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Underwear, Nightwear and Swimwear in Brazil

  • July 2013
  • -
  • Euromonitor International
  • -
  • 33 pages

Thanks to increasing disposable income and the success of more added-value products, sales of underwear, nightwear and swimwear experienced robust growth in 2012, up 13% in current value terms. Product innovation with the use of technological fabrics as well as better quality finishing including lace, embroidery, and satin have become key drivers of category sales. In addition, the growing success of shapewear, underwear with slimming and tightening features which is often more expensive than...

Euromonitor International's Underwear, Nightwear and Swimwear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage:
Nightwear, Swimwear, Underwear.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Underwear, Nightwear and Swimwear in Brazil
UNDERWEAR, NIGHTWEAR AND SWIMWEAR IN BRAZIL



LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 13 Underwear, Nightwear and Swimwear Company Shares 2008-2012
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
Table 15 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
Table 16 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
Table 19 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 20 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Table 23 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 24 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Hering Textil SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 1 Hering Textil SA: Key Facts
Summary 2 Hering Textil SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hering Textil SA: Competitive Position 2012
Internet Strategy
Lojas Renner SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 4 Lojas Renner SA: Key Facts
Summary 5 Lojas Renner SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Lojas Renner SA: Competitive Position 2012
Internet Strategy
Lojas Riachuelo SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 7 Lojas Riachuelo SA: Key Facts
Summary 8 Lojas Riachuelo SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Lojas Riachuelo SA: Competitive Position 2012
Internet Strategy
Executive Summary
Growing Sales of Sophisticated Value-added Products
Manufacturers Invest in Own Stores To Increase Visibility
Arrival of International Companies
Internet Retailing: Promising Channel
Influence of 2014 Fifa World Cup and 2016 Olympics on Apparel
Key Trends and Developments
Apparel Manufacturers Invest in Own Stores
Internet Retailing in Apparel Remains Challenged by the Lack of Size Standardisation
Positive Impact From Fifa World Cup and Olympic Games in Rio De Janeiro
Companies Invest in Sophisticated Value-added Products
Chinese Imports: Threat To Local Manufacturers
Market Data
Table 27 Sales of Apparel by Category: Volume 2007-2012
Table 28 Sales of Apparel by Category: Value 2007-2012
Table 29 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 30 Sales of Apparel by Category: % Value Growth 2007-2012
Table 31 Apparel Company Shares 2008-2012
Table 32 Apparel Brand Shares 2009-2012
Table 33 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 35 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 36 Forecast Sales of Apparel by Category: Value 2012-2017
Table 37 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 38 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 10 Research Sources












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