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Gardening in the US

  • June 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

DIY gardening is often seen as a pleasurable pastime in the US. Yard maintenance is a common activity for homeowners, and gardening tasks such as mowing the lawn are frequently sources of summer income for many teenaged Americans who may mow lawns for neighbours or tend to their parents’ yard in exchange for an allowance. While DIY gardening enjoys substantial support, many Americans do, however, choose to contract out some or all of their gardening tasks to the plentiful supply of professionals...

Euromonitor International’s Gardening in USA report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gardening in the US
GARDENING IN THE US
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2010-2015
Table 2 Sales of Gardening by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Gardening: % Value 2011-2015
Table 4 LBN Brand Shares of Gardening: % Value 2012-2015
Table 5 Distribution of Gardening by Format: % Value 2010-2015
Table 6 Forecast Sales of Gardening by Category: Value 2015-2020
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Scotts Miracle-gro Co, the in Home and Garden (usa)
Strategic Direction
Key Facts
Summary 1 Scotts Miracle-Gro Co: Key Facts
Summary 2 Scotts Miracle-Gro Co: Operational Indicators
Competitive Positioning
Summary 3 Scotts Miracle-Gro Co: Competitive Position 2015
Executive Summary
Home and Garden Records Strongest Growth Since Before Recession
Consumers Making the Switch From Compact Fluorescent
Home and Garden Manufacturers Increase Brand Recognition Via Partnerships
Internet Retailing Continues To Build Momentum
Home and Garden Sales Expected To Benefit From Improved Housing Market
Key Trends and Developments
Home and Garden Records Fastest Growth Since Before Recession
Specialists Retailers Continue To Lead Sales, Internet Retailing on the Rise
Cfls See Decline As Leds Take Leading Position in Light Sources
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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