There are two main reasons behind the strong performance of childrenswear over the review period – the growing number of women in the workforce, which boosted household income levels, and couples having fewer children. According to the IBGE, the average number of children per family declined to 1.9 in 2009 compared to 2.3 in 2001. With fewer children per family and increasing disposable incomes, expenditure on childrenswear and toys and games increased over the review period as parents sought...
Euromonitor International's Childrenswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Baby and Toddler Wear, Boys' Clothing, Girls' Clothing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.