World Fresh Meats Market - market research report

MEAT (FRESH AND PROCESSED) MCP-2221
A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Pork I-4
Lamb & Goat I-4
Beef & Veal I-4
Poultry I-4

II. EXECUTIVE SUMMARY

1. Market Overview II-1
A Primer II-1
Ethnicity and Religion Rule Consumption Patterns II-1
Key Trends In a Capsule II-1
Global Meat Market is Highly Concentrated II-1
High Demand for Meat II-2
Outbreak of Diseases Hampers Meat Market Growth II-2
Ready-To-Eat /Fully Cooked Movement II-2
Consumers Hunt for Lean and Natural Meat II-2
Convenient-Meals Segment: Intensifying Competition II-2
Rising Preference for Easy-to-Prepare Foods II-3
Rising Demand for Poultry Meat II-3
Sausages and Frankfurters: Still the Favorites II-3
Product Recalls II-3
Buffalo: Increasingly Used as a Source of Meat II-3
Adulteration of Meat Products on the Rise II-3

2. Product Overview II-4
Fresh Meat II-4
Types of Fresh Meat II-4
Pork II-4
Lamb & Goat II-4
Beef & Veal II-4
Packaging of Beef II-4
Vacuum Packaging II-4
Simple Modified Atmosphere Packaging (MAP) II-5
Controlled Atmosphere Packaging (CAP) II-5
CAP/MAP - A Critical Review II-5
Poultry II-5
Whole Bird II-5
Cut-Up II-5
Premium Cuts II-6
Types of Chicken II-6
Roosters II-6
Capons and Cornish Hens II-6
Older Chickens II-6
Processed Meat II-6
Why is Meat Processed? II-7
Methods for Preserving and Processing Meat II-7
Chilling: Being Substituted by Innovative Methods II-7
Freezing: A Standard Technique II-7
Hurdles Encountered in Chilling and Freezing Meat II-7
Nutritional Changes II-8
Curing II-8
Tumbling and Massaging: A Modern Method II-8
Smoking: A Traditional Method II-9
High-tech Meat Processing II-9
Processed Meat: Classification by Meat Type II-9
Beef & Veal II-9
Pork II-9
Lamb & Goat II-9
Poultry II-10
Specialty Product Forms II-10
Chicken Hot Dogs and Sausages II-10
Chicken Meat Pies II-10
Formed Chicken II-10
Portion-Control Boneless II-11
Pulled and Diced Chicken II-11
Ground Chicken II-11
Canned Chicken Products II-11
Other Specialty Products II-11
Processed Meat: Classification by Mode of Packaging II-11
Packaged Meat II-11
Cold Cuts II-12
Bacon II-12
Frankfurters II-12
Sausages II-12
Canned Meat II-12
Ham II-13
Meat Stew II-13
Luncheon Meat II-13
Sausages and Frankfurters II-13
Types of Sausages II-13
Cooked Sausages II-13
Smoked Sausages II-13
Dry/Semi-dry Sausages II-13
Frozen Meat II-14
Packaging Trends and Future Needs II-14

3. Segmental Review II-15
Pork II-15
Pork: A Global Perspective II-15
Production & Consumption Scenario II-15
Table 1: Per Capita Consumption of Pork (2007): Percentage
Breakdown by Select Countries (In Kilograms Per Person)
(includes corresponding Graph/Chart) II-15
Table 2: Long-Term Projections of World Per Capita
Consumption of Pig Meat for Years 2015 & 2030 II-16
Table 3: Cost of Pork Production in Select Countries
Worldwide for the Year 2005 (In Euros per Kg Live Weight)
(includes corresponding Graph/Chart) II-16

Table 4: Global Pork Market: Percentage Breakdown of
Production for Years 2004, 2005 & 2006 (includes
corresponding Graph/Chart) II-16
China: A Major Market for Pork II-17
EU Pork Market: Striking Rich Opportunities II-17
Asia-Pacific: Largest Market II-17
Consumption by Preference in Select Countries II-18
Exports and Imports II-18
Imports II-18
Table 5: Global Pork Market: Percentage Breakdown of
Imports for Years 2004, 2005 & 2006 (includes corresponding
Graph/Chart) II-18
Major Pork Importing Countries II-18
Japan II-18
US II-18
Hong Kong II-18
Mexico II-19
Russia II-19
Exports II-19
Table 6: Global Pork Market: Percentage Breakdown of
Exports for Years 2004, 2005 & 2006 (includes corresponding
Graph/Chart) II-19
Export-Import Scenario in the Recent Past II-20
Lamb & Goat II-20
Scattered Demand for Lamb & Goat II-20
Huge Market for Lamb & Goat in Asia-Pacific II-20
Asia-Pacific to Set the Pace II-20
Beef & Veal II-20
Production of Beef Climbs Ladder II-20
Table 7: Global Beef & Veal Market: Percentage Breakdown of
Production for Years 2004, 2005, & 2006 (includes
corresponding Graph/Chart) II-21
Import-Export Scenario II-21
Table 8: Global Beef & Veal Market: Percentage Breakdown of
Imports for Years 2004, 2005 & 2006 (includes corresponding
Graph/Chart) II-21

Table 9: Global Beef & Veal Market: Percentage Breakdown of
Exports for Years 2004, 2005 & 2006 (includes corresponding
Graph/Chart) II-22
Consumption Highest in Latin America and United States II-22
The US Continues to Dominate II-22
Beef On the Global Scale II-22
Top 10 Countries for Beef Consumption: Ranked by Per Capita
Consumption II-23
Poultry II-23
New Products and Marketing Campaigns Entice Poultry Lovers II-23
Asia-Pacific: Second Largest Poultry Market Worldwide II-23
Broiler Meat Market II-23
Production Scenario II-23
Table 10: Global Broiler Market: Percentage Production
Breakdown for Years 2004, 2005 & 2006 (includes
corresponding Graph/Chart) II-24
Production of Broilers Influenced by Feed Grains Prices II-24
Per-Capita Consumption of Broilers II-24
Table 11: Annual Per Capita Consumption of Broilers in
Select Major Markets: 2006 (includes corresponding Graph/
Chart) II-25
Imports and Exports II-25
Imports II-25
Table 12: Global Broiler Market: Percentage Breakdown of
Imports for Years 2004, 2005 & 2006 (includes corresponding
Graph/Chart) II-25
Major Broiler Meat Importing Countries II-26
Russia II-26
Japan II-26
European Union II-26
Saudi Arabia II-26
Exports II-26
Table 13: Global Broiler Market: Percentage Breakdown of
Exports for Years 2004, 2005 & 2006 (includes corresponding
Graph/Chart) II-26
Major Broiler Meat Exporting Countries II-27
Brazil II-27
United States II-27
European Union II-27
Thailand II-27
China II-27

4. Product Innovations/Introductions II-28
Pilgrim�s Pride Unveils �EatWellStayHealthy Kids�� II-28
Cargill Launches Excel� Australian Grain Fed Beef II-28
Seaboard Foods Launches New Pork Brand - Prairie Fresh� Prime II-28
Gold Kist Offers New Line of Chicken Products II-28
Tyson Foods Launches Fully Cooked Smoked Meat II-29
Tyson to Introduce Natural Beef Product Lines II-29
Canadian Company Launches Meat & Soy Products II-29
Pilgrim's Pride Introduces EatWellStayHealthy� Product Line II-29
Pilgrim's Pride Launches New Turkey Products II-29
Sokol�w Launches Low Fat Sausage II-30
Kolomna Launches Pork Golubets II-30
Mickoyan Launches Meat Cutlets II-30
Kom�ta Launches Cooked Sausages II-30

5. Recent Industry Activity II-31
Cargill Announces Acquisition of Willow Brook II-31
JBS to Acquire Smithfield Beef II-31
Marfrig to Acquire Carroll�s Foods II-31
Energroup Acquires Dalian Chuming II-32
Terrena to Acquire Poultry Venture of Unicopa II-32
Hain Pure Protein Acquires Turkey Processing Venture from
Pilgrim Pride II-32
Pilgrim�s Pride to Shut Down Chicken Processing Facility, 6
Supply Outlets II-32
Maple Leaf Announces Double-Shifting of Operation at Brandon
Facility II-32
Tyson Finalizes Restructuring Plans for Emporia Beef Facility II-33
Westco and Olymel Announce Merger II-33
Pilgrim�s Pride Acquires Gold Kist II-33
JBS Acquires Swift II-33
Danish Crown to Acquire Ugglarps Slakteri II-33
HK Ruokatalo Acquires Swedish Meats II-33
Home Foods Corp Acquires Burke Corp II-34
Smithfield Foods Completes Acquisition of Conti Pas Sp zoo II-34
Jerky Snack Brands Acquires Double B Foods II-34
Waycross Investment Acquires Flanders Provision II-34
Marfrig Frigorificos Acquires La Caballada II-34
Keystone Foods to Acquire Stakes in Mickey Foods Services (
Hong Kong) II-34
Fairmont Capital Acquires Stampede Meat II-34
CSM NV Acquires the Meat Lactates Business of Wilke Resources II-34
Tulip Acquires George Adams II-35
Danish Crown to Acquire Geo. Adams & Sons II-35
Cherkizovo Group Acquires JSC Chicken Kingdom II-35
Zhongpin Acquires Deyang East China Food Company II-35
Perdigao S/A to Acquire Plusfood Groep BV from Cebeco Groep BV II-35
Smithfield Foods Acquires Premium Standard Farms II-36
Perdigao to Acquire Sino dos Alpes Alimentos II-36
Pierre Foods Takes Over Zartic II-36
Perdigao Acquires Eleva II-36
Exceldor Acquires Grenville Poultry II-37
Grupo Multi Inversiones Snaps Up Propokodusa II-37
Duc Takes Over Cobral and Sets Up Joint Venture in Bulgaria II-37
Smithfield Deli Signs License Agreement with Subway II-37
JBS Enters into an Agreement with Cremonini II-37
Tulip Food and Mecom Sign Conditional Agreement II-38
Axfood and Danish Crown to Enter into Partnership II-38
Maple Leaf to Shut Down Pork Processing Plant in Winnipeg II-38
Maple Leaf Closes Saskatoon Plant II-38
Maple Leaf to Shut Down Canard Poultry Processing unit II-38
Tyson Foods Divests Two Poultry Plants in Alabama II-39
Tyson Foods in Joint Venture with Cactus Feeders and Cresud II-39
Three French Companies to Merge to Create a Pork Giant II-39
Smithfield Foods to Enhance Pork Production Capacity II-39
Smithfield Foods Signs Export Agreement II-39
Zhongpin to Establish a Frozen and Chilled Pork Facility in
Henan province II-40
CP-Yonekyu to Export Pork Products II-40
Transdniestria Region Divests Poultry Farm to Lendergrup II-40
Burlington Capital Group Divests OAO Chicken Kingdom to
Cherkizovo Group II-40
Agrofert Holding to Merge Slovakian Poultry Farms II-40
Big Frango Partners with Coagru to Establish Poultry
Processing Unit II-41
Perutnina Ptuj to Set up a Ready-Made Meat Products Factory II-41
Evrodon to Establish an Industrial Poultry Complex in Saratov
Region II-41
Seara Alimentos Expands Poultry Processing Capacity at the
Nuporanga Plant II-41
Coopercentral Aurora to Set up New Poultry Processing Plant II-41
Polo Commerce Builds Meat Processing Factory in Nessebar II-42
Suguna Poultry Ties Up with Lohmann Tierzucht II-42
Zhongpin to Enhance Prepared Meats Capacity II-42
Smithfield Expands Ham Production II-42
Smithfield Acquires Refrigerated Meat Business of ConAgra II-42
Sara Lee Divests European Packaged Meat Business to Smithfield II-43
Seaboard Farms Acquires Daily's Foods Plants II-43
Ter Beke Acquires Langeveld Sleegers II-43
Smithfield Acquires Jean Caby Group II-43
Tulip Acquires Flagship Foods (UK) II-43
San Miguel Launches Purefoods-Hormel Plant II-44
Itoham and Anzco Foods in Joint-Venture Agreement II-44

6. Focus on Select Players II-45
Amadori Group (Italy) II-45
Cargill Meat Solutions Corporation (USA) II-45
ConAgra Foods, Inc. (USA) II-45
Cremonini S.p.a. (Italy) II-46
Danish Crown (Denmark) II-46
Dawn Farm Foods Ltd. (Ireland) II-46
Elpozo Alimentacion S.A (Spain) II-46
Foyle Food Group (Ireland) II-47
Grampian Country Food Group Ltd. (UK) II-47
Hormel Foods Corporation (USA) II-47
Itoham Foods, Inc. (Japan) II-47
JBS Swift & Company (USA) II-47
Kepak Group (Ireland) II-48
Kraft Foods, Inc. (USA) II-48
Maple Leaf Foods, Inc. (Canada) II-48
Nippon Meat Packers, Inc. (Japan) II-48
Perdig�o S.A (Brazil) II-49
Perdue Farms (USA) II-49
Pilgrim's Pride Corporation (USA) II-49
Gold Kist, Inc. (USA) II-49
Prima Meat Packers Ltd. (Japan) II-50
San Miguel Pure Foods Company, Inc. (The Philippines) II-50
Sara Lee Corporation (USA) II-50
Smithfield Foods, Inc. (USA) II-51
Premium Standard Farms, Inc. (USA) II-51
Tyson Foods, Inc. (USA) II-51
Tyson Fresh Meats, Inc. (USA) II-51

7. Global Market Perspective II-52
Table 14: World Recent Past Current & Future Analysis for
Fresh Meat by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Latin America, and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Tons for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-52

Table 15: World Long-term Projections for Fresh Meat by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-53

Table 16: World Historic Review for Fresh Meat by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) Latin America, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
1991 through 2000 (includes corresponding Graph/Chart) II-54

Table 17: World 15-Year Perspective for Fresh Meat by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World for Years 1998, 2008 & 2012
(includes corresponding Graph/Chart) II-55

Table 18: World Recent Past Current & Future Analysis for Pork
by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-56

Table 19: World Long-term Projections for Pork by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) Latin America, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
2011 through 2015 (includes corresponding Graph/Chart) II-57

Table 20: World Historic Review for Pork by Geographic Region
- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan)
Latin America, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
1991 through 2000 (includes corresponding Graph/Chart) II-58

Table 21: World 15-Year Perspective for Pork by Geographic
Region- Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World for Years 1998, 2008, and 2012 (includes
corresponding Graph/Chart) II-59

Table 22: World Recent Past Current & Future Analysis for Lamb
& Goat by Geographic Region- US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Latin America, and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Tons for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-60

Table 23: World Long-term Projections for Lamb & Goat by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan) Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-61

Table 24: World Historic Review for Lamb & Goat by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) Latin America, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
1991 through 2000 (includes corresponding Graph/Chart) II-62

Table 25: World 15-Year Perspective for Lamb & Goat by
Geographic Region- Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World for Years 1998, 2008 & 2012
(includes corresponding Graph/Chart) II-63

Table 26: World Recent Past Current & Future Analysis for Beef
& Veal by Geographic Region- US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Latin America, and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Tons for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-64

Table 27: World Long-term Projections for Beef & Veal by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-65

Table 28: World Historic Review for Beef & Veal by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) Latin America, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
1991 through 2000 (includes corresponding Graph/Chart) II-66

Table 29: World 15-Year Perspective for Beef & Veal by
Geographic Region- Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World for Years 1998, 2008 & 2012
(includes corresponding Graph/Chart) II-67

Table 30: World Recent Past Current & Future Analysis for
Poultry by Geographic Region- US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Latin America, and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Tons for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-68

Table 31: World Long-term Projections for Poultry by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-69

Table 32: World Historic Review for Poultry by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) Latin America, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
1991 through 2000 (includes corresponding Graph/Chart) II-70

Table 33: World 15-Year Perspective for Poultry by Geographic
Region- Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World for Years 1998, 2008, and 2012 (includes
corresponding Graph/Chart) II-71

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Outlook III-1
US Meat Industry Enters a New Era III-1
Competitive Scenario III-2
Table 34: US Market for Dried Meat Snacks (2007):
Percentage Breakdown of Value and Volume Share for Leading
Brands (includes corresponding Graph/Chart) III-2

Table 35: US Market for Dried Meat Snacks (2007):
Percentage Breakdown of Value and Volume Share for Leading
Vendors (includes corresponding Graph/Chart) III-2

Table 36: Top 5 Retailers & Meat Brands in the US (2005):
Annual Revenue in US$ Billion for WalMart Stores, Inc.,
Kroger Co., Costco Wholesale, Inc., Safeway, Inc., and
Ahold USA, Inc. (includes corresponding Graph/Chart) III-3

Table 37: US Market for Processed Meat (2006): Percentage
Breakdown of Value sales for Sara Lee, Kraft, Smithfield,
ConAgra, Hormel and others (includes corresponding
Graph/Chart) III-3
Consumption Trends III-4
Meat Snacks: Striking the Market with New Flavors III-4
Prepared Meat III-4
Trends III-4
Convenience is In III-4
Market Overview III-5
Table 38: US Fresh Meat Market (2005): Percentage Breakdown
of Value Sales (*) by Fastest-Growing Product Category -
Beef, Chicken, Pork, Ham,Turkey, and Others (includes
corresponding Graph/Chart) III-5
Production Scenario III-5
Table 39: US Meat Market (2004-2006): Percentage Breakdown
of Annual Production Figures (Volume) Tons by Product
Category - Beef & Veal, Pork, and Broiler & Turkey
(includes corresponding Graph/Chart) III-6
Import-Export Scenario III-6
Table 40: US Meat Market (2004-2006): Percentage Breakdown
of Imports by Product Category for Beef & Veal, Pork, and
Broiler & Turkey (includes corresponding Graph/Chart) III-6

Table 41: US Meat Market (2004-2006): Percentage Breakdown
of Exports by Product Category for Beef & Veal, Pork, and
Broiler (includes corresponding Graph/Chart) III-7
Beef III-7
Types of Beef III-7
Branded Beef Variety III-7
Natural Beef III-7
Conventional Beef III-7
Certified Organic Variety III-8
Production and Consumption Scenario III-8
Beef Production and Consumption Regaining Pace III-8
Table 42: US Beef Market: Annual Production for the
Years 2006, 2007 & 2008 (In Million Pounds) (includes
corresponding Graph/Chart) III-8

Table 43: US Beef Market: Per Capita Disappearance of
Beef for the Years 2006, 2007 & 2008 (In Pounds)
(includes corresponding Graph/Chart) III-8
Per Capita Consumption Trends III-9
Table 44: Per Capita Consumption of Red Meat in the US -
1991 to 2005 - Beef, Veal, Lamb & Mutton and Pork (In
Pounds) (includes corresponding Graph/Chart) III-9

Table 45: Per Capita Consumption of Ready-to-Cook Poultry
in the US - 1991 to 2005 - Ready-to Cook Chicken, and
Ready-to-Cook Turkey (In Pounds) (includes corresponding
Graph/Chart) III-10
Pre-Cooked Beef Products III-10
Competitive Analysis III-11
Table 46: US Jerky Market (2007): Percentage Breakdown of
Value and Volume Sales for Leading Brands (includes
corresponding Graph/Chart) III-11

Table 47: US Jerky Market (2007): Percentage Breakdown of
Value and Volume Sales for Leading Vendors (includes
corresponding Graph/Chart) III-11

Table 48: US Beef (Fresh and Processed) Market (2006):
Annual Sales of Leading Players (In US$ Million)
(includes corresponding Graph/Chart) III-12
Leading Brands in the US Beef Snacks Market III-12
Table 49: Leading Brands in the US Beef Snacks Market
(2005): Percentage Breakdown of Value and Volume Sales
for Oh Boy Oberto, Slim Jim, Jack Links, Bridgford, and
Pemmican (includes corresponding Graph/Chart) III-12
Export-Import Trends III-13
Table 50: US Import Market: Volume Imports of Beef and
Veal for the Years 2006, 2007 and 2008 (In Million
Pounds) (includes corresponding Graph/Chart) III-13

Table 51: US Export Market: Volume Exports of Beef and
Veal for the Years 2006, 2007 and 2008 (In Million
Pounds) (includes corresponding Graph/Chart) III-13
Pork III-14
Table 52: US Pork Market: Volume Production for the Years
2006, 2007 and 2008 (In Million Pounds) (includes
corresponding Graph/Chart) III-14

Table 53: US Pork Market: Per Capita Disappearance of Pork
for the Years 2006, 2007 and 2008 (In Pounds) (includes
corresponding Graph/Chart) III-14

Table 54: US Pork Market (2007): Percentage Breakdown of
Volume Exports by Leading Countries (includes
corresponding Graph/Chart) III-15

Table 55: Number of Hogs & Pigs on Farms in the United
States for the Years 2006 & 2007 (In 000s) (includes
corresponding Graph/Chart) III-15

Table 56: Hog Operations in the United States (2006):
Breakdown of Number of Operations by Size (includes
corresponding Graph/Chart) III-16

Table 57: US Pork Consumption by Type: 2004 Per Capita
Consumption of Smoked Ham, Sausage, Bacon, and Luncheon
Meat (includes corresponding Graph/Chart) III-16
Food Service Industry Prefers Pork Products III-17
Table 58: Top Bacon Brands in the US in 2003 & 2004 by
Sales from Food, Drug and Mass Merchandising Outlets:
Percentage Breakdown for Bar-S, Farmer John, Farmland,
Gwaltney, Hormel Black Label, Louis Rich, Oscar Mayer,
Smithfield, Wright, Private Label, and Others (includes
corresponding Graph/Chart) III-17

Table 59: US Market Leading Brands Of Refrigerated Sliced
Luncheon Meat Sold Through Supermarkets, Mass
Merchandisers, And Drug Stores Excluding Wal-Mart: Dollar
Sales for 2003-2004 in US$ Million (includes
corresponding Graph/Chart) III-18

Table 60: US Leading Brands of Refrigerated Sliced
Luncheon Meat Sold Through Supermarkets, Mass
Merchandisers and Drug Stores Excluding Wal-Mart:
Percentage Breakdown for 2003 & 2004 (includes
corresponding Graph/Chart) III-18
Competitive Analysis III-19
Table 61: US Pork (Fresh and Processed) Market (2006):
Annual Sales of Leading Players (In US$ Million) (includes
corresponding Graph/Chart) III-19

Table 62: Leading Pork Processors in the US (2004 & 2005):
Percentage Breakdown of Volume Sales for Smithfield,
Tyson, Cargill/Excel, Hormel, Swift, PSF, and Others
(includes corresponding Graph/Chart) III-20

Table 63: Top 5 Retailers in the US Refrigerated Sliced
Lunchmeat Market (2006): Annual Revenue in US$ Million and
Million Units for Kraft, Hillshire Farm & Kahn�s, ConAgra,
Inc., Land O� Frost, Inc., and Carl Buddig & Co. (includes
corresponding Graph/Chart) III-20

Table 64: Leading Refrigerated Sliced Lunchmeat Brands in
the US Processed Meat Market (2006): Percentage Breakdown
of Value and Volume Sales for Oscar Mayer, Hillshire Farm
Deli Select, Buddig, Butterball, Bar S, and Others
(includes corresponding Graph/Chart) III-21

Table 65: Leading Sausage/Ham Brands in the United States:
Breakdown of Volume and Value Sales Through Supermarkets,
Drugstores & Mass Merchandisers for the Year Ended
November 2007 (In Million Units and US$ Million) (includes
corresponding Graph/Chart) III-22

Table 66: US Market for Refrigerated Breakfast
Sausages/Ham (2007): Percentage Breakdown of Value and
Volume Share for Leading Brands (includes corresponding
Graph/Chart) III-23

Table 67: US Market for Refrigerated Breakfast
Sausages/Ham (2007): Percentage Breakdown of Value and
Volume Share for Leading Vendors (includes corresponding
Graph/Chart) III-23

Table 68: US Market for Refrigerated Dinner Sausages
(2007): Percentage Breakdown of Value and Volume Share for
Leading Brands (includes corresponding Graph/Chart) III-24

Table 69: US Market for Refrigerated Dinner Sausages
(2007): Percentage Breakdown of Value and Volume Share for
Leading Vendors (includes corresponding Graph/Chart) III-24

Table 70: US Market for Frozen Sausages (2007): Percentage
Breakdown of Value and Volume Share for Leading Brands
(includes corresponding Graph/Chart) III-25

Table 71: US Market for Frozen Sausages (2007): Percentage
Breakdown of Value and Volume Share for Leading Vendors
(includes corresponding Graph/Chart) III-25

Table 72: US Market for Refrigerated Frankfurters (2007):
Percentage Breakdown of Value and Volume Share for Leading
Brands (includes corresponding Graph/Chart) III-26

Table 73: US Market for Refrigerated Frankfurters (2007):
Percentage Breakdown of Value and Volume Share for Leading
Vendors (includes corresponding Graph/Chart) III-26

Table 74: US Market for Frozen Frankfurters (2007):
Percentage Breakdown of Value and Volume Share for Leading
Brands (includes corresponding Graph/Chart) III-27

Table 75: US Market for Frozen Frankfurters (2007):
Percentage Breakdown of Value and Volume Share for Leading
Vendors (includes corresponding Graph/Chart) III-27

Table 76: Leading Refrigerated Bacon Brands in the United
States: Breakdown of Sales Through Supermarkets,
Drugstores & Mass Merchandisers for the Year Ended
November 2007 (In Million Units and US$ Million) (includes
corresponding Graph/Chart) III-28

Table 77: Leading Pork Rind Brands in the United States:
Breakdown of Value Sales Through Supermarkets, Drugstores
& Mass Merchandisers for the Year Ended March 2007 (In US$
Million) (includes corresponding Graph/Chart) III-29

Table 78: US Market Leading Hog Producers (2004 & 2005):
Percentage Breakdown of Volume Sales for Smithfield,
Premium Standard, Seaboard Farms, Prestage Farms, Cargill,
Iowa Select Farms, This Pipestone System, Christensen
Farms, and Others (includes corresponding Graph/Chart) III-29
Ready-to-Eat Bacon Products Increasingly Being Preferred III-30
Exports and Imports III-30
Pork Exports Ride High III-30
Table 79: US Pork Market: Volume Exports of Pork for the
Years 2006, 2007 and 2008 (In Million Pounds) (includes
corresponding Graph/Chart) III-30

Table 80: US Pork Market: Volume Imports of Pork for the
Years 2006, 2007 and 2008 (In Million Pounds) (includes
corresponding Graph/Chart) III-30

Table 81: US Live Swine Market: Volume Imports of Live
Swine for the Years 2006, 2007 and 2008 (In Thousand
Heads) (includes corresponding Graph/Chart) III-31
Channels of Distribution III-31
Table 82: US Refrigerated Sliced Lunchmeat Market (1906):
Percentage Breakdown of Value Sales by Distribution
Channels -Supermarkets, Warehouse Clubs, Supercenters and
Others (includes corresponding Graph/Chart) III-31

Table 83: US Snack Pork Rind Market (2006): Percentage
Breakdown of Volume Sales by Distribution Channels
-Supermarkets, Grocery Stores, C-Stores, Warehouse Clubs,
and Others (includes corresponding Graph/Chart) III-31
Poultry III-31
Table 84: US Chicken (Fresh and Processed) Market (2006):
Annual Sales of Leading Players (In US$ Million) (includes
corresponding Graph/Chart) III-32
Frozen Poultry III-32
Table 85: Top Frozen Poultry Brands in the US based on
Supermarket Sale (2003 & 2004): Percentage Breakdown for
Banquet, Barber, Cagle's, Gold Kist, Pilgrim's Pride,
Tyson, Private Label, and Others (includes corresponding
Graph/Chart) III-32

Table 86: Top Frozen Poultry Producers in the US based on
Supermarket Sales (2003 & 2004): Percentage Breakdown for
Advance Food Co., Barber Foods Co., ConAgra, Inc., Gold
Kist, Inc., O K Foods, Inc.,On-Cor Frozen Foods, Inc.,
Pilgrim's Pride Corp., Tyson Foods, Inc., Private Label,
and Others (includes corresponding Graph/Chart) III-33
Channels of Distribution III-33
Table 87: US Frozen Poultry Market (2005): Percentage
Breakdown of Value Sales by Distribution Channels
-Supermarkets, Warehouse Clubs, Supercenters and Others
(includes corresponding Graph/Chart) III-33
Broiler Market III-34
Table 88: US Broiler and Turkey Market: Annual Production
in Thousand Metric Tons for Years 2004, 2005 & 2006
(includes corresponding Graph/Chart) III-34

Table 89: US Broiler & Turkey Market: Annual Imports in
Thousand Metric Tons for Years 2004, 2005 & 2006
(includes corresponding Graph/Chart) III-34

Table 90: US Broiler & Turkey Market: Annual Exports in
Thousand Metric Tons for Years 2004, 2005 & 2006
(includes corresponding Graph/Chart) III-34

Table 91: US Turkey/Duck (Fresh and Processed) Market
(2006): Annual Sales of Leading Players (In US$ Million)
(includes corresponding Graph/Chart) III-35

Table 92: US Market Leading Turkey Processors (2004 &
2005): Percentage Breakdown of Volume sales for Hormell,
Cargill, Butterball, Smithfield, Pilgrim�s Pride, and
Others (includes corresponding Graph/Chart) III-35
Growth Drivers III-35
Lamb Market III-36
Table 93: US Lamb/Veal (Fresh and Processed) Market (2006):
Annual Sales of Leading Players (In US$ Million) (includes
corresponding Graph/Chart) III-36
Processed Meat Packaging Industry III-36
Market Leaders - An Overview of the Recent Past III-37
Hot Dogs III-37
Table 94: Top Hot Dog Brands in the US (2003 & 2004):
Percentage Breakdown of Sales for Bar-S, Bryan, Eckrich,
Hebrew National, Hygrade Ball Park, Oscar Mayer, Oscar
Mayer Bun Length, and Private Label (includes
corresponding Graph/Chart) III-37

Table 95: Top Hot Dog Producers in the US in 2003 & 2004
Based on Supermarket Sales: Percentage Breakdown for Bar-S
Foods Co., Con Agra Refrigerated Prepared Foods,Oscar
Mayer Foods, Sara Lee Corp., Smithfield Foods, Private
Label and Others (includes corresponding Graph/Chart) III-38
Non-Sliced Lunch Meat III-38
Table 96: Top Non-Sliced Lunch Meat Brands in the US in
2003 & 2004 by Sales in Food, Drug and Mass Merchandising
Outlets: Percentage Breakdown for Gallo Salame, Hebrew
National, Hickory Farms, Hillshire Farm, Kahn, Klement,
Old Wisconsin, Oscar Mayer, Schweigert, and Others
(includes corresponding Graph/Chart) III-38
Sliced Lunch Meat III-39
Table 97: Top Sliced Lunch Meat Brands in the US in 2003 &
2004 by Sales in Supermarkets: Percentage Breakdown for
Bryan, Buddig, Butterball, Healthy Choice, Hillshire Farm
Deli, Land O' Frost Premium, Louis Rich, Louis Rich
Carving Board, Oscar Mayer, Private Label, and Others
(includes corresponding Graph/Chart) III-39
Sliced Meat Lunches III-40
Table 98: Top Sliced Meat Lunch Producers in the USin 2003
& 2004 Based on Supermarket Sales : Percentage Breakdown
for Carl Buddig & Co., ConAgra Refrigerated Prepared
Foods, Kraft Foods/ Oscar Mayer, Land O' Frost, Inc., Sara
Lee Corp., Tyson Fresh Meats, Private Label, and Others
(includes corresponding Graph/Chart) III-40
Meat Snacks III-40
Table 99: Top Meat Snack Brands in the US in 2003 & 2004
by Sales: Percentage Breakdown for Armour, Bridgford, Jack
Links, Lowrey's, Oh Boy Oberto, Pemmican, Slim Jim, and
Others (includes corresponding Graph/Chart) III-40

Table 100: US Meat Snacks Market (2005): Percentage
Breakdown of Volume Sales by Distribution Channels -
C-Stores, Supermarkets, Grocery Stores, Drug Stores, and
Others (includes corresponding Graph/Chart) III-41
Technologies Used to Detect Meat and Poultry Pathogens III-41
Organic Acid Carcass Misting III-41
Tri-Sodium Phosphate (TSP) III-41
Steam/Vacuum Technology III-41
Hot Water Final Carcass Wash III-41
Irradiation III-41
Probiotics III-41
Regulatory Climate III-42
Product Launches/Developments III-42
Strategic Corporate Developments III-44
Select Players III-48
B.Market Analytics III-54
Table 101: US Recent Past Current & Future Analysis for
Fresh Meat by Product Segment - Pork, Lamb & Goat, Beef &
Veal, and Poultry Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2001 through 2010
(includes corresponding Graph/Chart) III-54

Table 102: US Long-term Projections for Fresh Meat by
Product Segment - Pork, Lamb & Goat, Beef & Veal, and
Poultry Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-54

Table 103: US Historic Review for Fresh Meat by Product
Segment - Pork, Lamb & Goat, Beef & Veal, and Poultry
Markets Independently Analyzed with Annual SalesFigures in
Thousand Tons for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-55

Table 104: US 15-Year Perspective for Fresh Meat by Product
Segment - Percentage Breakdown of Volume Sales for Pork,
Lamb & Goat, Beef & Veal, and Poultry for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) III-55

2. Canada III-56
A.Market Analysis III-56
Outlook III-56
Meat & Poultry Processing Industry: An Overview III-56
Production Scenario III-56
Per Capita Consumption III-56
Table 105: Canadian Market for Meat: Per Capita
Consumption of Beef & Veal, and Pork in kilograms for the
Years 2004, 2005 & 2006 (includes corresponding
Graph/Chart) III-57
Pork Sector III-57
Table 106: Monthly Average Hog Prices (*) in Canada (Q1
2008) - Breakdown by Select Provinces (In C$ Per 100 Kg)
(includes corresponding Graph/Chart) III-57

Table 107: Pork Exports in Canada (2007) - Percentage
Breakdown of Export Value by Product (includes
corresponding Graph/Chart) III-57

Table 108: Pork Exports in Canada (2007) - Percentage
Breakdown of Export Volume by Product (includes
corresponding Graph/Chart) III-58

Table 109: Number of Farms Breeding Pigs in Canada (2006) -
Breakdown by Select Provinces (includes corresponding
Graph/Chart) III-58

Table 110: Canadian Exports of Fresh/Frozen/Chilled Pork
(2007): Breakdown of Value Exports by Key Destination
Countries (In C$ 000s) III-58

Table 111: Canadian Exports of Processed Pork (2007):
Breakdown of Value Exports by Key Destination Countries (In
C$ 000s) (includes corresponding Graph/Chart) III-59

Table 112: Canadian Exports of Pork Offal (2007): Breakdown
of Value Exports by Key Destination Countries (In C$ 000s)
(includes corresponding Graph/Chart) III-59
Table 113: Canadian Pork Exports and Imports: 2005-2006
(includes corresponding Graph/Chart) III-59
Table 114: Canada Pork Exports by country (2003 & 2004):
Percentage Breakdown for US, Japan, Australia, Mexico,
China/Taiwan, Cuba, Russia, and Others (includes
corresponding Graph/Chart) III-60
Exports III-60
Beef Sector III-60
Poultry Sector III-61
Product Launch/Development III-61
Strategic Corporate Developments III-61
Maple Leaf Foods Inc - A Major Player III-63
B.Market Analytics III-63
Table 115: Canadian Recent Past Current & Future Analysis
for Fresh Meat by Product Segment - Pork, Lamb & Goat, Beef
& Veal, and Poultry Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2001 through
2010 (includes corresponding Graph/Chart) III-63

Table 116: Canadian Long-term Projections for Fresh Meat by
Product Segment - Pork, Lamb & Goat, Beef & Veal, and
Poultry Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-64

Table 117: Canadian Historic Review for Fresh Meat by
Product Segment - Pork, Lamb & Goat, Beef & Veal, and
Poultry Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) III-65

Table 118: Canadian 15-Year Perspective for Fresh Meat by
Product Segment - Percentage Breakdown of Volume Sales for
Pork, Lamb & Goat, Beef & Veal, and Poultry for Years 1998,
2008 & 2012 (includes corresponding Graph/Chart) III-65

3. Japan III-66
A.Market Analysis III-66
Outlook III-66
Production and Consumption Trends III-66
Distribution Network in Japan III-66
Consumption of Pork Increases III-66
Processed Meat III-67
Sausage Imports to Japan III-67
Classification of Processed Meat in Japan III-67
Poultry Situation III-67
Strategic Corporate Development III-67
Select Players III-68
B.Market Analytics III-69
Table 119: Japanese Recent Past Current & Future Analysis
for Fresh Meat by Product Segment - Pork, Lamb & Goat, Beef
& Veal, and Poultry Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2001 through
2010 (includes corresponding Graph/Chart) III-69

Table 120: Japanese Long-term Projections for Fresh Meat by
Product Segment - Pork, Lamb & Goat, Beef & Veal, and
Poultry Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-69

Table 121: Japanese Historic Review for Fresh Meat by
Product Segment - Pork, Lamb & Goat, Beef & Veal, and
Poultry Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) III-70

Table 122: Japanese 15-Year Perspective for Fresh Meat by
Product Segment - Percentage Breakdown of Volume Sales for
Pork, Lamb & Goat, Beef & Veal, and Poultry for Years 1998,
2008 & 2012 (includes corresponding Graph/Chart) III-70

4. Europe III-71
A.Market Analysis III-71
Outlook III-71
Market Overview III-71
Pork III-71
Sheep and Goat III-71
Beef & Veal III-71
Poultry III-71
Pig Meat Sector III-72
Table 123: European Pig Meat Market (2006-2008): Annual
Production by Leading EU Countries (In Thousand Metric
Tons) (includes corresponding Graph/Chart) III-72

Table 124: European Pig Meat Market (2006-2008): Volume
Exports by Leading EU Countries (In Thousand Metric Tons)
(includes corresponding Graph/Chart) III-72

Table 125: Pig Population in European Union (EU) (2007):
Percentage Breakdown by Country (includes corresponding
Graph/Chart) III-73
Beef