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Underwear, Nightwear and Swimwear in Mexico

  • April 2013
  • -
  • Euromonitor International
  • -
  • 30 pages

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In 2012 sales of underwear reached Mx$15,415 million, an 8% increase when compared to the previous year. This category represented 70% of the total sales value. Amongst sales of underwear, women’s underwear represented 62% of the sales. Underwear is constantly purchased by consumers in Mexico and in the case of men it is a common Christmas present from their wives or mothers.

Euromonitor International's Underwear, Nightwear and Swimwear in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2013

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