Clothing & Textile
Table of Contents
Uniqlo and Zara’s successful penetration of the Taiwan market has resulted in increased preference for fast fashion among Taiwanese consumers. As most fast fashion jeans are reasonably-priced, consumers are placing less value on quality as long as the jeans are trendy, affordable and sufficient to last for one or two seasons until newer styles became fashionable. Furthermore, Uniqlo and Zara are perceived by Taiwanese consumers as being trendy,...More »
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... Such as the resistance of the product . Weather conditions such as humidity. Fashion factors, with seasons and styles. Usage patterns, such as casual, work, sport, rest. 3 Mean life of footwear & life cycle ...
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