Table of Contents
There is a growing demand for wine as many Nigerians, both men and women, increasingly adopt wine as the favourite drink, especially at public functions and indoor celebrations. Wine is now considered an ideal alternative to lager for many consumers, particularly female consumers, who generally do not prefer lager. Therefore, as the numbers of women living in Nigeria’s urban areas who are in professional work increases, demand for wine is growing. The social status that wine confers on drinkers,...
Euromonitor International’s Wine in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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