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Coca-Cola Co, The in Soft Drinks (World)

  • November 2015
  • -
  • Euromonitor International
  • -
  • 71 pages

The Coca-Cola Co (TCCC) faces a challenging situation, in which economic recovery is fragile in developed markets, while the major emerging markets of China, Russia and Brazil are seeing a slowdown in growth. Despite economic difficulties, consumers continue to desire diverse and healthy beverages, which is a challenge but also an opportunity. The negative publicity regarding sugarised drinks and the potential introduction of sugar taxes is a further challenge.

Euromonitor International’s Coca-Cola Co, The in Soft Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in theSoft Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Coca-Cola Co, The in Soft Drinks (World)
Coca-Cola Co, The in Soft Drinks (World)
Euromonitor International
November 2015
Scope of the Report
Strategic Evaluation
Highlights of Acquisitions
Competitive Positioning
Market Assessment
Finding Opportunities in Carbonates
Creating Growth in Still Beverages
Brand Strategy
Brand strategy
Operations
Recommendations

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