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US Pouche Industry

  • February 2016
  • -
  • Freedonia
  • -
  • 348 pages

Study coverage

It presents historical US demand data (2005, 2010, 2015) plus forecasts (2020, 2025) by type (e.g., flat, stand-up), feature (resealable, vacuum, retort, shaped, spouted, aseptic, stick), market (e.g., food and beverage packaging, nonfood packaging), and by method of production (form/fill/seal, preformed). The study also considers key market environment factors, assesses the industry structure, evaluates company market share and profiles 38 companies.

US demand to rise 4.4% annually through 2020

Demand for pouches in the US will grow 4.4 percent per year through 2020 to exceed $10.1 billion. Growth will stem from a favorable outlook for stand-up pouches, which can be an alternative to rigid packaging for those looking to make packaging seem more environmentally friendly or distinctive. Stand-up pouches are expected to make substantial gains in almost every market due to the percep-tion of this package format as more contemporary and efficient than boxes or bottles. Flat pouch growth will be sustained by demand for four-side-seal pouches in pharmaceutical and other nonfood markets, with improved barrier structures and greater convenience of use serving to bolster gains.

Spouted & resealable pouches to lead gains

Pouches with value added features will continue to stimulate growth for pouches overall, with spouted pouches and resealable systems posting fast gains. The increased use of pouches employing these attributes can be linked to lifestyle trends which favor consumption of snacks throughout the day to replace traditional meals. Spouted pouches have seen rapid adoption in baby food and healthy snack markets, especially for products marketed to children, because the package allows for convenient and mess-free consumption of minimally processed fruits, vegetables, and other puréed food. Stick packs are often used for snack sizes of nuts and yogurt, and resealable pouches can be kept in a vehicle or bag without spilling or taking up an excess of space.

Food & beverage markets to remain dominant

food providers who prefer to use lightFood and beverage applications for pouches will continue to dominate over nonfood applications, with value gains fueled by heightened demand for larger sized pouches, spouted pouches, and pouches with carrying features. The beverage and meat, poultry, and seafood markets will exhibit the fastest advances as nonstandard package formats are becoming more mainstream, even gaining use in these markets which have been historically held captive by more mature package offerings. Also leading to gains is the adoption of pouches by organic weight and distinctive packaging to set their products apart from those offered by larger firms.

Table Of Contents

US Pouche Industry
EXecutive Summary

1 Summary Table

MArket Environment


Macroeconomic Outlook

Demographic Trends

Consumer Income and Spending

Retail Sales

Manufacturing Outlook

Food and Beverage Industry Overview

Packaging Industry Overview




Glass and Wood

Pricing Trends

Machinery Trends

Raw Material and Component Trends

Plastic Film, Paper, and Foil

Adhesives, Inks, and Coatings

Closures and Other Components

Environmental and Regulatory Issues

International Activity and Foreign Trade


1 Macroeconomic Indicators

2 Population and Households

3 Personal Consumption Expenditures

4 Retail Sales

5 Manufacturers' Shipments

6 Food and Beverage Shipments

7 Packaging Supply and Demand

8 Pouch Prices



Product Types

Flat Pouches

Pillow (Back Seal)


Product Characteristics



Product Characteristics



Product Characteristics

Stand-Up Pouches


Product Characteristics

Product Features

Resealable Pouches

Retort Pouches

Vacuum Pouches

Shaped Pouches

Spouted Pouches

Aseptic Pouches

Stick Pouches

Markets and Production Methods




1 Pouch Demand by Type

2 Flat Pouch Demand

Cht Flat Pouch Demand by Type, 2015
3 Pillow Pouch Demand

Cht Pillow Pouch Demand by Market, 2015

4 Four-Side-Seal Flat Pouch Demand

Cht Four-Side-Seal Flat Pouch

Demand by Market, 2015

5 Three-Side-Seal Flat Pouch Demand

Cht Three-Side-Seal Flat Pouch Demand

by Market, 2015

6 Stand-Up Pouch Demand

Cht Stand-Up Pouch Demand by Market, 2015

7 Resealable Pouch Demand

8 Retort Pouch Demand

9 Vacuum Pouch Demand

10 Shaped Pouch Demand

11 Spouted Pouch Demand

12 Aseptic Pouch Demand

13 Stick Pouch Demand

14 Pouch Demand by Market, Production

Method, and Appearance

Cht Pouch Features Comparison, 2005-2025



Candy and Snack Foods

Candy and Snack Food Outlook

Pouch Demand

Savory Snacks

Candy and Confections

Bakery Snacks

Nuts and Dried Fruit

Other Snack Food

Processed Foods

Processed Foods Outlook

Pouch Demand

Dry Foods

Frozen Foods

Sauces and Condiments

Other Processed Foods

Fresh Produce

Fresh Produce Outlook

Pouch Demand


Beverage Outlook

Pouch Demand

Juices and Fruit Drinks

Other Beverages

Meat, Poultry, and Seafood

Meat, Poultry, and Seafood Outlook

Pouch Demand

Pet Food

Pet Food Outlook

Pouch Demand


Cheese Outlook

Pouch Demand



1 Food Packaging Pouch Demand

by Application and Type

Cht Food Packaging Pouch Demand

by Application, 2015

2 Candy and Snack Shipments

3 Candy and Snack Market for Pouches

4 Savory Snack Market for Pouches

5 Candy and Confection Market for Pouches

6 Bakery Snack Market for Pouches

7 Nut and Dried Fruit Market for Pouches

8 Other Snack Food Market for Pouches

9 Processed Foods Shipments

10 Processed Foods Market for Pouches

11 Dry Foods Market for Pouches

12 Frozen Foods Market for Pouches

13 Sauces and Condiments Market for Pouches

14 Other Processed Foods Market for Pouches

15 Fresh Produce Shipments

16 Fresh Produce Market for Pouches

17 Beverage Shipments

18 Beverage Market for Pouches

19 Juice and Fruit Drink Market for Pouches

20 Other Beverage Markets for Pouches

21 Meat, Poultry, and Seafood Shipments

22 Meat, Poultry, and Seafood

Market for Pouches

23 Pet Food Shipments

24 Pet Food Market for Pouches

25 Cheese Shipments

26 Cheese Market for Pouches

27 Other Foods Market for Pouches



Medical and Pharmaceutical

Medical and Pharmaceutical Products Outlook

Pouch Demand


Medical Supplies and Instruments

Consumer Products

Lawn and Garden Products


Soaps and Cleaning Products


Industrial and Other Products


1 Nonfood Packaging Pouch Demand

by Application and Type

Cht Nonfood Packaging Pouch Demand

by Application, 2015

2 Medical and Pharmaceutical

Product Shipments

3 Medical and Pharmaceutical

Market for Pouches

4 Pharmaceutical Market for Pouches

5 Medical Supply and Instrument

Market for Pouches

6 Consumer Products Market for Pouches

7 Industrial and Other Markets for Pouches



Merchant vs. Captive

Market Share

Acquisitions and Divestitures

Competitive Strategies


Marketing and Distribution

Cooperative Agreements


1 US Merchant Pouch Sales

by Company, 2015

Cht US Merchant Pouch Market Share, 2015

2 Pouch Demand by Producer Type

3 Selected Acquisitions and Divestitures

4 Selected Cooperative Agreements

Company Profiles

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