World Organic Foods & Beverages Market

World Organic Foods & Beverages Market

This report analyzes the worldwide markets for Organic Foods & Beverages in US$ Million.The major product segments analyzed are Organic Produce, Cereals and Baked Foods, Dairy Foods, Meat & Poultry, Organic Beverages (Non-Dairy), Processed Foods, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of the World. Annual forecasts are provided for each region for the period of 2000 through 2015. A ten-years historic analysis is also provided for these markets with annual market analytics. The report profiles 609 companies including many key and niche players worldwide such as Amy’s Kitchen, Inc., Applegate Farms, Be Wise Ranch, Clif Bar & Company, Coleman Natural Foods, LLC, ConAgra Foods, Inc., Dakota Beef, LLC, Dean Foods Company, Horizon Organic, Earthbound Farm, Inc., Florida Crystals Corporation, General Mills, Inc., Small Planet Foods, Inc., Green Circle Organics, LLC, Hipp Distribution GmbH & Co. KG, Kraft Foods, Inc., Nature's Path Foods, Inc., Odwalla, Inc., Organic Farm Foods, Ltd., Organic Valley Family of Farms, Rapunzel Naturkost AG, Seeds of Change, Shelton's Poultry, Inc., SunOpta, Inc., SunOpta Grains and Foods Group, The El Ceibo Cooperative, Hain Celestial Group, Spectrum, Acirca, Inc., Unilever UK Foods, Ltd., Vitagermine. The Leading Distributors/Retailers also discussed in the report include AEON Co., Ltd., Albert's Organics, Inc., ALDI, Auchan Groupe, COOP, Loblaws, Inc., Migros-Genossenschafts-Bund, Sainsbury’s Supermarkets Limited, Tesco Plc, Waitrose Ltd., Whole Foods Market, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

ORGANIC FOODS & BEVERAGES MCP-1458
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Organic Produce I-4
Cereals and Baked Foods I-4
Dairy Foods I-4
Meat & Poultry I-4
Organic Beverages (Non-Dairy) I-4
Processed Foods I-4
Others I-4


II. EXECUTIVE SUMMARY

1. Industry Overview II-1
A Curtain Raiser II-1
The Rising Global Profile of the Organic Food Industry II-1
Organics: A New Food Concept Taking the Food Industry by Storm II-2
Organics Takes an Unassailable Position in the Food Industry II-3
Going Mainstream Via High Street Retail II-3
Global Scorecard II-4
Eurofocus II-4
Performance Scorecard II-4
The Industry’s Past Performance: Year 2002-2004 II-4
The Changing Face of Organics II-5
Efforts to go Uptown II-6
Organics Plays the Game of Grow More & Grow Safe II-6
Industry Faces Supply Shortfall II-6
Market Challenges II-7
A Newly Regulated Industry II-7
Happy to be Under the Microscope II-7
Organic Certification & Labeling II-8
What Does it Take to Outwit Competition? II-9
Scenario in the European Organic Juices Market II-10
International Trade in Organics: Export and Import Notes II-10
Futuristics: Plotting Long Shots II-10
About Organics & Nature II-11
What Makes Organics Organic? II-11
Organic Vs. Natural/Transitional Products II-11
The Muddle Over Organics II-12
A Peek into What Gives Organics its Healthy Hue II-12
Research Findings Lend a Thumbs Up to Organic Foods II-13
Even Water Goes Organic II-14
How Wine Fought its Way Up the Organic Ladder? II-14
Organic Turkeys Ruling the Roost II-14
Organic Beef: The Bull Has Been Taken by the Horns II-14
Shine On Brightly II-15
The Future of All Foods - Organic II-16

2. Market Pulse II-17
Market Bounces High: On Cloud Nine II-17
Short Market Sizzlers II-17
Demand for Organic Foods Continues to Soar II-18
Organics Entering Mainstream Market II-19
Who Says Organics Cannot be Indulgent? II-19
Barometer of Growing Organic Acceptance II-19
Organic Produce Vying for More Retail Shelve Space II-20
Foodservice Industry Witnesses the Biggest Organic Gold Rush II-20
Convenience: A Crucible of Success II-20
Entry of Multinationals Spark Growth II-21
Demand for Locally Grown Organic Produce on the Rise II-21
One-Stop Supermarkets Fuel Growth II-21
Flavor Enhancement & Promotional Activities Keep Consumer
Interest Aflame II-21
Demographics Impact Purchasing Patterns II-22
Characteristic Traits of Shoppers II-22
Psychograph of Consumers II-23
Table 1: Synoptic Review of Consumer Attitudes Driving
Purchases of Organic Foods (includes corresponding
Graph/Chart) II-23
Trends Across Product Segments II-24
Organic Cereals II-24
Processed Foods II-24
Baby Foods II-24
Non-Dairy Organic Beverages II-24
Organic Cocoa II-24
Organic Tea II-25
Organic Coffee II-25
Organic Wine and Spirits II-25
Organic Meat & Poultry II-26
Organic Seafood II-26
Organic Flavors II-27
Functional Foods II-27
Notes from Markets Across the Globe II-28
American Eating Habits Change the Industry’s Profit Quotient II-28
Italian Organics Market II-28
China: Key Emerging Market II-28
Embryonic Korean Market II-29
What Ails the Domestic Organic Market in India? II-29
Price Parity Expected to Dissipate Soon II-30

3. Industry Issues II-31
Labor Shortages & Overlapping National Standards Restrain
Market Growth II-31
The Role of Price in Molding the Organic Industry: A Review II-31
Table 2: Global Organic Market (2004): Percentage Price
Premium of Organics Over Conventional Foods by Select
Country: Italy, UK, Germany, Sweden, France, Austria,
Denmark, Netherlands, Switzerland, USA and Japan II-32

Table 3: Organic Food Market in Germany (2004): Percentage
Price Premium of Organic Produce over Conventional Produce by
Product Segment - Carrot, Potatoes, Tomato, Cabbage-Lettuce,
White Cabbage, Capsicum, Banana, Leek, Gherkin,
Iceberg-Lettuce, Onion, Table Grapes, Cauliflower, Tomatoes
on the Vine and Apples (includes corresponding Graph/Chart) II-32
A Three-Dimensional Depiction of Pricing Dynamics II-32
How Long Before Premium on Organics Crumble? II-33
Stepping Up Production and Distribution Helps in Dethroning
Organic Food Prices II-33

4. Product Overview II-34
What is “Organic”? II-34
History of Organics II-34
How Organics Evolved in the US II-34
Organics Foods & Beverages: A Cross-Sectional Exposition II-35
Organic Produce II-36
Cereals and Baked Foods II-36
Dairy Foods II-36
Meat & Poultry II-36
Organic Beverages (Non-Dairy) II-37
Processed Foods II-37
Other Organic Products II-37
Distribution Channels II-37
Supermarkets II-37
Specialty Stores II-38
Direct Sales Channels II-38
Farmers' Markets II-38
Internet and Mail Orders II-38
Other Sales Channels II-38
The Supply Chain II-39
Producer II-39
Processor / Manufacturer II-39
Handler II-39
Certification / Inspection Body II-39
Certification Systems / Inspection Systems II-39

5. Dynamics of Organic Farming II-40
Worldwide Organic Farmlands: A Synoptic Review II-40
Table 4: Global Organic Farmlands (2006): Percentage
Breakdown of Organic Agricultural Land by Region - Oceania,
Europe, Latin America, Asia, North America and Africa
(includes corresponding Graph/Chart) II-41

Table 5: Global Organic Farmlands (2006): Breakdown (in ‘000
Hectares) by Select Country - Australia, China, Argentina,
Italy, USA, Brazil, Germany, Uruguay, Spain, UK, Chile,
France, Canada, Bolivia and Austria (includes corresponding
Graph/Chart) II-42

Table 6: Global Organic Farmlands (2006): Organic Land as a
Percentage of Total Agricultural Land by Select Country -
Liechtenstein, Austria, Switzerland, Finland, Sweden, Italy,
Czech Republic, Denmark, Portugal, Estonia, Uruguay,
Slovenia, Germany, UK, Slovak Republic and Chile (includes
corresponding Graph/Chart) II-42

Table 7: Global Organic Farmlands (2006): Percentage
Breakdown of Number of Organic Farms Ranked by Region - Latin
America, Europe, Asia, Africa, North America and Oceania
(includes corresponding Graph/Chart) II-43

Table 8: Global Organic Farmlands (2006): Breakdown of Number
of Organic Farms by Select Country - Mexico, Indonesia,
Italy, Philippines, Uganda, Tanzania, Kenya, Korea, Peru,
Austria, Germany, Spain, Brazil, Turkey, Morocco and France
(includes corresponding Graph/Chart) II-43

Table 9: Global Organic Market (2005): Percentage Breakdown
of Number of Organic Farmers Ranked by Region - Latin
America, Europe, Africa, Asia, North America and Oceania
(includes corresponding Graph/Chart) II-44
Organic Farming in the US Checkmated II-44
Sustainable Organic Agriculture II-44
Community-Supported Agriculture (CSA) II-44
Techniques for Organic Farming II-45
Ground Preparation for Organic Farming II-45
Weed Management II-45
Soil Management II-45
Insect Management Techniques II-46
Advantages of Organic Farming II-46
Drawbacks of Organic Farming II-47

6. Product Innovations/Introductions II-48
Clif Bar & Company to Unveil New CLIF® BAR MINI Energy Bars II-48
Nature’s Path Unveils New Flax Plus® Red Berry Crunch II-48
Rudi’s Organic Bakery Expands Baked Foods Range II-48
Shoppers Drug Mart to Stock Organic Foods Across Canada II-48
First Juice Launches New First Juice Organic Beverage for
Children and Toddlers II-49
Country Fresh Unveils New Range of Country Fresh Organic™
Produce II-49
Amy's Kitchen Introduces New Range of Cereals II-49
Amy's Kitchen Unveils Organic Meals for Kids II-49
Clif Bar Unveils New Flavors of LUNA™ and CLIF® Products II-49
Nature’s Path Organic Foods Launches High-Fiber Organic
Cereal SmartBran™ II-50
Jordans Cereals Unveils Organic Cereal Line II-50
Kroger Expands Organic Food Line Up in its Stores II-50
Healthy Beverage Rolls Out Steaz Energy Drink II-50
London Tea Launches Line of Organic Gourmet Tea II-50
LUNA® Introduces LUNA Elixir™ II-51
Baby Cubes & more™ Introduces Organic Food II-51
Nature’s Path Extends Product Line II-51
Nature’s Path Adds FlaxPlus® Pumpkin Raisin Crunch to its
Product Line II-51
Organic Prairie Broadens Product Line II-51
Organic Valley Rolls Out 24-Packs of Organic Milk II-51
Clif Bar Introduces Certified Organic Energy Gel II-52
Organic Valley Re-introduces Organic Butter II-52
Rudi’s Organic Bakery Expands Product Portfolio II-52
Rudi’s Organic Bakery Introduces Organic English Muffins II-52
International Food Products Group Introduces Organic Blueberries II-53
Whole Foods Introduces Organic Dessert Product II-53
Arla Foods Launches Organic Jersey Milk II-53
Organic Valley Launches Organic Soymilk II-53
Rudi’s Organic Bakery Expands the Product Line of Whole Grains
& Fiber II-53
Spectrum Naturals Enhances Product Line of Organic Mayonnaise II-53
Stonyfield Farm Launches Baby Yogurt with DHA II-54
Stonyfield Farm Introduces Light Yogurt II-54
Stonyfield Farm Introduces New Organic Cookies and Coffee II-54
Stonyfield Farm Introduces Innovative All-Natural Dairy Snack II-54
The Hain Celestial Group Introduces New Organic Snack II-54
Clif Bar Launches Organic Energy Chews II-54
Clif Bar Unveils Organic Snack Bar II-55
Organic Valley Unveils New Variant of Organic Cheese II-55
Organic Valley Launches Two Varieties of Organic Cheese Crumbles II-55
Organic Prairie Introduces Organic Ham II-55
Organic Valley Extends Line-up of Organic Milk II-55
Organic Valley Launches Traditionally Flavored Buttermilk II-55
The Hain Celestial Group Unveils Innovative Organic Baby Food
Products II-56
Earthbound Farm Launches Organic Apple Slices II-56
Eden Introduces New Varieties of Organic Pastas II-56
Eden Unveils New Line of Organic Apple Sauce II-57
The Hain Celestial Group Extends Product Line of Organic
Seafood Broths and Vegetarian Soups II-57
Lundberg Family Farms Introduces Two New Varieties to
Certified Organic Rice Lineup II-57
Odwalla Enhances Product Lineup of Nutritional Drinks II-57
Amy’s Kitchen Expands Broad Spectrum of Organic Products II-57
Rudi’s Organic Bakery Re-introduces Low-Carb Breads and
Hamburger Buns II-58
Rudi’s Organic Bakery Launches Whole Spelt Tortillas II-58
Rudi’s Organic Bakery Introduces Whole Grains & Fiber II-58
Stonyfield Farm Introduces Organic Juices for Kids II-58
Stonyfield Farm Introduces Organic Yogurt Smoothies II-58
Applegate Farms Launches Two Varieties of Organic Bacon II-58
Clif Bar Launches New Flavors of Energy Gels II-59
Clif Bar Introduces New Energy Bar II-59
Earthbound Farm Unveils New Organic Mache II-59
Fairfield Farm Kitchens Introduces Organic Classic Beef II-59
Moosewood Restaurant and Fairfield Farms Introduces New
Organic & Vegetarian Entrees II-59
H.J. Heinz Company Introduces Low-Carb Ketchup II-60
Horizon Organic Launches New Organic Products II-60

7. Recent Industry Activity II-61
Arla Foods Acquires Cocio Chokolademælk II-61
ConAgra Foods Takes Over Watts Brothers II-61
Hain Celestial Takes Over Daily Bread II-61
New Oxford Foods Acquires Pilgrim’s Pride Corporation’s
Turkey Business II-61
Hain Celestial Acquires SunSpire® and MaraNatha® Brands II-62
Coca-Cola Acquires Minority Interest in Honest Tea II-62
SunOpta Takes Over The Organic Corporation II-62
Arla Foods Enters into Food Ingredients Cooperation Pact with
TINE II-62
Arla Foods Unveils Plans to Invest DKK75 million in
Hollandtown Dairy II-62
Stonyfield Farm Renames its 2-a-Day Calcium Enriched Yogurt II-63
SunOpta and Colorado Mills Sign Agreement to Create Joint
Venture II-63
Amish Naturals Takes Over Schlabach Amish Bakery II-63
Susquehanna International Takes Over US Mills II-63
RushNet Acquires Majority Stake in The Apple Rush II-63
Creo Capital Partners Takes Over Zero Debt Bottling II-64
Lance Acquires Stake in Late July Snacks II-64
The Hain Celestial Group Acquires Avalon Natural Products II-64
Clearly Canadian Beverage Buys DMR Food II-64
Alpha Baking Snaps Up Natural Ovens Bakery II-64
A.M. Todd Takes Over Moore Ingredients II-64
Integrated BioPharma’s Subsidiary Acquires BevSpec II-64
Ralcorp Holdings Acquires Bloomfield Bakers II-64
Healthy Food Holdings Acquires Van's International Foods II-65
Arla Foods Establishes New Subsidiary, Arla Foods Vietnam II-65
Arla Foods Inks Agreement with Artis to Establish Joint
Venture in Russia II-65
Hain Celestial Increases Investment in Yeo Hiap Seng II-65
SunOpta Inks Supply Agreement with Zhejiang Yumberry II-65
Aurora Organic Dairy Inaugurates New Texas Organic Dairy Farm II-65
Glanbia Foods Forays into Organic Cheese Sector II-66
ITC’s Agribusiness Division Introduces Yield-Boosting Organic
Inputs II-66
Wild Oats Brand Products Now Accessible in Pathmark Stores II-66
Clearly Canadian Employs Tree of Life Canada to Market
Glengrove Organics II-66
Mrs Ong Acquires Supernature Stores II-66
Planet Organic Health Acquires Mrs. Green's Natural Market II-66
Dean Foods and Martek Collaborate to Introduce Products with DHA II-67
Treatt Forms Partnership with Earthoil II-67
Hain Celestial Snaps Up Acirca II-67
University of New Hampshire and Organic Valley Forms Partnership II-67
SunOpta Acquires Purity Life Health Products II-67
Healthy Food Holdings Acquires Van's International Foods II-68
Natural Pork Production Acquires Berend Bros II-68
Hershey Buys Dagoba Organic Chocolate II-68
Fresh Harvest of New Jersey Acquires Fresh Harvest of New York II-68
Paws for a Cause Buys Stake in Halo Purely for Pets II-68
Hain Celestial Acquires Food Business of HJ Heinz II-68
BC Natural Foods and KDSB Holdings Integrate to Form a New Unit II-68
Sunset Brands Acquires ZOIC Protein Nutrition Drink Business II-68
Empire Energy Acquires Stake in Pacific Rim Foods II-68
US Power Systems Acquires Premier Organic Farms II-69
Benacquista Galleries Acquires Stake in Whole in one Organics II-69
Hain Celestial Divests Biomarche to Pro Natura II-69
Jamaica Producers Snaps Up Simply Organic II-69
Stonyfield and Danone Form European Organic Dairy II-69
Hain Celestial Completes Amalgamation with Spectrum Organic
Products II-69
Wildwood Natural Foods and Pulmuone U.S.A. Complete Merger II-69
The Hain Celestial Group Buys Haldane Foods II-69
SunOpta Acquires Aux Mille et une Saisons II-70
Synergy Flavors Snaps Up Vanlab II-70
PBM Products Supplies Infant Formula with ARA and DHA to Wal-
Mart® Stores II-70
Bravo! Brands Enters into Agreement with Organic Valley® II-70
Arla Foods Reports Supply Order from Lidl II-70
Elite Foods Starts Poultry Processing Plant II-70
Nadukkara Agro Processing Initiates Organic Pineapple Farming II-70
SunOpta Expands Operating Capabilities in Canada and the US II-71
Martek Signs Pact with Organic Food Company II-71
Lifeway Foods Buys Helios Nutrition II-71
International Food Products Group and Jumani Date Gardens Sign
Agreement II-71
Sunset Brands Signs Agreement with U.S. Mills II-71
SunOpta Acquires Pacific Fruit Processors II-71
SunOpta Acquires Cleugh's Frozen Foods II-71
SunOpta Acquires Earthwise Processors II-71
The Hain Celestial Group Acquires Spectrum Organic Products II-72
SunOpta Signs Agreement with MicroSoy II-72
Whole Foods Acquires Fresh & Wild II-72
Hain Celestial Acquires Natumi AG II-72
SunOpta Buys Snapdragon II-72
Organic Valley Collaborates with Kashi Organic Promise II-72
Dakota Beef Inks Agreement with Hain Celestial II-72
Dean Foods Acquires Horizon Organic Holding Corporation II-73
Hain Celestial Purchases JASON Natural Products II-73
SunOpta Acquires 51% Stake in Organic Ingredients II-73
SunOpta Purchases Kofman-Barenholtz Foods II-73
SunOpta Acquires Distribue-Vie Fruits & Legumes Biologiques II-73
United Natural Foods Acquires Select Nutrition Distributors II-73

8. Focus on Select Global Players II-74
Amy’s Kitchen, Inc. (USA) II-74
Applegate Farms (USA) II-74
Be Wise Ranch (USA) II-74
Clif Bar & Company (USA) II-74
Coleman Natural Foods, LLC (USA) II-75
ConAgra Foods, Inc. (USA) II-75
Dakota Beef, LLC (USA) II-75
Dean Foods Company (USA) II-76
Horizon Organic (USA) II-76
Earthbound Farm, Inc. (USA) II-76
Florida Crystals Corporation (USA) II-77
General Mills, Inc. (USA) II-77
Small Planet Foods, Inc. (USA) II-77
Green Circle Organics, LLC (USA) II-78
Hipp Distribution GmbH & Co. KG (Germany) II-78
Kraft Foods, Inc. (USA) II-78
Nature's Path Foods, Inc. (USA) II-78
Odwalla, Inc. (USA) II-79
Organic Farm Foods, Ltd. (The United Kingdom) II-79
Organic Valley Family of Farms (USA) II-79
Rapunzel Naturkost AG (Germany) II-80
Seeds of Change (USA) II-80
Shelton's Poultry, Inc. (USA) II-80
SunOpta, Inc. (Canada) II-80
SunOpta Grains and Foods Group (USA) II-80
The El Ceibo Cooperative (Bolivia) II-81
Hain Celestial Group (USA) II-81
Spectrum (USA) II-82
Acirca, Inc. (USA) II-82
Unilever UK Foods, Ltd. (The United Kingdom) II-82
Vitagermine (France) II-82
Leading Distributors/Retailers II-83
AEON Co., Ltd. (Japan) II-83
Albert's Organics, Inc. (USA) II-83
ALDI (Germany) II-83
Auchan Groupe (France) II-83
COOP (Switzerland) II-84
Loblaws, Inc. (Canada) II-84
Migros-Genossenschafts-Bund (Switzerland) II-84
Sainsbury’s Supermarkets Limited (The United Kingdom) II-84
Tesco Plc (The United Kingdom) II-85
Waitrose, Ltd. (The United Kingdom) II-85
Whole Foods Market, Inc. (USA) II-85

9. Global Market Perspective II-86
Table 10: World Recent Past, Current & Future Analysis for
Organic Foods & Beverages by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-86

Table 11: World Long-term Projections for Organic Foods &
Beverages by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-87

Table 12: World 10-Year Perspective for Organic Foods &
Beverages by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) II-88

Table 13: World Recent Past, Current & Future Analysis for
Organic Produce by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-89

Table 14: World Long-term Projections for Organic Produce by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-90

Table 15: World 10-Year Perspective for Organic Produce by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and
Rest of World Markets for Years 2003, 2008 and 2012 (includes
corresponding Graph/Chart) II-91

Table 16: World Recent Past, Current & Future Analysis for
Cereals and Baked Foods by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-92

Table 17: World Long-term Projections for Cereals and Baked
Foods by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-93

Table 18: World 10-Year Perspective for Cereals and Baked
Foods by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) and Rest of World Markets for Years 2003, 2008 and 2012
(includes corresponding Graph/Chart) II-94

Table 19: World Recent Past, Current & Future Analysis for
Dairy Foods by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-95

Table 20: World Long-term Projections for Dairy Foods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-96

Table 21: World 10-Year Perspective for Dairy Foods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and
Rest of World Markets for Years 2003, 2008 and 2012 (includes
corresponding Graph/Chart) II-97

Table 22: World Recent Past, Current & Future Analysis for
Meat & Poultry by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-98

Table 23: World Long-term Projections for Meat & Poultry by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-99

Table 24: World 10-Year Perspective for Meat & Poultry by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and
Rest of World Markets for Years 2003, 2008 and 2012 (includes
corresponding Graph/Chart) II-100

Table 25: World Recent Past, Current & Future Analysis for
Organic Beverages (Non-Dairy) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-101

Table 26: World Long-term Projections for Organic Beverages
(Non -Dairy) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-102

Table 27: World 10-Year Perspective for Organic Beverages
(Non-Dairy) by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) II-103

Table 28: World Recent Past, Current & Future Analysis for
Processed Foods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-104

Table 29: World Long-term Projections for Processed Foods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-105

Table 30: World 10-Year Perspective for Processed Foods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and
Rest of World Markets for 2003, 2008 and 2012 (includes
corresponding Graph/Chart) II-106

Table 31: World Recent Past, Current & Future Analysis for
Other Organic Foods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-107

Table 32: World Long-term Projections for Other Organic Foods
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-108

Table 33: World 10-Year Perspective for Other Organic Foods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and
Rest of World Markets for Years 2003, 2008 and 2012 (includes
corresponding Graph/Chart) II-109


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Organics in America: Basics & Structure III-1
Market Penetration of Organic Foods III-2
Health Concerns Rule Choices of Organic Food Users III-2
US Faces Supply Crisis III-2
Not Enough Organic Acreage III-2
Why Organics is Priced Higher? III-3
Consumer Purchasing Patterns III-3
How Many Americans have tried Organics? III-3
Women Exhibit Higher Concern for Food Safety III-4
Is Organic Food Worth Spending Extra Buck? III-4
Market Trends & Issues III-4
Entry of Big Retailers Dismays Organic Farmers III-4
Organic Milk Industry - Positive Growth on Cards III-5
Organic Poultry: Rapidly Growing Sector III-5
Organic Beef: Strengthening Profits III-5
Organic Beer: A Potential Market III-5
Organic Snack Food Fast Replacing Conventional Snack Products III-6
Fresh Produce Playing at Center Court III-6
Prepared Organic Foods Reflect Robust Demand Patterns III-6
Organic Soy Products Gain Momentum III-6
Food Scares and Growing Health Awareness Drive Growth III-7
National Standards for Organic Products Boost Growth III-7
Addition of Functional Attributes to Organic Foods, a
Growing Phenomenon III-8
Direct Marketing Gaining Grounds III-8
Premium Price Restrains Growth III-8
Trade Patterns III-8
Trends Across Product Segments III-9
Organic Fresh Produce III-9
Organic Cereals III-10
Organic Meat & Poultry III-10
Processed Organic Foods III-11
Organic Baby Food III-11
Organic Beverages (Non-Dairy) III-11
Organic Fruit & Vegetable Juices III-11
Organic Health Beverages III-12
Organic Sugar III-12
Organic Farming in the US III-12
The Pacific Southwest Region Dominates the US Organic Food
Production III-13
Organic Dairy Farm Increases in Maine III-13
Organics: The New Commercial Business Opportunity III-13
How Organics in the US Took Flight III-14
The USDA Certification III-15
Organic Farming Certification III-15
The USDA Seal Sends Consumer Confidence Index Spiraling III-15
The Regulatory Environment III-16
Organic Certification III-17
USDA National Standards for Organic Foods III-17
Organic Foods Production Act III-18
Organic Farming Research Foundation III-18
The Organic Consumers Association III-18
The Organic Trade Association III-18
Retail & Distribution Infrastructure III-19
Distribution Channels III-19
Mass-Market Channels III-19
Mainstream Supermarket III-19
Grocery Stores III-19
Mass Merchandisers III-20
Club Stores III-20
Health and Natural Food Stores III-20
Direct Sales Channels III-20
Farmers’ Market III-21
The Internet III-21
Other Outlets III-21
Food Brokers III-21
Foodservice Outlet III-21
The Retail Arena III-22
Enhanced Distribution Network Boosts Sales III-22
Supermarkets Dominate Sales Channels III-22
Key Statistics III-22
Organic Retail Arena in the US III-22
Table 34: US Market for Organic Baby Food (2007):
Breakdown of Value Sales by Product Category (In US$
Thousand) (includes corresponding Graph/Chart) III-22

Table 35: US Natural/Organic Food Market (2006):
Percentage Breakdown of Value Sales by Distribution
Channels (includes corresponding Graph/Chart) III-23
Product Launches/Developments III-23
Strategic Corporate Developments III-35
Select Players III-42
Amy’s Kitchen, Inc. III-42
Applegate Farms III-43
Aurora Organic Dairy III-43
Be Wise Ranch III-43
Clif Bar & Company III-44
Coleman Natural Foods, LLC III-44
ConAgra Foods, Inc. III-44
Dakota Beef, LLC III-45
Dean Foods Company III-45
Horizon Organic III-45
Del Cabo, Inc. III-46
Earthbound Farm, Inc. III-46
Fairfield Farm Kitchens III-46
Florida Crystals Corporation III-46
General Mills, Inc. III-47
Small Planet Foods, Inc. III-47
Green Circle Organics, LLC III-47
Jacobs Farm III-47
Kraft Foods, Inc. III-48
Nature's Path Foods, Inc. III-48
Newman’s Own Organics III-48
Odwalla, Inc. III-49
Organic Valley Family of Farms III-49
Petaluma Poultry Processors, Inc. III-49
Rudi’s Organic Bakery, Inc. III-49
Seeds of Change III-50
Shelton's Poultry, Inc. III-50
Snyder’s of Hanover, Inc. III-50
Stonyfield Farm, Inc. III-50
SunOpta Fruit Group III-50
SunOpta Grains and Foods Group III-51
SunOpta Ingredients Group III-51
Hain Celestial Group III-52
Spectrum III-52 Acirca, Inc. III-52
Wholesome Harvest, Inc. III-52
Select Distributors/Retailers III-53
Albert's Organics, Inc. III-53
Tree of Life, Inc. III-53
United Natural Foods, Inc. III-53
Whole Foods Market, Inc. III-53
B.Market Analytics III-54
Table 36: US Recent Past, Current & Future Analysis for
Organic Foods & Beverages by Product Segment - Organic
Produce, Cereals and Baked Foods, Dairy Foods, Meat &
Poultry, Organic Beverages (Non-Dairy), Processed Foods and
Other Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-54

Table 37: US Long-term Projections for Organic Foods &
Beverages by Product Segment - Organic Produce, Cereals and
Baked Foods, Dairy Foods, Meat & Poultry, Organic Beverages
(Non-Dairy), Processed Foods and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-55

Table 38: US Historic Review for Organic Foods and Beverages
by Product Segment - Organic Produce, Cereals and Baked
Foods, Dairy Foods, Meat & Poultry, Organic Beverages
(Non-Dairy), Processed Foods and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-56

Table 39: US 10-Year Perspective for Organic Foods &
Beverages by Product Segment - Percentage Breakdown of
Dollar Sales for Organic Produce, Cereals and Baked Foods,
Dairy Foods, Meat & Poultry, Organic Beverages (Non-Dairy),
Processed Foods and Other Markets for Years 2003, 2008 and
2012 (includes corresponding Graph/Chart) III-57

2. Canada III-58
A.Market Analysis III-58
Current & Future Analysis III-58
Organics in Canada: Basics & Structure III-58
Trade Patterns III-59
The Regulatory Environment III-59
The Distribution Arena III-59
Organic Business Environment III-60
Quebec III-60
Saskatchewan III-61
Product Launch III-61
Strategic Corporate Developments III-61
Select Players (includes Distributors/Retailers) III-63
Loblaws, Inc. III-63
SunOpta, Inc. III-63
B.Market Analytics III-64
Table 40: Canadian Recent Past, Current & Future Analysis
for Organic Foods & Beverages by Product Segment - Organic
Produce, Cereals and Baked Foods, Dairy Foods, Meat &
Poultry, Organic Beverages (Non-Dairy), Processed Foods and
Other Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-64

Table 41: Canadian Long-term Projections for Organic Foods &
Beverages by Product Segment - Organic Produce, Cereals and
Baked Foods, Dairy Foods, Meat & Poultry, Organic Beverages
(Non-Dairy), Processed Foods and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-65

Table 42: Canadian Historic Review for Organic Foods &
Beverages by Product Segment - Organic Produce, Cereals and
Baked Foods, Dairy Foods, Meat & Poultry, Organic Beverages
(Non-Dairy), Processed Foods and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-66

Table 43: Canadian 10-Year Perspective for Organic Foods &
Beverages by Product Segment - Percentage Breakdown of
Dollar Sales for Organic Produce, Cereals and Baked Foods,
Dairy Foods, Meat & Poultry, Organic Beverages (Non-Dairy),
Processed Foods, and Other Markets for Years2003, 2008 and
2012 (includes corresponding Graph/Chart) III-67

3. Japan III-68
A.Market Analysis III-68
Current & Future Analysis III-68
Organic Food & Beverage in Japan: A Primer III-68
Consumer Profile III-69
Japan Faces Supply Crunch III-69
A Peek into Japanese Organic Regulations III-69
The Retail Arena III-70
Direct Sales Channels III-70
Supermarket & Departmental Stores III-70
Distributors and Wholesalers III-70
Specialized Food Stores III-70
AEON Co., Ltd. - A Major Distributor/Retailer. III-71
B.Market Analytics III-71
Table 44: Japanese Recent Past, Current & Future Analysis
for Organic Foods & Beverages by Product Segment - Organic
Produce, Cereals and Baked Foods, Dairy Foods, Meat &
Poultry, Organic Beverages (Non-Dairy), Processed Foods and
Other Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-71

Table 45: Japanese Long-term Projections for Organic Foods &
Beverages by Product Segment - Organic Produce, Cereals and
Baked Foods, Dairy Foods, Meat & Poultry, Organic Beverages
(Non-Dairy), Processed Foods and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015(includes corresponding Graph/Chart) III-72

Table 46: Japanese Historic Review for Organic Foods &
Beverages by Product Segment - Organic Produce, Cereals and
Baked Foods, Dairy Foods, Meat & Poultry, Organic Beverages
(Non-Dairy), Processed Foods and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-73

Table 47: Japanese 10-Year Perspective for Organic Foods &
Beverages by Product Segment - Percentage Breakdown of
Dollar Sales for Organic Produce, Cereals and Baked Foods,
Dairy Foods, Meat & Poultry, Organic Beverages (Non-Dairy),
Processed Foods, and Other Markets for Years 2003, 2008 and
2012 (includes corresponding Graph/Chart) III-74

4. Europe III-75
A.Market Analysis III-75
Current & Future Analysis III-75
Organics in Europe: Basics & Structure III-75
The Retail & Distribution Structure III-76
Table 48: Organic Vegetables Market in Europe (2003-2005):
Percentage Breakdown of Sales by Marketing Channel -
Supermarkets, Natural Food Sectors, Industrial Sectors and
Direct Sales (includes corresponding Graph/Chart) III-77
Market Trends & Issues III-77
Private Label Manufacturing Prevails in Europe III-77
Packaged Organic Products Replace Staples in Europe III-77
Biodegradable Packaging Growing in Popularity III-77
Health Consciousness Drives Demand for Organic Products III-78
Consumers Display Preference for Local Organic Products III-78
Single National Branding of Organic Foods Becoming Popular III-78
Poor Distribution: A Major Bottleneck III-78
Organic Baby Foods Gaining Ground III-78
Growing Affluence & Young Families Spur Demand for Organics III-78
Supermarkets Take Comfortable Lead III-79
Wider Availability of Organic Foods Boost Demand III-79
Trends Across Product Segments III-79
Organic Fruits and Vegetables III-79
Organic Meat III-80
Meaty Trends Across Regional Markets III-80
Organic Juices III-81
Organic Coffee III-81
Organic Tea III-81
Organic Dairy Products III-82
Organic Processed Products III-82
Organic Baby Foods III-82
European Market: The Past & the Present III-82
Factors Restraining Growth III-84
Organic Farmlands in Europe: A Brief Sketch III-84
European Countries Grouped into Four Groups based on the
Relative Share and Growth Rate of Organic Agricultural
Production III-85
European Organic Market: Pre-Determined Targets Set for
Conversion to Organic Farming in Select Country - UK,
Netherlands and Norway III-85
Challenges of Organic Farming III-85
Regulatory Environment in Europe III-85
EU Regulation for Organic Food Production III-87
International Federation of Organic Agriculture Movements III-87
Strategic Corporate Developments III-87
B.Market Analytics III-88
Table 49: European Recent Past, Current & Future Analysis
for Organic Foods & Beverages by Geographic Region - France,
Germany, UK, Italy and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-88

Table 50: European Long-term Projections for Organic Foods &
Beverages by Geographic Region - France, Germany, UK, Italy
and Rest of Europe Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-89

Table 51: European Historic Review for Organic Foods &
Beverages by Geographic Region - France, Germany, UK, Italy
and Rest of Europe Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 1991 through
2000 (includes corresponding Graph/Chart) III-90

Table 52: European 10-Year Perspective for Organic Foods &
Beverages by Geographic Region - Percentage Breakdown of
Dollar Sales for France, Germany, UK, Italy and Rest of
Europe Markets for Years 2003, 2008 and 2012 (includes
corresponding Graph/Chart) III-91

Table 53: European Recent Past, Current & Future Analysis
for Organic Foods & Beverages by Product Segment - Organic
Produce, Cereals and Baked Foods, Dairy Foods, Meat &
Poultry, Organic Beverages (Non-Dairy), Processed Foods and
Other Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-92

Table 54: European Long-term Projections for Organic Foods
& Beverages by Product Segment - Organic Produce, Cereals
and Baked Foods, Dairy Foods, Meat & Poultry, Organic
Beverages (Non-Dairy), Processed Foods and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-93

Table 55: European Historic Review for Organic Foods &
Beverages by Product Segment - Organic Produce, Cereals and
Baked Foods, Dairy Foods, Meat & Poultry, Organic Beverages
(Non-Dairy), Processed Foods and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-94

Table 56: European 10-Year Perspective for Organic Foods &
Beverages by Pro