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Baby and Child-Specific Products in Poland

  • June 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

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Baby and child-specific products are facing negative demographic trends, particularly a relatively low birth rate and the decreasing under 14-year-old population. Despite such adverse circumstances, baby and child-specific products continued to see sales growth. The main growth driver is parents’ desire to treat them as first-need products, and they demand good quality items. Poles tend not to economise when purchasing these products as children’s needs are perceived as a priority in society.

Euromonitor International's Baby and Child-specific Products in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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