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Underwear, Nightwear and Swimwear in Malaysia

  • July 2013
  • -
  • Euromonitor International
  • -
  • 22 pages

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A slowdown in economic recovery around the globe did not have a significant negative effect in Malaysia, where consumer confidence continued to rise, which in turn increased the purchasing power of local consumers. Hence, rising purchasing power also encouraged more consumers to switch to branded underwear, nightwear and swimwear in Malaysia. Some consumers tend to feel happier when wearing branded underwear and swimwear, which gives a boost to their self-esteem.

Euromonitor International's Underwear, Nightwear and Swimwear in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2013

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