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Underwear, Nightwear and Swimwear in Chile

  • April 2013
  • -
  • Euromonitor International
  • -
  • 34 pages

In 2012, underwear, nightwear and swimwear in Chile did not show any striking changes from 2011. However, the advertising campaigns undertaken by Falabella granted it the position of category leader, together with Triumph International Overseas and Manufacturas Textiles Flores y Cia. The company’s work on its positioning through television advertisements, roadside advertising, blogs and social networks boosted its sales, revealing that advertising can still be an effective way to improve a...

Euromonitor International's Underwear, Nightwear and Swimwear in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Underwear, Nightwear and Swimwear in Chile
UNDERWEAR, NIGHTWEAR AND SWIMWEAR IN CHILE
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 13 Underwear, Nightwear and Swimwear Company Shares 2008-2012
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
Table 15 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
Table 16 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
Table 19 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 20 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Table 23 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 24 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Cencosud Retail SA in Apparel (chile)
Strategic Direction
Key Facts
Summary 1 Cencosud Retail SA: Key Facts
Summary 2 Cencosud Retail SA: Operational Indicators
Company Background
Chart 1 Cencosud Retail SA: Costanera Center shopping centre in Santiago
Production
Competitive Positioning
Summary 3 Cencosud Retail SA: Competitive Position 2012
Internet Strategy
Comercial Fashions Park SA in Apparel (chile)
Strategic Direction
Key Facts
Summary 4 Comercial Fashions Park SA: Key Facts
Summary 5 Comercial Fashions Park SA: Operational Indicators
Company Background
Chart 2 Comercial Fashions Park SA: Fashion's Park in Viña del Mar
Production
Competitive Positioning
Summary 6 Comercial Fashions Park SA: Competitive Position 2012
Internet Strategy
Falabella Saci in Apparel (chile)
Strategic Direction
Key Facts
Summary 7 Falabella SACI: Key Facts
Summary 8 Falabella SACI: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Falabella SACI: Competitive Position 2012
Internet Strategy
Ripley Corp SA in Apparel (chile)
Strategic Direction
Key Facts
Summary 10 Ripley Corp SA: Key Facts
Summary 11 Ripley Corp SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Ripley Corp SA: Competitive Position 2012
Internet Strategy
Wal-mart Chile SA in Apparel (chile)
Strategic Direction
Key Facts
Summary 13 Wal-Mart Chile SA: Key Facts
Summary 14 Wal-Mart Chile SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Wal-Mart Chile SA: Competitive Position 2012
Internet Strategy
Executive Summary
Sales Continue To Growth Despite Price Drop
Sportswear Becomes Everyday Wear
Large Retailers and Discount Outlets Are Key Players in 2012
Shopping Centres Continue Their Expansion
Price Decreases and An Increase in Fashionable But Low Cost Clothing Are Expected
Key Trends and Developments
Aggressive Expansion of Large Retailers Boosts Sales of Apparel
Seasonal Discounts Are A Key Driver in An Environment of Lower Prices
the Share of Private Label Increases Faster Than Any Brand
Urban Middle-aged Population Develop New Fashion Trends
Chilean Apparel Seems To Be Insensitive To Global Economic Crisis
Market Data
Table 27 Sales of Apparel by Category: Volume 2007-2012
Table 28 Sales of Apparel by Category: Value 2007-2012
Table 29 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 30 Sales of Apparel by Category: % Value Growth 2007-2012
Table 31 Apparel Company Shares 2008-2012
Table 32 Apparel Brand Shares 2009-2012
Table 33 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 35 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 36 Forecast Sales of Apparel by Category: Value 2012-2017
Table 37 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 38 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 16 Research Sources












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