Childrenswear in Norway, Euromonitor International

  • July 2012
  • -
  • Euromonitor International
  • -
  • 32 pages

In 2011 Norwegian consumers were looking for natural solutions in the apparel market. This was very much reflected in childrenswear, because parents were trying to buy the best products in order to achieve the maximum comfort for their children, and protect them from allergies, which could appear when wearing clothing made from synthetic materials. In 2011 Norwegian consumers became more knowledgeable about garments, and were willing to pay more for products which could offer natural materials,...

Euromonitor International's Childrenswear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Clothing, Girls' Clothing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

CHILDRENSWEAR IN NORWAY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2006-2011
Table 2 Sales of Childrenswear by Category: Value 2006-2011
Table 3 Sales of Childrenswear by Category: % Volume Growth 2006-2011
Table 4 Sales of Childrenswear by Category: % Value Growth 2006-2011
Table 5 Childrenswear Company Shares 2007-2011
Table 6 Childrenswear Brand Shares 2008-2011
Table 7 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Childrenswear by Category: Volume 2011-2016
Table 9 Forecast Sales of Childrenswear by Category: Value 2011-2016
Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016
Adidas Norge As in Apparel (norway)
Strategic Direction
Key Facts
Summary 1 adidas Norge AS: Key Facts
Summary 2 adidas Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 adidas Norge AS: Competitive Position 2011
Internet Strategy
Handm Hennes and Mauritz As in Apparel (norway)
Strategic Direction
Key Facts
Summary 4 HandM Hennes and Mauritz AS: Key Facts
Summary 5 HandM Hennes and Mauritz AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 HandM Hennes and Mauritz AS: Competitive Position 2011
Internet Strategy
Kappahl As in Apparel (norway)
Strategic Direction
Key Facts
Summary 7 KappAhl AS: Key Facts
Summary 8 KappAhl AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 KappAhl AS: Competitive Position 2011
Internet Strategy
Nike International Ltd in Apparel (norway)
Strategic Direction
Key Facts
Summary 10 Nike International Ltd: Key Facts
Summary 11 Nike International Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Nike International Ltd: Competitive Position 2011
Internet Strategy
Zara Norge As in Apparel (norway)
Strategic Direction
Key Facts
Summary 13 Zara Norge AS: Key Facts
Summary 14 Zara Norge AS: Operational Indicators
Company Background
Chart 1 Zara Norge AS: Zara in Oslo
Production
Competitive Positioning
Table 12 Summary3 Zara Norge AS: Competitive Position 2011
Internet Strategy
Executive Summary
the Recovery of the Apparel Market in Norway Is Strong
Norwegians Are Willing To Pay More for Higher Quality
Buying A Well-known Brand Means Making A Right Choice
Internet Retailing Shows Growth in 2011
Unit Price Increases Are Recorded in Autumn 2011
Key Trends and Developments
Price Wars Come To An End
Discounting Is No Longer Enough
Outdoor Sports Drive Sales of Apparel in Norway
Internet Retailing Experiences Stable Growth
Consumers Are Looking for Quality, and Are Willing To Pay More
Market Data
Table 13 Sales of Apparel by Category: Volume 2006-2011
Table 14 Sales of Apparel by Category: Value 2006-2011
Table 15 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 16 Sales of Apparel by Category: % Value Growth 2006-2011
Table 17 Apparel Company Shares 2007-2011
Table 18 Apparel Brand Shares 2008-2011
Table 19 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 20 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 21 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 22 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 23 Forecast Sales of Apparel by Category: Value 2011-2016
Table 24 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 25 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 15 Research Sources












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