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Home Improvement: Category Overview

  • July 2015
  • -
  • Euromonitor International
  • -
  • 52 pages

Home improvement has come back from the last half-decade, which started with the subprime mortgage crisis and subsequent recession. Growth has resumed in most developed markets, and pent-up demand in the US is boosting global sales. China’s property market has lost some of its shine but the environment remains positive thanks to supportive government policies. Yet new challenges arise as millennials replace boomers, and with them new spending patterns that will force marketers to adapt quickly.

Euromonitor International's Home Improvement: Category Overview global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Improvement: Category Overview
Home Improvement: Category Overview
Euromonitor International
July 2015
Introduction
Socioeconomic Drivers
Category Analysis
Regional Analysis
Channel Analysis
Forecast
Report Definitions

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