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Clothing & Textile

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Table of Contents

  • Publication date: June 2013
  • Report size: 26 pages
Keywords : jeans, apparel, fashion price

Uniqlo and Zara’s successful penetration of the Taiwan market has resulted in increased preference for fast fashion among Taiwanese consumers. As most fast fashion jeans are reasonably-priced, consumers are placing less value on quality as long as the jeans are trendy, affordable and sufficient to last for one or two seasons until newer styles became fashionable. Furthermore, Uniqlo and Zara are perceived by Taiwanese consumers as being trendy,...

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Related Market Segments :

Clothing Fashion
Jeans
Apparel
Fashion Price

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