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Home Furnishings in Taiwan

  • June 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

The housing market continued to decline in 2015. Government policy was focused on slowing down the unhealthy housing market and consumers were expecting to see further declines in house prices. In addition, the new president of Taiwan is planning to build 200,000 affordable houses, so consumers were waiting to see the actual plans and expected to see further price falls. The slower economy also slowed down transactions related to housing and furnishings. The booming housing market was a very imp...

Euromonitor International's Home Furnishings in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Furnishings in Taiwan
HOME FURNISHINGS IN TAIWAN
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2010-2015
Table 2 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 4 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 5 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 6 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 7 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Test Rite Group in Home and Garden (taiwan)
Strategic Direction
Key Facts
Summary 1 Test Rite Group: Key Facts
Summary 2 Test Rite Group: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Test Rite Group: Private Label Portfolio
Competitive Positioning
Summary 4 Test Rite Group: Competitive Position 2015
Executive Summary
Home and Garden Records A Decline in Current Terms in 2015
Housing Market Continues To Decline, Which, Together With the Presidential Election, Negatively Affects the Performance of Home and Garden
Home and Garden Remains Fragmented in 2015
Internet Retailing Continues To Grow in 2015
Home and Garden Is Expected To Return To Positive Growth Over the Forecast Period
Key Trends and Developments
Slow Housing Market and Low Salary Are Major Negative Factors for Home and Garden
Home Improvement and Gardening Stores Is Still the Main Retail Channel for Home and Garden in Taiwan
Busy Lifestyles and Limited Living Space Slow Down the Performance of Home and Garden in Taiwan
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 9 Sales of Home and Garden by Category: Value 2010-2015
Table 10 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 12 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 13 Distribution of Home and Garden by Format: % Value 2010-2015
Table 14 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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