Real-time Bidding: The Online Ad Exchange

  • July 2012
  • -
  • Parks Associates
  • -
  • 54 pages

Real-time Bidding: The Online Ad Exchange evaluates the online real-time bidding (RTB) landscape in North America from two viewpoints – the buy-side and the sell-side. The study highlights the core market sectors, profiles the key players, assesses factors defining market growth, and offers strategic direction for stakeholders. It provides five-year online display advertising revenues generated from RTB methods in North America from 2012 to 2017.
“The online real-time bidding (RTB) market is a complex environment born out of advertisers' and publishers' needs to form an efficient and effective online display advertising buying and selling system,” said Heather Way, research analyst, Parks Associates. “As media buyers realize the benefits of RTB such as cost efficiencies, reduced ad waste, scalable reach, transparency, and control, ad spend from traditional display advertising will quickly transfer to RTB platforms.”

Table Of Contents

Table of Contents

The Bottom Line
Data Points
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
1.3.1 Data Sources
1.3.2 Glossary of Terms
1.4 Defining Real-Time Bidding (RTB)
2.0 The Buy-side
2.1 Media Buying Desks (MBDs)
2.2 Demand-side Platforms (DSPs)
2.3 Data Management Platforms (DMPs)
3.0 The Sell-side
3.1 Supply-side Platforms (SSPs)
4.0 Online Buying/Selling Intermediaries
4.1 RTB Ad Exchanges
4.2 Ad Networks
4.3 Ad Monitoring and Verification Services
5.0 Real-Time Bidding Online Advertising Revenue Forecasts in North America (N.A.) 2012 - 2017
5.1 Forecast Methodology
5.2 Forecast Assumptions
6.0 Market Implications and Recommendations
Resource Book
Appendix A Company Profiles: Media buying desks
Appendix B Company Profiles: Demand-side Platforms (DSPs)
Appendix C Company Profiles: Data Management Platforms (DMPs)
Appendix D Company Profiles: Supply-side Platforms (SSPs)
Appendix E Company Profiles: RTB Ad Exchanges
Appendix F Company Index

List of Figures

Source of Data
Glossary of Terms
The Core Benefits of RTB
Real-time Bidding (RTB) Technical Workflow
Real-time Bidding Online Advertising Ecosystem
Who's Who in Real-time Bidding
RTB Advertising Revenue Flow
Media Buying Desks (MBDs)
Demand-side Platforms (DSPs)
Data Management Platforms (DMPs)
Pubmatic Ad Price Prediction Workflow
Supply-side Platforms (SSPs)
RTB Ad Exchanges
Private Ad Exchanges
DoubleVerify's 6 Critical Areas of Media Verification
RTB Online Display Ad Revenue Forecast Methodology
Drivers and Barriers of Growth of RTB Ad Market
RTB Online Display Advertising Revenues North America 2012-2017
Total Internet, Online Display, and RTB Advertising Revenues in N.A. 2012-2017

View This Report »

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

24/7 Customer Support

Talk to Clare

+1 339 368 6001

Purchase Reports From Reputable Market Research Publishers

Global Email Marketing Market

Global Email Marketing Market

  • $ 4 950
  • Industry report
  • November 2014
  • by Global Industry Analysts

This report analyzes the worldwide markets for Email Marketing in US$ Million. The report analyzes the US market by the following Segments: Transactional Email, Acquisition Email, and Retention Email. ...

Global RTB Market 2015-2019

Global RTB Market 2015-2019

  • $ 3 000
  • Industry report
  • November 2014
  • by Infiniti Research Limited

About RTB Market Real-time bidding (RTB) involves the real-time buying and selling of online advertising (ad) display inventory (audience) through a bidding process. This process allows advertisers to ...

Global Online Ad Spending Market 2015-2019

Global Online Ad Spending Market 2015-2019

  • $ 2 500
  • Industry report
  • December 2014
  • by Infiniti Research Limited

About Online Ad Spending Online advertising involves the marketing and promotion of products, services, or brand by using internet as a medium. Online ad spending is the total amount of money an organization ...

Analysis Of Google Inc

November 2014 $ 300

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.