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  4. > Fleet Management in the Americas – 6th Edition

Fleet Management in the Americas – 6th Edition

  • July 2016
  • -
  • Berg Insight AB
  • -
  • 230 pages

Executive summary
Fleet management (FM) is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insight’s definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today, mobile networks can provide ubiquitous online connectivity in many regions at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.

Commercial vehicle fleets play an essential role in the economy in both North and Latin America. In North America, there are approximately 13.7 million GVW 3–8 commercial vehicles in use. Around 18 million lighter vehicles including GVW 1–2 vehicles and cars with no GVW are also owned by enterprises or public entities. In Latin America, the number of commercial vehicles in operation is estimated to 26.7 million, out of which 5.9 million are heavy trucks and 20.8 million are light commercial vehicles. Berg Insight is of the opinion that the market for fleet management in the Americas is in a growth period which will continue in the years to come. The advanced North American market will remain on a growth track, not the least driven by regulatory developments such as the ELD mandate. Latin America has traditionally presented a very different scenario, often requiring an educational process in order to extend the perception of fleet management beyond security-related aspects. The Latin American fleet owners have however also started to embrace functionality for optimisation of fleet operations to an increasing extent. Regulatory developments in the region are expected to influence the uptake of fleet management solutions positively by increasing the general awareness of telematics applications.

Berg Insight expects the FM market to continue to show healthy growth in 2016–2020. In North America, the number of systems in active use is forecasted to grow at a compound annual growth rate (CAGR) of 17.0 percent from 5.8 million units in 2015 to 12.7 million units by 2020. The penetration rate in the total population of non-privately owned commercial vehicles is estimated to increase from 19.8 percent in 2015 to 39.2 percent in 2020. In Latin America, the number of systems in use is projected to increase from 2.3 million units in 2015, growing at a CAGR of 12.8 percent to reach 4.1 million units in 2020. The penetration rate in
the region is estimated to increase from 8.9 percent in 2015 to 14.7 percent in 2020. The leading FM providers in the Americas include a range of different actors. Some serve the heavy truck segment while others focus on service fleets. Many players also have a broad market scope. Berg Insight ranks Fleetmatics as the largest vendor in the Americas at the end of 2015 with over 600,000 active units in the region. The runner-up is Omnitracs which has surpassed 500,000 units. Telogis – acquired by Verizon in 2016 – was in third place with around 450,000 units in the Americas. Trimble and Geotab have also surpassed the milestone of 400,000 units in the region. Players with installed bases of 200,000–400,000 units include Zonar Systems, Verizon Networkfleet, Teletrac Navman and Sascar. Further top players with more than 100,000 units are Position Logic, Spireon, BSM Technologies, NexTraq and Fleet Complete. Notable vendors also include Autotrac, Pósitron and OMNILINK in Brazil, GPS Insight, CalAmp and Synovia Solutions in the US, and WideTech in Colombia.
Additional actors in Latin America are OnixSat in Brazil, Encontrack, Copiloto Satelital, Grupo UDA and Global Track in Mexico, Satrack in Colombia, Redd System, Wisetrack and GPS Chile in Chile, Hawk GPS in Argentina and Location World in Ecuador.

Most vehicle manufacturers now offer factory-installed fleet telematics solutions either independently or through partnerships. Examples of OEMs which have introduced systems in the Americas include Daimler, Volvo, Paccar, Navistar, Ford, GM, Hino, Isuzu, MAN, Scania and Iveco. The OEM telematics initiatives in the Americas have intensified substantially in recent years. Large installed bases are now found on the North American market, not the least for systems powered by established aftermarket fleet management solution providers. The volumes are so far generally small in Latin America. The adoption is however expected to take off also in this region. Solutions supplied by the OEMs are anticipated to increase in importance across both continents in the Americas in the coming years.

Table Of Contents

Fleet Management in the Americas - 6th Edition
Table of Contents .... i
List of Figures .. vi
Executive summary 1
1 Commercial vehicle fleets in the Americas .. 3
1.1 The North American commercial vehicle market .. 3
1.1.1 Registrations of commercial vehicles GVW 3-8 3
1.1.2 Manufacturer market shares 5
1.1.3 Ownership structure . 6
1.1.4 Trailers .. 10
1.2 The Latin American commercial vehicle market . 11
1.2.1 Registrations of commercial vehicles 11
1.2.2 Manufacturer market shares . 13
2 Fleet management solutions 17
2.1 Fleet management infrastructure 17
2.1.1 Vehicle segment .. 18
2.1.2 GNSS segment 22
2.1.3 Network segment 22
2.1.4 Backoffice segment 26
2.2 Vehicle management . 27
2.2.1 Vehicle diagnostics and maintenance planning . 27
2.2.2 Security tracking .. 28
2.3 Driver management 28
2.3.1 Driving data registration and analysis .. 29
2.3.2 Video-based driver monitoring . 29
2.3.3 Eco-driving schemes . 30
2.3.4 Insurance risk management .. 30
2.4 Operations management . 31
2.4.1 Routing and navigation 31
2.4.2 Transport management 31
2.4.3 Mobile workforce management .. 32
2.5 Regulatory compliance and reporting .. 33
2.5.1 CSA - Compliance, Safety, Accountability 33
2.5.2 Hours-of-Service and electronic logging devices .. 35
2.5.3 Fuel tax reporting 37
2.5.4 Distracted driving 38
2.5.5 Mandatory anti-theft systems in Brazil . 39
2.5.6 Other applications .. 39
2.6 Business models . 41
3 Market forecasts and trends . 43
3.1 Market analysis . 43
3.1.1 Installed base and unit shipments - North America and Latin America . 43
3.1.2 Regional markets 45
3.1.3 Vendor market shares .. 46
3.1.4 Trailer telematics . 49
3.1.5 Construction equipment telematics .. 50
3.2 Market drivers and barriers . 52
3.2.1 Macroeconomic environment .. 52
3.2.2 Regulatory environment .. 53
3.2.3 Competitive environment 54
3.2.4 Technology environment 55
3.3 Value chain analysis .. 56
3.3.1 Telematics industry players 57
3.3.2 Automotive industry players .. 61
3.3.3 Telecom industry players 62
3.3.4 IT industry players .. 64
3.4 Future industry trends .. 66
3.4.1 Fleet telematics adoption favoured by positive market developments .. 66
3.4.2 Vehicle OEMs and aftermarket providers partner for factory-installed telematics . 66
3.4.3 Industry consolidation fosters emergence of leading global telematics giants.. 67
3.4.4 Hardwired, mobile and hybrid telematics systems to co-exist 68
3.4.5 ELD mandate spurs inflow of new players and solutions on the FM market 69
3.4.6 Video-based solutions permeate the fleet market . 69
3.4.7 The Internet of Transportation Things expands the addressable market .. 70
4 OEM products and strategies .. 71
4.1 Daimler Group .. 72
4.2 Ford 77
4.3 General Motors . 79
4.4 Hino Trucks. 80
4.5 Iveco .. 81
4.6 MAN Latin America . 83
4.7 Navistar . 85
4.8 Paccar 87
4.9 Scania 90
4.10 Volvo Group 92
5 International aftermarket solution providers .. 103
5.1 Ctrack . 103
5.2 Fleetmatics .. 106
5.3 Garmin and partners 109
5.4 Geotab 111
5.5 MiX Telematics 114
5.6 Omnitracs . 118
5.7 Position Logic (KORE Wireless) 126
5.8 Teletrac Navman 128
5.9 Telogis 130
5.10 TomTom Telematics 134
5.11 Trimble 137
6 Regional aftermarket solution providers .. 143
6.1 North America . 143
6.1.1 Azuga . 143
6.1.2 Blue Tree Systems .. 144
6.1.3 BSM Technologies .. 145
6.1.4 CalAmp .. 148
6.1.5 CarrierWeb .. 151
6.1.6 Certified Tracking Solutions 153
6.1.7 Coretex .. 153
6.1.8 CyntrX . 156
6.1.9 Donlen 156
6.1.10 FieldLogix . 157
6.1.11 Fleet Complete .. 158
6.1.12 Fleet Freedom 160
6.1.13 Fleetilla .. 160
6.1.14 Forward Thinking Systems .. 162
6.1.15 GPS Insight . 162
6.1.16 GreenRoad .. 163
6.1.17 I.D. Systems 166
6.1.18 Inthinc . 167
6.1.19 Isotrak . 168
6.1.20 J. J. Keller . 169
6.1.21 Microlise 170
6.1.22 NexTraq (FleetCor) .. 171
6.1.23 ORBCOMM .. 173
6.1.24 Pedigree Technologies . 176
6.1.25 PeopleNet (Trimble) 177
6.1.26 Positioning Universal .. 182
6.1.27 Quartix 182
6.1.28 Rand McNally . 183
6.1.29 SkyBitz 186
6.1.30 Spireon .. 188
6.1.31 Synovia Solutions . 190
6.1.32 TransCore . 191
6.1.33 TruckTrack 192
6.1.34 Vecima Networks . 192
6.1.35 Verizon Networkfleet .. 193
6.1.36 Zonar Systems .. 195
6.2 Latin America .. 198
6.2.1 Autotrac . 198
6.2.2 Copiloto Satelital .. 200
6.2.3 Encontrack .. 202
6.2.4 FleTrack . 203
6.2.5 Global Track 203
6.2.6 GPS Chile . 204
6.2.7 GPS7000 .. 205
6.2.8 Grupo UDA .. 206
6.2.9 Grupo Ultra (ULTRACK) 206
6.2.10 Gurtam 208
6.2.11 Hawk GPS 209
6.2.12 High Performance Solutions .. 209
6.2.13 Inosat .. 210
6.2.14 Ituran .. 211
6.2.15 Locatelia 212
6.2.16 Location World .. 213
6.2.17 MobileFleet .. 214
6.2.18 OMNILINK. 214
6.2.19 OnixSat .. 217
6.2.20 Pointer Telocation 218
6.2.21 Pósitron . 220
6.2.22 Redd System .. 221
6.2.23 Sascar (Michelin) .. 221
6.2.24 Satrack .. 223
6.2.25 Secar Bohemia .. 225
6.2.26 Soltrack . 226
6.2.27 Ubicamóvil 227
6.2.28 WideTech . 227
6.2.29 Wisetrack .. 228
Glossary . 231

List of Figures
Figure 1.1: Registrations of GVW 3-8 vehicles (US 2014). 4
Figure 1.2: Registrations of GVW 3-8 vehicles (Canada 2014) .. 5
Figure 1.3: Commercial vehicle manufacturer market shares GVW 3-8 (US 2014) 6
Figure 1.4: Private ownership and business uses of vehicles (US 2013) .. 7
Figure 1.5: Distribution of new GVW 3-8 CVs by fleet size (US 2013) 8
Figure 1.6: Ten largest commercial fleets operated by US companies (2016) .. 9
Figure 1.7: Trailers in use (North America 2015) . 10
Figure 1.8: Top trailer manufacturers (North America 2015) . 11
Figure 1.9: CVs in operation and new registrations (Latin America 2014) . 12
Figure 1.10: Light commercial vehicle manufacturer statistics (Brazil 2015) 13
Figure 1.11: Heavy truck manufacturer statistics (Brazil 2015) 14
Figure 2.1: Fleet management infrastructure overview 18
Figure 2.2: Examples of FM device form factors . 19
Figure 2.3: Data interfaces used by FM devices . 21
Figure 2.4: Examples of peripherals connected to FM devices .. 21
Figure 2.5: Mobile network operators in the Americas (2016) . 24
Figure 2.6: Top M2M communication providers in the Americas (Q4-2015) 25
Figure 2.7: Example of FM backoffice segment .. 26
Figure 3.1: Fleet management shipments and penetration (North America 2015-2020) .. 44
Figure 3.2: Fleet management shipments and penetration (Latin America 2015-2020) 45
Figure 3.3: Top-15 fleet management providers, by installed base (Americas Q4-2015) .. 47
Figure 3.4: Trailer telematics shipments and penetration (Americas 2015-2020) . 49
Figure 3.5: Top trailer telematics providers, by installed base (Americas Q4-2015) . 50
Figure 3.6: Financial data for telematics industry players (2015) 57
Figure 3.7: Mergers and acquisitions in the fleet telematics sector (Q4-2014-Q2-2016) .. 59
Figure 3.8: Examples of fleet management offerings by mobile operators (2016) 63
Figure 4.1: Scania Fleet Management apps and performance report . 92
Figure 5.1: The Android-based Ctrack On-The-Road (OTR) driver terminal .. 104
Figure 5.2: Fleetmatics REVEAL Mobile Live Map (iPad) and Driver Dispatch (iPhone) . 107
Figure 5.3: Garmin's Fleet 660/670 navigation devices for fleets . 110
Figure 5.4: MiX Telematics' 7'' MiX Rovi, Android-based MiX Rovi II and RIBAS devices .. 116
Figure 5.5: Omnitracs' MCP110, MCP200, MCP50 and IVG .. 120
Figure 5.6: Omnitracs' Critical Event Video . 122
Figure 5.7: Omnitracs XRS Relay device and mobile device interface . 123
Figure 5.8: Teletrac Navman DIRECTOR and DRIVE app suite 129
Figure 5.9: TomTom Telematics' WEBFLEET, LINK 530 and PRO 8275 TRUCK 135
Figure 5.10: Overview of the Trimble PULSE end-to-end field service management suite . 140
Figure 6.1: The ibright Drive dashboard on a Samsung Android device . 155
Figure 6.2: PeopleNet ConnectedTablet, Display.4, Mobile Gateway and Mobile software .. 179
Figure 6.3: Rand McNally's TND 765, ELD 50 and DriverConnect app 184
Figure 6.4: Zonar's 2020 Android tablet and 2010 EVIR Inspection tool . 196
Figure 6.5: OnixSat's flagship product OnixSmart 2 .. 217

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