Analysis of the North American Generator Set Market

  • May 2014
  • -
  • Frost & Sullivan
  • -
  • 68 pages

Increased End-user Awareness and Grid Issues Lead to Market Growth

Executive Summary

•Frost & Sullivan valued the North American generator set market at $x billion in 2013 and estimated to reach $x billion in 2018, growing at a compound annual growth rate (CAGR) of x % during the 2013–2018 period.
•In 2013, the up to x kW and greater than x MW power ranges accounted for the majority of revenue at a combined x %. Frost & Sullivan expects that between 2013 and 2018, the greater than 1MW range will be the fastest-growing segment for units sold at a CAGR of x %.
•Factors including increased power demand, unreliable grid infrastructure, and more severe and unpredictable power outages are likely to drive the demand for generator sets during the forecast period.
•With the active involvement of the EPA in enforcing regulations, the demand for natural gas gensets is expected to increase consistently in the North American region. However, continuous investments in infrastructure-related projects are likely to drive the demand for diesel generator sets during the forecast period
•Despite the economic slowdown and sluggish commercial and construction market, the overall outlook for generator sets is still positive.
•The degree of competitiveness is increasing as the market participants are trying to get a stronger foothold in the market.

CEO’s Perspective

Natural gas generators are gaining momentum in the region, with residential end users as the main adopters.
Power demand growth in commercial and industrial activities will provide steady year-over-year growth until 2018.
A move from providing individual products to complete power solutions in large generators will present a competitive edge.
Increased emphasis on energy-efficient equipment will continue throughout the forecast period.
Unreliable electrical grid acts as a major driver for the adoption of generator sets as backup power.


The focus of this research service is to analyze the drivers and restraints that affect the growth of the North American generator sets market. The study also addresses the future and present market opportunities in North America as well as the challenges faced by industry participants in a rapidly changing environment.

Definition by Application
•Stand-by power: Otherwise known as emergency or back-up power
•Prime or continuous power: Otherwise known as base load power and includes combined heat and power (CHP)
•Peak-shaving power: Otherwise referred to as peak-lopping power

Definition by End Users
•Residential: This segment considers single-family homes and non-multifamily buildings.
•Commercial: This segment comprises high-rise buildings, restaurants, resorts, offices, shopping malls, telecom industry, IT companies, data centers, small enterprises, apartment complexes, condominiums, and commercial warehouses.
•Industrial: This segment comprises factories and manufacturing units, such as semiconductors, paper and pulp, food processing units, construction, oil and gas, marine, chemicals, petrochemicals, rubber, metals, and mining.
•Institutional: The institutional segment comprises hospitals, schools, universities, rural communities, government buildings, airports, and railways with various power capacities.

Key Questions this Study will Answer

Is the market growing and at what rate? What is the anticipated growth between 2014 and 2018?
Are the existing competitors structured correctly to meet customer needs?
How will the structure of the market change with time?
Is there any development with the products/services offered today?
Are the generator sets offered today meeting customers’ needs, or is additional development needed?
Are the vendors in the space ready to go it alone, or do they need partnerships to take their business to the next level?

Table Of Contents

Executive Summary
Market Overview
Total Generator Set Market
•External Challenges: Drivers and Restraints
•Forecasts and Trends
•Market Share and Competitive Analysis
•Mega Trends and Industry Convergence Implications
Diesel Segment Breakdown
Gas Segment Breakdown
The Last Word (Conclusions and Implications)

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