This research service, titled Analysis of the Global Hybrid Electric and Electric Vehicle Lithium-ion Battery Market, examines the growing use of lithium-ion (Li-ion) batteries in hybrid electric vehicles, electric vehicles, and plug-in electric vehicles. The service situates Li-ion batteries in relation to other market technology while examining the market’s drivers and restraints as well as its forecasts and trends. Market engineering measurements offer a total market perspective. Further, breakdowns of market share and the competitive landscape are also analyzed. Regional forecasts are given for North America, Europe, and Asia-Pacific. The study period is 2008 to 2017, and the base year is 2010.

Executive Summary
•Lithium-ion (Li-ion) refers to a family of rechargeable (secondary) batteries with varying qualities that affect energy density, power density, estimated lifetime, and safety. These qualities differ according to the materials—such as the electrolyte and electrode (anode and cathode) materials—that are used for the assorted components of the battery.
•The Li-ion battery market for hybrid electric vehicles (HEVs), electric vehicles (EVs), and plug-in hybrid electric vehicles (PHEVs) grew over five fold in 2010 compared to 2009, generating $xxx.x million in revenue.
•Much of this growth was due to the arrival of eagerly anticipated vehicles to the market such as the Chevy Volt and the Nissan LEAF, which stands for leading, environmentally friendly, affordable, family car; these vehicles are being produced in higher numbers than their predecessors. HEVs previously using nickel-metal hydride (NiMH) technology are now shifting in large part to to Li-ion technology.
•The market is expected to experience significant growth through the forecast period, reaching $xx,xxx.x million by 2017 and growing at a compound annual growth rate (CAGR) of xx.x percent from 2010 to 2017.
•This growth will be fueled by increased affordability, expanded charging infrastructure, and growing consumer confidence.
•Presently, a major restraint is the high cost of the battery system, which results from limited production levels coupled with ongoing research and development (R&D) among various firms searching for the ideal battery configuration (anode, cathode, and electrolyte combination). Consequently, this quest also prevents greater standardization.
•Without standardization, the logistics and practicality of both battery swapping and second-life applications, which would otherwise be more viable, become complicated.
•High crude prices, concerns over oil dependency, and other drivers are prompting continued government investment in the research, development, and production of improved battery technology.
•Government rebates also persist. These help to narrow the price gap between EVs and internal combustion engine (ICE) alternative vehicles, enticing customers to adopt EV solutions.
•Strategic partnerships and joint ventures (JVs) continue to be common trends because they allow for shared resources, cost and risk mitigation, and the fostering of a cohesive technological environment guided by a single vision.

Table Of Contents

Global Hybrid Electric and Electric Vehicle Lithium-ion Battery Market
TABLE OF CONTENTS

Executive Summary 4
Market Overview 10
Total Market -
External Challenges: Drivers and Restraints 34
Forecasts and Trends 44
Market Share and Competitive Analysis 62
Mega Trends and Industry Convergence Implications 70
The CEO's 360 Degree Perspective 72
Electric Vehicle Segment Breakdown 75
Plug-in Hybrid Electric Vehicle Segment Breakdown 79
Hybrid Electric Vehicle Segment Breakdown 83
North American Breakdown 87
European Breakdown 93
APAC Breakdown 98
The Last Word (Conclusions and Implications) 103
Appendix 106

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