This research study discusses current and future potential of the CEE electric vehicle industry. It provides a comprehensive overview of the drivers and restraints influencing the industry, changes in personal mobility of the CEE population which will drive the EV market. The study contains detailed market forecasts for sales of electric vehicles as well as charging station installations in 2012-2017.

Executive Summary—Key Findings
Central and Eastern European (CEE) electric vehicle (EV) market is expected to unveil its potential in the medium term (2014/2015) when full-scale government incentives are offered in most CEE countries and EV prices drop by x percent on average.
Optimisation of EV supply chain (mainly by shifting production to Europe; e.g., Nissan Leaf) is expected to have a strong positive impact on the EV market in the medium term (3–5 years).
Gradual commoditisation of charging technology and development of common standards in terms of charging technology and connector types are expected to facilitate market growth in the short term (1–2 years).
Environmental effect of EV market development is expected to vary across the region, resulting from different energy generation mixes and road transportation share in each country’s CO2 emissions.

Table Of Contents


Executive Summary 5-24
Definition and Segmentation 25-30
Mega Trends and Industry Convergence Implications 31-33
Snapshot of a Global EV Industry 34-41
Impact of Suburbanisation and Macroeconomic Factors on EV Industry 42-48
CEE Light Vehicle Market Overview 49-52
CEE EV Industry Analysis 53-62
External Challenges: Drivers and Restraints—EV Industry 63-67
CEE EV and Charging Infrastracture Market Forecasts 68-88
CEE Breakdown by Country 89-114
Case Studies 115-118
Conclusions and Future Outlook 119-122
Appendix 123-124
The Frost and Sullivan Story 125-129

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