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World Outdoor Advertising Industry

  • January 2015
  • -
  • Global Industry Analysts
  • -
  • 582 pages

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin American. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 206 companies including many key and niche players such as -

Adams Outdoor Advertising
Adspace Networks, Inc.
APG|SGA SA
APN Outdoor Pty Ltd.
Bell Media

Table Of Contents

World Outdoor Advertising Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Billboards I-3
Electronic/Digital Billboards I-4
Transit Outdoor Advertising I-4
Street Furniture I-4
Others I-5


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Advertising: An Essential Requisite for Corporate/Brand
Survival and Existence II-1
Table 1: World Recent Past, Current and Future Analysis for
Total Advertising by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa,
and Latin American Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-2

Table 2: World Historic Review for Total Advertising by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets Independently Analyzed with Annual Expenditure in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-3

Table 3: World 15-Year Perspective for Total Advertising by
Geographic Region - Percentage Breakdown of Dollar
Expenditure for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin America
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-4

Table 4: Worldwide Advertising Market (2013): Percentage
Share Breakdown of Advertising Expenditure by Media Category
(includes corresponding Graph/Chart) II-5
Outdoor Advertising: A Small Yet Significant Contributor to
Overall Advertising Market II-5
Evolution of Outdoor Advertising II-6
Developing Markets More Than a Blip on the Radar II-7
Expansion of End-User Markets Perk Up Growth II-8
The “Dominion Effect” Drives Demand for Large Oversized
Billboards II-8
Transit Media Provides Traction to Outdoor Advertising Market II-9
Competitive Landscape II-9
Table 5: Leading Players in the Global Outdoor Advertising
Market (2013): Ranked by Revenues in US$ Billion (includes
corresponding Graph/Chart) II-9
Comparative Review of Leading Players in the Outdoor
Advertising Market II-10

2. NOTEWORTHY MARKET TRENDS and GROWTH DRIVERS II-11
Out-of-Home Advertising Rides on the Urbanization Wave II-11
Table 6: Total Population Worldwide: Percentage Breakdown by
Urban and Rural Population for the Years 1950-2050P (includes
corresponding Graph/Chart) II-12
Digital Fever Grips Outdoor Advertising Industry II-12
DOOH Advertising: A Key Driver of Future Growth II-13
Digital Signage in the 21st Century: A Peek into its Evolving
Landscape II-14
Wireless Digital Signage Solutions on Rise II-15
3D Digital Signage: The New Frontier of Digital Advertising II-15
Internet-Based Dynamic Digital Signs Rake in Opportunities
for IT Companies II-16
LED Based Digital Building Wraps to Drive Adoption of Digital
Media Facades II-16
Technology Developments Sharpen Growth II-17
“Smartboards” to Enhance Viewer Recall of Outdoor Ads II-17
'Gesture' Adverts Popular at Airports and Retail Outlets II-17
The Rise of Augmented Reality and Nex-Gen “Glad”vertising II-18
Fragmented In-Home Advertising: Outdoor Advertising Market at
an Advantage II-18
Increase in Vehicular Traffic Bodes Well for Roadside Ads and Ad
Infrastructure II-19
Airport Advertising to Benefit from the Growth in Air
Passenger Traffic II-19
Table 7: Number of International and Domestic Airlines
Passengers (2009-2014) (includes corresponding Graph/Chart) II-20

Table 8: Top Airports with High Traffic Volume (2013)
(includes corresponding Graph/Chart) II-21
Special Entertainment Events Provides Momentum to Outdoor
Advertising II-21
Cost Reductions Push Up Demand for Outdoor Advertising II-22
Increasing Mobile Device Penetration: Opportunity for Outdoor
Advertisers II-22
Table 9: Global Smartphones Market by Geographic Region -
Annual Shipments in Thousand Units for Years 2014 and 2020
(includes corresponding Graph/Chart) II-23

Table 10: Smartphone Penetration Rate (%) for Select
Countries Worldwide as a Percentage of Mobile Phone Users:
2014 (includes corresponding Graph/Chart) II-24
Recession Impact in Retrospect II-25
Impact of Eurozone and US Fiscal Cliff Crises II-26
Table 11: Comparative Review of Advertising and GDP Growth
Rates (2008-2013) (includes corresponding Graph/Chart) II-27
Favorable Economic Outlook Bodes Well for Ad Spend II-27
Table 12: World GDP (2012-2015): Breakdown of Percentage GDP
Growth by Select Country (includes corresponding
Graph/Chart) II-28
Issues and Challenges II-29
Competition from Alternative Forms of Advertising: A
Challenge to Reckon With II-29
Online Advertising - A Major Threat II-29
Table 13: Global market for Internet Advertising (2013
through 2020): Breakdown of Projected Compounded Average
Growth Rates (CAGR) (in %) of Annual Expenditure by
Country/Region (includes corresponding Graph/Chart) II-30
Mobile Phone Advertising Grows in Popularity - A Challenge
to Reckon With II-30
Telemarketing Remerges as Key Competition II-31
Unfavorable Regulations May Hamper Business Prospects II-31
Lack of Measurement - A Challenge to Reckon With II-32
Safety Issues Being Taken to Higher Levels! II-32

3. OUTDOOR ADVERTISING: A CONCEPTUAL OVERVIEW II-33
Introduction II-33
Two Major Forms - Traditional and Non-Traditional II-33
Outdoor Advertising by Mode/Format II-34
Billboards - The Ubiquitous Format II-34
Billboard Types II-34
Electronic/Digital Billboards II-34
6m x 4m Billboards II-35
48 Sheet Billboards II-35
96 Sheet Billboards II-35
AD Lites II-36
Consumer Ads II-36
Spectacular Signs II-36
Airport Advertising II-36
Airport: External II-36
Airport: Internal II-36
PrimeMotion II-36
Store Fascias II-37
Super Sixes II-37
Tactical Display Unit II-37
Objective of Billboards II-37
Transit Outdoor Advertising II-37
Transit's Impact in Reaching a Wider Audience II-38
Mobile Advertising II-38
Bus Advertising II-38
Subway and Rail Displays II-38
Truckside Advertising II-38
Taxi Advertising II-39
Vehicle Wrapped Advertising II-39
Street Furniture II-39
Appeal of Street Furniture Advertising II-39
Some Forms of Street Furniture II-39
Alternate forms of Outdoor Advertising II-40
Nothing Airy about Hot Air Balloons II-41
Alternate Outdoor Advertising Formats - A Sneak Preview II-41

4. PRODUCT LAUNCHES II-42
Clear Channel Launches Connect Interactive Ad Platform in
Latin America II-42
Clear Channel Airports Launches Indoor Digital Media Network
at Philadelphia International Airport II-42
OUTFRONT Media Expands Portfolio with Launch of Videri
Advanced Digital Platform II-42
Clear Channel Partners with Blue Bite to Introduce Connect
Mobile Ad Platform II-42
Pattison and ETS to Introduce New Digital Transit Network II-42
Posterplus Introduces New LED Billboard in Ayrshire II-42
Clear Channel Unveils Digital Billboards in Minneapolis II-43
AdMobilize Unveils New Platform for Advertising II-43
Daktronics Unveils Next-Generation Digital LED Billboards II-43
CBS Outdoor Expands Portfolio with Miami-Dade Transit's
Digital Screen Network II-43
United Franchise Group Launches IZON Global Media Franchise
Opportunity II-43
BMO Harris Bank Joins Hands with YandR Midwest to Unveil Novel
Advertising Campaign II-43
Astral Partners with Ad-Dispatch to Introduce Outdoor
Advertising App II-43
AEP Ohio Introduces New Advertising Campaign II-44
Standard Chartered Launches Global Advertising Campaign II-44
YESCO Unveils New Outdoor Interactive LCD System II-44
The Ambient Group Refurbishes National Outdoor Advertising
Platform II-44
GFR Unveils Indice Multimedia Platform II-44

5. RECENT INDUSTRY ACTIVITY II-45
CBS Outdoor Acquires Outdoor Advertising Business from Van Wagner II-45
JCDecaux Inks Pact for Acquiring CEMUSA II-45
JCDecaux SA Inks Contract with City of Edinburgh II-45
JCDecaux Renews Contract with City of Paris II-45
JCDecaux Teams Up with Alcatel-Lucent for Connected Street
Furniture II-45
JCDecaux Bags Indoor Advertising Contract for Montpellier
Mediterranean Airport II-45
JCDecaux Bags Contract for Street Furniture Advertising in
Mongolia II-46
JCDecaux Luxembourg Bags Advertising Concession Contract at
Luxembourg Airport II-46
JCDecaux and Defacto Launch Digital Street Furniture La
Defense Business District II-46
JCDecaux Airport Wins Contract to Operate Advertising
Concession at Strasbourg Airport II-46
JCDecaux Bags Contract for Street Furniture Advertising in
Stockholm II-46
JCDecaux Acquires Stake in MCDecaux II-46
JCDecaux Wins Contract for Bus Shelters and Free-Standing
Panels in Cologne II-47
Total, JCDecaux Abu Dhabi Ink Agreement for Advertising Campaign II-47
JCDecaux Oman Inks Outdoor Advertising Contract in Oman II-47
JCDecaux Won Contract for Indoor and Outdoor Advertising in
Brussels Metro II-47
Clear Channel Spectacolor Provides Digital Billboard in Times
Square II-47
Adlux and CCA Ink Agreement for Private Digital Aviation
Advertising Network II-47
San Diego MTS Select Clear Channel Outdoor for Bus Shelter
Advertising II-47
CBS Outdoor Americas Rebrands as OUTFRONT Media II-48
CBS Outdoor to Acquire Billboard Structures of Windsor Outdoor
in Chicago and Illinois II-48
Lamar Concludes Merger and Restructuring as REIT II-48
Lamar Renews Transit Advertising Contract with City of Kingston II-48
Lamar Acquires Marco Outdoor Advertising II-48
PATTISON Outdoor Advertising to Provide Outdoor Advertising at
Fort McMurray Airport II-48
Astral Out-of-Home Acquires DOOH Advertising Network of
Macdonald Outdoor in Edmonton II-48
OUTFRONT Media Inks Transit Advertising Contract with MARTA II-49
Fairway Outdoor Advertising Acquires Outdoor Advertising
Assets of Mashburn Outdoor II-49
CBS Outdoor Acquires Outdoor Advertising Assets of Van Wagner
Communications II-49
JCDecaux Wins Advertising Contract at Jorge Cha´vez
International Airport in Lima II-49
MSouth Acquires Signal Outdoor Advertising II-49
Platinum Equity Acquires European Business of CBS Outdoor II-49
JCDecaux Ireland Concludes Bravo Outdoor Advertising Acquisition II-49
Circle City Outdoor Inks Advertising Pact with Coastal Outdoor II-50
ADAC Partners with JCDecaux Out Of Home FZ II-50
JCDecaux and Interstate Outdoor Ink Contract with City of Chicago II-50
Continental Outdoor Media Bags Exclusive Rights for Advertising II-50
Titan and Chicago Transit Expand Advertising Agreement II-50
SCG Financial Completes Merger with Reach Media II-50
Out of Home America Completes Outdoor First Acquisition II-50
JCDecaux Airport Bags Contract for Advertising at Cannes-
Mandelieu Airport II-50
JCDecaux Wins Advertising Contract from Delhi Airport Metro
Express II-51
JCDecaux Gains a Minor Stake in Russ Outdoor II-51
Pattison Bags a Decade-long Advertising Contract with the City
of Ottawa II-51
STDecaux Bags an Advertising Contract for Shanghai Metro TV
Network II-51
JCDecaux Bags Contract to Operate Advertising Concessions for
Madrid Metro II-51
CBS Plans Two Strategic Moves for Outdoor Operating Business II-51
Tiger Media Divests SearchMedia International Limited Subsidiary II-52
Lamar Wins Transit Advertising Contract in Tucson, Arizona II-52
SearchMedia Holdings Bags the for Hangzhou Outdoor Ad Campaign II-52
CBS Outdoor Acquires Advertising Rights from L.A. Metro II-52
MMDA and Outdoor Advertisers Reach Agreement on Regulating
Advertising Billboards II-52
Lamar Acquires Advertising Business of NextMedia II-52
Van Wagner Communications Takes Over Fuel Outdoor Holdings II-53
Outdoor Channel Holdings and InterMedia Outdoors to Merge II-53
Kinetic Worldwide Expands Out-Of-Home (OOH) Media Business
Upcountry II-53
ADstruc Introduces New Outdoor Add Workflow Solution and
Enters into Partnership with Telmar II-53
Sailing Billboards Expands Operations into Toronto II-53
JCDecaux Collaborates with GateGuru II-53
Design Master color tool Merged with Artbusinessline II-53
City of Tacoma Enters into Standstill Agreement with Clear
Channel Outdoor II-54
SmartDebit Inks Contract with JCDecaux II-54
APN Outdoor Receives NSW State Transit Authority Bus Fleet
Contract II-54
oOh!media to Purchase Eye Division II-54
Lamar Advertising Company Purchases American Outdoor Advertising II-54
Alibaba Collaborates with Focus Media II-54
Fairway Outdoor Advertising Merges with Olympus Media II-54
Smedvig Capital Sells Ocean Outdoor to LDC II-55
JCDecaux Dicon Receives Exclusive Advertising Contract from
Dubai Airport II-55
Bell Canada Enterprises to Purchase Astral Media II-55
APN Enters into a 50:50 Joint Venture with Quadrant Private
Equity II-55
Blue Outdoor Enters into an Exclusive Long-term Agreement with
Atlantic City II-55
JCDecaux Middle East Signs Exclusive Street Furniture
Agreement with Muscat Municipality II-55

6. FOCUS ON SELECT PLAYERS II-56
Adams Outdoor Advertising (USA) II-56
Adspace Networks, Inc. (USA) II-56
APG|SGA SA (Switzerland) II-56
APN Outdoor Pty Ltd (Australia) II-57
Bell Media (Canada) II-57
Burkhart Advertising, Inc. (USA) II-57
Captivate Network (USA) II-58
Clear Channel Outdoor, Inc. (USA) II-58
Clear Media Limited (China) II-58
CEMUSA (Spain) II-59
Daktronics, Inc. (USA) II-59
DDI Signs, Inc (USA) II-59
EPAMEDIA (Austria) II-60
EuroMedia Group S.A. (Romania) II-60
Fairway Outdoor Advertising (USA) II-60
Focus Media Holding Limited (China) II-61
JCDecaux SA (France) II-61
Lamar Advertising Company (USA) II-62
MarketForward (USA) II-62
Outfront Media, Inc. (USA) II-62
Pattison Outdoor Advertising (Canada) II-63
Primedia Outdoor (South Africa) II-63
Ströer Media SE (Germany) II-63
TOM Outdoor Media Group (China) II-64
Zoom Media, Inc. (Canada) II-64

7. GLOBAL MARKET PERSPECTIVE II-65
Table 14: World Recent Past, Current and Future Analysis for
Outdoor Advertising by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa,
and Latin American Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-65

Table 15: World Historic Review for Outdoor Advertising by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets Independently Analyzed with Annual Expenditure in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-66

Table 16: World 15-Year Perspective for Outdoor Advertising by
Geographic Region - Percentage Breakdown of Dollar Expenditure
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa, and Latin America for Years 2006, 2014
and 2020 (includes corresponding Graph/Chart) II-67

Table 17: World Recent Past, Current and Future Analysis for
Billboard Outdoor Advertising by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Africa, and Latin American Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) II-68

Table 18: World Historic Review for Billboard Outdoor
Advertising by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Africa, and
Latin American Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) II-69

Table 19: World 15-Year Perspective for Billboard Outdoor
Advertising by Geographic Region - Percentage Breakdown of
Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin America for
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-70

Table 20: World Recent Past, Current and Future Analysis for
Transit Outdoor Advertising by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Africa, and Latin American Markets Independently Analyzed with
Annual Expenditure in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-71

Table 21: World Historic Review for Transit Outdoor
Advertising by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Africa, and
Latin American Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) II-72

Table 22: World 15-Year Perspective for Transit Outdoor
Advertising by Geographic Region - Percentage Breakdown of
Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin America for
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-73

Table 23: World Recent Past, Current and Future Analysis for
Street Furniture Outdoor Advertising by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa, and Latin American Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) II-74

Table 24: World Historic Review for Street Furniture Outdoor
Advertising by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Africa, and
Latin American Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) II-75

Table 25: World 15-Year Perspective for Street Furniture
Outdoor Advertising by Geographic Region - Percentage
Breakdown of Dollar Expenditure for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Africa, and
Latin America for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-76

Table 26: World Recent Past, Current and Future Analysis for
Other Forms of Outdoor Advertising by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Africa, and Latin American Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) II-77

Table 27: World Historic Review for Other Forms of Outdoor
Advertising by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Africa, and
Latin American Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) II-78

Table 28: World 15-Year Perspective for Other Forms of Outdoor
Advertising by Geographic Region - Percentage Breakdown of
Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin America for
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-79


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Overview III-1
Table 29: US Recent Past, Current and Future Analysis for
Advertising Analyzed with Annual Total Expenditure in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-2

Table 30: US Historic Review for Advertising Analyzed with
Annual Total Expenditure in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-2

Table 31: US Advertising Market (2013): Percentage Share
Breakdown of Ad Spending by Media - Broadcast TV, Cable TV,
Internet, Newspapers and Magazines, Out-of-Home, and Radio
(includes corresponding Graph/Chart) III-3

Table 32: Comparative Review of CPM (US$) of Outdoor
Advertising Vs Other Advertising Formats in the US$
(includes corresponding Graph/Chart) III-3

Table 33: Number of Outdoor Advertising Displays in the US
(2014) III-4

Table 34: Out-of-Advertising Market in the US (2013):
Percentage Share Breakdown of Ad Spending by Category
(includes corresponding Graph/Chart) III-4
Top 10 Advertisers in 2013 - Ranked by Outdoor Advertising
Spending III-5
Few Facts about Out-of-Home Advertising III-5
Billboards Continue to be the Largest Outdoor Ad Format III-5
Table 35: US Billboard Market (2013): Percentage Share
Breakdown of Revenues by Region - Chicago, Dallas, Detroit,
Houston, Los Angeles, Miami, New Jersey State, New York
City, San Francisco, Tampa, and Others (includes
corresponding Graph/Chart) III-6

Table 36: US Transit Advertising Market (2013): Percentage
Share Breakdown of Revenues by Region - Los Angeles, New
York City, Washington D.C., and Others (includes
corresponding Graph/Chart) III-6
Digital Billboards Continue to Grow in Prominence III-6
Table 37: Digital Boards as % of Total Billboard Inventory
in the US (2010-2014) (includes corresponding Graph/Chart) III-7
Digital Out-of-Home Advertising: A Review of Major Trends of
2014 III-7
Move towards Interactive Consumer Engagement III-7
Integrating Mobile and Social Media into Digital Out-of-
Home Advertising Strategy III-8
Development of Advanced Audience Metrics III-8
Rise in Political Ad Spending Bodes Well for Billboards and
Outdoor Ad Formats III-8
Local Ads Help Sustain Demand for Traditional Billboards III-9
Table 38: US Traditional Billboards Market (2013):
Percentage Share Breakdown of Revenues by Type of
Advertisement (includes corresponding Graph/Chart) III-9
An Overview of the Digital Signage Market in North America III-9
Types of Digital Signage Networks III-10
Networks Funded by the Network Operator III-10
Network Funded by the Client III-11
Planning and Implementation of Digital Signage III-11
Digital Signage Application in Banking and Finance Industry III-11
Issues Relating to Digital Signage III-11
Regulatory Environment III-12
Competitive Landscape III-13
Table 39: Leading Players in the US Outdoor Advertising
Market (2014E): Percentage Share Breakdown of Revenues for
Clear Channel Outdoor, Lamar, Outfront Media, and Others
(includes corresponding Graph/Chart) III-13
Product Launches III-13
Strategic Corporate Developments III-15
Select Players III-20
B.Market Analytics III-24
Table 40: US Recent Past, Current and Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Others Markets Independently Analyzed
with Annual Expenditure in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-24

Table 41: US Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-25

Table 42: US 15-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Dollar Expenditure for
Billboards, Transit, Street Furniture and Others Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-26

2. CANADA III-27
A.Market Analysis III-27
Market Overview III-27
Table 43: Canadian Recent Past, Current and Future Analysis
for Advertising Analyzed with Annual Expenditure in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-28

Table 44: Canadian Historic Review for Advertising Analyzed
with Annual Expenditure in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-29

Table 45: Advertising Market in Canada (2014E): Percentage
Share Breakdown of Spending by Ad Medium - Internet,
Magazines, Newspapers, Out-of-Home, Radio, and Television
(includes corresponding Graph/Chart) III-29

Table 46: Leading Players in the Canadian Out-of-Home
Advertising Market (2014E): Percentage Share Breakdown of
Number of Panels for Bell Media, Outfront Media Canada,
Pattison Outdoor, and Others (includes corresponding
Graph/Chart) III-30

Table 47: Leading Players in the Canadian Indoor
(Place-based) Advertising Market (2014E): Percentage Share
Breakdown of Number of Panels for Newad, WMC Digital Media,
and Zoom Media (includes corresponding Graph/Chart) III-30
Product Launches III-30
Strategic Corporate Developments III-31
Select Players III-32
B.Market Analytics III-33
Table 48: Canadian Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Others Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-33

Table 49: Canadian Historic Review for Outdoor Advertising
by Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-34

Table 50: Canadian 15-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Others Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-35

3. JAPAN III-36
A.Market Analysis III-36
Market Overview III-36
Table 51: Japanese Recent Past, Current and Future Analysis
for Advertising Analyzed with Annual Expenditure in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-37

Table 52: Japanese Historic Re¬view for Advertising
Analyzed with Annual Expenditure in US$ Million for Years
2006 through 2012 (includes corresponding Graph/Chart) III-38

Table 53: Advertising Market in Japan (2014): Percentage
Share Breakdown of Revenues by Media Category - Internet,
Magazine, Newspaper, Outdoor, Radio, Television, and Others
(includes corresponding Graph/Chart) III-38
Strategic Corporate Development III-38
B.Market Analytics III-39
Table 54: Japanese Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Others Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-39

Table 55: Japanese Historic Review for Outdoor Advertising
by Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-40

Table 56: Japanese 15-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Others Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-41

4. EUROPE III-42
A.Market Analysis III-42
Outlook III-42
European Advertising Market - Key Statistical Findings III-43
Table 57: European Recent Past, Current and Future Analysis
for Advertising by Geographic Region - Austria, Belgium,
France, Germany, Greece, Hungary, Ireland, Italy,
Netherlands, Norway, Poland, Portugal, Spain, Sweden,
Switzerland, Turkey, UK, Russia and Rest of Europe Markets
Independently Analyzed with Annual Expenditure in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-43

Table 58: European Historic Review for Advertising by
Geographic Region - Austria, Belgium, France, Germany,
Greece, Hungary, Ireland, Italy, Netherlands, Norway,
Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Expenditure in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-44

Table 59: European 15-Year Perspective for Advertising by
Geographic Region - Percentage Breakdown of Dollar
Expenditure for Austria, Belgium, France, Germany, Greece,
Hungary, Ireland, Italy, Netherlands, Norway, Poland,
Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia
and Rest of Europe Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-45
B.Market Analytics III-46
Table 60: European Recent Past, Current and Future Analysis
for Outdoor Advertising by Geographic Region - Austria,
Belgium, France, Germany, Greece, Hungary, Ireland, Italy,
Netherlands, Norway, Poland, Portugal, Spain, Sweden,
Switzerland, Turkey, UK, Russia and Rest of Europe Markets
Independently Analyzed with Annual Expenditure in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-46

Table 61: European Historic Review for Outdoor Advertising
by Geographic Region - Austria, Belgium, France, Germany,
Greece, Hungary, Ireland, Italy, Netherlands, Norway,
Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Expenditure in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-47

Table 62: European 15-Year Perspective for Outdoor
Advertising by Geographic Region - Percentage Breakdown of
Dollar Expenditure for Austria, Belgium, France, Germany,
Greece, Hungary, Ireland, Italy, Netherlands, Norway,
Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK,
Russia and Rest of Europe Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-48

Table 63: European Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Others Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-49

Table 64: European Historic Review for Outdoor Advertising
by Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-50

Table 65: European 15-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Others Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-51

4a. AUSTRIA III-52
A.Market Analysis III-52
Market Overview III-52
Table 66: Leading Players in the Austrian Out-of-Home
Advertising Market (2014E): Percentage Share Breakdown of
Outdoor Advertising Sites for Andere, EPAMEDIA, and Gewista
(includes corresponding Graph/Chart) III-52

Table 67: Leading Players in the Austrian Poster
Advertising Market (2014E): Percentage Share Breakdown of
Poster Sites for Andere, EPAMEDIA, and Gewista (includes
corresponding Graph/Chart) III-52
EPAMEDIA - A Key Player III-52
B.Market Analytics III-53
Table 68: Austrian Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Others Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-53

Table 69: Austrian Historic Review for Outdoor Advertising
by Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-54

Table 70: Austrian 15-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Others Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-55

4b. BELGIUM III-56
A.Market Analysis III-56
Outlook III-56
Strategic Corporate Development III-56
B.Market Analytics III-57
Table 71: Belgian Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Others Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-57

Table 72: Belgian Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-58

Table 73: Belgian 15-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Others Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-59

4c. FRANCE III-60
A.Market Analysis III-60
Market Overview III-60
Table 74: Advertising Market in France (2014E): Percentage
Share Breakdown of Expenditure by Media Category - Cinema,
Internet, Magazine, Newspaper, Outdoor, Radio, and
Television (includes corresponding Graph/Chart) III-60
Strategic Corporate Developments III-60
Jcdecaux SA - A Key Player III-62
B.Market Analytics III-63
Table 75: French Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Others Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-63

Table 76: French Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2007 through 2012
(includes corresponding Graph/Chart) III-64

Table 77: French 15-Year Perspective for Outdoor Advertising
by Mode/Format - Percentage Breakdown of Dollar Expenditure
for Billboards, Transit, Street Furniture and Others Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-65

4d. GERMANY III-66
A.Market Analysis III-66
Market Overview III-66
Table 78: Advertising Market in Germany (2014E): Percentage
Share Breakdown of Expenditure by Media Category - Cinema,
Internet, Magazine, Newspaper, Outdoor, Radio, and
Television (includes corresponding Graph/Chart) III-66

Table 79: Leading Players in the German Outdoor Advertising
Market (2014E): Percentage Share Breakdown of Revenues by
Company - JCDecaux, Stroer, and Others (includes
corresponding Graph/Chart) III-66
Ströer Media SE - A Key Player III-67
B.Market Analytics III-68
Table 80: German Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Others Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-68

Table 81: German Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-69

Table 82: German 15-Year Perspective for Outdoor Advertising
by Mode/Format - Percentage Breakdown of Dollar Expenditure
for Billboards, Transit, Street Furniture and Others Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-70

4e. GREECE III-71
Market Analysis III-71
Table 83: Greek Recent Past, Current and Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Others Markets Independently Analyzed
with Annual Expenditure in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-71

Table 84: Greek Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-72

Table 85: Greek 15-Year Perspective for Outdoor Advertising
by Mode/Format - Percentage Breakdown of Dollar Expenditure
for Billboards, Transit, Street Furniture and Others Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-73

4f. HUNGARY III-74
Market Analysis III-74
Table 86: Hungarian Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Others Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-74

Table 87: Hungarian Historic Review for Outdoor Advertising
by Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-75

Table 88: Hungarian 15-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Others Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-76

4g. IRELAND III-77
A.Market Analysis III-77
Market Overview III-77
Table 89: Advertising Market in Ireland (2014E): Percentage
Share Breakdown of Expenditure by Media Category -
Newspaper, Outdoor, Radio, Television, and Others (includes
corresponding Graph/Chart) III-77
Strategic Corporate Development III-77
B.Market Analytics III-78
Table 90: Irish Recent Past, Current and Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Others Markets Independently Analyzed
with Annual Expenditure in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-78

Table 91: Irish Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-79

Table 92: Irish 15-Year Perspective for Outdoor Advertising
by Mode/Format - Percentage Breakdown of Dollar Expenditure
for Billboards, Transit, Street Furniture and Others Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-80

4h. ITALY III-81
A.Market Analysis III-81
Market Overview III-81
Table 93: Advertising Market in Italy (2014E): Percentage
Share Breakdown of Expenditure by Media Category - Cinema,
Internet, Magazines, Newspaper, Outdoor, Radio, and
Television (includes corresponding Graph/Chart) III-81
B.Market Analytics III-82
Table 94: Italian Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Others Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-82

Table 95: Italian Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-83

Table 96: Italian 15-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Others Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-84

4i. THE NETHERLANDS III-85
A.Market Analysis III-85
Market Overview III-85
Table 97: Advertising Market in the Netherlands (2014):
Percentage Share Breakdown of Expenditure by Media Category -
Cinema, Internet, Magazine, Newspaper, Outdoor, Radio,
and Television (includes corresponding Graph/Chart) III-85
B.Market Analytics III-86
Table 98: Dutch Recent Past, Current and Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Others Markets Independently Analyzed
with Annual Expenditure in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-86

Table 99: Dutch Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-87

Table 100: Dutch 15-Year Perspective for Outdoor Advertising
by Mode/Format - Percentage Breakdown of Dollar Expenditure
for Billboards, Transit, Street Furniture and Others Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-88

4j. NORWAY III-89
Market Analysis III-89
Table 101: Norwegian Recent Past, Current and Future
Analysis for Outdoor Advertising by Mode/ Format -
Billboards, Transit, Street Furniture and Others Markets
Independently Analyzed with Annual Expenditure in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-89

Table 102: Norwegian Historic Review for Outdoor Advertising
by Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-90

Table 103: Norwegian 15-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Others Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-91

4k. POLAND III-92
A.Market Analysis III-92
Market Overview III-92
Table 104: Advertising Market in Poland (2013): Percentage
Share Breakdown of Expenditure by Media Category - Cinema,
Internet, Magazines, Newspaper, Outdoor, Radio, and
Television (includes corresponding Graph/Chart) III-92

Table 105: Leading Players in the Polish Outdoor
Advertising Market (2013): Percentage Share Breakdown of
Advertising Spend for Stroer, AMS AGORA, and Others
(includes corresponding Graph/Chart) III-92
B.Market Analytics III-93
Table 106: Polish Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Others Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-93

Table 107: Polish Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Others Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-94

Table 108: Polish 15-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Others Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-95

4l. PORTUGAL III-96
A.Market Analysis III-96
Market Overview III-96
Table 109: Advertising Market in Portugal (2014E):
Percentage Share Breakdown of Expenditure by Media Category -
Cinema, Internet, Magazines, Newspapers, Outdoor, Radio,
and Television (includes corresponding Graph/Chart) III-96
B.Market Analytics III-97
Table 110: Portuguese Recent Past, Current and Future
Analysis for Outdoor Advertising by Mode/Format -
Billboards, Transit, Street Furniture and Others Markets
Independently Analyzed with Annual Expenditure in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-97

Table 111: Portuguese Historic Review for Outdoor
Advertising by Mode/Format - Billboards, Transit, Street
Fur

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