World Elevators and Escalators Market

World Elevators and Escalators Market

This report analyzes the worldwide markets for Elevators and Escalators in Units. The major product segments analyzed are Elevators (Gearless Elevators, Geared Elevators, & Hydraulic Elevators); and Escalators (Moving Stairways {Heavy-Duty Transit, & Standard-Commercial}, & Moving Walkways). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 270 companies including many key and niche players worldwide such as Fujitec Co., Ltd., Hitachi Ltd., Hyundai Elevators Company Ltd., Kone Corporation, Mitsubishi Electric Corporation, Otis Elevator Company, Schindler Group, ThyssenKrupp Elevator AG, and Toshiba Elevator and Building Systems Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

ELEVATORS AND ESCALATORS MCP-2556
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
I. Elevators I-3
A. Gearless Elevators I-3
B. Geared Elevators I-4
C. Hydraulic Elevators I-4
II. Escalators I-4
A. Moving Stairways I-4
B. Moving Walkways I-4


II. EXECUTIVE SUMMARY

1. Industry Overview II-1
Elevators and Escalators Market - A Summary II-1
Unique Characteristics Associated with E&E Industry II-1
Market Growth Drivers II-1
Construction Activity II-1
Legal Requirements II-2
Increasing Pressure on Availability of Living Space II-2
An Ageing Installed Base II-2
Table 1: Installed Base for Elevators Worldwide (2005):
Percentage Breakdown by Region/Country - North America,
Japan, Europe, Rest of Asia (inclusive of Pacific Rim),
Latin America, Middle East/Africa and Rest of World
(includes corresponding Graph/Chart) II-2
An Insight into the OEM Front II-2

2. Competitive Scenario II-3
Leaders in Worldwide E&E Market II-3
Elevators II-3
Table 2: Leading Players in the World Elevator Market (2004
& 2005): Percentage Breakdown by Sales Volume for Otis,
Schindler, ThyssenKrupp, Mitsubishi, Kone, Hitachi and
Others (includes corresponding Graph/Chart) II-3

Table 3: Leading Players in the World Elevator Market (2004
& 2005): Percentage Breakdown by Sales Revenue for Otis,
Schindler, ThyssenKrupp, Kone, Mitsubishi and Others
(includes corresponding Graph/Chart) II-4
Escalators II-5
Table 4: Leading Players in the World Escalator Market (2004
& 2005): Percentage Breakdown by Sales Revenue for
Schindler, Otis, ThyssenKrupp, Kone, Mitsubishi and Others
(includes corresponding Graph/Chart) II-5
Regional Leaders II-5
Global Majors Battle Japanese Giants in the Fast Growing
Asia-Pacific Market II-5
Elevators II-5
Table 5: Leading Players in the Asia-Pacific Elevator
Market (2004 & 2005): Percentage Breakdown by Sales Volume
for Otis, Mitsubishi, Hitachi, ThyssenKrupp, Toshiba and
Others (includes corresponding Graph/Chart) II-6
Escalators II-7
Table 6: Leading Players in the Asia-Pacific Escalator
Market (2004 & 2005): Percentage Breakdown by Sales Volume
for Schindler, Otis, Mitsubishi, Hitachi and Others
(includes corresponding Graph/Chart) II-7
It Pays to be a Leader in China - The World’s Fastest Growing
Market II-7
Table 7: Leading Players in the Chinese Market for Elevators
and Escalators (2004 & 2005): Percentage Breakdown by Sales
Volume for Otis, Schindler, ThyssenKrupp, Kone, Mitsubishi,
Hitachi and Others (includes corresponding Graph/Chart) II-8
Europe - Commodity Trap Intensifies Competition for E&E Majors II-9
Table 8: Leading Players in the European Market for
Elevators & Escalators (2004 & 2005): Percentage Breakdown
by Sales Volume for Otis, Schindler, Kone, ThyssenKrupp, and
Others (includes corresponding Graph/Chart) II-9
Japanese Market Leaders II-10
Table 9: Leading Players in the Japanese Elevators &
Escalators Market (2004 & 2005): Percentage Breakdown by
Sales Volume for Mitsubishi, Hitachi, Toshiba, Otis, and
Others (includes corresponding Graph/Chart) II-10

3. Global Market Analysis II-11
Outlook II-11
Incredible Market Expansion in Asia and Europe Why? II-11
Major Regional Markets - A Review into the Recent Past II-11
North American Construction Industry Loses Steam II-11
Consistent Demand in Europe II-12
Positive Outlook for the Asian Market II-12
Middle East and Africa - A Mixed Bag II-12
In-home Elevators: Lucrative Market II-12

4. Elevators & Escalators Market - A Strategic Insight II-13
It Pays to Focus on Maintenance & Service Operations II-13
Established Sales/Service Network - A Must for Leadership II-13
Key Player Strategies - An Analysis II-13

5. Product Overview II-14
Background and Development II-14
Elevators II-14
Electric Elevators II-14
Gearless Elevators II-14
Geared Elevators II-14
Hydraulic Elevators II-14
Dumbwaiters II-15
Reasons for Elevator Accidents II-15
Safety Measures Related to Elevators II-15
Vital Gadgets to Minimize Accidents II-15
Other Measures II-16
Precautionary Measures in Case of Earthquakes II-16
Elevator Product Life Cycle II-16
Escalators II-17
Stairs Equipped with Handrails for Grip II-17
Types of Escalators II-17
Moving Stairways II-17
Moving Walkways II-17
Curved Escalator II-17
Spiral Escalator II-18
Hydraulic Elevators and Traction Elevators - A Comparison II-18

6. Consolidation in E&E Industry - A Historic Perspective II-19
Industry Consolidation - Survival of the Fittest II-19
A Glance at Select Mergers & Acquisitions in E&E Industry
(2002 & 2003) II-19
E&E Industry Consolidation in the 1990s II-19

7. Technological Developments/Breakthroughs - A Historic Perspective II-20
HEKO Ketten’s Tensioning Equipment Enhances Reliability of
Bucket Elevators II-20
Technological Innovations of 1990s II-20
Smart Elevators with Multi-Functions from Dongyang II-20
Fire-Safe Elevators II-20
Smart Elevators from Otis II-20
Computer-Based Elevator System II-20
Application of ‘Fuzzy Logic’ to Elevators II-20
Neural Networking used by Modern Elevators II-21
Linear Induction Motor Drive - Eliminate Machine Rooms II-21

8. Regulatory Agencies and Different Standards/ Acts Enacted in 1990s II-22
ANSI II-22
CEN II-22
ADA II-22

9. Technological Trends II-23
Twin Elevator System - Space Savings II-23
Destination Management Systems II-23
Machine Room-Less Elevators - Revolutionizing the Industry II-23
Eco-Efficiency of Elevator Drives II-23
Modularity - The Norm II-23
Customized Products II-24
Harmonized Regulation II-24
Synthetic Elevator Rope - A Technological Breakthrough II-24
Remote Electronic Monitoring II-24
Modernization II-24
Environmental Considerations II-24

10. Product Innovations/Introductions II-25
Kone Unveils New Autowalk Technology II-25
Hyundai Introduces Reserving Designation Floor System® II-25
Mitsubishi Introduces New Elevator Technology for Earthquake
Emergencies II-25
New Mitsubishi Elevators Police Elevator Cars II-25
Schindler Introduces New Escalators II-25
KONE Launches New MaxiSpace™ Elevator Technology Platform II-26
Otis Launches New Web-Based Service Management Portal II-26
Fujitec Innovates BELTA Elevator II-26

11. Recent Industry Activity II-27
KONE Takes Over Arundel Elevator II-27
KONE Acquires RPG Mantenimiento II-27
KONE Takes Over ARA Lyon II-27
Riverbank Holdings Acquires Minority Stake in Fujitec II-27
KONE Acquires Florida Coast Elevator II-27
KONE Wins Indiabulls Properties’ 40 Elevators Order II-27
KONE Enters into an Agreement to Acquire Elektros Pavara II-28
Schindler Establishes Schindler Bulgaria II-28
ThyssenKrupp Elevator Acquires Koncar dizala II-28
Slade Industries Acquires Dynamic Elevator II-28
Schindler Elevator Takes Over Sterling Elevator II-28
ThyssenKrupp Elevator Secures Freedom Tower Contract II-28
KONE Acquires Remaining Stake in RSU5 II-28
ThyssenKrupp Opens New Escalator Facility in China II-29
Kone and Marimekko in Alliance for Elevator Interiors II-29
Otis Bags its Largest Contract in India II-29
Otis E&E Systems for Landmark Projects in Dubai II-29
Kone to Supply Elevators to New Cruise Ships II-29
Single Largest E&E Contract for Otis in Kuwait II-30
Slade Industries Acquires Atlantic Elevator II-30
Schindler Acquires Omni Lifts II-30
Kone to Acquire Evin SAS II-30
Hyundai Bags Elevators Contract for Apartment Project II-30
Schindler Acquires Minority Stake in Hyundai Elevators II-30
Schindler Elevator Corporation Acquires HAR Elevator Services
in Canada II-31
Schindler Bags Contracts for Prestigious Projects Around the
World II-31
Schindler Acquires Certus d.o.o. in Croatia II-31
Mitsubishi to Build World’s Largest Elevator Testing Tower II-31
Otis Bags China’s Largest Contract for Elevators II-31
Otis E&E Systems for World’s Tallest Building II-32
Schindler China Opens Renovated Facility in Suzhou II-32
ThyssenKrupp Establishes Subsidiaries in Serbia and Ukraine II-32
ThyssenKrupp Acquires Ceteco s.r.l. II-32
ThyssenKrupp Acquires Swiss Trapo Küng II-32
Schindler Acquires Hontz Elevator Company II-32
Hitachi Consolidates Thai Operations II-33
Kone in Joint Venture with KMZ in Russia II-33
KONE Buys UK Lift Company II-33
Thyssenkrupp Acquires Kare Elevators II-33
KONE Group Demerges II-34
Otis Bags Four Major Contracts in China II-34
Hitachi Commences Production at New Plant in China II-34
Otis Escalators Establishes a New Production Plant in Breclav II-34
Otis Strikes a Supply Deal with South Korean Government II-34
Kone Enters into a Joint Venture with Giant Elevator II-34
Kone Cargotec Acquires MacGREGOR II-35
Incap Enters into a Co-operation Agreement with KONE II-35
KONE to Acquire Front-Line Elevator Business II-35
Otis Receives Contract from Spain II-36
Toshiba Elevator Expands Elevator Capacity in China II-36
Otis Ltd Acquires Estec Ltd II-36
Sodimas Joins Hands With High-Rise Sdn Bhd II-36
Guangzhou Plant operates as a Sole Base for Otis' NextStep System II-36
Toshiba Elevator and Building System Rolls Out World’s Fastest
Elevators II-37
Otis Elevator Co. Acquires Amtech II-37
ThyssenKrupp Acquires a 75% Stake in Korean Company II-37

12. Focus on Select Global Players II-38
Fujitec Co., Ltd. (Japan) II-38
Hitachi Ltd. (Japan) II-38
Hyundai Elevators Co., Ltd. (South Korea) II-38
Kone Corporation (Finland) II-38
Mitsubishi Electric Corporation (Japan) II-39
Otis Elevator Company (USA) II-39
Schindler Group (Switzerland) II-39
ThyssenKrupp Elevator AG (Germany) II-40
Toshiba Elevator and Building Systems Corporation (Japan) II-40

13. Global Market Perspective II-41
Table 10: World Recent Past, Current & Future Analysis for
Elevators and Escalators by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin American Markets Independently Analyzed with
Annual Sales Figures in Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-41

Table 11: World Long-term Projections for Elevators and
Escalators by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-42

Table 12: World 10-Year Perspective for Elevators and
Escalators by Geographic Region -Percentage Breakdown of Unit
Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin American Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-43

Table 13: World Recent Past, Current & Future Analysis for
Elevators by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-44

Table 14: World Long-term Projections for Elevators by
Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-45

Table 15: World Recent Past, Current & Future Analysis for
Elevators by Product Segment - Gearless Elevator, Geared
Elevator, and Hydraulic Elevator Markets Independently
Analyzed with Annual Sales Figures in Units for Years 2000
through 2010 (includes corresponding Graph/Chart) II-46

Table 16: World Long-term Projections for Elevators by Product
Segment - Gearless Elevator, Geared Elevator, and Hydraulic
Elevator Markets Independently Analyzed with Annual Sales
Figures in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-46

Table 17: World 10-Year Perspective for Elevators by
Geographic Region - Percentage Breakdown of Unit Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-47

Table 18: World 10-Year Perspective for Elevators by Product
Segment - Percentage Breakdown of Unit Sales for Gearless
Elevator, Geared Elevator, and Hydraulic Elevator Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-48

Table 19: World Recent Past, Current & Future Analysis for
Gearless Elevators by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-49

Table 20: World Long-term Projections for Gearless Elevators
by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-50

Table 21: World 10-Year Perspective for Gearless Elevators by
Geographic Region - Percentage Breakdown of Unit Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-51

Table 22: World Recent Past, Current & Future Analysis for
Geared Elevators by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-52

Table 23: World Long-term Projections for Geared Elevators by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-53

Table 24: World 10-Year Perspective for Geared Elevators by
Geographic Region - Percentage Breakdown of Unit Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-54

Table 25: World Recent Past, Current & Future Analysis for
Hydraulic Elevators by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-55

Table 26: World Long-term Projections for Hydraulic Elevators
by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-56

Table 27: World 10-Year Perspective for Hydraulic Elevators by
Geographic Region - Percentage Breakdown of Unit Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-57

Table 28: World Recent Past, Current & Future Analysis for
Escalators by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-58

Table 29: World Long-term Projections for Escalators by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-59

Table 30: World Recent Past, Current & Future Analysis for
Escalators by Product Segment - Moving Stairway and Moving
Walkway Markets Independently Analyzed with Annual Sales
Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-60

Table 31: World Long-term Projections for Escalators by
Product Segment - Moving Stairway and Moving Walkway Markets
Independently Analyzed with Annual Sales Figures in Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-60

Table 32: World 10-Year Perspective for Escalators by
Geographic Region - Percentage Breakdown of Unit Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-61

Table 33: World 10-Year Perspective for Escalators by Product
Segment - Percentage Breakdown of Unit Sales for Moving
Stairway and Moving Walkway Markets for Years 2003, 2008 &
2012 II-61

Table 34: World Recent Past, Current & Future Analysis for
Moving Stairways by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-62

Table 35: World Long-term Projections for Moving Stairways by
Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-63

Table 36: World Recent Past, Current & Future Analysis for
Moving Stairways by Product Segment - Heavy-Duty Transit
Moving Stairway and Standard-Commercial Moving Stairway
Markets Independently Analyzed with Annual Sales Figures in
Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-64

Table 37: World Long-term Projections for Moving Stairways by
Product Segment - Heavy-Duty Transit Moving Stairway and
Standard-Commercial Moving Stairway Markets Independently
Analyzed with Annual Sales Figures in Units for Years 2011
through 2015 (includes corresponding Graph/Chart) II-64

Table 38: World 10-Year Perspective for Moving Stairways by
Geographic Region - Percentage Breakdown of Unit Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-65

Table 39: World 10-Year Perspective for Moving Stairways by
Product Segment - Percentage Breakdown of Unit Sales for
Heavy-Duty Transit Moving Stairway and Standard-Commercial
Moving Stairway Markets for Years 2003, 2008 & 2012 II-65

Table 40: World Recent Past, Current & Future Analysis for
Heavy-Duty Transit Moving Stairways by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets Independently
Analyzed with Annual Sales Figures in Units for Years 2000
through 2010 (includes corresponding Graph/Chart) II-66

Table 41: World Long-term Projections for Heavy-Duty Transit
Moving Stairways by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-67

Table 42: World 10-Year Perspective for Heavy-Duty Transit
Moving Stairways by Geographic Region - Percentage Breakdown
of Unit Sales for USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-68

Table 43: World Recent Past, Current & Future Analysis for
Standard-Commercial Moving Stairways by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets Independently
Analyzed with Annual Sales Figures in Units for Years 2000
through 2010 (includes corresponding Graph/Chart) II-69

Table 44: World Long-term Projections for Standard-Commercial
Moving Stairways by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-70

Table 45: World 10-Year Perspective for Standard-Commercial
Moving Stairways by Geographic Region - Percentage Breakdown
of Unit Sales for USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-71

Table 46: World Recent Past, Current & Future Analysis for
Moving Walkways by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-72

Table 47: World Long-term Projections for Moving Walkways by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-73

Table 48: World 10-Year Perspective for Moving Walkways by
Geographic Region - Percentage Breakdown of Unit Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-74


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Market Scenario III-1
E&E Market - Walking Alongside Construction Industry III-1
In-home Elevators: New Growth Avenue III-1
Competitive Scenario III-1
Table 49: Leading Players in the North American (USA &
Canada) Market for Elevators (2004 & 2005): Percentage
Breakdown by New Installation Volume for ThyssenKrupp,
Otis, Schindler, Kone, and Others (includes corresponding
Graph/Chart) III-2
Otis Elevator Company - The Global Leader III-2
Focus on Otis III-3
Strategic Corporate Developments III-3
B.Market Analytics III-6
Table 50: US Recent Past, Current & Future Analysis for
Elevators and Escalators by Product Group/Segment -
Elevators (Gearless Elevators, Geared Elevators, and
Hydraulic Elevators), and Escalators [Moving Stairways
(Heavy-Duty Transit and Standard Commercial), and Moving
Walkways] Markets Independently Analyzed with Annual Sales
Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-6

Table 51: US Long-term Projections for Elevators and
Escalators by Product Group/Segment - Elevators (Gearless
Elevators, Geared Elevators, and Hydraulic Elevators), and
Escalators [Moving Stairways (Heavy-Duty Transit and
Standard Commercial), and Moving Walkways] Markets
Independently Analyzed with Annual Sales Figures in Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-7

Table 52: US 10-Year Perspective for Elevators and
Escalators by Product Group/Segment - Percentage Breakdown
of Unit Sales for Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-Duty Transit and Standard Commercial), and
Moving Walkways] Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-8

2. Canada III-9
A.Market Analysis III-9
Current and Future Analysis III-9
Strategic Corporate Development III-9
B.Market Analytics III-10
Table 53: Canadian Recent Past, Current & Future Analysis
for Elevators and Escalators by Product Group/Segment -
Elevators (Gearless Elevators, Geared Elevators, and
Hydraulic Elevators), and Escalators [Moving Stairways
(Heavy-Duty Transit and Standard Commercial), and Moving
Walkways] Markets Independently Analyzed with Annual Sales
Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-10

Table 54: Canadian Long-term Projections for Elevators and
Escalators by Product Group/Segment - Elevators (Gearless
Elevators, Geared Elevators, and Hydraulic Elevators), and
Escalators [Moving Stairways (Heavy-Duty Transit and
Standard Commercial), and Moving Walkways] Markets
Independently Analyzed with Annual Sales Figures in Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-11

Table 55: Canadian 10-Year Perspective for Elevators and
Escalators by Product Group/Segment - Percentage Breakdown
of Unit Sales for Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-Duty Transit and Standard Commercial), and
Moving Walkways] Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-12

3. Japan III-13
A.Market Analysis III-13
Current and Future Analysis III-13
Competitive Scenario III-13
Table 56: Leading Players in the Japanese Elevators &
Escalators Market (2004 & 2005): Percentage Breakdown by
Sales Volume for Mitsubishi, Hitachi, Toshiba, Otis, and
Others (includes corresponding Graph/Chart) III-14
Market Trends III-14
Machine-room-Less Elevators: The Current Norm III-14
Speed and Capacity - Critical Issues III-14
Modernization - Steady Growth III-14
Strategic Corporate Development III-15
Key Players III-15
Fujitec Co., Ltd. III-15
Hitachi Ltd. III-15
Mitsubishi Electric Corporation III-15
Nippon OTIS Elevator Company III-16
Toshiba Elevator and Building Systems Corporation III-16
B.Market Analytics III-16
Table 57: Japanese Recent Past, Current & Future Analysis
for Elevators and Escalators by Product Group/Segment -
Elevators (Gearless Elevators, Geared Elevators, and
Hydraulic Elevators), and Escalators [Moving Stairways
(Heavy-Duty Transit and Standard Commercial), and Moving
Walkways] Markets Independently Analyzed with Annual Sales
Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-16

Table 58: Japanese Long-term Projections for Elevators and
Escalators by Product Group/Segment - Elevators (Gearless
Elevators, Geared Elevators, and Hydraulic Elevators), and
Escalators [Moving Stairways (Heavy-Duty Transit and
Standard Commercial), and Moving Walkways] Markets
Independently Analyzed with Annual Sales Figures in Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-17

Table 59: Japanese 10-Year Perspective for Elevators and
Escalators by Product Group/Segment - Percentage Breakdown
of Unit Sales for Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-Duty Transit and Standard Commercial), and
Moving Walkways] Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-18

4. Europe III-19
A.Market Analysis III-19
Current and Future Analysis III-19
Market Trends III-19
Competitive Scenario III-19
Europe - A Pivotal Player in the Global Market III-19
Commodity Trap Intensifies Competition for E&E Majors III-19
Table 60: Leading Players in the European Elevators &
Escalators Market (2004 & 2005): Percentage Breakdown by
Sales Volume for Otis, Schindler, Kone, ThyssenKrupp and
Others (includes corresponding Graph/Chart) III-20

Table 61: Leading Players in the European Market for
Elevators (2004 & 2005): Percentage Share Breakdown by New
Installation Volume for Otis, Schindler, Kone,
ThyssenKrupp and Others (includes corresponding
Graph/Chart) III-20
Focus on Schindler Group III-21
Strategic Corporate Developments III-21
Key Players III-25
Kone Corporation (Finland) III-25
Schindler Group (Switzerland) III-25
ThyssenKrupp Elevator AG (Germany) III-26
Zardoya Otis (Spain) III-26
B.Market Analytics III-27
Table 62: European Recent Past, Current & Future Analysis
for Elevators and Escalators by Geographic Region - France,
Germany, UK, Italy, Spain, Russia, and Rest of European
Markets Independently Analyzed with Annual Sales Figures in
Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-27

Table 63: European Long-term Projections for Elevators and
Escalators by Geographic Region - France, Germany, UK,
Italy, Spain, Russia, and Rest of European Markets
Independently Analyzed with Annual Sales Figures in Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-28

Table 64: European Recent Past, Current & Future Analysis
for Elevators and Escalators by Product Group/Segment -
Elevators (Gearless Elevators, Geared Elevators, and
Hydraulic Elevators), and Escalators [Moving Stairways
(Heavy-Duty Transit and Standard Commercial), and Moving
Walkways] Markets Independently Analyzed with Annual Sales
Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-29

Table 65: European Long-term Projections for Elevators and
Escalators by Product Group/Segment - Elevators (Gearless
Elevators, Geared Elevators, and Hydraulic Elevators), and
Escalators [Moving Stairways (Heavy-Duty Transit and
Standard Commercial), and Moving Walkways] Markets
Independently Analyzed with Annual Sales Figures in Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-30

Table 66: European 10-Year Perspective for Elevators and
Escalators by Geographic Region - Percentage Breakdown of
Unit Sales for France, Germany, UK, Italy, Spain, Russia,
and Rest of European Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-31

Table 67: European 10-Year Perspective for Elevators and
Escalators by Product Group/Segment - Percentage Breakdown
of Unit Sales for Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-Duty Transit and Standard Commercial), and
Moving Walkways] Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-32

4a. France III-33
A.Market Analysis III-33
Current and Future Analysis III-33
Strategic Corporate Development III-33
B.Market Analytics III-33
Table 68: French Recent Past, Current & Future Analysis for
Elevators and Escalators by Product Group/Segment -
Elevators (Gearless Elevators, Geared Elevators, and
Hydraulic Elevators), and Escalators [Moving Stairways
(Heavy-Duty Transit and Standard Commercial), and Moving
Walkways] Markets Independently Analyzed with Annual Sales
Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-33

Table 69: French Long-term Projections for Elevators and
Escalators by Product Group/Segment - Elevators (Gearless
Elevators, Geared Elevators, and Hydraulic Elevators), and
Escalators [Moving Stairways (Heavy-Duty Transit and
Standard Commercial), and Moving Walkways] Markets
Independently Analyzed with Annual Sales Figures in Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-34

Table 70: French 10-Year Perspective for Elevators and
Escalators by Product Group/Segment - Percentage Breakdown
of Unit Sales for Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-Duty Transit and Standard Commercial), and
Moving Walkways] Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-35

4b. Germany III-36
Market Analysis III-36
Current and Future Analysis III-36
Table 71: German Recent Past, Current & Future Analysis for
Elevators and Escalators by Product Group/Segment -
Elevators (Gearless Elevators, Geared Elevators, and
Hydraulic Elevators), and Escalators [Moving Stairways
(Heavy-Duty Transit and Standard Commercial), and Moving
Walkways] Markets Independently Analyzed with Annual Sales
Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-36

Table 72: German Long-term Projections for Elevators and
Escalators by Product Group/Segment - Elevators (Gearless
Elevators, Geared Elevators, and Hydraulic Elevators), and
Escalators [Moving Stairways (Heavy-Duty Transit and
Standard Commercial), and Moving Walkways] Markets
Independently Analyzed with Annual Sales Figures in Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-37

Table 73: German 10-Year Perspective for Elevators and
Escalators by Product Group/Segment - Percentage Breakdown
of Unit Sales for Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-DutyTransit and Standard Commercial), and
Moving Walkways] Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-38

4c. The United Kingdom III-39
Market Analysis III-39
Current and Future Analysis III-39
Table 74: UK Recent Past, Current & Future Analysis for
Elevators and Escalators by Product Group/Segment -
Elevators (Gearless Elevators, Geared Elevators, and
Hydraulic Elevators), and Escalators [Moving Stairways
(Heavy-Duty Transit and Standard Commercial), and Moving
Walkways] Markets Independently Analyzed with Annual Sales
Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-39

Table 75: UK Long-term Projections for Elevators and
Escalators by Product Group/Segment - Elevators (Gearless
Elevators, Geared Elevators, and Hydraulic Elevators), and
Escalators [Moving Stairways (Heavy-Duty Transit and
Standard Commercial), and Moving Walkways] Markets
Independently Analyzed with Annual Sales Figures in Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-40

Table 76: UK 10-Year Perspective for Elevators and
Escalators by Product Group/Segment - Percentage Breakdown
of Unit Sales for Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-Duty Transit and Standard Commercial), and
Moving Walkways] Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-41

4d. Italy III-42
A.Market Analysis III-42
Current and Future Analysis III-42
The Largest Installed Base for Elevators in Europe III-42
KONE Italia S.p.A. - A Key Player III-42
B.Market Analytics III-43
Table 77: Italian Recent Past, Current & Future Analysis for
Elevators and Escalators by Product Group/Segment -
Elevators (Gearless Elevators, Geared Elevators, and
Hydraulic Elevators), and Escalators [Moving Stairways
(Heavy-Duty Transit and Standard Commercial), and Moving
Walkways] Markets Independently Analyzed with Annual Sales
Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-43

Table 78: Italian Long-term Projections for Elevators and
Escalators by Product Group/Segment - Elevators (Gearless
Elevators, Geared Elevators, and Hydraulic Elevators), and
Escalators [Moving Stairways (Heavy-Duty Transit and
Standard Commercial), and Moving Walkways] Markets
Independently Analyzed with Annual Sales Figures in Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-44

Table 79: Italian 10-Year Perspective for Elevators and
Escalators by Product Group/Segment - Percentage Breakdown
of Unit Sales for Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-Duty Transit and Standard Commercial), and
Moving Walkways] Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-45

4e. Spain III-46
A.Market Analysis III-46
Current and Future Analysis III-46
The Single Largest Market in Europe III-46
Strategic Corporate Development III-46
B.Market Analytics III-47
Table 80: Spanish Recent Past, Current & Future Analysis for
Elevators and Escalators by Product Group/Segment -
Elevators (Gearless Elevators, Geared Elevators, and
Hydraulic Elevators), and Escalators [Moving Stairways
(Heavy-Duty Transit and Standard Commercial), and Moving
Walkways] Markets Independently Analyzed with Annual Sales
Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-47

Table 81: Spanish Long-term Projections for Elevators and
Escalators by Product Group/Segment - Elevators (Gearless
Elevators, Geared Elevators, and Hydraulic Elevators), and
Escalators [Moving Stairways (Heavy-Duty Transit and
Standard Commercial), and Moving Walkways] Markets
Independently Analyzed with Annual Sales Figures in Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-48

Table 82: Spanish 10-Year Perspective for Elevators and
Escalators by Product Group/Segment - Percentage Breakdown
of Unit Sales for Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-Duty Transit and Standard Commercial), and
Moving Walkways] Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-49

4f. Russia III-50
A.Market Analysis III-50
Current and Future Analysis III-50
Promising Market III-50
KMZ - Leading the Russian Market III-50
Strategic Corporate Development III-50
B.Market Analytics III-51
Table 83: Russian Recent Past, Current & Future Analysis for
Elevators and Escalators by Product Group/Segment -
Elevators (Gearless Elevators, Geared Elevators, and
Hydraulic Elevators), and Escalators [Moving Stairways
(Heavy-Duty Transit and Standard Commercial), and Moving
Walkways] Markets Independently Analyzed with Annual Sales
Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-51

Table 84: Russian Long-term Projections for Elevators and
Escalators by Product Group/Segment - Elevators (Gearless
Elevators, Geared Elevators, and Hydraulic Elevators), and
Escalators [Moving Stairways (Heavy-Duty Transit and
Standard Commercial), and Moving Walkways] Markets
Independently Analyzed with Annual Sales Figures in Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-52

Table 85: Russian 10-Year Perspective for Elevators and
Escalators by Product Group/Segment - Percentage Breakdown
of Unit Sales for Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-Duty Transit and Standard Commercial), and
Moving Walkways] Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-53

4g. Rest of Europe III-54
A.Market Analysis III-54
Current and Future Analysis III-54
Strategic Corporate Developments III-54
B.Market Analytics III-55
Table 86: Rest of Europe Recent Past, Current & Future
Analysis for Elevators and Escalators by Product
Group/Segment - Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-Duty Transit and Standard Commercial), and
Moving Walkways] Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-55

Table 87: Rest of Europe Long-term Projections for Elevators
and Escalators by Product Group/Segment - Elevators
(Gearless Elevators, Geared Elevators, and Hydraulic
Elevators), and Escalators [Moving Stairways (Heavy-Duty
Transit and Standard Commercial), and Moving Walkways]
Markets Independently Analyzed with Annual Sales Figures in
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-56

Table 88: Rest of Europe 10-Year Perspective for Elevators
and Escalators by Product Group/Segment - Percentage
Breakdown of Unit Sales for Elevators (Gearless Elevators,
Geared Elevators, and Hydraulic Elevators), and Escalators
[Moving Stairways (Heavy-Duty Transit and Standard
Commercial), and Moving Walkways] Markets for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) III-57

5. Asia-Pacific III-58
A.Market Analysis III-58
Current and Future Analysis III-58
Skyscrapers Drive Demand for High-Rise Elevators III-58
Market Overview III-58
Competitive Scenario III-58
Elevators III-58
Table 89: Leading Players in the Asia-Pacific Elevator
Market (2004 & 2005): Percentage Breakdown by Sales Volume
for Otis, Mitsubishi, Hitachi, ThyssenKrupp, Toshiba and
Others (includes corresponding Graph/Chart) III-59
Escalators III-60
Table 90: Leading Players in the Asia-Pacific Escalator
Market (2004 & 2005): Percentage Breakdown by Sales Volume
for Schindler, Otis, Mitsubishi, Hitachi and Others
(includes corresponding Graph/Chart) III-60
B.Market Analytics III-61
Table 91: Asia-Pacific Recent Past, Current & Future
Analysis for Elevators and Escalators by Geographic Region -
China and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-61

Table 92: Asia-Pacific Long-term Projections for Elevators
and Escalators by Geographic Region - China and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-61

Table 93: Asia-Pacific Recent Past, Current & Future
Analysis for Elevators and Escalators by Product
Group/Segment - Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-Duty Transit and Standard Commercial), and
Moving Walkways] Markets Independently Analyzed with Annual
Sales Figures in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-62

Table 94: Asia-Pacific Long-term Projections for Elevators
and Escalators by Product Group/Segment - Elevators
(Gearless Elevators, Geared Elevators, and Hydraulic
Elevators), and Escalators [Moving Stairways (Heavy-Duty
Transit and Standard Commercial), and Moving Walkways]
Markets Independently Analyzed with Annual Sales Figures in
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-63

Table 95: Asia-Pacific 10-Year Perspective for Elevators and
Escalators by Geographic Region - Percentage Breakdown of
Unit Sales for China and Rest of Asia- Pacific Markets for
Years 2003, 2008 & 2012 III-63

Table 96: Asia-Pacific 10-Year Perspective for Elevators and
Escalators by Product Group/Segment - Percentage Breakdown
of Unit Sales for Elevators (Gearless Elevators, Geared
Elevators, and Hydraulic Elevators), and Escalators [Moving
Stairways (Heavy-Duty Transit and Standard Commercial), and
Moving Walkways] Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-64

5a. China III-65
A.Market Analysis III-65
Current and Future Analysis III-65
Competitive Scenario III-65
Open Economy Spells Opportunity for Global Majors III-65
Leading Players III-65
Table 97: Leading Players in the Chinese Market for
Elevators and Escalators (2004 & 2005): Percentage
Breakdown by Volume Sales for Otis, Schindler,
ThyssenKrupp, Kone, Mitsubishi, Hitachi and Others
(includes corresponding Graph/Chart) III-66
Strategic Corporate Developments III-66
B.Mar