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LEGO Group in Toys and Games (World)

  • November 2015
  • -
  • Euromonitor International
  • -
  • 40 pages

LEGO Group had another strong year of growth in 2014 as the early popularity of The LEGO Movie helped construction toy sales momentum throughout the year. LEGO will need to work to capitalise on this high demand for LEGO products by continuing to create new media content and growing its portfolio of licensed toys. At the same time, the company will need to grow in other areas of toy and games, such as toys-to-life, to balance its construction toys growth.

Euromonitor International’s LEGO Group in Toys and Games (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

LEGO Group in Toys and Games (World)
LEGO Group in Toys and Games (World)
Euromonitor International
November 2015
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations
Appendix

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