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Childrenswear in Greece

  • May 2015
  • -
  • Euromonitor International
  • -
  • 18 pages

Parents in Greece seemed more willing to spend money on childrenswear in 2014 as the economic conditions in the country stabilised. The category had a four-year period of continuous falls during the recession and lost 28% of its value since 2009. In 2014, however, conditions were positive for consumers to increase spending a bit; even if it was restricted to essentials and cheaper items such as T-shirts and by still paying great attention to offers and value for money deals.

Euromonitor International's Childrenswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product Coverage:

Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Childrenswear in Greece
CHILDRENSWEAR IN GREECE
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2009-2014
Table 2 Sales of Childrenswear by Category: Value 2009-2014
Table 3 Sales of Childrenswear by Category: % Volume Growth 2009-2014
Table 4 Sales of Childrenswear by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Childrenswear: % Value 2010-2014
Table 6 LBN Brand Shares of Childrenswear: % Value 2011-2014
Table 7 Forecast Sales of Childrenswear by Category: Volume 2014-2019
Table 8 Forecast Sales of Childrenswear by Category: Value 2014-2019
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2014-2019
Handm Hennes and Mauritz SA in Apparel and Footwear (greece)
Strategic Direction
Key Facts
Summary 1 HandM Hennes and Mauritz SA: Key Facts
Summary 2 HandM Hennes and Mauritz SA: Operational Indicators
Competitive Positioning
Summary 3 HandM Hennes and Mauritz SA: Competitive Position 2014 (at GBO level)
Retail Operations
Summary 4 HandM Hennes and Mauritz SA: Retail Operational Indicators
Internet Strategy
Chart 1 HandM Hennes and Mauritz SA: HandM in Thessaloniki
Executive Summary
Growth Turns Positive in 2014
Casualwear Remains A Key Trend
Multinational Low To Mid-end Brands Continue To Attract Attention
Internet Retailing Increases Penetration in Greece in 2014
Forecast Period Growth Is Expected To Remain Positive
Key Trends and Developments
Greek Economic Environment Stabilises
Internet Retailing Continues To Grow Fast
Mass-market Mass-market Mass-market Continue To Gain Ground
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 12 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 17 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 5 Research Sources












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