Fleet Management in the Americas – 3rd Edition

  • September 2013
  • -
  • Berg Insight AB
  • -
  • 200 pages

Fleet management (FM) is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insight’s definition of an FM solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of FM solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today mobile networks can provide ubiquitous online connectivity in many regions at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.

Commercial vehicle fleets play an essential role in the economy both in North and Latin America. In North America, there are approximately 12.9 million GVW 3–8 commercial vehicles in use. Around 18 million lighter vehicles including GVW 1–2 vehicles and cars with no GVW are also owned by enterprises or public entities. In Latin America, the number of commercial vehicles in operation is estimated to 23.3 million, out of which 5.2 million are heavy trucks and 18.1 million are light commercial vehicles. Berg Insight is of the opinion that the market for fleet management in the Americas is in a growth period which will continue in the years to come. The advanced North American market will remain on a growth track, not the least driven by regulatory developments such as CSA and the forthcoming ELD/EOBR mandate. Latin America is coming from a lower degree of maturity in the utilisation of fleet management solutions and will also experience an increase in adoption. In many cases, an educational process may however be needed in order to increase the awareness among prospective users about the potential that FM solutions have beyond mere security related features.

Berg Insight expects the market for fleet management to continue to show healthy growth in 2013. In North America, the number of fleet management systems in active use is forecasted to grow at a compound annual growth rate (CAGR) of 15.6 percent from 3.3 million units in 2012 to 6.8 million units by 2017. The penetration rate in the total population of non-privately owned commercial vehicles is estimated to increase from 11.7 percent in 2012 to 21.9 percent in 2017. In Latin America, the number of FM systems in use is projected to increase from 1.6 million units in 2012, growing at a CAGR of 16.3 percent to reach 3.3 million units in 2017. The penetration rate among non-privately owned commercial vehicles in the region is estimated to increase from 7.0 percent in 2012 to 14.2 percent in 2017.

The market leaders on the fleet management market in the Americas include a range of different actors. Omnitracs is ranked as the largest player, with an estimated total installed base of approximately 500,000 active units in North and Latin America. The company’s solutions are targeted at heavy trucks, where the main competitors in North America include XRS and PeopleNet. Trimble which previously mainly focused on service fleets now has a total installed base of 360,000 units following the acquisition of PeopleNet. Other actors focusing on service fleets include Fleetmatics, Verizon Networkfleet and NexTraq. Several actors also have a broader market scope, covering both light and heavy vehicles. Examples include Telogis, Teletrac, Geotab, Zonar Systems and Webtech Wireless. Major Brazilian providers include Sascar, Autotrac, Zatix and OnixSat, each having estimated installed bases in the range of 60,000–140,000 units. Other notable actors in Latin America include Copiloto Satelital and Grupo UDA in Mexico, Satrack in Colombia, and Tastets System and Wisetrack in Chile, each holding important positions in their respective countries.

Most commercial vehicle manufacturers active in the Americas offer OEM telematics solutions – either independently or in partnership with established FM providers – with examples such as Volvo Link and Ford Crew Chief on the US market. Hino Insight was announced in 2011, as was Virtual Technician for Daimler’s Freightliner and Western Star trucks. Paccar’s TruckerLink service was also introduced during the year. Daimler’s FleetBoard and Volvo’s Dynafleet have moreover been launched in Brazil, while Scania Fleet Management is rolled out in Latin America. MAN Latin America offers the Volksnet solution and Iveco has further developed the system Frota Fácil. FM solutions from OEMs have not yet been particularly successful in the Americas, but are expected to increase in importance in the coming years.

Highlights from this report:

• Insights from 30 new executive interviews with market leading companies.
• New data on vehicle populations and commercial fleets in Americas.
• Comprehensive overview of the fleet management value chain and key applications.
• In-depth analysis of market trends and key developments.
• Updated profiles of 66 aftermarket fleet management solution providers.
• Summary of OEM propositions from truck and construction equipment brands.
• Revised market forecasts lasting until 2017.

This report answers the following questions:

• Will the FM industry consolidate further during 2013?
• How has the economic crisis affected the market for fleet management solutions in the Americas?
• What is the geographical structure of commercial vehicle fleets in the Americas?
• Who are the leading international and regional providers of aftermarket fleet management solutions in the Americas?
• What offerings are available from truck and construction equipment OEMs?
• How will the regulatory developments in the Americas affect the fleet management industry?
• What differences are there between the North and Latin American markets?
• How will the commercial vehicle telematics industry evolve in the future?

Who should buy this report?

Fleet Management in the Americas is the foremost source of information about the Commercial Vehicle Telematics and Fleet Management market. Whether you are a telematics vendor, vehicle manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our indepth research.

Table Of Contents

Table of Contents

Table of Contents i
List of Figures vi
Executive summary 1

1 Commercial vehicle fleets in the Americas 3
1.1 The North American commercial vehicle market 3
1.1.1 Registrations of commercial vehicles GVW 3-8 3
1.1.2 Manufacturer market shares 5
1.1.3 Ownership structure 7
1.1.4 Trailers 11
1.2 The Latin American commercial vehicle market 11
1.2.1 Registrations of commercial vehicles 12
1.2.2 Manufacturer market shares 14

2 Fleet management solutions 17
2.1 Fleet management infrastructure 17
2.1.1 Vehicle segment 18
2.1.2 GNSS segment 22
2.1.3 Network segment 22
2.1.4 Backoffice segment 26
2.2 Vehicle management 27
2.2.1 Vehicle diagnostics and maintenance planning 27
2.2.2 Security tracking 28
2.3 Driver management 28
2.3.1 Driving data registration and analysis 28
2.3.2 Eco-driving schemes 29
2.3.3 Insurance risk management 29
2.4 Operations management 30
2.4.1 Routing and navigation 30
2.4.2 Transport management 30
2.4.3 Mobile workforce management 31
2.5 Regulatory compliance and reporting 32
2.5.1 CSA - Compliance, Safety, Accountability 32
2.5.2 Hours-of-Service and electronic logging devices 34
2.5.3 Fuel tax reporting 36
2.5.4 Distracted driving 36
2.5.5 Mandatory anti-theft systems in Brazil 37
2.5.6 Other applications 37
2.6 Business models 39

3 Market forecasts and trends 41
3.1 Market analysis 41
3.1.1 Installed base and unit shipments - North America and Latin America 42
3.1.2 Vendor market shares 44
3.2 Market drivers and barriers 46
3.2.1 Macroeconomic environment 46
3.2.2 Regulatory environment 47
3.2.3 Competitive environment 48
3.2.4 Technology environment 48
3.3 Value chain analysis 49
3.3.1 Telematics industry players 49
3.3.2 Automotive industry players 53
3.3.3 Telecom industry players 54
3.3.4 IT industry players 56
3.4 Future industry trends 57

4 OEM products and strategies 61
4.1 Truck manufacturers 61
4.1.1 Daimler Group 61
4.1.2 Ford 66
4.1.3 Hino Trucks 68
4.1.4 Iveco 69
4.1.5 MAN Latin America 70
4.1.6 Navistar 72
4.1.7 Paccar 73
4.1.8 Scania 75
4.1.9 Volvo Group 78
4.2 Construction equipment manufacturers 82
4.2.1 Bobcat 82
4.2.2 Caterpillar 83
4.2.3 Deere and Company and Hitachi Construction Machinery 84
4.2.4 Hyundai Construction Equipment Americas 85
4.2.5 JCB 85
4.2.6 Komatsu 86
4.2.7 Sumitomo Construction Machinery 87
4.2.8 Volvo CE 87

5 International aftermarket solution providers 89
5.1 DigiCore 89
5.2 Garmin and partners 91
5.3 MiX Telematics 94
5.4 Navman Wireless 97
5.5 Omnitracs 99
5.6 Telogis 103
5.7 TomTom Business Solutions 106
5.8 Trafficmaster - Teletrac 109
5.9 Trimble 111
5.10 Webtech Wireless 114

6 Regional aftermarket solution providers 119
6.1 North America 119
6.1.1 Blue Tree Systems 119
6.1.2 BSM Wireless 120
6.1.3 Cadec 121
6.1.4 CalAmp 124
6.1.5 CarrierWeb 127
6.1.6 Celtrak 129
6.1.7 Complete Innovations 129
6.1.8 Descartes 131
6.1.9 FieldLogix 131
6.1.10 FleetCor 133
6.1.11 Fleetilla 134
6.1.12 Fleetmatics 135
6.1.13 Fleetronix 137
6.1.14 Geotab 138
6.1.15 GPS Insight 139
6.1.16 GPS North America 140
6.1.17 GreenRoad 142
6.1.18 ID Systems 144
6.1.19 International Telematics 146
6.1.20 Inthinc 147
6.1.21 Isotrak 149
6.1.22 JJ Keller 149
6.1.23 Matrix Telematics 150
6.1.24 Microlise 151
6.1.25 NexTraq 152
6.1.26 PeopleNet 154
6.1.27 Rand McNally 157
6.1.28 Rocky Mountain Tracking 158
6.1.29 SkyBitz 159
6.1.30 Synovia Solutions 160
6.1.31 TransCore 161
6.1.32 Verizon Networkfleet 162
6.1.33 XRS 165
6.1.34 Zonar Systems 167
6.2 Latin America 170
6.2.1 Autotrac 171
6.2.2 Copiloto Satelital 173
6.2.3 Encontrack 174
6.2.4 Global Track 175
6.2.5 GPS Chile 176
6.2.6 Grupo UDA 177
6.2.7 Hawk GPS 177
6.2.8 High Performance Solutions 178
6.2.9 Inosat 179
6.2.10 Ituran 180
6.2.11 OnixSat 181
6.2.12 Pointer Telocation 182
6.2.13 Position Logic 183
6.2.14 Sascar 184
6.2.15 Satrack 185
6.2.16 Secar Bohemia 187
6.2.17 Tastets System 189
6.2.18 Tecnolider 190
6.2.19 Ubicamóvil 190
6.2.20 Ultra 191
6.2.21 Wisetrack 193
6.2.22 Zatix 194

Glossary 197



List of Figures

Figure 1.1: Registrations of GVW 3-8 vehicles (US 2012) 4
Figure 1.2: Registrations of GVW 3-8 vehicles (Canada 2012) 5
Figure 1.3: Commercial vehicle manufacturer market shares GVW 3-8 (US 2012) 6
Figure 1.4: Commercial vehicle manufacturer market shares GVW 3-8 (Canada 2012) 7
Figure 1.5: Private ownership and business uses of vehicles (US 2012) 8
Figure 1.6: Distribution of new GVW 3-8 CVs by fleet size (US 2012) 9
Figure 1.7: Ten largest commercial fleets operated by US companies (2013) 10
Figure 1.8: New trailer registrations 24 ft+ (US Q1-Q3 2010) 11
Figure 1.9: CVs in operation and new registrations (Latin America 2012) 12
Figure 1.10: Light commercial vehicle manufacturer statistics (Brazil 2012) 13
Figure 1.11: Heavy truck manufacturer statistics (Brazil 2012) 15
Figure 2.1: Fleet management infrastructure overview 18
Figure 2.2: Examples of FM device form factors 19
Figure 2.3: Data interfaces used by FM devices 21
Figure 2.4: Examples of peripherals connected to FM devices 21
Figure 2.5: Mobile network operators in the Americas (2013) 24
Figure 2.6: Top M2M communication providers in the Americas (Q2-2013) 25
Figure 2.7: Example of FM backoffice segment 26
Figure 3.1: Fleet management shipments and penetration (North America 2012-2017) 42
Figure 3.2: Fleet management shipments and penetration (Latin America 2012-2017) 43
Figure 3.3: Top ten fleet management providers, by installed base (Americas Q4-2012) 44
Figure 3.4: Financial data for telematics industry players (2012) 50
Figure 3.5: FM mergers and acquisitions in the Americas (2012-2013) 52
Figure 3.6: Examples of fleet management offerings by mobile operators (2013) 55
Figure 5.1: Navman Wireless’ Qube, MDT 860 and M-Nav 800 98
Figure 6.1: PeopleNet BLU.2 and PeopleNet TABLET 155
Figure 6.2: Networkfleet 5000 Series device 163
Figure 6.3: Zonar 2020 Mobile Communications Tablet and 2010 EVIR Inspection tool 169

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