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Gardening in Singapore

  • June 2016
  • -
  • Euromonitor International
  • -
  • 14 pages

Gardening is mostly perceived as a pastime for Singaporeans. However, gardening is unique in Singapore as the area available for gardening is very limited for the majority of consumers – usually along the corridors of their apartments. With a small area to take care of, gardening is hence seen less as a chore. Wealthier consumers live in landed properties which have more space for gardening activities and often engage external vendors to maintain their gardens.

Euromonitor International's Gardening in Singapore report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gardening in Singapore
GARDENING IN SINGAPORE
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2010-2015
Table 2 Sales of Gardening by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Gardening: % Value 2011-2015
Table 4 LBN Brand Shares of Gardening: % Value 2012-2015
Table 5 Distribution of Gardening by Format: % Value 2010-2015
Table 6 Forecast Sales of Gardening by Category: Value 2015-2020
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Executive Summary
Poor Economy Led To Weak Performance in Home and Garden
Weaker DIY Culture Affecting Home Improvement Category
Domestic Brands Struggle To Compete With International Brands
Internet Retailing Improves Performance As A Distribution Channel
Slow Recovery in Home and Garden Expected Over Forecast Period
Key Trends and Developments
A Year of Poor Economic Performance
Physical Expansion of Retail Stores Amidst Blooming Online Retailing
New Scheme for Housing Loan
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources












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