Key Trends and Forecasts for the North American and Latin American Automotive Navigation and Telematics Services Market

• Publication date: May 2012
• Report size: 101 pages

The focus of this study is to strategically analyse the North American and Latin American markets for navigation and telematics services. Key market drivers, restraints, and trends are covered, and recent developments in the market are discussed. The study explains about the unit shipment forecasts analysis of OE embedded navigation, aftermarket embedded navigation, PND navigation, smartphone navigation subscribers and telematics service subscrib...

The focus of this study is to strategically analyse the North American and Latin American markets for navigation and telematics services. Key market drivers, restraints, and trends are covered, and recent developments in the market are discussed. The study explains about the unit shipment forecasts analysis of OE embedded navigation, aftermarket embedded navigation, PND navigation, smartphone navigation subscribers and telematics service subscribers. The study also gives impact of mega trends and detailed technology roadmap. This study also provides key conclusions and recommendations based on the current value chain dynamics.

Executive Summary—Key Findings

Original equipment manufacturer (OEM) and portable navigation devices (PND) manufacturers will partner to meet the demands for low-cost navigation systems focused on the mass market segment. TomTom’s success has put the company in one of the top three position within the OEM-embedded navigation space in Europe.

Aftermarket systems will take leading steps by implementing the latest technologies, such as smartphone integration via MirrorLink and other standards into their offerings; Alpine ICS-X8 is an example. Others implementing such technologies are Sony and Kenwood.

Real-time connected services are expected to negate the decreasing sales of PND in North America; whereas, nascent Latin American market has open opportunities for PNDs. Success of TomTom HD Traffic has had a positive impact on the sales.

Competitive pricing strategies and the availability of smartphone replication technologies will increase the need for smartphone navigation.

Major OEMs are expected to standardize their telematics services on all models. The stolen vehicle tracking (SVT) mandate in Brazil is expected to make the region one of the biggest markets for telematics by 2014.

Navigation Systems Industry in the United States

TABLE OF CONTENTS

Executive Summary 4
Research Objective, Scope, Methodology and Background 12
Definitions and Segmentation 19
Market Overview 22
Mega Trends and Industry Convergence Implications 24
Total Automotive Navigation and Telematics Services Market 27
North American OEM Embedded Navigation Segment Breakdown 31
North American PND Navigation Segment Breakdown 38
North American Aftermarket Embedded Navigation Market 45
North American Smartphone Navigation Segment Breakdown 51
North American Telematics Services Segment Breakdown 58
Latin American Navigation and Telematics Segment Breakdown 65
Conclusions and Future Outlook 93
Appendix 98