World Online Advertising Market

World Online Advertising Market

This report analyzes the worldwide markets for Online Advertising in US$ Million. The formats of Online Advertising market analyzed are Search, Display, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 255 companies including many key and niche players worldwide such as 24–7 Media Group, AOL LLC, Baidu.com, Inc., Copernic, Inc., DoubleClick, Inc., Eniro AB, Google, Inc., IAC/InterActiveCorp., IAC Search & Media, InfoSpace Inc., MSN, Sina Corporation, Sohu.com Inc., Tencent Inc., Tom Online Inc., TradeDoubler AB, ValueClick, Inc., and Yahoo Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

ONLINE ADVERTISING MCP-1585
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Online Advertising I-3
Search Format I-3
Display Advertising I-4
Others I-4
Classifieds and Auctions I-4
Rich Media I-4
Sponsorship I-4
Referrals I-4
Slotting Fees I-5
E-mail I-5


II. EXECUTIVE SUMMARY

1. Industry Overview II-1
A Curtain Raiser II-1
Table 1: Worldwide Advertising Market (2005): Percentage
Breakdown by Media - Television, Newspapers & Magazines,
Radio, Outdoor & Others, Internet and Cinema (includes
corresponding Graph/Chart) II-1

Table 2: Worldwide Internet Market (2005): Percentage
Breakdown of Leading Search Engines - Google, Yahoo! MSN,
AOL/Time Warner, Ask.Com and Others Ranked by Total Searches
(includes corresponding Graph/Chart) II-2

Table 3: Worldwide Online Social Network Ad Spending in US$
Millions for Years 2006 through 2010 (includes corresponding
Graph/Chart) II-2
Current Spotlight II-2
Market Dynamics II-3
Online Advertising Expenditure Goes Up II-3
Global Market Analysis II-3
Comparative Analysis II-3
Benefits of Various Advertising Media II-4
Comparison of Different Advertising Media Based on Varied
Parameters II-4
Conventional Media Vs Online Advertising Medium II-4
Rich Media - A Rising Concept II-4
Genesis II-4
Rich Media - The Killer Application II-5
Standard Formats II-5
Behavioral Targeting - An Out-of-Box Service II-6
Advertising Network Model II-6
Trends and Issues II-6
Continuous Shift Towards Online Advertising II-6
Mobile Advertising Portrays Vibrant Opportunities II-7
Online Industry Welcomes Open Source Solutions II-7
Rich Media Market Rapidly Undergoes Changes II-7
Video Streaming - A Multifaceted Advertising Mode II-7
Software Technology Improvements Facilitate Online Ads II-7
Other Side of Online Advertising II-8
Online Advertising Frauds Cost Online Companies II-8
Major Bottlenecks in Online Advertising II-8

2. Online Advertising - Overview II-9
Introduction II-9
Online Advertisement Formats II-9
Search II-10
Display Advertising II-10
Classifieds and Auctions II-10
Rich Media II-10
Sponsorship II-10
Referrals II-10
Slotting Fees II-11
e-mail II-11

3. Product Innovations/Introductions II-12
Turn Introduces Turn Smart Market II-12
TradeDoubler Releases td AdMatch II-12
Advertising.com to Introduce PubAccess II-12
DoubleClick Releases Widget Ad Rich Media Format II-12
Google Launches Google Gadget Ads™ II-13
DoubleClick Introduces TEASER Advertising Format II-13
DoubleClick Launches DE 6.5 software II-13
DoubleClick Unveils DFP Dashboard II-13
DoubleClick Introduces an Online Marketplace II-14
HopStop.com Unleashes Location Based Advertising Base II-14
Undertone Networks Introduces A New Service II-14
YuMe Networks Introduces an Online Service II-14
Ceelox Launches Scram II-14
Petry Media to Establish Digerati iSales Division II-14
AllAdSpace.com Launches A Free Ad Platform II-14
MIVA Media Rolls Out MIVA Monetization Center in the US & UK II-15
Viewpoint Releases NanoNet II-15
DoubleClick Unleashes an Advertising Solution, Live Streaming II-15
Yell.com Enhances Advertising Portfolio II-15
Yahoo! Introduces New Search Marketing Ranking Model in the US II-15
Google Rolls Out Click-to-Call Online Ad Product In India II-15
MediaWhiz Rolls Out adNet II-16
Accoona Introduces Exchange Place II-16
Viewpoint Releases Internet Marketing Technology Product Series II-16
Microsoft Offers More Channels in China II-16
Mooter Media Launches Mooter Media Network in China II-16
Google Unveils Click-To-Play Video Ads II-16
Eyeblaster Enhances Online Video Advertising via Eyeblaster
Launch II-16
Microsoft Releases adCenter Service II-17
SpecificMEDIA Unleashes Retargeting.com II-17
Project Entropia Releases VU8.2 II-17
Sansui Software Enhances PublishNow! Product Line II-17
AdLINK Internet Media Releases AdLINK SELECT and AdLINK TARGET
Networks II-17
Saxotech Rolls Out Saxotech Advertising™ II-18
Findology Interactive Media Introduces FRAUD ID II-18
ValueClick Unveils User Retargeting II-18
Affinity Internet Launches TrafficZug II-18
eBay to Release Keyword Advertising System II-18
Yahoo! Launches New Search Marketing Platform II-18
24/7 Real Media Rolls Out Decide DNA™ 6 II-18
24/7 Real Media Launches Open AdStream® 6 Network Edition II-19
DoubleClick Launches DART Motif(SM) for Flash-in-Flash II-19
Yahoo! Opens Up New Avenue for Advertisers II-19
DoubleClick Introduces DART Search II-19
Google Introduces Application Programming Interface for
Internet Ads II-19
MSN Introduces Creative Showcase for Internet Advertising in
Europe II-20
Sina Introduces Proprietary Search Engine, iAsk II-20
Google Introduces Graphical Ad Platform II-20
ThomasB2B Rolls out New Internet Advertising Interface II-20
AGENCY.COM Creates New Dulux Site for Web- based Advertising
Campaigns II-20
Wasala Oy Launches Online Advertising Services II-20
Yell.Com Rolls-Out Three New Online Marketing Services II-21
Overture Introduces Keyword Search Advertising Services II-21
Wanadoo, Freeserve, Libero and Web.de Jointly Launch New Pan-
European Online Advertising Network II-21

4. Recent Industry Activity II-22
Dragon Media Online Acquires Don't Blink Media II-22
Time Warner Takes Over buy.at II-22
Leading Newspaper Groups of the US Sets up quadrantONE II-22
Yahoo! to Acquire Tensa Kft. II-22
AOL Takes Over Goowy Media II-22
Hearst-Argyle Television Associates with Google II-23
AT&T to Take Over Ingenio II-23
AOL Acquires Quigo II-23
Sina’s Division to Collaborate with Northgate Technologies II-23
Yahoo to Acquire Blue Lithium II-23
Lagardere Active Takes Over ID Regie II-24
Yahoo Acquires Share of Tyroo II-24
TradeDoubler Takes Over Interactive Marketing Works II-24
Disaboom Signs Agreement with Bioness II-24
Yahoo Acquires Stake in Right Media II-24
Media Initiatives Group Acquires Dedicated Marketing Solutions II-25
Intelective Communications Takes Over 82 Media II-25
PagesJaunes Groupe Acquires Stake in Horyzon Companies II-25
EyeWonder Acquires Vendi Interactive II-25
Idearc Takes Over Switchboard II-25
Datran Media Acquires Chintano II-25
Apollo Group Takes Over Aptimus II-26
MediaWhiz Holdings Acquires Auction Ads II-26
West Point Capital Acquires Intelective Communications II-26
Microsoft Acquires aQuantive II-26
Great Hill Partners Acquires Share of Gorilla Nation Media II-26
Intela Acquires CrispAds II-26
Yahoo Japan Takes Over Overture KK II-26
Click Holding Acquires Tangozebra II-27
Ybrant Technologies Acquires Pennyweb II-27
Vertrue Acquires Neverblue Media II-27
China Media Group Acquires Stake in Guangzhou Waho Culture &
Media II-27
Mamma.com Changes Name to Copernic II-27
Washingtonpost.Newsweek Interactive Extends Association with
Google II-27
WebMD Seals Pact with Yahoo! II-28
Comcast Associates with Yahoo! II-28
Platform-A Sets Up Marketing Solutions Unit II-28
Microsoft Buys aQuantive II-28
Google Acquires DoubleClick II-28
WPP Acquires 24/7 Real Media II-29
Yahoo! Gets Hold of Right Media II-29
Focus Media Acquires Allyes II-29
eBay Acquires StubHub II-29
Advertising.com to Render Services for News Corporation and
NBC Universal’s Alliance II-29
AOL Forms Strategic Alliance with PointRoll II-29
Mamma.com Joins Hands with Entrieva II-30
Mamma.com Inks an Agreement with Thomson Local II-30
Internap Acquires VitalStream II-30
Meredith Buys New Media and Genex II-30
Local.com Buys soUno Directional Media Solutions II-30
Vertrue Acquires Neverblue Media II-30
PRIMEDIA Acquires RentalHouses.com II-31
Eastpoint AB Acquires Affiliator AB II-31
iCrossing Acquires Spannerworks II-31
Google Forays into In-game Advertising Market II-31
Media Corp Acquires Credit Card Portal II-31
YBrant acquires AdDynamix II-31
DoubleClick Takes Over Tangozebra II-32
Viewpoint to Purchase MAKOS Advertising L.P. II-32
Website Pros to Buy Submitawebsite.com II-32
AOL Withdraws offer to Acquire TradeDoubler II-32
Foresight Invests in UK-based Utarget II-32
Gesca Digital Forms Alliance with Olive Canada Network II-32
Pixelpark Acquires Majority Stake in E7 II-33
Business.com Teams Up with Wall Street Journal II-33
New York Times Collaborates with Monster Worldwide II-33
SPIR Communications and Schibsted Merge Operations II-33
Fox Interactive Media Buys Strategic Data Corporation II-33
Cyrte Invests in Spotzer Media II-33
Friendster Inc. Joins Google II-34
Active Athlete Media Extends Agreement with A.S.O II-34
Enjoy Media Acquires 60% Stake in Jinan HuiZhi Advertising II-34
Edgeio Acquires Adaptive Real Estate Services LLC II-34
Yahoo Acquires AdInterax II-34
DoubleClick Acquires Stake in ADTECH AG II-34
WebTrends Acquires ClickShift II-34
DoubleClick Acquires Klipmart Corp II-35
365 Media Group Acquires Sportal Australia II-35
MediaWhiz Acquires Text Link Ads II-35
Google Acquires Upstartle II-35
UOL Forms Partnership with Videolog II-35
Emitch to Acquire Mitchell & Partners II-35
aQuantive Acquires Accipiter Solutions II-35
Daum Communications Forms Alliance With Google II-36
Accipiter Signs an Agreement with Mooter Media II-36
ValueClick Purchases Shopping.net II-36
Global Media and Bigmouthmedia Merge Operations II-36
Yahoo and Telemundo Merge Sites II-36
McCann Selects MRM as an Online Advertising Center II-36
Accipiter Takes Over BidClix II-36
Telstra Acquires Stake in SouFun II-37
Google Inks Distribution Agreement with eBay II-37
Aptimus Purchases High Voltage Interactive II-37
myGeek Changes Corporate Name to AdOn Network II-37
Kanoodle Changes Name to Seevast II-37
Adverline Acquires Societe.com II-37
Advert Stream Buys Numerik ART II-37
Photon Acquires Australian Representative II-37
ESPRE Solutions and MyE Networks Team Up to Form JV II-38
Media group Associated Newspapers Acquires Three Websites II-38
Photon Acquires iMega II-38
Interpublic Collaborates with Facebook II-38
WPP Acquires M80 II-38
Yahoo Forms Alliance with eBay II-38
VitalStream Takes Over Eonstreams II-38
So-net M3 Acquires MDLinx II-39
GroupM Establishes JV with Huang Yang Lian Zhong Corp II-39
AOL Takes Over Lightningcast II-39
Kanoodle Inks an Agreement with Dow Jones II-39
America Online Changes Corporate Name to AOL II-39
Enjoy Media Purchases Stake in YYFC.com II-39
Internet Business Group Acquires two Online Advertising Companies II-39
Gannett Purchases Planet Discover II-40
MediaWhiz Acquires MonetizeIt II-40
Avenue A | Razorfish Takes Over e-Crusade II-40
News Invest Acquires Pulpmedia II-40
Internet Gold Acquires Stake in Hype II-40
InfoUSA Purchases Digital Connexxions II-40
Dominion Acquires Advanced Access II-40
Fast Search Acquires Platefood Limited II-41
Advertising.com Forays Into Japanese Internet Advertising Market II-41
Vendare and Netblue Merge Operations II-41
Ybrant Acquires MediosOne II-41
FTS Acquires Stake in Elysium Internet II-41
destra to Acquire New Media II-41
ValueClick Integrates ValueClick Media and Fastclick II-41
NHN Acquires 1noon II-42
CNET Acquires Xcar.com.cn II-42
NameMedia Buys Out Morefocus Group II-42
Zenith Media Purchases Moxie Interactive II-42
Internet Business Group Acquires Assets of Cheapflights Limited II-42
DoubleClick Acquires Falk eSolutions II-42
United Online Buys MyPoints, Inc II-42
Northcliffe Digital Upgrades Accipiter AdManager Agreement II-42
WebVisible Forms Alliance with Yellow Pages Group II-43
Ask.com Signs a Multiyear Agreement with LYCOS II-43
Jumpstart Automotive Signs a Pact with ValueClick II-43
24/7 Canada Inc. Changes Its Name II-43
24/7 Canada and Trader Classified Media Ink an Accord II-43
Cawley Nea\TBWA Sets Up Agency.com Dublin in Ireland II-43
HYPERVISION to Become a Part of Agency Network II-43
R.H. Donnelley Acquires Dex Media II-44
eBay Acquires Tradera.com II-44
Enjoy Media on an Acquisition Spree II-44
IAC Advertising Solutions and the Huffington Post form an
Alliance II-44
Verizon SuperPages.com Extends Agreement with InfoSpace II-44
Sohu.com Inks a Multi Year Agreement with Joyo.com II-44
Nissan North America and Microsoft Extend Alliance II-44
ValueClick Acquires Fastclick II-44
Yahoo Expands its Online Advertising Division II-45
24/7 RealMedia Signs Agreement with BBC World II-45
AOL Partners with DoubleClick II-45
Tribune Teams Up with Google II-45

5. Focus on Select Global Players II-46
24/7 Real Media, Inc. (USA) II-46
AOL, LLC (USA) II-46
Baidu.com, Inc. (China) II-46
Copernic, Inc. (Canada) II-46
DoubleClick, Inc. (USA) II-47
Eniro AB (Sweden) II-47
Google, Inc. (USA) II-47
IAC/InterActiveCorp. (USA) II-47
IAC Search & Media (USA) II-47
InfoSpace, Inc. (USA) II-48
MSN (USA) II-48
Sina Corporation (China) II-48
Sohu.com, Inc. (China) II-48
Tencent, Inc. (China) II-49
Tom Online, Inc. (China) II-49
TradeDoubler AB (Sweden) II-49
ValueClick, Inc. (USA) II-49
Yahoo, Inc. (USA) II-50

6. Global Market Perspective II-51
Table 4: World Recent Past, Current and Future Analysis for
Online Advertising by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Independently Analyzed with Annual Revenues in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-51

Table 5: World Long Term Projections for Online Advertising
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World
Independently Analyzed with Annual Revenues in US$ Million
for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-52

Table 6: World 10-Year Perspective for Online Advertising by
Geographic Region - Percentage Breakdown of Revenues for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World for Years 2003, 2008 and 2012
(includes corresponding Graph/Chart) II-53

Table 7: World Recent Past, Current and Future Analysis for
Online Advertising (Search) by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Independently Analyzed with Annual Revenues
in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-54

Table 8: World Long Term Projections for Online Advertising
(Search) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Independently Analyzed with Annual Revenues in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-55

Table 9: World 10-Year Perspective for Online Advertising
(Search) by Geographic Region - Percentage Breakdown of
Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World for Years
2003, 2008 and 2012 (includes corresponding Graph/Chart) II-56

Table 10: World Recent Past, Current and Future Analysis for
Online Advertising (Display) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-57

Table 11: World Long Term Projections for Online Advertising
(Display) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Independently Analyzed with Annual Revenues in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-58

Table 12: World 10-Year Perspective for Online Advertising
(Display) by Geographic Region - Percentage Breakdown of
Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World for Years
2003, 2008 and 2012 (includes corresponding Graph/Chart) II-59

Table 13: World Recent Past, Current and Future Analysis for
Other Online Advertising Modes/Formats by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Independently Analyzed with
Annual Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) II-60

Table 14: World Long Term Projections for Other Online
Advertising Modes/ Formats by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Independently Analyzed with Annual Revenues
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-61

Table 15: World 10-Year Perspective for Other Online
Advertising Modes/Formats by Geographic Region - Percentage
Breakdown of Revenues for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World for Years 2003, 2008 and 2012 (includes corresponding
Graph/Chart) II-62


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Table 16: United States Online Social Network Ad Spending
in US$ Millions (2006-2010) (includes corresponding Graph
/Chart) III-1
Table 17: Online Social Network Ad Spending in the United
States (2007): Percentage Breakdown of Ad Spends by
Network Type (includes corresponding Graph/Chart) III-2
Market Scenario III-2
Competitive Landscape III-2
Table 18: US Online Advertising Market (4thQ 2007):
Percentage Breakdown of Revenues by Player - Google, Yahoo,
Microsoft and Others (includes corresponding Graph/Chart) III-3

Table 19: US Advertising Market (2005 & 2006): Percentage
Breakdown of Advertising Spending in Various Media -
Newspapers (local), Network Television, Consumer Magazines,
Spot Television, Cable Television, Internet, Local Radio,
and Others (includes corresponding Graph/Chart) III-3
Internet Advertising Witnesses Higher Growth Due to its
Easy Accessibility III-4
Online Advertising Forms an Effective Marketing Tool for
Financial Service Providers III-4
Healthcare Institutions are No Exception III-4
Table 20: United States Pharmaceutical and Health Care
Sector Spending on Online Advertising in US$ million
(2006-2010) (includes corresponding Graph/Chart) III-4

Table 21: US Online Advertising Market (2006): Percentage
Breakdown of Online Ad Spending by Sector - Financial
Services, Retail, Media, Telecom, PCs, Auto, Leisure,
Pharma, and Others (includes corresponding Graph/Chart) III-5
Surge in Online Dating Services III-5
Automotive Advertising Chasing the Trend III-5
Product Launches/Developments III-5
Strategic Corporate Developments III-11
Key Players III-25
B.Market Analytics III-28
Table 22: US Recent Past, Current and Future Analysis for
Online Advertising by Mode/Format - Search, Display Ads,
Classifieds, Rich Media, Sponsorship, Referrals, Slotting
Fees and E-Mail Independently Analyzed with Annual Revenues
in US$ Million for the Years 2000 through 2010 (includes
corresponding Graph/Chart) III-28

Table 23: US Long Term Projections for Online Advertising by
Mode/Format - Search, Display Ads, Classifieds, Rich Media,
Sponsorship, Referrals, Slotting Fees and E-Mail
Independently Analyzed with Annual Revenues in US$ Million
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-29

Table 24: US 10-Year Perspective for Online Advertising by
Mode/Format - Percentage Breakdown of Revenues for Search,
Display Ads, Classifieds, Rich Media, Sponsorship,
Referrals, Slotting Fees and E-Mail for Years 2003, 2008
and 2012 (includes corresponding Graph/Chart) III-30

2. Canada III-31
A.Market Analysis III-31
Current and Future Analysis III-31
Strategic Corporate Developments III-31
Key Player III-32
B.Market Analytics III-33
Table 25: Canadian Recent Past, Current and Future Analysis
for Online Advertising by Mode/Format - Search, Display and
Other Modes/Formats Independently Analyzed with Annual
Revenues in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-33

Table 26: Canadian Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-33

Table 27: Canadian 10-Year Perspective for Online
Advertising by Mode/Format - Percentage Breakdown of
Revenues for Search, Display and Other Modes/ Formats for
Years 2003, 2008 and 2012 (includes corresponding
Graph/Chart) III-34

3. Japan III-35
A.Market Analysis III-35
Current & Future Analysis III-35
Strategic Corporate Developments III-35
B.Market Analytics III-36
Table 28: Japanese Recent Past, Current and Future Analysis
for Online Advertising by Mode/Format - Search, Display and
Other Modes/Formats Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-36

Table 29: Japanese Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-36

Table 30: Japanese 10-Year Perspective for Online
Advertising by Mode/Format - Percentage Breakdown of
Revenues for Search, Display and Other Modes/ Formats for
Years 2003, 2008 and 2012 (includes corresponding
Graph/Chart) III-37

4. Europe III-38
A.Market Analysis III-38
Current and Future Analysis III-38
Market Overview III-38
European Online Market Skyrockets III-38
How Do Marketers Benefit from Online Advertising? III-38
Paid Search to Lead Online Ad Growth III-39
Market Accelerators III-39
European Youngsters Have a Penchant for Online Advertising III-39
Online Ad Spend Across Europe III-39
European Associations III-39
European Interactive Advertising Association III-39
Interactive Advertising Bureau III-39
Vital Statistics III-40
Table 31: A Snapshot of Leading Advertisers in European
Online Advertising Market -Ranked by Number of Campaigns
(includes corresponding Graph/Chart) III-40

Table 32: European Online Advertising Market (2004):
Leading Online Ad Publishers - Meine Stadt, Yell.com,
Fuorissimo, Italia DVD, MSN United Kingdom, T-Online
Germany, Virgilio, Find.co.uk, Tiscali United Kingdom,
Free Online, Alt om København, Portail Express, UK
Shopping city, MSN Germany and Aftonbladet Ranked by
Number of Campaigns Undertaken (includes corresponding
Graph/Chart) III-41
Product Launches/Developments III-42
Strategic Corporate Developments III-44
B.Market Analytics III-48
Table 33: European Recent Past, Current and Future Analysis
for Online Advertising by Geographic Region - France,
Germany, UK, Italy, Spain, Sweden and Rest of Europe
Independently Analyzed with Annual Revenues in US$ Million
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-48

Table 34: European Long Term Projections for Online
Advertising by Geographic Region - France, Germany, UK,
Italy, Spain, Sweden and Rest of Europe Independently
Analyzed with Annual Revenues in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-49

Table 35: European 10-Year Perspective for Online
Advertising by Geographic Region - Percentage Breakdown of
Revenues for France, Germany, UK, Italy, Spain, Sweden and
Rest of Europe for the Years 2003, 2008 and 2012 (includes
corresponding Graph/Chart) III-50

Table 36: European Recent Past, Current and Future Analysis
for Online Advertising by Mode/Format - Search, Display and
Other Modes/Formats Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-51

Table 37: European Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-51

Table 38: European 10-Year Perspective for Online
Advertising by Mode/Format - Percentage Breakdown of
Revenues for Search, Display and Other Modes/ Formats for
Years 2003, 2008 and 2012 (includes corresponding
Graph/Chart) III-52

4a. France III-53
Market Analysis III-53
Current and Future Analysis III-53
Table 39: French Recent Past, Current and Future Analysis
for Online Advertising by Mode/Format - Search, Display and
Other Modes/Formats Independently Analyzed with Annual
Revenues in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-53

Table 40: French Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-54

Table 41: French 10-Year Perspective for Online Advertising
by Mode/Format - Percentage Breakdown of Revenues for
Search, Display and Other Modes/ Formats for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) III-54

4b. Germany III-55
Market Analysis III-55
Current and Future Analysis III-55
Table 42: German Recent Past, Current and Future Analysis
for Online Advertising by Mode/Format - Search, Display and
Other Modes/Formats Independently Analyzed with Annual
Revenues in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-55

Table 43: German Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-56

Table 44: German 10-Year Perspective for Online Advertising
by Mode/Format - Percentage Breakdown of Revenues for
Search, Display and Other Modes/ Formats for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) III-56

4c. The United Kingdom III-57
A.Market Analysis III-57
Current and Future Analysis III-57
Online Advertising - An Overview III-57
Table 45: UK Advertising Market (2005): Percentage
Breakdown of Online Ad Spending in Major Industries
-Finance, Recruitment, Travel & Transport, Automotive,
Technology and Others (includes corresponding Graph/Chart) III-57
Rising Online Shopping Spreads the Enticing Net III-57
Creative Freedom III-58
Internet Has More to Offer III-58
Internet Advertising - Constraints III-58
Podcasting Offers Bright Prospects III-58
B.Market Analytics III-59
Table 46: UK Recent Past, Current and Future Analysis for
Online Advertising by Mode/Format - Search, Display and
Other Modes/Formats Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-59

Table 47: UK Long Term Projections for Online Advertising by
Mode/Format - Search, Display and Other Modes/Formats
Independently Analyzed with Annual Revenues in US$ Million
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-59

Table 48: UK 10-Year Perspective for Online Advertising by
Mode/Format - Percentage Breakdown of Revenues for Search,
Display and Other Modes/Formats for the Years 2003, 2008 and
2012 (includes corresponding Graph/Chart) III-60

4d. Italy III-61
Market Analysis III-61
Current and Future Analysis III-61
Table 49: Italian Recent Past, Current and Future Analysis
for Online Advertising by Mode/Format - Search, Display and
Other Modes/Formats Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-61

Table 50: Italian Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-62

Table 51: Italian 10-Year Perspective for Online Advertising
by Mode/Format - Percentage Breakdown of Revenues for
Search, Display and Other Modes/Formats for Years 2003, 2008
and 2012 (includes corresponding Graph/Chart) III-62

4e. Spain III-63
Market Analysis III-63
Current and Future Analysis III-63
Table 52: Spanish Recent Past, Current and Future Analysis
for Online Advertising by Mode/Format - Search, Display and
Other Modes/Formats Independently Analyzed with Annual
Revenues in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-63

Table 53: Spanish Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-64

Table 54: Spanish 10-Year Perspective for Online Advertising
by Mode/Format - Percentage Breakdown of Revenues for
Search, Display and Other Modes/ Formats for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) III-64

4f. Sweden III-65
A.Market Analysis III-65
Current And Future Analysis III-65
Key Players III-65
B.Market Analytics III-66
Table 55: Swedish Recent Past, Current and Future Analysis
for Online Advertising by Mode/Format - Search, Display and
Other Modes/Formats Independently Analyzed with Annual
Revenues in US$ Million for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-66

Table 56: Swedish Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-66

Table 57: Swedish 10-Year Perspective for Online Advertising
by Mode/Format - Percentage Breakdown of Revenues for
Search, Display and Other Modes/ Formats for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) III-67

4g. Rest of Europe III-68
A.Market Analysis III-68
Current and Future Analysis III-68
Russia III-68
Online Advertising Continues to Lead III-68
B.Market Analytics III-69
Table 58: Rest of Europe Recent Past, Current and Future
Analysis for Online Advertising by Mode/ Format - Search,
Display and Other Modes/Formats Independently Analyzed with
Annual Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-69

Table 59: Rest of Europe Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-69

Table 60: Rest of Europe 10-Year Perspective for Online
Advertising by Mode/Format - Percentage Breakdown of
Revenues for Search, Display and Other Modes/Formats for
Years 2003, 2008 and 2012 (includes corresponding
Graph/Chart) III-70

5. Asia-Pacific III-71
A.Market Analysis III-71
Current and Future Analysis III-71
India III-71
Market Scenario III-71
Growth Inhibitors III-71
An Insight into the Application Areas of Internet and
Percentage Breakdown of Leading Websites Used by the
Indians in Relevant Application III-72
Product Launches/Developments III-72
Strategic Corporate Developments III-73
B.Market Analytics III-76
Table 61: Asia-Pacific Recent Past, Current and Future
Analysis for Online Advertising by Geographic Region -
South Korea, China, Australia and Rest of Asia-Pacific
Independently Analyzed with Annual Revenues in US$ Million
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-76

Table 62: Asia-Pacific Long Term Projections for Online
Advertising by Geographic Region - South Korea, China,
Australia and Rest of Asia- Pacific Independently Analyzed
with Annual Revenues in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-77

Table 63: Asia-Pacific 10-Year Perspective for Online
Advertising by Geographic Region - Percentage Breakdown of
Revenues for South Korea, China, Australia and Rest of
Asia-Pacific for Years 2003, 2008 and 2012 (includes
corresponding Graph/Chart) III-77

Table 64: Asia-Pacific Recent Past, Current and Future
Analysis for Online Advertising by Mode/Format - Search,
Display and Other Modes/Formats Independently Analyzed with
Annual Revenues in US$ Million for the Years 2000 through
2010 (includes corresponding Graph/Chart) III-78

Table 65: Asia-Pacific Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-78

Table 66: Asia-Pacific 10-Year Perspective for Online
Advertising by Mode/Format - Percentage Breakdown of
Revenues for Search, Display and Other Modes/Formats for
Years 2003, 2008 and 2012 (includes corresponding
Graph/Chart) III-79

5a. South Korea III-80
A.Market Analysis III-80
Current and Future Analysis III-80
Contextual Advertising - The Next Advertising Mantra III-80
B.Market Analytics III-80
Table 67: South Korean Recent Past, Current and Future
Analysis for Online Advertising by Mode/Format - Search,
Display and Other Modes/Formats Independently Analyzed with
Annual Revenues in US$ Million for the Years 2000 through
2010 (includes corresponding Graph/Chart) III-80

Table 68: South Korean Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-81

Table 69: South Korean 10-Year Perspective for Online
Advertising by Mode/Format - Percentage Breakdown of
Revenues for Search, Display and Other Modes/ Formats for
Years 2003, 2008 and 2012 (includes corresponding
Graph/Chart) III-81

5b. China III-82
A.Market Analysis III-82
Current and Future Analysis III-82
Overview III-82
Table 70: Chinese Online Advertising Market (2007):
Percentage Breakdown of Revenues by Player - Baidu, Sina,
Sohu.com and Others (includes corresponding Graph/Chart) III-82

Table 71: Chinese Internet Market (2003-2007): Number of
Internet Users in Millions (includes corresponding
Graph/Chart) III-83

Table 72: A Glimpse of Demographic Proclivity Towards
Internet (includes corresponding Graph/Chart) III-83
Why is Online Advertising More Attractive than Conventional
Medium? III-83
Branded Advertising Vs. Search Ads III-83
When is Online Advertising at its Peak? III-83
Table 73: Online Advertising in China: Breakdown of Online
Ad Spends As a Percentage of Total Ad Spends for Years
2004 through 2008 (includes corresponding Graph/Chart) III-84
Key Players III-84
B.Market Analytics III-86
Table 74: Chinese Recent Past, Current and Future Analysis
for Online Advertising by Mode/Format - Search, Display and
Other Modes/Formats Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-86

Table 75: Chinese Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-86

Table 76: Chinese 10-Year Perspective for Online Advertising
by Mode/Format - Percentage Breakdown of Revenues for
Search, Display and Other Modes/ Formats for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) III-87

5c. Australia III-88
Market Analysis III-88
Current and Future Analysis III-88
Table 77: Australian Recent Past, Current and Future
Analysis for Online Advertising by Mode/Format - Search,
Display and Other Modes/Formats Independently Analyzed
with Annual Revenues in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-88

Table 78: Australian Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-89

Table 79: Australian 10-Year Perspective for Online
Advertising by Mode/Format - Percentage Breakdown of
Revenues for Search, Display and Other Modes/ Formats for
Years 2003, 2008 and 2012 (includes corresponding
Graph/Chart) III-89

5d. Rest of Asia-Pacific III-90
Market Analysis III-90
Current and Future Analysis III-90
Table 80: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Online Advertising by Mode/ Format -
Search, Display and Other Modes/Formats Independently
Analyzed with Annual Revenues in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) III-90

Table 81: Rest of Asia-Pacific Long Term Projections for
Online Advertising by Mode/Format - Search, Display and
Other Modes/Formats Independently Analyzed with Annual
Revenues in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-91

Table 82: Rest of Asia-Pacific 10-Year Perspective for
Online Advertising by Mode/Format - Percentage Breakdown of
Revenues for Search, Display and Other Modes/Formats for
Years 2003, 2008 and 2012 (includes corresponding
Graph/Chart) III-91

6. Latin America III-92
A.Market Analysis III-92
Current and Future Analysis III-92
Strategic Corporate Development III-92
B.Market Analytics III-92
Table 83: Latin American Recent Past, Current and Future
Analysis for Online Advertising by Mode/ Format - Search,
Display and Other Modes/Formats Independently Analyzed with
Annual Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-92

Table 84: Latin American Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues in
US$ Million for Years 011 through 2015 (includes
corresponding Graph/Chart) III-93

Table 85: Latin American 10-Year Perspective for Online
Advertising by Mode/Format - Percentage Breakdown of
Revenues for Search, Display and Other Modes/Formats for
Years 2003, 2008 and 2012 (includes corresponding
Graph/Chart) III-93

7. Rest of World III-94
A.Market Analysis III-94
Current and Future Analysis III-94
Overview of Select Markets III-94
Israel III-94
South Africa - Positive Growth on Cards III-94
Strategic Corporate Development III-94
B.Market Analytics III-95
Table 86: Rest of World Recent Past, Current and Future
Analysis for Online Advertising by Mode/ Format - Search,
Display and Other Modes/Formats Independently Analyzed with
Annual Revenues in US$ Million for the Years 2000 through
2010 (includes corresponding Graph/Chart) III-95

Table 87: Rest of World Long Term Projections for Online
Advertising by Mode/Format - Search, Display and Other
Modes/Formats Independently Analyzed with Annual Revenues in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-95

Table 88: Rest of World 10-Year Perspective for Online
Advertising by Mode/Format - Percentage Breakdown of
Revenues for Search, Display and Other Modes/ Formats for
Years 2003, 2008 and 2012 (includes corresponding
Graph/Chart) III-96


IV. COMPETITIVE LANDSCAPE