Global Mobile Operators: Strategies in Insurance and Assistance is a report and interactive PartnerBASE dataset that provides a detailed worldwide overview of the fast-growing involvement of mobile operator brands and groups in the fields of insurance and assistance. For 255 brands spread across 70 countries, it outlines their activity and strategic partnerships for the following insurance and assistance product and service categories:

- insurance: mobile phone, mobile gadget, bill payment protection, identity protection, motor, household, travel, accident, health, life;

- assistance: home, legal, medical, road.

Across all 255 brands researched, Finaccord identified a total of over 300 distinct product initiatives and partnerships involving over 100 insurance providers and assistance firms including well-known organisations such as ACE, Allianz Global Assistance, American Assist, Assurant, Asurion, AXA, BNP Paribas Cardif, Chartis, Iké Asistencia, MAPFRE, Marsh and Zurich.

The often vast number of customers of mobile operator brands, typically running into millions or tens of millions, makes them potentially attractive as affinity partners to insurance and assistance companies. Moreover, rapid growth in the worldwide market for mobile payments signifies that there are increasing opportunities to combine insurance and assistance policies with emerging payment products.

Key features of this research include:

- an overview of strategic initiatives in payments and banking, as well as insurance and assistance, that are being driven by telecoms companies at a centralised group level as opposed to the national level;

- coverage of the 14 insurance and assistance categories listed above plus other related propositions such as concierge services, computing assistance and document protection insurance where these were found to be offered;

- assessment of the degree to which 255 mobile operator brands distribute these types of insurance and assistance and how the provision rates vary across seven global regions;

- identification of the many insurance providers and assistance firms used in this context by these mobile operator brands and analysis of the partnerships that offer most potential given each brands' number of customers;

- availability of an accompanying interactive PartnerBASE database that details over 300 distinct product initiatives and that is fully customisable, searchable and filterable, enabling provision and distribution patterns to be explored across multiple brands, parent groups and geographical regions.

Table Of Contents


Table of Contents

Executive Summary
Introduction
Group Strategy Analysis
Brand Analysis
Brand Profiles
LIST OF GRAPHICS / TABLES


0.0 EXECUTIVE SUMMARY

Finaccord's research covers 65 major mobile telecoms groups and 255 country-specific operator brands
Telefónica is one of the few major telecoms groups to run its own captive insurance company
Some mobile operators distribute life insurance policies on behalf of multiple underwriters
The provision of various types of assistance service is particularly strong in Latin America
Mobile telecoms groups and brands are likely to up their game in financial services for several reasons
The current worldwide structure of mobile financial services is both complex and fragmented
In future, leading mobile telecoms groups are likely to work with a smaller number of large providers

1.0 INTRODUCTION

What is this report about?
This study is the first ever worldwide analysis of mobile operators' activity in insurance and assistance
... covering over 300 distinct product initiatives and deals with over 100 partner organisations
Rationale
Mobile operators can be key affinity distribution partners in insurance and assistance
Methodology
Primary research
The research covers 65 mobile operator groups and 255 brands across 70 territories
External sources
Definitions
Payment, banking, insurance and assistance products and services
Other terms
Operating models
Unweighted and weighted share of partnerships
Interactive PartnerBASEâ„¢
Finaccord

2.0 GROUP STRATEGY ANALYSIS

Introduction
Summary of groups researched
By total number of subscribers, China Mobile is by far the largest of the 65 groups investigated
The global market for mobile payments
The worldwide market for mobile payments increased by almost 600% between 2008 and 2012...
…with continued strong growth predicted through the first half of the current decade
Group strategic approaches to mobile financial services
The majority of leading telecoms groups have active or planned strategic initiatives for mobile payments...
... although some groups, such as Telenor, seem to devolve strategy to national mobile operator brands
In the developing world, mobile payments have become a feature of daily life for many consumers
The 'low-tech' model will continue to be relevant…
…while 'high-tech' options have yet to live up to perennial expectations …
…and security protocols remain crucial considerations
Many groups use multiple forms of mobile payment, from simple to cutting edge technology
Talktime or call credit transfer remains the simplest means of transferring funds worldwide
Telecoms groups are less likely to enter into tied agreements for mobile banking than for mobile payments
Many mobile telecoms groups offer no unique network-linked mobile banking
Provision of insurance and assistance policies has tended not to be organised on a centralised basis...
... although KDDI's au Insurance is an interesting (and unique) example of an insurance joint venture
Group ownership and partnership strategies in mobile financial services
The creation of captive and joint venture companies is an option for mobile telecoms groups...
... with outright or partial ownership almost inevitably the outcome of centralised decisions
Captives in payments, banking, insurance and assistance
Seven major telecoms groups own captive or joint venture payment or banking entities...
... with a further seven utilising captive (or sister) insurance or assistance providers
Joint ventures in payments, banking, insurance and assistance
At least two dozen formal joint ventures have been created, most focusing on mobile payments
Some, such as Isis, have been configured among two or more mobile telecoms groups...
... while others, like Wanda, involve a mobile telecoms group and a partner from a different sector
A three-way mobile payments joint venture in the UK has been blocked by the Competition Commission
In the shape of Jibun Bank, Japan's KDDI is co-owner of a joint venture retail bank
Strategic partnerships with payment and payment-related technology companies
Leading mobile telecoms groups are forging strategic partnerships with external payment companies
Among the most eye-catching of these are those of Google with Sprint Nextel in the US...
... and those of Western Union with various telecoms groups across a range of territories...
... although a number of other significant examples are also visible elsewhere
Payment companies may complement or substitute for traditional banks, depending on the region
It is intended that the partnership of Visa with Vodafone will cover payments in up to 30 countries
Gemalto is used as a strategic partner by several groups and on a local level by numerous brands…
…while several other technology companies provide support for mobile payments, especially via NFC
Leading groups in South Korea have by necessity forged multiple partnerships
A range of other international organisations offer serious payments competition to telecoms groups
Strategic partnerships with banks
Citibank works as a strategic partner with both Polkomtel and Sprint Nextel
Globacom collaborates for mobile payments with several banks in West Africa
As evidenced by Turkcell's partnerships, mobile payments are already well-established in Turkey
In Brazil, mobile telecoms group Oi has forged a wide-ranging alliance with Banco de Brasil and Cielo
Strategic partnerships with insurance and assistance companies
Telefónica and Vodafone have both established strategic partnerships in this arena...
... and specialist consultancy EIP works with both, most especially within Europe
In future, it is likely that major telecoms groups will seek to offer more products with fewer providers

3.0 BRAND ANALYSIS

Introduction
Summary of brands researched
Provision of insurance and assistance products
Provision rates
More than a third of brands offer mobile phone insurance to their customers…
…whereas more tangential types of policy (such as travel, accident and life) are less common
Various forms of assistance are also present, especially in the Latin American markets
Mobile phone insurance: available from more than two thirds of North American operators
Mobile gadget insurance: provision rates are highest in Europe and the Americas
Bill payment protection insurance: in Ecuador, Movistar bundles this with two other types of cover
Identity protection insurance / assistance: provision appears limited to just two Asian countries
Motor insurance: the Polish brand Claro is one of only two operators distributing motor policies
Household insurance: available from a small number of very large brands, including China Mobile
Travel insurance / assistance: 37% of operators in Latin America offer some form of travel cover
Accident insurance: this product is available in five of the seven geographical regions
Health insurance: in Africa, some combined policies exist that offer health, accident and life cover
Life insurance: basic accidental death cover is sometimes offered to customers without charge
Home assistance: available as an optional extra from around half of mobile brands in Latin America
Legal assistance: the vast majority of assistance packages involve specialist providers
Medical assistance: sometimes provided separately and without charge, especially in India
Road assistance: in the US, only ATandT Mobility appears to have a scheme for road assistance
Miscellaneous insurance / assistance: other propositions include golf insurance and concierge services
Operating models
Around 70% of schemes for mobile phone cover involve a single external partner…
…whilst several brands, including certain Telefónica subsidiaries, make use of captive insurers
Competitor share of partnerships for insurance and assistance products
Mobile phone insurance: Asurion is the policy administrator of choice across North America
Mobile gadget insurance: Liberty Mutual and Zurich are the leading underwriters in this field
Bill payment protection insurance: Assurant benefits greatly from its partnership with TIM in Brazil
Identity protection insurance / assistance: South Korea's Dongbu Insurance is active in this field
Motor insurance: one France Telecom subsidiary makes use of broker Gras Savoye
Household insurance: in weighted terms, this market is dominated by one Chinese underwriter
Travel insurance / assistance: China Mobile acts as a distributor for six underwriters
Accident insurance: ACE is involved with mobile brands in Brazil, Malaysia and the Philippines
Health insurance: the top three providers represent around three quarters of this market
Life insurance: in Brazil, Vivo offers life policies on behalf of two multinational insurers
Home assistance: specialist providers include American Assist and International SOS
Legal assistance: Patrimonial Inbursa leads the field, thanks to its deal with Telcel in Mexico
Medical assistance: top providers include the Apollo Hospitals Group and Religare Technologies
Road assistance: in France, the Orange brand collaborates with Mondial Assistance
Miscellaneous insurance / assistance: several providers offer more than one type of niche product
Future products and planned schemes
Assurant Solutions and Telefónica are expected to broaden their co-operation in Latin America

4.0 BRAND PROFILES

Using the interactive PartnerBASE file
Brands covered by the research

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY
1.0 INTRODUCTION
2.0 GROUP STRATEGY ANALYSIS
Total value and users of mobile payments worldwide, 2008 to 2012
Total value and users of mobile payments worldwide, 2012 to 2016 (forecast)
Summary of strategic initiatives in mobile payments of leading mobile telecoms groups, 2012
Summary of strategic initiatives in mobile payments of leading mobile telecoms groups, 2012 (cont.)
Summary of strategic initiatives in mobile banking of leading mobile telecoms groups, 2012
Summary of strategic initiatives in mobile banking of leading mobile telecoms groups, 2012 (cont.)
Summary of strategic initiatives in insurance and assistance of leading mobile telecoms groups, 2012
Captive payment, banking, insurance and assistance entities owned by leading mobile telecoms groups, 2012
Joint venture payment, banking, insurance and assistance entities co-owned by leading mobile telecoms groups, 2012
Strategic partnerships formed by leading mobile telecoms groups with external payment and payment-related technology companies, 2012
Strategic partnerships formed by leading mobile telecoms groups with external banks, 2012
Strategic partnerships formed by leading mobile telecoms groups with external insurance and assistance companies, 2012
3.0 BRAND ANALYSIS
Number of mobile operator brands covered by the research, segmented by geographical region, 2012
Multinational telecoms groups with five or more wholly- or partially-owned subsidiary brands covered by the research, 2012
Provision rates for each type of insurance and assistance product by mobile operator brands, 2012
Provision rates for mobile phone insurance by mobile operator brands, segmented by geographical region, 2012
Provision rates for mobile gadget insurance by mobile operator brands, segmented by geographical region, 2012
Provision rates for bill payment protection insurance by mobile operator brands, segmented by geographical region, 2012
Provision rates for identity protection insurance / assistance by mobile operator brands, segmented by geographical region, 2012
Provision rates for motor insurance by mobile operator brands, segmented by geographical region, 2012
Provision rates for household insurance by mobile operator brands, segmented by geographical region, 2012
Provision rates for travel insurance / assistance by mobile operator brands, segmented by geographical region, 2012
Provision rates for accident insurance by mobile operator brands, segmented by geographical region, 2012
Provision rates for health insurance by mobile operator brands, segmented by geographical region, 2012
Provision rates for life insurance by mobile operator brands, segmented by geographical region, 2012
Provision rates for home assistance by mobile operator brands, segmented by geographical region, 2012
Provision rates for legal assistance by mobile operator brands, segmented by geographical region, 2012
Provision rates for medical assistance by mobile operator brands, segmented by geographical region, 2012
Provision rates for road assistance by mobile operator brands, segmented by geographical region, 2012
Provision rates for miscellaneous insurance / assistance products by mobile operator brands, segmented by geographical region, 2012
Operating models used by mobile operator brands for each type of insurance and assistance product, 2012
Operating models used by mobile operator brands for each type of insurance and assistance product, 2012 (table)
Weighted competitor share of partnerships with mobile brands for mobile phone insurance, 2012
Weighted competitor share of partnerships with mobile brands for mobile gadget insurance, 2012
Weighted competitor share of partnerships with mobile brands for bill payment protection insurance, 2012
Weighted competitor share of partnerships with mobile brands for identity protection insurance / assistance insurance, 2012
Weighted competitor share of partnerships with mobile brands for motor insurance, 2012
Weighted competitor share of partnerships with mobile brands for household insurance, 2012
Weighted competitor share of partnerships with mobile brands for travel insurance / assistance, 2012
Weighted competitor share of partnerships with mobile brands for accident insurance, 2012
Weighted competitor share of partnerships with mobile brands for health insurance, 2012
Weighted competitor share of partnerships with mobile brands for life insurance, 2012
Weighted competitor share of partnerships with mobile brands for home assistance, 2012
Weighted competitor share of partnerships with mobile brands for legal assistance, 2012
Weighted competitor share of partnerships with mobile brands for medical assistance, 2012
Weighted competitor share of partnerships with mobile brands for road assistance, 2012
Weighted competitor share of partnerships with mobile brands for miscellaneous insurance / assistance products, 2012
4.0 BRAND PROFILES
Screenshot of the interactive brand profile viewer included with this report's PartnerBASE dataset

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