Synopsis
The report presents detailed data on the Breath Fresheners (non-confectionery) consumption trends in the United States, analyzing the Breath Fresheners (non-confectionery) consumption volumes and values at market level, brand share and distribution channel data.

It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.

Summary
Canadean’s "Breath Fresheners (non-confectionery) Market in the US to 2016: Market Profile" provides detailed data on dynamics in the United States Breath Fresheners (non-confectionery) market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.

This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Breath Fresheners (non-confectionery) sales overall and to discover which categories and segments will see growth in the coming years.

Scope
"Breath Fresheners (non-confectionery) Market in the US to 2016: Market Profile" provides you with the following:

• Market growth dynamics by volume.
• Market growth dynamics by value.
• Consumption by volume.
• Volume analysis by brands.
• Market value by distribution channel.

Reasons To Buy
• Understand the market growth dynamics of the Breath Fresheners (non-confectionery) market.
• Gain insight into the Breath Fresheners (non-confectionery) consumption patterns in the United States.
• Detailed product sales (for both volumes and values) are provided, including brand data and sales by distribution channel.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.


Table Of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children’s behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 US Breath Fresheners (non-confectionery) Market Analysis
2.1 Market Growth Dynamics- Breath Fresheners (non-confectionery), 2006-16
2.1.1 Breath Fresheners (non-confectionery) Growth Dynamics (Volume Analysis), 2006-16
2.1.2 Breath Fresheners (non-confectionery) Market Growth Dynamics by Value, 2006-16
2.2 Breath Fresheners (non-confectionery) Consumption Analysis, 2006-16
2.2.1 Breath Fresheners (non-confectionery) Consumption by Volume, 2006-16
2.3 Breath Fresheners (non-confectionery) Market Value Analysis, 2006-16
2.3.1 Breath Fresheners (non-confectionery) Market by Value, 2006-16
2.3.2 Average Consumer Price/ Unit - Breath Fresheners (non-confectionery), 2006-16
2.4 Breath Fresheners (non-confectionery) Market Volume Analysis by Brands, 2008-11
2.5 Breath Fresheners (non-confectionery) Market Value by Distribution Channel, 2008-11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer

List of Tables

Table 1: Volume Units for Oral Hygiene Market
Table 2: US Breath Fresheners (non-confectionery) Market Dynamics: past and future growth rates (2006-11 and 2011-16) and future market size (2016), by Volume (Liters m)
Table 3: US Breath Fresheners (non-confectionery) Market Dynamics: past and future growth rates (2006-11 and 2011-16) and future market size 2016, by Value (USD m)
Table 4: US Breath Fresheners (non-confectionery) Consumption (Units m) and Growth (Y-o-Y), 2006-16
Table 5: US Breath Fresheners (non-confectionery) Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 6: US Breath Fresheners (non-confectionery) Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 7: US Breath Fresheners (non-confectionery) Market Volume by Brands (Units m), 2008-11
Table 8: US Breath Fresheners (non-confectionery) Market Value by Distribution Channel (USD m), 2008-11

List of Figures

Figure 1: Consumer Panel Report Methodology
Figure 2: US Breath Fresheners (non-confectionery) Market Growth Dynamics (Volume Analysis), 2006-16
Figure 3: US Breath Fresheners (non-confectionery) Market Growth Dynamics by Value (USD m), 2006-16
Figure 4: US Breath Fresheners (non-confectionery) Consumption (Units m) and Growth (Y-o-Y), 2006-16
Figure 5: US Breath Fresheners (non-confectionery) Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 6: US Breath Fresheners (non-confectionery) Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 7: US Breath Fresheners (non-confectionery) Market Volume by Brands (Units m), 2008-11
Figure 8: US Breath Fresheners (non-confectionery) Market Value by Distribution Channel (USD m), 2008-11

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