Nestlé SA in Hot Drinks (World )

  • July 2012
  • -
  • Euromonitor International
  • -
  • 44 pages

Nestlé is the world leader in hot drinks, a position derived primarily from its strength in instant coffee. Instant coffee continues to offer significant opportunities, specifically in emerging markets. Nestlé is also in a strong competitive position in the dynamic coffee pod category, in particular in Western Europe. Its area of weakness is the US, a key growth market for coffee pods, where Nestlé faces strong competition that is set to further intensify over the coming years.

Euromonitor International’s Nestlé SA in Hot Drinks (World ) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Nestle SA in Hot Drinks (World )
Euromonitor International
July 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Coffee Opportunities
Other Hot Drinks Opportunities
Brand Strategy
Operations
Recommendations

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