Global Industrial And Institutional Cleaning Products Industry

  • October 2012
  • -
  • Global Industry Analysts
  • -
  • 1368 pages

This report analyzes the worldwide markets for Industrial and Institutional Cleaning Products in US$ Million by the following Product Segments: Sanitation & Janitorial Cleaners/Cleaning Products, Industrial/Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents, and Others. The global market is also analyzed by the following End-Use Segments: Industrial, Food & Lodging, Building Service Contractors, Food & Drinks Processing Units, Retail Outlets, Healthcare Facilities, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. The report profiles 551 companies including many key and niche players such as 3M Company, Arrow Magnolia International, Inc., Avmor, Church & Dwight Co., Inc., The ArmaKleen Company, BASF Care Chemicals, The Clorox Company, Croda International Plc, Diversey, Inc., DuBois Chemicals, Ecolab, Inc., Ecolab Japan, Guardian Chemicals, Inc., GOJO Industries, Inc., Henkel AG & Co. KGaA, Kao Corporation, Kimberly-Clark Corporation, Lion Corporation, Lonza Group Ltd., National Chemical Laboratories, Procter & Gamble, Reckitt Benckiser, Plc, Spartan Chemical Co., Inc., State Industrial Products Corporation, Neutron Industries, Stepan Company, The Dow Chemical Company, W.M. Barr & Company, Inc., and Zep Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Product Segments I-4
Sanitation and Janitorial Cleaners/Cleaning Products I-4
Industrial/Technical Cleaners I-4
Kitchen and Catering Cleaning Agents I-4
Food and Dairy Processing Cleaners I-4
Laundry Agents I-4
Others I-5
End-Use Segments I-5
Industrial I-5
Food and Lodging I-5
Building Service Contractors I-5
Food and Drinks Processing Units I-6
Retail Outlets I-6
Healthcare Facilities I-6
Others I-6


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Introduction II-1
A Conventional Industry with a Contemporary Stance II-1
Wide Ranging End-Use Markets for IandI Cleaning Products II-2
IandI Cleaning Products - A Clean Chit Market? II-2
Evolving and Emerging Surfactant Markets II-2
Outlook II-3
New Opportunities Reshape Market II-3
Current and Future Analysis II-3
Analysis by Region II-3
Analysis by Product Segment II-4
Analysis by End-Use Segment II-4

2. COMPETITIVE SCENARIO II-5
Market Structure II-5
Table 1: Leading Players in the Global Industrial and
Institutional Cleaning Chemicals Market (2011): Percentage
Breakdown of Dollar Sales for Ecolab, Diversey Inc., Procter and
Gamble, and Others (includes corresponding Graph/Chart) II-5
Ecolab - Clear Leader II-5
Substantial Presence All Along II-6
Food and Beverage and Industrial - The Core Customers II-6
Distribution Network - A Vital Competitive Tool II-6
Surpassing All Boundaries II-6
Diversey - Substantial Janitorial Presence II-7
Horizontal and Vertical Integration - The Prime Policy II-7
A Stiff Competitor II-7
PandG and Clorox - Distinguished Players II-7
United States - The Tiara of IandI Industry II-8
Players Tussle for Share II-8
Table 2: Leading Global Laundry and Home Care Product
Companies (2010): Percentage Breakdown of Market Share for
Procter and Gamble, Unilever, Reckitt Benckiser, Henkel, S.C.
Johnson, Colgate, Kao and Others (includes corresponding
Graph/Chart) II-9

3. MARKET ENVIRONMENT II-10
Market Determinants II-10
IandI Industry - Extremely Fragmented Market II-10
A Regional Perspective II-10
Pricing - An Emanate Issue II-11
Product Mix and Product Differentiation II-11
Bigger the Better II-11
Increasing Applications of IandI Cleaners in Various
Manufacturing Processes II-12

4. MARKET DYNAMICS II-13
Consolidation - Say of the Day II-13
Raw Material Suppliers - Under Pricing Pressure II-13
Market Growing Through Innovative Applications II-13
North America and Europe Ruling the Roost II-14
Table 3: Leading Chlor-alkali Manufacturers in North America
(2010): Percentage Breakdown of Market Share for Dow, Oxy,
Olin, PPG, Formosa, Ga Gulf, Shintech, Bayer, Mexichem,
Westlake, Canexus and Others (includes corresponding
Graph/Chart) II-14
Asia-Pacific and Latin America - Presenting Seamless
Opportunities II-14

5. MARKET TRENDS II-16
Milder - The Better II-16
Market Sees Reshaping of Raw Material Usage II-16
‘Green’ IandI Cleaning Solutions in Demand II-16
Consumers Inch for Products with Antimicrobial Additives II-16
Recession Fails to Discourage Manufacturers II-17
Growth of BSCs Securing Growth for IandI Cleaning Products II-17
BSCs - Demand Customized and Specialized Products/ Services II-17
Recession Hampers BSCs in a Major Way II-17
Surfactants - Shaping IandI Cleaners Market II-18
Surfactant Suppliers - Contend to Invigorate Market II-18
Surfactants - Bestowed with Specialized Capabilities II-19
Table 4: Global Surfactants Market (2011): Percentage
Breakdown of Consumption by Country/Region (includes
corresponding Graph/Chart) II-19
Clean Carpets Make an Impression II-19
Janitorial - A Massive Segment II-20
General Purpose Cleaners and Floor Care - Biggies Going Slow II-20
Disinfectants and Sanitizers - Inflating through Heightened
Hygiene Concerns II-20
Hand Care - A Handy Segment for Players II-21
Table 5: Leading Players in the Global Soap/ Cleaning
Product Market (2011): Percentage Breakdown of Revenues for
Procter and Gamble Co., Clorox Co., Ecolab Inc.,
Colgate-Palmolive Co. and Others (includes corresponding
Graph/Chart) II-21
Biocide Sales Soar.. II-22
IandI Cleaners Expanding in Food Service Industry II-22
Disposable Serviceware a Threat to Foodservice Markets II-22
General Purpose and Floor Care Products Lead the Pack II-22
Ultrasonic Cleaning - An Emerging Outlook II-23
Robots to Revolutionize Cleaning II-23
Lightweight Vacuum Cleaners In Demand II-23
Manufacturers Deck Up Cleaning Gear to Lure Consumers II-23

6. PRODUCT OVERVIEW II-24
Industrial and Institutional Cleaning Products II-24
What does Sanitation/ Hygiene Mean? II-24
Classification of IandI Cleaning Products II-24
I. Sanitation and Janitorial Cleaners/ Cleaning Products II-24
Floor-care Products II-24
General-purpose Floor Cleaners II-24
Floor Waxes and Finishes II-25
Floor Stripper II-25
Others II-25
Hard-surface Products II-25
General-purpose Cleaners II-25
Disinfectants and Sanitizers II-25
Glass Cleaners II-26
Toilet Bowl Cleaners II-26
Drain Cleaners II-26
Furniture Polishes and Metal Cleaners II-26
Scouring Cleaners II-27
Others II-27
Carpet-care Products II-27
Odor Counteractants Products II-27
Hand-Soaps II-27
Bar Soaps II-28
Liquid Hand Soaps II-28
Waterless Hand Soaps II-28
Powdered Hand Soaps II-28
II. Industrial/ Technical Cleaners II-28
Classification of Industrial Solvents II-29
Aqueous Cleaning Agents II-29
Semi-Aqueous Cleaning Agents II-29
Non-Aqueous Cleaning Agents II-29
Others II-29

III. Kitchen and Catering Cleaning Agents II-30
Dish Cleaning Agents II-30
Powder Cleaners II-30
Liquid Cleaners II-31
Glassware Cleaners II-31
Hard Surface Cleaners for Equipment II-31
Rinse Aids and Other Additives II-31
Hard Surface Disinfectants II-31
IV. Food and Dairy Processing Cleaners II-31
Acidic Cleaners and Descalers II-32
Alkaline/Basic Cleaners II-32
Neutral Cleaners II-33
Disinfectants/Sanitizers II-33
V. Laundry Agents II-33
Classification of Commercial Laundry Agents II-34
Pre-wash Additives II-34
Stain Removers/Enzymes II-34
Bleach Additives II-35
Chlorine Bleach II-35
Oxygen Bleach II-35
In - wash Additives/ Chemicals II-35
Cleaning Agent/ Detergent II-35
Boosters II-35
pH adjusters II-35
Water Hardness Regulators II-35
Defoamers II-36
Post-wash Additives II-36
Fabric Softeners II-36
Fragrance Rinse II-36
Starch Finishing II-36
Specialty Additives II-36
VI. Others II-36
Water Treatment Chemicals II-37
Medical Hygiene II-37
Miscellaneous II-37

7. RAW MATERIAL SCENARIO II-38
Classification Based on Chemical Nature II-38
Chlor-Alkalies II-38
Caustic Soda II-38
Chlorine II-38
Soda Ash II-38
Solvents II-39
Alcohols II-39
Hydrocarbon Solvents II-39
Chlorinated II-39
Methylene Chloride II-40
Perchloroethylene II-40
Terpenes II-40
Ethers II-40
Others II-40
Surfactants II-40
Anionic Surfactants II-41
Nonionic Surfactants II-41
Cationic Surfactants II-41
Amphoteric Surfactants II-41
Polymeric Surfactants II-42
Phosphates II-42
Biocides II-42
Alcohol II-42
Chlorine II-42
Chlorohexidine Gluconates II-43
Stabilized Chlorine Dioxide II-43
Glutaraldehydes II-43
Iodines II-43
Phenols II-43
Quaternary Ammonium Compounds II-43
Wood Tar Distillates II-43
Formaldehyde II-44
Others II-44
Major Raw Material Suppliers II-44

8. END-USE INDUSTRY ANALYSIS II-45
Classification of End-Use Segments II-45
I. Industrial II-45
Cleaning in Manufacturing Plants II-45
Fabrication and Finishing II-46
Paper Chemicals II-46
Water Treatment Plants II-46
Cleaning in Transport Industry II-46
Metal Cleaning and Metal Conversion Workshops II-46
II. Food and Lodging II-47
Food Service Industry II-47
Classification of Restaurants/Eating Places II-47
Limited-Service Restaurants II-47
Fast Food Restaurants II-47
Cafeterias II-47
Limited-service Snack and Drinks Bars II-48
Full-Service Restaurants II-48
Specialty Food Service Providers II-48
Hotel/Lodging Industry II-48
Cleaning Products in Food and Lodging Industry II-48
III. Building Service Contractors II-49
Commercial Cleaning II-49
Rest Room Cleaning II-49
Gymnasiums and Sports Halls II-49
BSCs and IandI Cleaning Products II-50
IV. Food and Drinks Processing Units II-50
Introduction II-50
New Cleaning Technologies II-50
CIP (Clean-in-Place) Technology II-50
Bottle Cleaning Technology II-51
Dairy Industry II-51
Chemical Cleaning in Milking Machine and Dairy Processing II-51
Alkaline Detergents II-51
Acidic Cleaners II-52
Acid Rinse II-52
Acid Detergent Solution II-52
Sanitizers II-52
Adopted Processes Differ Across the World II-52
Meat and Poultry Industry II-52
Beverage Industry II-53
V. Retail Outlets II-53
VI. Healthcare Facilities II-53
VII. Others II-53

9. PRODUCT INTRODUCTIONS/INNOVATIONS II-54
LG Launches Robotic and Canister Vacuum Cleaners II-54
Reckitt Benckiser Launches Dettol Power and Pure Product Line II-54
Inventa Cleantec Introduces Shinepro, a Single Disc
FloorScrubber and Polisher II-54
Inventa Cleantec Unveils VC7700, VC5800 and VC2500, Dry and
Wet Vacuum Cleaners II-54
Nilfisk Industrial Vacuums Rolls Out Nilfisk CFM T Plus, A
Three-Phase Vacuum Cleaner Series II-55
Ecolab Introduces Apex2 Program II-55
Henkel Introduces Surface Treatment Products for Aerospace
Industry II-55
Lion Unveils TOP HYGIA Laundry Detergent II-56
Clorox Introduces Clorox Commercial Solutions® Clorox®
Professional Cleaners and Degreasers II-56
Clorox Professional Products Introduces Clorox Healthcareâ„¢
Hydrogen Peroxide Cleaner Disinfectant Wipes and Spray II-56
Zodiac Pool Systems Extends Polaris Sport Robotic Pool Cleaner
Portfolio II-57
BASF to Launch Broad Range of Ingredients for Home and
Personal Care II-57
Daimer® Industries to Offer Complementary Products with XTreme
Power®XPH-9300 Models II-58
Mole•Master Services Rolls Out Advanced Dry Ice Blasting
Technology II-58
Diversey Introduces Floor Stripper Range II-59
Proteus Solutions Unveils Proteusâ„¢ Activator Washing System II-59
Kao Introduces Attack Neo technology Based Detergent in Australia II-59
Kao to Unveil Attack Neo Antibacterial EX Power Detergent II-60
Clorox Professional Products Unveils Clorox® Broad Spectrum
Quaternary Disinfectant Cleaner II-60
Spartan Launches Closed System Bottle Packaging II-60
Spartan Chemical Launches DfE Clothesline Fresh Laundry Products II-60
Sealed Air Introduces ZipClean Auto System through Diversey II-61
Henkel Rolls Out P3 Scribex 400 Series Cleaner II-61
Procter and Gamble Professional Introduces Tide® Professional
Color Safe Bleach II-61
3M Infection Prevention Unveils 3Mâ„¢ Clean-Traceâ„¢ Hygiene
Management System II-62
Daimer® Industries Unveils KleenJet® Ultra 8860-360CVP Tile
Cleaning Machines II-62
Supreme Chemicals Introduces Heavy Duty Cleaner and Disinfectant II-62
Pan Mixers South Africa and Galileo Trading Roll out Diamond
Cleaning System Hybrid II-63
Rhodia Unveils Rhodiasolv® Infinity Cleaning Ingredient II-63

10. PRODUCT INNOVATIONS/LAUNCHES IN RECENT PAST - A PERSPECTIVE
BUILDER II-64
3M Introduces Filtereteâ„¢ Water Station II-64
Diversey Unveils TASKI® Under the Diversey Floor Care Machine
Range II-64
Ecolab Unveils New Rain-X® for Wheels II-64
Spartan Introduces Hard Surface Disinfecting Wipes II-65
Procter and Gamble Professional® Unveils Tide® Professional
Whiteness Enhancer II-65
Green Irene Unveils Enzyme Cleaners II-65
Daimer Unveils XTreme Power II-66
XTreme Power® Launches XTreme Power® Range of Carpet Cleaners II-66
Lotus Professional® Brand Introduces Impact® Range of
Disposable Wipers II-66
Brightside Products of Green Bridge Industries Unveils Green
Beastâ„¢ II-67
INVISTA Emerging Solvents Unveils FlexiSolvâ„¢, a Water-
Dilutable Microemulsions Line II-67
Daimer Industries Ships Eco-Green® Salt XTerminator® Concrete
Protection Formula II-67
Daimer Industries Unveils KleenJet® Ultra 3000CVP with ATIS®
Technology II-68
Daimer Industries Rolls Out KleenJet Ultra 10130CV Steam Cleaners II-68
Dorner Unveils AquaGardâ„¢ and AquaPrufâ„¢ II-68
Nilfisk-Advance Unveils ER 1300/1600 Industrial Cleaner II-69
Daimer Industries Introduces KleenJet® Ultra 10150C Steam
Cleaners II-69
Daimer Industries Unleashes XPH-9300U Carpet Cleaners II-69
OSS Introduces Type 501 Parts Washers II-69
Daimer Industries Launches Ultra 10370C and Ultra 10400CV
Steam Cleaners II-69
Honeywell Introduces HFO-1234ze Propellant II-70
KERRICK Industrial Equipment Rolls Out HDVC STD 220 Vacuum
Cleaner II-70

11. RECENT INDUSTRY ACTIVITY II-71
Henkel Acquires Carribean Laundry Business of Colgate-Palmolive II-71
Alfa Level Acquires Gamajet Cleaning Systems II-71
Zep Acquires Mykal Industries II-71
Nilfisk Group Acquires Industrial Cleaning Machines II-71
DuBois Takes Over Galaxy Associates II-72
Lonza Acquires Arch Chemicals II-72
Zep Acquires Hale Group II-72
Visual Pak Acquires CLA and Assets of Hexagon II-73
State Industrial Products Acquires LabTek II-73
MSEP Signs Agreement with Organic Plant Health II-73
X-Tream Clean Products Enters into Partnership with ClubMX II-74
PURE Bioscience and Intercon Chemical Enter into Partnership II-74
Nyco Products Takes Over Manufacturers Sales Agency and ZING
AHEAD® Products II-74
Equinox Chemicals Takes Over Adco Cleaning Products II-75
Visual Pak Completes Acquisitions II-75
Delete Group Merges with Sanvac Miljö II-75
W.M. Barr Purchases A Cleaner Company, Microban II-76
Lam Research Establishes New Research and Development Laboratory II-76
Intertech Employs Graham Engineering Shuttle BlowMolding Machine II-76
BASF to Establish Formic Acid Manufacturing Facility II-77
Fuller Brush Files for Bankruptcy Protection II-77
Ecolab Acquires and Merges Operations with Nalco Holding II-77
PCHS Selects Green Works® Concentrated Cleaners of Clorox
Professional Products II-77
Sealed Air Takes Over Diversey Holdings II-78
DuBois Takes Over Mitco II-78
Clorox’s DISPATCH® Hospital Cleaner Disinfectant Towels
Obtains US EPA Registration II-78
Zep Takes Over Washtronics of America II-79
3M to Expand Production Capacity at Illinois Facility II-79
Diversey and GE Forms a Global Alliance II-79
Swisher Hygiene Takes Over Daley International II-79
Diversey and Cintas Enter into Strategic Alliance II-80

12. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER II-81
3M Takes Over J.R. Phoenix II-81
DuBois Takes Over Perkins Products II-81
Ecolab Takes Over Cleantec from Campbell Brothers II-81
BASF Takes Over Cognis II-81
Green Bridge Industries to Further Penetrate Institutional and
Industrial Cleaning Products Market II-82
Organic Product Solutions Obtains Supplementary Purchase Order
from USPS II-82
Cognis Inaugurates Surfactants Manufacturing Facility in China II-82
Univar to Acquire Quaron Group II-83
Green Bridge Industries Acquires Organic Product Solutions II-83
Zep Acquires Amrep II-83
Rust-Oleum Acquires Chemtec Chemicals II-84
JohnsonDiversey Changes Name II-84
TGI Solar Power Inks Agreement with Organic Products Solution II-84
VAC-U-MAX Obtains CE Marking for Industrial Vacuum Cleaners II-84
Green Bridge Industries Acquires Brightside Products II-85
Green Bridge Industries Acquires Brightside Products II-85
NXGen Holdings Takes Over Green Bridge Industries II-85
Enviroco Acquires HFS Liquid Waste II-85
Bunzl Takes Over W.K. Thomas and Industrial Supplies II-85
Rhodia Novecare Acquires McIntyre Group II-86
Dow Chemical Acquires Rohm and Haas II-86
Dürr Group Acquires UCM II-86

13. FOCUS ON SELECT GLOBAL PLAYERS II-88
3M Company (US) II-88
Arrow-Magnolia International, Inc. (US) II-88
Avmor (Canada) II-88
Church and Dwight Co., Inc. (US) II-88
The ArmaKleen Company (US) II-89
BASF Care Chemicals (Germany) II-89
The Clorox Company (US) II-89
Croda International Plc (UK) II-90
Diversey, Inc. (US) II-90
DuBois Chemicals (US) II-91
Ecolab, Inc. (US) II-91
Ecolab Japan (Japan) II-91
Guardian Chemicals, Inc. (Canada) II-92
GOJO Industries, Inc (US) II-92
Henkel AG and Co. KGaA (Germany) II-92
Kao Corporation (Japan) II-92
Kimberly-Clark Corporation (US) II-93
Lion Corporation (Japan) II-93
Lonza Group Ltd. (Switzerland) II-93
National Chemical Laboratories (US) II-94
Procter and Gamble (US) II-94
Reckitt Benckiser, Inc (US) II-94
Spartan Chemical Co., Inc. (US) II-95
State Industrial Products Corporation (US) II-95
Neutron Industries (US) II-95
Stepan Company (US) II-95
The Dow Chemical Company (US) II-96
W.M. Barr and Company, Inc (US) II-96
Zep, Inc. (US) II-96

14. GLOBAL MARKET PERSPECTIVE II-97
Table 6: World Recent Past, Current and Future Analysis for
Industrial and Institutional Cleaning Products by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-97

Table 7: World Historic Review for Industrial and Institutional
Cleaning Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-98

Table 8: World 15-Year Perspective for Industrial and
Institutional Cleaning Products by Geographic Region -
Percentage Breakdown of Value Sales for US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets for Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) II-99
Product Segments’ Market Analytics II-100
Table 9: World Recent Past, Current and Future Analysis for
Sanitation and Janitorial Cleaners by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-100

Table 10: World Historic Review for Sanitation and Janitorial
Cleaners by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-101

Table 11: World 15-Year Perspective for Sanitation and
Janitorial Cleaners by Geographic Region - Percentage
Breakdown of Value Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets for
Years 2004, 2011 and 2018 (includes corresponding Graph/Chart) II-102

Table 12: World Recent Past, Current and Future Analysis for
Industrial/Technical Cleaners by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-103

Table 13: World Historic Review for Industrial/ Technical
Cleaners by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-104

Table 14: World 15-Year Perspective for Industrial/ Technical
Cleaners by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) and Rest of World Markets for Years 2004, 2011 and 2018
(includes corresponding Graph/Chart) II-105

Table 15: World Recent Past, Current and Future Analysis for
Kitchen and Catering Cleaning Agents by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-106

Table 16: World Historic Review for Kitchen and Catering
Cleaning Agents by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-107

Table 17: World 15-Year Perspective for Kitchen and Catering
Cleaning Agents by Geographic Region - Percentage Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets for Years 2004,
2011 and 2018 (includes corresponding Graph/Chart) II-108

Table 18: World Recent Past, Current and Future Analysis for
Food and Dairy Processing Cleaners by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-109

Table 19: World Historic Review for Food and Dairy Processing
Cleaners by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-110

Table 20: World 15-Year Perspective for Food and Dairy
Processing Cleaners by Geographic Region - Percentage
Breakdown of Value Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets for
Years 2004, 2011 and 2018 (includes corresponding Graph/Chart) II-111

Table 21: World Recent Past, Current and Future Analysis for
Laundry Agents by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-112

Table 22: World Historic Review for Laundry Agents by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) II-113

Table 23: World 15-Year Perspective for Laundry Agents by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and
Rest of World Markets for Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) II-114

Table 24: World Recent Past, Current and Future Analysis for
Other Cleaners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-115

Table 25: World Historic Review for Other Cleaners by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) II-116

Table 26: World 15-Year Perspective for Other Cleaners by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and
Rest of World Markets for Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) II-117
End-Use Segments’ Market Analytics II-118
Table 27: World Recent Past, Current and Future Analysis for
Industrial and Institutional Cleaning Products by End-Use
Segment - Industrial, Food and Lodging, Building Service
Contractors, Food and Drinks Processing Units, Retail Outlets,
Healthcare Facilities, and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) II-118

Table 28: World Historic Review for Industrial and Institutional
Cleaning Products by End-Use Segment - Industrial, Food and
Lodging, Building Service Contractors, Food and Drinks
Processing Units, Retail Outlets, Healthcare Facilities, and
Other Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-119

Table 29: World 15-Year Perspective for Industrial and
Institutional Cleaning Products by End-Use Segment -
Percentage Breakdown of Value Sales for Industrial, Food and
Lodging, Building Service Contractors, Food and Drinks
Processing Units, Retail Outlets, Healthcare Facilities, and
Other Markets for Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) II-120

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Growing Industrial and Institutional Cleaning Chemicals Market III-1
Impact of Recession on Businesses III-2
Market Trends III-2
Sustainability: The New Mantra III-2
Infection Control and Food Safety to Drive Growth III-2
Consolidation - A Prominent Syndrome III-3
Demand for Radical Transparency III-3
IandI Industry Growing with Upturn in Hospitality and Travel
Sector III-3
Sanitation and Janitorial Cleaners - A Paramount Market III-3
Contract Janitorial Cleaning - A Major Market III-4
Table 30: US Market for Janitorial and Housekeeping
Cleaning Products (2011): Percentage Breakdown by End Use
Segments (includes corresponding Graph/Chart) III-4

Table 31: Leading Companies in the US Janitorial Services
Market (2011): Percentage Breakdown of Revenues for ABM
Industries Inc, UGL Limited and Others (includes
corresponding Graph/Chart) III-5

Table 32: Leading Suppliers of Sanitation and Janitorial
Cleaners in the US (2010): Percentage Breakdown of
Revenues for Diversey, Ecolab, GOJO, Zep-b, Spartan,
Procter and Gamble, Hillyard, Betco, Carroll, Kimberly-Clark
and Others (includes corresponding Graph/Chart) III-5
Janitorial Equipment and Supplies Market Advances at a
Faster Rate III-5
Table 33: Leading Manufacturers of Janitorial Equipment
and Supplies in the US (2010): Percentage Breakdown of
Market Share for Newell, NKT, Electrolux, 3M, Tennant and
Others (includes corresponding Graph/Chart) III-6
Disinfectants: A Clear Leader III-6
Health Scares Boost Sales of Hand Sanitizers III-6
BSCs Push Growth Index III-6
Cost Effective Products in Demand III-7
Population Demography - A Vital Factor to Secure Gains III-7
Green Products Providing Spurring Growth in Market III-7
Table 34: Leading Brands in the US Green Household and
Laundry Care Products Market (2010): Percentage Breakdown
of Dollar Sales for Clorox Green Works, Seventh
Generation, Arm and Hammer Essentials, Method, Palmolive,
Caldrea/Mrs. Meyer's and Others (includes corresponding
Graph/Chart) III-8
Raw Materials - Reflecting an Eco-Preferred Drift III-8
Dry Cleaning Methods Gain Popularity III-8
Market Environment III-9
Competitive Scenario III-9
Table 35: Leading Players in the US Industrial and
Institutional Cleaning Chemicals Market (2011): Percentage
Breakdown of Dollar Sales for Ecolab, Diversey Inc., Zep
Incorporated, and Others (includes corresponding
Graph/Chart) III-9
Market Structure III-9
Table 36: US Cleaning Maintenance Chemicals Market (2012):
Percentage Breakdown of Revenues by Retail Channel Type
(includes corresponding Graph/Chart) III-10
Regulations Guarding Environment III-10
Stature of Market Segments III-11
Sanitation and Janitorial Cleaners Market III-11
Food and Drinks Processing Market III-11
Food Service Cleaning Products III-11
Table 37: US Cleaning Products Market (2012): Percentage
Breakdown of Market Share by Category (includes
corresponding Graph/Chart) III-12

Table 38: US Sanitation and Janitorial Cleaners Market
(2011): Percentage Breakdown of Value Sales by Product
Segment for Hard Surface Care, Floor Care, Hand Soaps,
Carpet Care and Odor Control (includes corresponding
Graph/Chart) III-13

Table 39: US Food and Dairy Processing Cleaners Market
(2011): Percentage Breakdown of Value Consumption by
End-Use Sectors for Food Processing, Agribusiness, Retail
Meat Rooms and Others (includes corresponding Graph/Chart) III-13

Table 40: US Food Service Market (2011): Percentage
Breakdown of Value Consumption by End-Use Sectors for
Full-Service Restaurants, Fast Food Restaurants, Nursing
Homes, Lodging Establishment, Hospitals, and Others
(includes corresponding Graph/Chart) III-13

Table 41: Leading Brands in the US Specialty Cleaners
Market (2011): Percentage Breakdown of Dollar Sales for
Weiman's, Wrights, Method, Connoisseurs, Tarn X and Others
(includes corresponding Graph/Chart) III-14

Table 42: Leading Brands in the US Oven/ Appliance
Cleaners/Degreasers Market (2011): Percentage Breakdown of
Dollar Sales for Tide, Easy Off, Easy Off Fume Free Max,
Weiman Cook Top, Dishwasher Magic, Affresh, Private label
and Others (includes corresponding Graph/Chart) III-14

Table 43: Leading Brands in the US Drain Cleaner Market
(2011): Percentage Breakdown of Dollar Sales for Drano
Max, Liquid Plumr, Liquid Plumr Foaming Pipe Snake, Liquid
Plumr Penetrex, Drano, Drano Dual Force, Drano Snake Plus,
Turbo Snake and Others (includes corresponding
Graph/Chart) III-15

Table 44: Leading Brands in the US Lime and Rust Removal
Market (2011): Percentage Breakdown of Market Shares for
CLR, Lime A Way, Whink and Others (includes corresponding
Graph/Chart) III-15

Table 45: Leading Brands in the US Glass Cleaners/Ammonia
Market (2011): Percentage Breakdown of Dollar Sales for
Windex, Sprayway, Glass Plus, Clorox, Green Works, Private
label and Others (includes corresponding Graph/Chart) III-16

Table 46: Leading Brands in the US Non-Abrasive Tube and
Tile Cleaner Market (2011): Percentage Breakdown of Dollar
Sales for Scrubbing Bubbles, Tilex, Clorox, Lysol, Kaboom
Foam Tastic, Lysol Complete Clean, Arm and Hammer Clean
Shower, Kaboom, Soft Scrub Total, Tilex Fresh Shower and
Others (includes corresponding Graph/Chart) III-16
Product Innovations/Launches III-17
Strategic Corporate Developments III-29
Key Players III-37
B.Market Analytics III-45
Table 47: US Recent Past, Current and Future Analysis for
Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners,
Industrial/Technical Cleaners, Kitchen and Catering Cleaning
Agents, Food and Dairy Processing Cleaners, Laundry Agents and
Other Cleaners Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-45

Table 48: US Historic Review for Industrial and Institutional
Cleaning Products by Product Segment - Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-46

Table 49: US 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners for Years 2004,
2011 and 2018 (includes corresponding Graph/Chart) III-47

2. CANADA III-48
A.Market Analysis III-48
Current and Future Analysis III-48
Key Players III-48
B.Market Analytics III-49
Table 50: Canadian Recent Past, Current and Future Analysis
for Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners,
Industrial/Technical Cleaners, Kitchen and Catering Cleaning
Agents, Food and Dairy Processing Cleaners, Laundry Agents and
Other Cleaners Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-49

Table 51: Canadian Historic Review for Industrial and
Institutional Cleaning Products by Product Segment -
Sanitation and Janitorial Cleaners, Industrial/Technical
Cleaners, Kitchen and Catering Cleaning Agents, Food and Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-50

Table 52: Canadian 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners for Years 2004,
2011 and 2018 (includes corresponding Graph/Chart) III-51

3. JAPAN III-52
A.Market Analysis III-52
Current and Future Analysis III-52
Market Trends III-52
Floor Polish - With New Dimensions III-52
Regional IandI Industry - Keen on Environment Safety III-53
Stature of End-Use Markets III-53
Food and Drinks Processing Industry III-53
Hospitality Industry III-53
Food Service Industry III-53
Product Innovations/Launches III-53
Strategic Corporate Developments III-54
Key Players III-56
B.Market Analytics III-57
Table 53: Japanese Recent Past, Current and Future Analysis
for Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners, Industrial/
Technical Cleaners, Kitchen and Catering Cleaning Agents, Food and
Dairy Processing Cleaners, Laundry Agents and Other
Cleaners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-57

Table 54: Japanese Historic Review for Industrial and
Institutional Cleaning Products by Product Segment -
Sanitation and Janitorial Cleaners, Industrial/ Technical
Cleaners, Kitchen and Catering Cleaning Agents, Food and Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-58

Table 55: Japanese 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners for Years 2004,
2011 and 2018 (includes corresponding Graph/Chart) III-59

4. EUROPE III-60
A.Market Analysis III-60
Current and Future Analysis III-60
Market Trends III-60
Environmental Sustainability and Technological Innovations-
Need of the Hour III-60
Laundry Agents-Transforming as per Market Needs III-61
Diverse Floor Polishes/ Waxes Favored Across the Region III-61
An Ecologically Aware Regional Industry III-61
BSC - An Upcoming Market for IandI Cleaners III-61
Stature of Market Segments III-62
Food and Drinks Processing Industry III-62
European Professional Laundry Market - Leading all the way III-62
Industrial Segment - Demanding Specialized Cleaning III-63
Future Technological Prospects in the Cleaning Industry III-63
Some Significant Statistics III-64
Table 56: Surfactants Market in Europe (2011): Percentage
Breakdown of Market Share by Product Type (includes
corresponding Graph/Chart) III-64

Table 57: Industrial and institutional Cleaning Products
Market in Europe (2011): Percentage Breakdown of Market
Share by Chemical Category (includes corresponding
Graph/Chart) III-64
Europe Legislations and Regulations III-65
Industry Legislation III-65
Cosmetics Products (Safety) Regulations III-65
Detergents Regulations III-65
Biocidal Products Regulations (Biocides Regulation (EU)
528/2012) III-65
Chemical (Hazard Information and Packaging for Supply)
Regulations (CHIP) III-65
Classification, Labeling and Packaging of Substances and
Mixtures Regulation (CLP) III-65
Implications of Dangerous Substances Directive (67/548/
EEC) and Dangerous Preparations Directive (1999/45/EC)
on CHIP 4 III-66
Key Statistical Findings III-67
Table 58: Leading Cleaning Products Manufacturers in the UK
(2011): Percentage Breakdown of Market Shares for Reckitt
Benckiser, S.C. Johnson, Procter and Gamble, Unilever,
Jeyes, OzKleen, Private label and Others (includes
corresponding Graph/Chart) III-67

Table 59: Leading Brands in the UK Surface Cleaning Market
(2010): Percentage Breakdown of Market Shares for Flash,
Cif, Dettol, Mr. Muscle, Cillit Bang, Private label and
Others (includes corresponding Graph/Chart) III-67

Table 60: Leading Brands in the UK Laundry Cleaning Market
(2010): Percentage Breakdown of Volume Sales for Daz
powder, Persil powder, Persil liquid, Bold powder, Surf
powder, Bold liquid capsules, Ariel powder, Ariel liquid
capsules and Others (includes corresponding Graph/Chart) III-68

Table 61: Leading Brands in the UK Toilet Care and Bleach
Market (2010): Percentage Breakdown of Volume Sales for
Domestos bleach, Toilet Duck, Harpic, Bloo, Private label
and Others (includes corresponding Graph/Chart) III-68
Product Innovations/Launches III-68
Strategic Corporate Developments III-71
Key Players III-72
B.Market Analytics III-74
Table 62: European Recent Past, Current and Future Analysis
for Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners,
Industrial/Technical Cleaners, Kitchen and Catering Cleaning
Agents, Food and Dairy Processing Cleaners, Laundry Agents and
Other Cleaners Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-74

Table 63: European Historic Review for Industrial and
Institutional Cleaning Products by Product Segment -
Sanitation and Janitorial Cleaners, Industrial/ Technical
Cleaners, Kitchen and Catering Cleaning Agents, Food and Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-75

Table 64: European 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen
and Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners for Years 2004,
2011 and 2018 (includes corresponding Graph/Chart) III-76

5. ASIA-PACIFIC III-77
A.Market Analysis III-77
Current and Future Analysis III-77
Market Overview III-77
Durable Polish with Low Maintenance Cost - Popular III-77
China- Land of Opportunity III-77
Economic Upturn - Favoring IandI Industry III-78
Healthcare Industry - Impetus on Hygiene III-78
Table 65: Leading Floor Cleaner Manufacturers in China
(2011): Percentage Breakdown of Market Share on the Basis
of Volume Sales for S.C. Johnson, Sara Lee, Guangzhou Blue
Moon, Lam Soon and Others (includes corresponding
Graph/Ch

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