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Baby and Child-Specific Products in Poland

  • June 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Baby and child-specific products are facing negative demographic trends, particularly a relatively low birth rate and the decreasing under 14-year-old population. Despite such adverse circumstances, baby and child-specific products continued to see sales growth. The main growth driver is parents’ desire to treat them as first-need products, and they demand good quality items. Poles tend not to economise when purchasing these products as children’s needs are perceived as a priority in society.

Euromonitor International's Baby and Child-specific Products in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Baby and Child-Specific Products in Poland
BABY AND CHILD-SPECIFIC PRODUCTS IN POLAND
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2010-2015
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2012-2015
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Laboratorium Kosmetyczne Dr Irena Eris SA in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 1 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts
Summary 2 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators
Competitive Positioning
Summary 3 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2015
L'Oreal Polska Sp Zoo in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 4 L'Oreal Polska Sp zoo: Key Facts
Competitive Positioning
Summary 5 L'Oreal Polska Sp zoo: Competitive Position 2015
Executive Summary
Enhanced Performance of Beauty and Personal Care in 2015
Consumers Look for Products Based on Natural Ingredients
Dynamic Domestic Manufacturers Challenge Multinationals
Major New Product Developments Feature Extensions of Well-known Brands
Positive Outlook for the Forecast Period
Key Trends and Developments
Poles Search for Natural Beauty and Personal Care Products
Rising Role of the Internet As A Sales Channel and Communication Platform
Male Consumers Increasingly Care About Hygiene and Personal Appearance
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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