Nestlé SA in Hot Drinks (World)

  • September 2014
  • -
  • Euromonitor International
  • -
  • 48 pages

Nestlé is the global leader in hot drinks and it is accelerating its expansion in the US following the formation of Jacobs Douwe Egberts (JDE). The company’s presence in standard fresh ground coffee is weak and it has been making efforts to develop coffee pods, particularly in Western Europe. Multi-beverage Nescafé Dolce Gusto outperformed Nespresso but both are facing competition from compatible products and private label. The company’s initiatives in tea pods are bold and encouraging.

Euromonitor International’s Nestlé SA in Hot Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Nestle SA in Hot Drinks (World)
Euromonitor International
September 2014
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Coffee Opportunities
Tea and Other Hot Drinks Opportunities
Brand Strategy
Operations
Recommendations

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