expected to reach an estimated US $348 billion in 2017 with a CAGR of 2.3% over the next five
years. Internet publishing, foreign investment and the elimination of regulatory restrictions are
expected to boost the Publishing industry in future.

Lucintel, a leading global management consulting and market research firm, has analyzed the
global publishing industry and presents its findings in “Global Publishing Industry 2012-2017:
Trend, Profit and Forecast Analysis.”

The publishing industry consists of organizations primarily engaged in publishing newspapers,
magazines, periodicals, books, directories and mailing lists, calendars, greeting cards and maps
in print or electronic form. The industry is a highly fragmented with North American dominating. A
combination of factors such as literacy level, income level, changing life style, advertiser
spending, technological changes, and government regulations are seen to impact industry
dynamics significantly.

The industry faces challenges such as managing and protecting content rights and royalties,
growing demand for digital content and a lack of widely accepted measurement; however,
economic expansion, electronic innovation, increasing income level, and surging entertainment
and media markets are expected to drive growth to new horizons. APAC is expected to grow at
the highest rate over the forecast period. With an increasing number of mobile subscribers, there
is a huge opportunity for mobile advertising in Asian countries such as India and China.
This study provides an overview of the Global Publishing industry. The report tracks four industry
segments for four regions – thus it tracks 16 segments of the global publishing industry.This
report includes revenue generated from spending by readers and advertisers in traditional as well
as internet format, while revenue generated through music and software publishing as well as
television and radio broadcasting is not considered.

This comprehensive guide from Lucintel provides readers with valuable information and the tools
needed to successfully drive critical business decisions with a thorough understanding of the
market’s potential. This report will save Lucintel clients hundreds of hours in personal research
time on a global market and it offers significant benefits in expanding business opportunities
throughout the global publishing industry In a fast-paced ever-changing world, business leaders
need every advantage available to them in a timely manner to drive change in the market and to
stay ahead of their competition. This report provides business leaders with a keen advantage in
this regard by making them aware of emerging trends and demand requirements on an annual

Features and Scope of this Report:

To make any investment or strategic decision, you need adequate and timely information. This
market report fulfills this core need. Some of the features of this market report are:
· Industry size estimates in terms of (US $) value by segments and by regions
· Global publishing industry annual trend (2006-2011) and forecast (2012-2017)
· Porter’s Five Force analysis
· New product launch and merger and acquisition activity in global publishing industry. · Quarterly demand trend (Q1 2010-Q4 2011) and forecast analysis (Q1 2012 – Q4 2012)
for global publishing industry
· Gross and net profit trends in the global publishing industry
· Cost structure trend in the global as well as regional publishing industry

Table Of Contents

Table of Contents

1. Executive Summary
2. Industry Definition and Scope
3. Industry Overview
4. Global Macroeconomic Overview
5. Industry Trends
6. Industry Forecasts
7. Emerging Trends
8. Conclusions

List of Figures
CHAPTER 4. Global Macroeconomic Overview
Figure 4.1: Global GDP growth rate trend
Figure 4.2: Global inflation rate trend
Figure 4.3: Global population growth rate trend
Figure 4.4: Global unemployment rate trend
Figure 4.5: Regional GDP growth rate trend
Figure 4.6: Regional inflation rate trend
Figure 4.7: Regional population growth rate trend
Figure 4.8: Regional unemployment rate trend
CHAPTER 5. Industry Trends
Figure 5.1: Global publishing industry annual trend 2006-11 (US $B)
Figure 5.2: Global publishing industry regional trend: 2006-11 (US $B)
Figure 5.3: Global publishing industry regional Trend: 2006-11 (%)
Figure 5.4: Global publishing industry segment distributions 2011(e)
Figure 5.5: Global publishing industry quarterly trend 2010-11 (US $B)
Figure 5.6: Global publishing industry profitability trend 2006-11
Figure 5.7: Global publishing industry revenue per employee trend 2006-11
Figure 5.8: Cost structure of global publishing industry 2006-11
Figure 5.9: Cost structure in North American publishing industry: 2006-11
Figure 5.10: Cost structure in European publishing industry: 2006-11
Figure 5.11: Cost structure in Asia Pacific Publishing Industry: 2006-11
Figure 5.12: Top 5 Companies vs. publishing industry operating profit and net profit
analysis: 2010
Figure 5.13: Cash on hand for global publishing industry 2006-11 (US $B)
Figure 5.14: Cash on hand for global publishing industry 2006-11 (%)
Figure 5.15: Asset for global publishing industry 2006-11 (US $B)
Figure 5.16: Assets for global publishing industry 2006-11 (%)
Figure 5.17: Debt for global publishing industry 2006-11 (US $B)
Figure 5.18: Debts for global publishing industry 2006-11 (%)
Figure 5.19: Industry shares of top players in global publishing industry in 2006
Figure 5.20: Industry shares of top players in global publishing industry in 2010
Figure 5.21: Global publishing industry 2006 industry share analysis
Figure 5.22: Global publishing industry 2011 industry share analysis
CHAPTER 6. Industry Forecasts
Figure 6.1: Global publishing industry annual forecast 2012-17 (US $B)
Figure 6.2: Global publishing industry quarterly forecast 2011-12 (US $B)
Figure 6.3: Global GDP growth rate forecast
Figure 6.4: Global inflation rate forecast
Figure 6.5: Global population growth rate forecast
Figure 6.6: Global unemployment rate forecast
Figure 6.7: Regional GDP growth rate forecast
Figure 6.8: Regional inflation rate forecast
Figure 6.9: Regional population growth rate forecast
Figure 6.10: Regional unemployment rate forecast
Figure 6.11: Global publishing industry regional trend 2012-17 (US $B)
Figure 6.12: Global publishing industry regional trend 2012-17 (%)
CHAPTER 7. Emerging Trends
Figure 7.1: Emerging trends in global publishing industry
Figure 7.2: Global publishing industry opportunity by region

List of Tables
CHAPTER 3. Industry Overview
Table 3.1: Industry parameters of global publishing industry
Table 3.2: Relative industry attractiveness by region
CHAPTER 5. Industry Trends
Table 5.1: Regional revenue growth rate
Table 5.2: Percentage change in cost structure
Table 5.3: Percentage change in cash on hand
Table 5.4: Percentage change in total asset
Table 5.5: Percentage change in debt
Table 5.6: Key companies by revenue growth
Table 5.7: Key companies by revenue decline
CHAPTER 6. Industry Forecasts
Table 6.1: Global publishing forecast growth rate

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