Coca-Cola Introduces Buzz Drink II-31
Anheuser-Busch Unveils Energy Drink Named “180” II-31
Snapple Introduces New Energy Drink, Venom II-31
SoBe Launches Adrenaline Rush II-31
Jones Soda Debuts Energy Drink II-31
Mistic Launches Re Energy Drink II-31
Pepsi Introduces AMP into Energy Drinks Category II-32
Wet Planet Beverages Launches New Vitamin Drink II-32
ChampionLyte® Products, Introduces Champion Lyte Isotonic Drink II-32
BOMBA Energia Launches Bomba Energy Drink II-32
Rexall Sundown Introduces Ready-To-Drink Engineered Nutrition II-32
Aqualife Launches Hyper Active II-32
Smash Beverage Launches Smash Iso-Energy Sports Drink II-32
Premium Beverage Packers Introduces NRG Plus II-32
Go Fast Beverage Releases Go Fast Energy Drink II-32
US Beverage Introduces US Energy Drink II-33
Coca-Cola Unveils Powerade Sports Drink in Italy II-33
Quest Introduces New Sports Drink II-33
Innovative Companies Unveils Thermo Fuel Energy Drinks II-33
Base Concept Releases Energy Drink II-33
Empire Bottling Works Releases Energy Drinks II-33
Rox America LLC Introduces Rox Energy Drink II-33
Tiger Trading Unveils Tiger Shot Energy Drink II-33
4Kick Europe B.V. Launches Energy Drink II-33
Maruscia Introduces Eva Drink Love & Energy II-34
Extreme Drinks Launches Extreme Energy Drink II-34
Nature's Plus Introduces Energy Meal Drink II-34
Snapple Beverage Group Releases Elements Energy Juice Drink II-34
Rio Beverages Unveils New Energy Drink II-34
Coca-Cola Launches Low Calorie Drink II-34
Megapack Introduces New Energy Drink II-34
Cadbury Debuts First Milk Energy Drink II-34
Peace Mountain Introduces New Diet/ Energy Drink II-34
EAS Unveils New EAS Advant Edge HP II-35
Kowa Company Introduces Mio D Kowa Energy Drink II-35
Coca-Cola Launches New Range of Energy Drinks II-35
Bally Total Fitness Introduces Bally Blast[TM] Energy Drink II-35
Mead Johnson Unveils Nutritional Energy Juice Drink II-35
Halewood International Launches Alcohol Energy Drink II-35
C-rius Drinks Releases New Version II-35
Almdudler Introduces New Drink in Austria II-35
C-Rius Drinks Unveils Stimulation Drink II-35
Feel Good Drinks Launches Natural Energy Drinks II-36
Sanders Fun Products Introduces Energy Drink II-36
Dark Dog Launches Energy Drink in India II-36
Beverage Marketing Introduces New Energy Drink II-36
Vittel Releases Energy Drink II-36
Pepsi Foods Launches AMP Energy Drink in India II-36
Yeo Hiap Seng Introduces a New Isotonic Drink II-36
Hampton Mills Launches a New Sports Drink II-36
Cott Beverages Introduces Energy Drink II-36
Next Proteins Launches Energy Drink II-37
Snapple Beverage Extends Energy + line of Products II-37
Halewood International Introduces Energy Drink II-37
North American Beverage Company Unveils Energy Drink II-37
Pri-Pak Introduces a New Energy Drink II-37
Smucker Quality Beverages Introduces New Variations II-37
US Beverage Introduces New Variations II-37
Silver Arrow Launches New Energy Drink II-37
Cheil Jedang Introduces Spot Sports Beverage II-37
Nutravail Launches Sport Safe DRIVE XP Performance Drink II-37
Binoccas Promotions Introduces GPush Galactose Sports Drink II-38
Denver Co Introduces Go Fast Energy Drink II-38
Coca-Cola Re-launches Powerade II-38

6. Recent Industry Activity II-39
AED Inks Distribution Agreement with R & R International II-39
Thai Beverage Plans Acquisition of Carabao Tawandang II-39
AG Barr to Acquire Taut International II-39
Coca-Cola Acquires FUZE Beverage II-39
Coca-Cola Acquires Glaceau II-39
CPFG Merges with Boo Koo Beverages II-39
House Foods Corp Plans Capacity Expansion II-39
Eastbridge Investment Group Acquires Interest in Rhino Two Horns II-40
Coca-Cola to Enter Sports and Energy Drinks Market II-40
Coca-Cola to Establish R&D Center in India II-40
Loud Beverage Company Launched II-40
Cadbury Schweppes Acquires Endurox and Accelerade Brands to
Enter Sports Drinks Arena II-40
Hansen Signs a Distribution Agreement with Anheuser-Busch II-40
SSBN To Acquire Nutrition Drink Brand and Energy Drink License
from LifeForce II-41
AEDC Acquires Havoc II-41
Pepsi, NHLPA, NHPA Signs Long-Term Partnership Agreement II-41
Rockstar Inks Distribution Pact with CCN and CCE II-41
Zodiac Bags a contract to Bottle New Sports Drink . II-41
Hansen Signs an Agreement with Lost International II-41
Compound Natural Foods Acquires Pure Nature LLC II-41
Amtech Resources Acquires Hat Trick Beverage II-42
Venture Net Capital Signs Agreement with Snap-Z II-42
ISME and Champ Thai Partner to Produce New Sports Energy Drink II-42
PH Middle East Ties Up with Modern Refreshment II-42
Extreme Drinks Enters the Portuguese Market II-42
Extreme Drinks Enters the Benelux Markets II-42
Lucozade Sets up Sports Nutrition Academy II-42
Xstream Beverage Group Acquires Dark Dog Brand II-43
Britvic Soft Drinks Purchases Red Devil Energy Drink Brand II-43
Gatorade Inks an Agreement with NBA II-43
Drinks Unlimited Enters the US Energy Drinks Market II-43
GlaxoSmithKline Strengthens Three Brands II-43
Powerade Receives Status of Official Sports Drink of NASCAR II-43
Group Danone Acquires Frucor Beverages Group II-43
Monarch Acquires All Sports Drink from PepsiCo II-43
PepsiCo Acquires Quaker Oats II-44
Ciclon Targets Hispanic Palates II-44
Pepsi Takes Over SoBe II-44

7. Focus On Select Global Players II-45
Britvic Soft Drinks Ltd. (UK) II-45
Extreme Drinks (UK) II-45
Frucor Beverages Group Ltd (New Zealand) II-45
Hansen Beverage Company (USA) II-46
Monarch Beverage Company Inc (USA) II-46
Otsuka Pharmaceutical Co Ltd (Japan) II-46
PepsiCo Inc (USA) II-47
South Beach Beverage Company (USA) II-47
Red Bull GmBH (Austria) II-47
The Coca-Cola Company (USA) II-48

8. Global Market Perspective II-49
Table 8: World Recent Past, Current & Future Analysis for
Sports and Energy Drinks by Geographic Region-USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) II-49

Table 9: World Long-term Projections for Sports and Energy
Drinks by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-50

Table 10: World 10-Year Perspective for Sports and Energy
Drinks by Geographic Region - Percentage Breakdown of Dollar
Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-51

Table 11: World Recent Past, Current & Future Analysis for
Sports Drinks by Geographic Region- USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-52

Table 12: World Long-term Projections for Sports Drinks by
Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-53

Table 13: World 10-Year Perspective for Sports Drinks by
Geographic Region- Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) II-54

Table 14: World Recent Past, Current & Future Analysis for
Energy Drinks by Geographic Region- USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-55

Table 15: World Long-term Projections for Energy Drinks by
Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-56

Table 16: World 10-Year Perspective for Energy Drinks by
Geographic Region- Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2008
& 2012 (includes corresponding Graph/Chart) II-57


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Current and Future Analysis III-1
A Mature Market III-1
Vital Statistics III-1
Table 17: US Beverages Market (2005): Percentage Breakdown
of Leading Beverages-Sports Drinks, Energy Drinks,
Carbonated Soft Drinks and Others- In Terms of Gallonage
(includes corresponding Graph/Chart) III-1

Table 18: US Beverages Market (2005): Percentage Breakdown
of Leading Beverages-Sports Drinks, Energy Drinks,
Carbonated Soft Drinks and Others (In Terms of Dollar
Sales) (includes corresponding Graph/Chart) III-2

Table 19: US Beverages Market (2000 & 2004): Per Capita
Consumption of Various Categories of Beverages- Carbonated
Soft Drinks, Coffee, Bottled Water, Sports Drinks,
Ready-To-Drink Tea, and Energy Drinks-Ranked in Gallons
(includes corresponding Graph/Chart) III-2
Innovations Keep the Sports Drinks Market on Track III-2
Energy Drink Companies Eye Ethnic Segments to Boost Sales III-3
Sport/Energy Drinks - An Insight on Consumer Perceptions III-3
Table 20: Consumption Pattern of Energy Drinks in the US
(includes corresponding Graph/Chart) III-3
Competitive Scenario III-4
Sports Drinks Market III-4
PepsiCo Reigns Supreme III-4
Table 21: Leading Players in the US Sports Drinks Market
(2003-2005) - Market Share Breakdown by PepsiCo, Inc.,
The Coca-Cola Company, Monarch Beverage Co., Inc., and
Others (includes corresponding Graph/Chart) III-4
Gatorade - America’s Favorite Sport Drink III-4
Table 22: Leading Brands of Sports Drinks in the US
Market (2007) - Breakdown of Dollar Sales of Top Ten
Brands (In US$ Million) (includes corresponding
Graph/Chart) III-4

Table 23: Leading Brands of Sports Drinks in the US
Market (2007) -Breakdown of Volume Sales of Top Ten
Brands (In Million Units) (includes corresponding
Graph/Chart) III-5

Table 24: US Market for Bottled Sports Drinks:
Percentage Breakdown of Dollar Sales of Top Brands for
the Year Ended May 2007 (includes corresponding
Graph/Chart) III-5

Table 25: US Sports Drinks Market: Volume Per Capita
Consumption in Various Regions-South, Southwest,
Pacific, East Central, West Central, Northeast, and West
(In Gallons) (includes corresponding Graph/Chart) III-6
Energy Drinks III-6
Red Bull - The Top Energy Drink Company III-6
Table 26: Leading Brands of Energy Drinks in the US Market
(2007) - Breakdown of Dollar Sales of Top Ten Brands (In
US$ Million) (includes corresponding Graph/Chart) III-6

Table 27: Leading Brands of Energy Drinks in the US Market
(2007) - Breakdown of Volume Sales of Top Ten Brands (In
Million Units) (includes corresponding Graph/Chart) III-7

Table 28: US Energy Drinks Market: Percentage Breakdown of
Leading Brands Sold Through Drug Stores for the Year Ended
August 2007 (includes corresponding Graph/Chart) III-7

Table 29: Leading Players in the US Energy Drinks Market
(2003 & 2004) - Market Share Breakdown by Red Bull GmbH,
PepsiCo, Inc., Hansen's Natural Beverage Co., SoBe
(PepsiCo), and Others (includes corresponding Graph/Chart) III-8

Table 30: US Energy Drinks Market (2005): Percentage
Breakdown of Leading Players- Red Bull, Pepsi, Hansen,
Coke and Others-Ranked by Sales (includes corresponding
Graph/Chart) III-8

Table 31: Major Sports Beverage Brands in the US (2002 Vs
2001): Market Shares of Gatorade, Powerade, All Sport,
and Others (includes corresponding Graph/Chart) III-9
Table 32: Per Capita Consumption of Sports Beverages in
the US: 1991-2002 (includes corresponding Graph/Chart) III-9
Table 33: US Sport Drinks Market (2003): Percentage
Breakdown of Sales Volume in Leading Distribution Channels
- Supermarkets, Convenience Stores, Club Stores, Food
Services/Vending/ Small Grocery, Mass Merchandize, Drug
Stores and Others (includes corresponding Graph/Chart) III-10
Advertising Activity in the Recent Past III-10
Table 34: Advertising Expenditures of Top Sports Beverage
Brands in the US (2000 & 2001) - Percentage Share
Breakdown for Gatorade, Powerade, and Others (includes
corresponding Graph/Chart) III-10

Table 35: Sports Beverage Advertising Expenditure by Media
in the US (2001) - Network TV, Outdoor, Magazine, News
Paper, Spot TV, Syndicated TV, Cable TV, Radio & Overall
Media (US$ ‘000) III-11

Table 36: Percentage Breakdown of Advertising Expenditure
of Leading Energy Drinks Brands in the US - Red Bull,
SoBe Adrenaline, Rush, Twinlab Energy Fuel, and Others
for 2001 (includes corresponding Graph/Chart) III-11
Health and Fitness Activities III-11
Baby Boomers Seek an Active Lifestyle III-11
Teens’ Participation in Sports III-11
Highlights of Teen and Pre-Teen Sports Participation
during 1990 - 2000 III-11
Favorite Sports Activities of 7-11 and 12-17 Age Groups III-12
Favorite Sports Activities of the 55+ Age Group: 2001(In terms
of Frequency of Participation) III-12
Product Launches III-13
Strategic Corporate Developments III-24
Select Players III-27
B.Market Analytics III-30
Table 37: US Recent Past, Current & Future Analysis for
Sports and Energy Drinks by Product Segments - Sports Drinks
and Energy Drinks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-30

Table 38: US Long-term Projections for Sports and Energy
Drinks by Product Segments - Sports Drinks and Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-31

Table 39: US 10-Year Perspective for Sports and Energy
Drinks by Product Segments - Percentage Breakdown of Dollar
Sales for Sports Drinks and Energy Drinks Markets for Years
2003, 2008 & 2012 III-31

2. Canada III-32
A.Market Analysis III-32
Current and Future Analysis III-32
Distribution Analysis III-32
Product Launches III-32
B.Market Analytics III-33
Table 40: Canadian Recent Past, Current & Future Analysis
for Sports and Energy Drinks by Product Segments - Sports
Drinks and Energy Drinks Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-33

Table 41: Canadian Long-term Projections for Sports and
Energy Drinks by Product Segments - Sports Drinks and Energy
Drinks Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-34

Table 42: Canadian 10-Year Perspective for Sports and Energy
Drinks by Product Segments - Percentage Breakdown of Dollar
Sales for Sports Drinks and Energy Drinks Markets for Years
2003, 2008 & 2012 III-34

3. Japan III-35
A.Market Analysis III-35
Current and Future Analysis III-35
Sports Drinks III-35
Table 43: Leading Sports Drink Companies in Japan
(2003-2005): Market Share Breakdown for Otsuka
Pharmaceutical, Coca-Cola (Japan), Suntory Foods, DyDo
Drinco, and Others (includes corresponding Graph/Chart) III-35
Energy Drinks III-36
Brand Power III-36
Product Launches III-36
Strategic Corporate Development III-36
Key Players III-37
B.Market Analytics III-38
Table 44: Japanese Recent Past, Current & Future Analysis
for Sports and Energy Drinks by Product Segments - Sports
Drinks and Energy Drinks Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-38

Table 45: Japanese Long-term Projections for Sports and
Energy Drinks by Product Segments - Sports Drinks and Energy
Drinks Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-39

Table 46: Japanese 10-Year Perspective for Sports and Energy
Drinks by Product Segments - Percentage Breakdown of Dollar
Sales for Sports Drinks and Energy Drinks Markets for Years
2003, 2008 & 2012 III-39

4. Europe III-40
A.Market Analysis III-40
Market Overview III-40
Energy and Sports Drinks Market III-40
Table 47: Per Capita Consumption of Energy Drinks in Europe
in Select Countries- In Liters Per Person (2005) (includes
corresponding Graph/Chart) III-41
Sports Drinks III-41
Table 48: Leading Brands in the Western European Sports
Drinks Market (2003-2005) - Market Share Breakdown by
Volume Sales for Gatorade, Powerade, Lucozade, Aquarius,
Isostar, and Others (includes corresponding Graph/Chart) III-41
Current and Future Analysis III-42
Product Launches in the Recent Past III-42
Developments in the Recent Past III-44
Select European Players III-44
B.Market Analytics III-46
Table 49: European Recent Past, Current & Future Analysis
for Sports and Energy Drinks by Geographic Region- France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-46

Table 50: European Long-term Projections for Sports and
Energy Drinks by Geographic Region- France, Germany, Italy,
UK, Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-47

Table 51: European Recent Past, Current & Future Analysis
for Sports and Energy Drinks by Product Segments- Sports
Drinks and Energy Drinks Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-48

Table 52: European Long-term Projections for Sports and
Energy Drinks by Product Segments - Sports Drinks and Energy
Drinks Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-48

Table 53: European 10-Year Perspective for Sports and Energy
Drinks by Geographic Region- Percentage Breakdown of Dollar
Sales for France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-49

Table 54: European 10-Year Perspective for Sports and Energy
Drinks by Product Segments - Percentage Breakdown of Dollar
Sales for Sports Drinks and Energy Drinks Markets for Years
2003, 2008 & 2012 III-49

4a. France III-50
Market Analysis III-50
Table 55: French Recent Past, Current & Future Analysis for
Sports and Energy Drinks by Product Segments- Sports Drinks
and Energy Drinks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-50

Table 56: French Long-term Projections for Sports and Energy
Drinks by Product Segments - Sports Drinks and Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-51

Table 57: French 10-Year Perspective for Sports and Energy
Drinks by Product Segments - Percentage Breakdown of Dollar
Sales for Sports Drinks and Energy Drinks Markets for Years
2003, 2008 & 2012 III-51

4b. Germany III-52
Market Analysis III-52
Table 58: German Recent Past, Current & Future Analysis for
Sports and Energy Drinks by Product Segments- Sports Drinks
and Energy Drinks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-52

Table 59: German Long-term Projections for Sports and Energy
Drinks by Product Segments - Sports Drinks and Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-53

Table 60: German 10-Year Perspective for Sports and Energy
Drinks by Product Segments - Percentage Breakdown of Dollar
Sales for Sports Drinks and Energy Drinks Markets for Years
2003, 2008 & 2012 III-53

4c. Italy III-54
Market Analysis III-54
Table 61: Italian Recent Past, Current & Future Analysis for
Sports and Energy Drinks by Product Segments- Sports Drinks
and Energy Drinks Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-54

Table 62: Italian Long-term Projections for Sports and
Energy Drinks by Product Segments - Sports Drinks and Energy
Drinks Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-55

Table 63: Italian 10-Year Perspective for Sports and Energy
Drinks by Product Segments - Percentage Breakdown of Dollar
Sales for Sports Drinks and Energy Drinks Markets for Years
2003, 2008 & 2012 III-55

4d. The United Kingdom III-56
A.Market Analysis III-56
Current and Future Analysis III-56
Market Overview III-56
Table 64: UK Sports and Energy Drinks Market (1999-2004):
Advertising Expenditure on Energy and Stimulant Drinks (In
£ 000’s) (includes corresponding Graph/Chart) III-56

Table 65: UK Energy Drinks Market (2004): Percentage
Breakdown of Leading Brands- Red Bull, Lucozade Energy, and
Others (includes corresponding Graph/Chart) III-56
Product Launches III-57
Strategic Corporate Development III-57
B.Market Analytics III-58
Table 66: UK Recent Past, Current & Future Analysis for
Sports and Energy Drinks by Product Segments- Sports Drinks
and Energy Drinks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-58

Table 67: UK Long-term Projections for Sports and Energy
Drinks by Product Segments - Sports Drinks and Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding graph/Chart) III-59

Table 68: UK 10-Year Perspective for Sports and Energy
Drinks by Product Segments - Percentage Breakdown of Dollar
Sales for Sports Drinks and Energy Drinks Markets for Years
2003, 2008 & 2012 III-59

4e. Spain III-60
Market Analysis III-60
Table 69: Spanish Recent Past, Current & Future Analysis
for Sports and Energy Drinks by Product Segments- Sports
Drinks and Energy Drinks Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-60

Table 70: Spanish Long-term Projections for Sports and
Energy Drinks by Product Segments - Sports Drinks and Energy
Drinks Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-61

Table 71: Spanish 10-Year Perspective for Sports and Energy
Drinks by Product Segments - Percentage Breakdown of Dollar
Sales for Sports Drinks and Energy Drinks Markets for Years
2003, 2008 & 2012 III-61

4f. Russia III-62
A.Market Analysis III-62
Current and Future Analysis III-62
Energy Drinks Market III-62
Table 72: Leading Brands in the Russian Energy Drinks
Market (2004 & 2005) - Market Share Breakdown for
Adrenaline Rush, Red Devil, Red Bull, and Other Brands
(includes corresponding Graph/Chart) III-62
B.Market Analytics III-63
Table 73: Russian Recent Past, Current & Future Analysis for
Sports and Energy Drinks by Product Segments - Sports Drinks
and Energy Drinks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-63

Table 74: Russian Long-term Projections for Sports and
Energy Drinks by Product Segments - Sports Drinks and Energy
Drinks Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-64

Table 75: Russian 10-Year Perspective for Sports and Energy
Drinks by Product Segments - Percentage Breakdown of Dollar
Sales for Sports Drinks and Energy Drinks Markets for Years
2003, 2008 & 2012 III-64

4g. Rest of Europe III-65
A.Market Analysis III-65
Current and Future Analysis III-65
Austria III-65
Bulgaria III-65
B.Market Analytics III-65
Table 76: Rest of Europe Recent Past, Current & Future
Analysis for Sports and Energy Drinks by Product Segments-
Sports Drinks and Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-65

Table 77: Rest of Europe Long-term Projections for Sports
and Energy Drinks by Product Segments - Sports Drinks and
Energy Drinks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-66

Table 78: Rest of Europe 10-Year Perspective for Sports and
Energy Drinks by Product Segments - Percentage Breakdown of
Dollar Sales for Sports Drinks and Energy Drinks Markets
for Years 2003, 2008 & 2012 III-66

5. Asia-Pacific III-67
A.Market Analysis III-67
Current and Future Analysis III-67
Australasia III-67
China III-67
New Zealand III-67
Table 79: Popular Energy Drinks in New Zealand (2000):
Market Share Breakdown of Frucor and Others III-67
Product Launches III-68
Strategic Corporate Developments III-70
Key Players III-71
B.Market Analytics III-72
Table 80: Asia-Pacific Recent Past, Current & Future
Analysis for Sports and Energy Drinks by Product Segments-
Sports Drinks and Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-72

Table 81: Asia-Pacific Long-term Projections for Sports and
Energy Drinks by Product Segments - Sports Drinks and Energy
Drinks Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-73

Table 82: Asia-Pacific 10-Year Perspective for Sports and
Energy Drinks by Product Segments - Percentage Breakdown of
Dollar Sales for Sports Drinks and Energy Drinks Markets
for Years 2003, 2008 & 2012 III-73

6. Latin America III-74
A.Market Analysis III-74
Current and Future Analysis III-74
Brazil III-74
Table 83: Leading Energy Drink Brands in Brazil (Historic
Data for 2001): Market Share Breakdown for Red Bull, NRG
Trading, Flying Horse, and Others (includes corresponding
Graph/Chart) III-74
B.Market Analytics III-75
Table 84: Latin American Recent Past, Current & Future
Analysis for Sports and Energy Drinks by Product Segments -
Sports Drinks and Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-75

Table 85: Latin America Long-term Projections for Sports and
Energy Drinks by Product Segments - Sports Drinks and Energy
Drinks Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-76

Table 86: Latin American 10-Year Perspective for Sports and
Energy Drinks by Product Segments - Percentage Breakdown of
Dollar Sales for Sports Drinks and Energy Drinks Markets for
Years 2003, 2008 & 2012 III-76

7. Rest of World III-77
A.Market Analysis III-77
Current and Future Analysis III-77
South Africa III-77
Table 87: Popular Sports Drinks in South Africa (2000):
Market Share Breakdown by Sales Revenue for Powerade,
Game's, Energade, Lucozade, and Others (includes
corresponding Graph/Chart) III-77
Developments in the Recent Past III-77
B.Market Analytics III-78
Table 88: Rest of World Recent Past, Current & Future
Analysis for Sports and Energy Drinks by Product Segments-
Sports Drinks and Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-78

Table 89: Rest of World Long-term Projections for Sports and
Energy Drinks by Product Segments - Sports Drinks and
Energy Drinks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-79

Table 90: Rest of World 10-Year Perspective for Sports and
Energy Drinks by Product Segments - Percentage Breakdown of
Dollar Sales for Sports Drinks and Energy Drinks Markets for
Years 2003, 2008 & 2012 III-79


IV. COMPETITIVE LANDSCAPE