Value added and multimedia services in Poland 2012

• Publication date: June 2012
• Report size: 215 pages

Polish market of value added and multimedia services 2012 Value added and multimedia services in Poland 2012, Development forecasts for 2012-2016 provides readers with the newest data and sharpest analysis of business conditions and opportunities in the areas of mobile internet, fixed line and mobile telephony and pay TV and video services. It covers the market in terms of existing and projected structure and value, with an eye to the futu...

Polish market of value added and multimedia services 2012

Value added and multimedia services in Poland 2012, Development forecasts for 2012-2016 provides readers with the newest data and sharpest analysis of business conditions and opportunities in the areas of mobile internet, fixed line and mobile telephony and pay TV and video services. It covers the market in terms of existing and projected structure and value, with an eye to the future as the markets in Poland and around the world focus more on multimedia and value added services and less on voice service.

This report defines the value of the market, describes its rise using historical data, and focuses on the value of specific services such as music, games, SMS payments, mobile internet, graphics and applications, and mobile and community marketing. It covers smart phone usage as well as traditional computer-based services, and reveals revenues attached to each. Polish pay TV is examined in detail in terms of value, featuring the potential of high growth segments such as digital cable, IPTV and digital platforms moving forward.

Revenues for premium and reduced rate services in the field of fixed line telephony are given, along with potential for the expansion of value added services within this segment. But as mobile telephony is the growth centre of this industry in Poland and much of today’s world, this report focuses on coverage of the structural mix created by the variety of services available and soon to enter the marketplace, and the major players intent on bringing new services to market.

In addition to detailed profiles of the market’s top service providers, Value added and multimedia services in Poland 2012, Development forecasts for 2012-2016 provides all the data and analysis professionals need to begin, expand or alter their operations and position their companies for success in the years ahead.

Online Broadcasting Industry in Poland

Value added and multimedia services in Poland 2012
Development forecasts for 2012-2016
1. Methodology of the report 11
2. Executive summary 15
3. General overview of the market of value-added and multimedia services in Poland 25
4. Trends in individual market segments 32
5. Mobile value-added services 32
6. Premium rate and reduced-rate services 34
7. Pay television 34
8. Institutions active on the Polish market of value-added and multimedia services 36
9. UKE 36
10. KRRiT 37
11. PIKE 38
12. PIRC 38
13. KUD at PIIT 38
14. ZAiKS 39
15. Polish market of value-added and multimedia services compared to selected European markets 39
16. The market of mobile value-added services 49
17. Horizontal structure of the mobile value-added services market 49
18. Entertainment and information 51
19. Graphics 52
20. Applications 52
21. Music 54
22. Games 58
23. Navigation and geolocation 61
24. Mobile marketing 63
25. Mobile social media 65
26. E-books and mobile press 67
27. Mobile television 68
28. Mobile finance 71
29. Mobile payments 71
30. Mobile banking 74
31. QR codes 77
32. The vertical structure of the mobile value-added services market 80
33. Key players 80
34. Avantis 80
35. Blue Media 81
36. CT Creative Team 83
37. e-Muzyka 84
38. Facebook 86
39. mLife 88
40. MNI 89
41. Mobile Experts 93
42. Mobiltek 94
43. Mobini 96
44. mPay 96
45. Nasza Klasa 98
46. NaviExpert 100
47. One-2-One 100
48. Platforma Rozrywki Mobilnej Nitro 101
49. Propolis Media 102
50. Pulsar Mobile 104
51. Teleaudio Dwa (Teleaudio) 105
52. Telecom Media 106
53. Wind Mobile 107
54. Content producers 109
55. Breakpoint 109
56. Mobile Entertainment Europe 109
57. Netox 109
58. nGames 110
59. Tequila Mobile 110
60. Mobile network operators 110
61. Distributors 112
62. Premium rate service providers 113
63. Development forecasts for the mobile value-added services 118
64. Fixed-line value-added services market 121
65. Premium rate and reduced rate services 121
66. Players on the market of premium rate and reduced rate services 125
67. TP SA 126
68. GTS Energis 126
69. Telefonia Dialog 127
70. Netia 127
71. Trends on the market of premium rate and reduced rate services 127
72. Registry of premium rate and reduced rate numbers 129
73. Development forecasts for the market of premium rate and reduced rate services 134
74. Internet - the market of value-added services 135
75. Individual users 136
76. Business clients 138
77. Domain market 138
78. Small hosting 141
79. Mobile internet market 143
80. Value and growth of the mobile internet market 143
81. Number of subscribers 146
82. Infrastructure and network development 150
83. Popularity of mobile internet 151
84. Global market of the mobile internet 155
85. Development forecasts for the mobile internet market 161
86. Pay television market 165
87. Digital platform market 172
88. Number of subscribers 172
89. Market value and growth 174
90. Analogue television 176
91. Number of subscribers 176
92. Market value and growth 178
93. Digital television 179
94. Number of subscribers 179
95. Market value and growth 181
96. IPTV market 182
97. Number of subscribers 183
98. IPTV operators for smaller players 185
99. Inotel 185
100. SGT 185
101. IPTV in the world 187
102. Development forecasts for the pay television market in Poland 189
103. Extra: VOD 194
104. Extra: Digitisation 199
105. List of graphs 205
106. List of tables 211
107. About PMR 213
108. Contact PMR 214