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Direct Selling in Bulgaria

  • January 2017
  • -
  • Euromonitor International
  • -
  • 37 pages

The key factor influencing the performances of the leading players in direct selling in Bulgaria is the condition of each company’s direct selling force. Industry sources indicate that the overall number of direct selling representatives increased at a steady rate in 2016, despite relatively good labour force data showing a 20% drop in the number of unemployed people over the first half of the year.

Euromonitor International’s Direct Selling in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Direct Selling in Bulgaria
DIRECT SELLING IN BULGARIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Category: Value 2011-2016
Table 2 Direct Selling by Category: % Value Growth 2011-2016
Table 3 Direct Selling GBO Company Shares: % Value 2012-2016
Table 4 Direct Selling GBN Brand Shares: % Value 2013-2016
Table 5 Direct Selling Forecasts by Category: Value 2016-2021
Table 6 Direct Selling Forecasts by Category: % Value Growth 2016-2021
Avon Bulgaria Eood in Retailing (bulgaria)
Strategic Direction
Company Background
Digital Strategy
Summary 1 Avon Bulgaria EOOD: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 2 Avon Bulgaria EOOD: Competitive Position 2016
Executive Summary
Slowdown in Growth
Turmoil in Modern Grocery Retailers
Razor Thin Gap Between Grocery Retailers and Non-grocery Specialists
No Changes Among the Top Five Players
Negligible Growth Expected in Retailing During the Forecast Period
Key Trends and Developments
Economic Outlook: GDP Growth Fails To Drive Domestic Demand
Ageing and Declining Population Set To Lead To Further Difficulties
Regulation Continues To Constrain Growth in Certain Retail Channels
Operating Environment
Informal Retailing
Opening Hours
Summary 3 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Table 7 Cash and Carry Sales: Value 2011-2016
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 10 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 11 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 14 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 21 Retailing GBO Company Shares: % Value 2012-2016
Table 22 Retailing GBN Brand Shares: % Value 2013-2016
Table 23 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 24 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 26 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Other Terminology:
Sources
Summary 4 Research Sources












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