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Soft Drink

Summary

Table of Contents

  • Publication date: March 2014
  • Report size: 41 pages
Keywords : Soft Drink, carbonate

The acquisition of Lucozade and Ribena and the acquisition of US-based spirits producer Beam Inc showed that Suntory is keen to grow value sales and obtain immediate access to developed markets. Its expanding in Southeast Asia, China and India mainly rely on local joint ventures to leverage local expertise and distribution. Suntory appears on the right track in terms of globalisation and next is to integrate these businesses to make them really f...

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Related Market Segments :

Soft Drink
Carbonate

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