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Report Details

The mobile device market is driven by factors more mercurial than other segments of the telecommunications industry. There is increasing pressure on equipment manufacturers to have their finger on the proverbial pulse, to find a middle ground between functionality and popular modern gadgetry. In 2012 the mobile touchscreen UI market will represent a $12.6bn hardware industry as well as registering 632.6 million device shipments.

In efforts to stay ahead of the curve and grasp competitive advantage, innovative companies have attempted to steer demand themselves, giving customers what they want before they know they want it. Ubiquitous devices such as the iPhone and iPad have demonstrated how profound an impact these efforts can have on our interaction with technology.

User interface (UI) encompasses the hardware and firmware that governs an end-user's mobile experience. It dictates how phones are used and, to a degree, propels the functions they are able to accomplish.

In addition to providing in-depth analysis and forecasts of global, regional, and national-level OS proliferation up to 2017, visiongain also delivers a thorough examination of 4 sub-markets crucial to touchscreen UI. The report also delves into the production side of mobile UI hardware, identifying major players and world regions where manufacturing is set to take off during the forecast period.

Visiongain's report, The Mobile User Interface Market 2012-2017: UI in the iPhone, Android, and Windows Era, examines device usage metrics, screen size and other device trends, application ecosystems, leading vendors, and the latest technology that promises to alter the mobile landscape. All of visiongain's findings are clearly and neatly illustrated through 137 unique charts, tables, and figures spanning the report's 9 chapters. Our conclusions are informed by a great diversity of secondary sources, providing well-rounded and comprehensive analysis of a highly influential market.

Unique Selling Points

• Comprehensive analysis of prospects for the global mobile user interface (UI) market from 2012-2017.
• Analysis and forecasting of 4 sub-markets composing the backbone of mobile UI hardware: touch sensors and controller ICs, MEMS, cover glass, and display panels.
• 137 unique tables, charts, graphs, and figures that quantify, analyse and forecast the changing dynamics of the mobile UI market between 2012-2017.
• Quantification and analysis for the global mobile UI market between 2012-2017 is divided neatly into separate hardware and software forecasts.
• The report provides an in-depth examination of mobile UI hardware production, leading vendors, and regional analysis of the supply chain.
• Forecasts and analysis for 5 regional mobile UI markets: North America, Latin America, Asia-Pacific, Europe, and the Middle East and Africa.
• Analysis of consumer demands, media consumption habits, and usage metrics that influence and characterise the mobile UI market.
• Overview of 7 leading mobile UI hardware vendors and the products that earned them incumbent status in their respective sub-markets.
• Discussion of successes and failures of the major mobile operating platforms: Apple iOS, Google Android, Microsoft Windows Phone, and RIM's BlackBerry OS, as well as of devices operating those platforms.


Visiongain telecommunications reports are compiled using a broad and rich mixture of both primary and secondary information to produce an overall industry outlook. In order to provide our clients with the best product possible product, we do not rely on any one single source of information. Visiongain analysts not only interview market-leading vendors, carriers, service providers and industry experts but also review a wealth of financial data and product information from a vast range of sources.

Why you should buy The M

Table Of Contents

The Mobile User Interface Market 2012-2017: UI in the iPhone, Android, and Windows Era

Table of Contents

Executive Summary
E1. Touchscreen Success
E2. Shifting Consumer Demands
E3. Expansion of the Industry
E4. Mobile UI Markets and Major Players
E5. Key Findings of this Report

1. Introduction to Mobile User Interface
1.1 User Interface in Mobile Telecommunications
1.2 Early Breakthroughs in Mobile UI
1.2.1 Nokia 3210 Later Iterations and More Features
1.3 Early Mobile Operating Systems
1.3.1 Ericsson R380
1.4 The Touchscreen Shift
1.4.1 The iPhone
1.4.2 The iPad
1.5 Contemporary Mobile UI
1.6 UI Development 2012-2017
1.7 Aim of this Report
1.8 Scope of this Report
1.9 Market Definition
1.10 Questions Answered by this Report
1.11 Methodology

2. Global Mobile UI Market Forecasts 2012-2017
2.1 Hardware Forecasts
2.2 Firmware Market: Dominance of Android, Apple, and Windows
2.2.1 The Global Smartphone Market 2012-2017 Smartphone Market Breakdown by OS
2.2.2 The Global Tablet Market 2012-2017 The Global Tablet Market Breakdown by OS

3. Regional Mobile UI Market Forecasts 2012-2017
3.1 Regional Mobile OS Proliferation 2012-2017
3.1.1 The North American OS Market
3.1.2 The Latin American OS Market 2012-2017
3.1.3 The Asia-Pacific OS Market 2012-2017
3.1.4 The European OS Market 2012-2017
3.1.5 The Middle East and African OS Market 2012-2017
3.2 Regional Mobile UI Hardware Market Forecasts 2012-2017
3.3 Regional Mobile UI Hardware Production Forecast 2012-2017
3.3.1 North American Mobile UI Production 2012-2017
3.3.2 Latin American Mobile UI Hardware Production 2012-2017
3.3.3 European Mobile UI Hardware Production 2012-2017
3.3.4 Asia-Pacific Mobile UI Hardware Production 2012-2017
3.3.5 Middle East and African Mobile UI Hardware Production 2012-2017

4. Key Aspects of Mobile User Interface
4.1 Generating a Positive User Experience
4.1.1 Display Smartphone Transmogrification Screen Sizes Increasing Looking Forward: Large Market Share for Large Displays Tablet Prospects Emergence of the Tablet as a Recreational Device Conjunction with Other Media Platforms Popularity of Tablets with Online Shoppers Impact on Tablet UI Creating Tablet-Oriented Interfaces
4.1.2 Applications
4.1.3 Functionality Alternative Methods of Interfacing Voice Activation Gesture Control and Motion Sensors
4.1.4 Platform

5. Devices and Operating Systems: Contesting Over Market Share
5.1 Intuitive Smartphones Flood the Market
5.1.1 Defining Intuitive Smartphones
5.2 Apple and iOS
5.2.1 Consistency of Design and Production
5.2.2 In-Plane Switching Technology
5.3 Android
5.3.1 Open Source Platform
5.3.2 Android's UI Innovations
5.3.3 Android Driving for Convergence and Uniformity
5.4 Windows Phone - Late Entrant
5.4.1 Setback of Windows Mobile Design
5.4.2 Advantages of Windows Phone
5.5 BlackBerry OS
5.5.1 Losing Market Share at a Critical Juncture Reasons for BlackBerry's Decline in Mobile Telephony
5.5.2. The Playbook - BlackBerry's Foray into Tablet Manufacturing Early Criticisms Emerge Disappointing Early Sales Why Did the Playbook Fail?

6. The Inputs of Touchscreen Technology
6.1 Touch Sensors and Touch Controller Integrated Circuits
6.1.1 Declining Revenues
6.1.2 Leading Vendors Atmel Atmel's maXTouch Atmel Partnership with Microsoft Synaptics Cypress Semiconductor Corporation Other Key Vendors and Possible Challengers
6.2 Display Panels
6.2.1 LG In-Plane Switching Developments LG's AH-IPS
6.2.2 Samsung Samsung's PLS
6.3 Cover Glass
6.3.1 Corning Gorilla Glass Manufacturers Using Go

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