Fleet Management – World 2012

  • August 2012
  • -
  • Berg Insight AB

Executive Summary of FLEET MANAGEMENT IN EUROPE

Fleet management is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insight’s definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today mobile networks can provide ubiquitous online connectivity at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.

Commercial vehicle fleets play an essential role in the European economy. According to official statistics there were 35.5 million commercial vehicles in use in EU23+2 in 2008. The 6.2 million medium and heavy trucks accounted for more than 75 percent of all inland transports, forming a € 250 billion industry. Approximately 0.7 million buses and coaches stood for 9.3 percent of all passenger kilometres. Last but not least, the greater part of the 28.6 million light commercial vehicles (LCV) in Europe was used by mobile workers and for activities such as distribution of goods and parcels.

Berg Insight is of the opinion that the European fleet management market has entered a growth period that will last for several years to come. Individual markets may however suffer temporary setbacks, depending on the local economic developments. The number of fleet management systems in active use is forecasted to grow at a compound annual growth rate of 17.9 percent from 2.5 million units at the end of 2011 to 5.7 million by 2016. The penetration rate in the total population of non-privately owned commercial vehicles is estimated to increase from 8.8 percent in 2011 to 20.1 percent in 2016.

A group of international aftermarket solution providers have emerged as the leaders on the European fleet management market. Masternaut is ranked as the largest player overall in terms of installed base with close to 250,000 units deployed, mainly in France and the UK. TomTom Business Solutions was the fastest growing vendor also in 2011 and has now surpassed 200,000 subscribers. Transics is number one in the heavy trucks segment with an estimated 75,000 active units installed. Other significant players include European companies such as Vehco, Navman Wireless, TRACKER and Trafficmaster and international players like Trimble and Qualcomm from the US and the South African telematics providers DigiCore and MiX Telematics.

All major truck manufacturers on the European market offer OEM telematics solutions as a part of their product portfolio. Mercedes-Benz, Volvo and Scania launched their first products in the 1990s and followed by MAN in 2000, Renault Trucks in 2004, DAF Trucks in 2006 and Iveco in 2008. The products are all supporting the FMS standard and can generally be deployed in mixed fleets even if some functionality can be brand-specific. A major trend in the past year has been the announcements of standard line fitment of fleet management solutions. Since the end of 2011, Scania is rolling out the Scania Communicator as standard on all European markets and includes a four year basic service subscription. The new generation of the Actros trucks from Mercedes-Benz contains the FleetBoard vehicle computer as standard in all EU27 countries since October 2011. Volvo is going in the same direction offering Dynafleet as standard in some markets. MAN TeleMatics is since July 2012 standard on the new truck model TGX EfficientLine including a 4-month trial for the service. Nine major merger and acquisition activities took place in Europe during 2010 and the first half of 2011. In the past twelve months there has been a considerable slowdown of activities and no major events occurred. Berg Insight anticipates that a second wave of consolidation is likely to start in 2013. The latest transaction was done in June 2011 when Transics acquired the European activities of CarrierWeb. Francisco Partners acquired Masternaut in April 2011 forming the leading player in Europe from the Masternaut and Cybit operations. Another acquisition was done by Vehco in Sweden that acquired Elomobile in France in March 2011. Trimble acquired Punch Telematix in July 2010 and DigiCore acquired in the same month Minorplanet in the UK along with the associated businesses in the Netherlands, Belgium and Germany.

Executive Summary of FLEET MANAGEMENT IN THE AMERICAS

Fleet management (FM) is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insight’s definition of an FM solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of FM solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today mobile networks can provide ubiquitous online connectivity in many regions at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.
Commercial vehicle fleets play an essential role in the economy both in North and Latin America. In North America, there are approximately 12.7 million GVW 3–8 commercial vehicles in use. An estimated 25.5 million GVW 1–2 vehicles are also owned by enterprises or public entities. In Latin America, the number of commercial vehicles in operation is estimated to 21.9 million, out of which 5.9 million are heavy trucks and 16.0 million are light commercial vehicles. Berg Insight is of the opinion that the market for fleet management in the Americas is in a growth period which was temporarily slowed down by the financial downturn but will continue in the years to come. The advanced North American market will remain on a growth track, not the least driven by regulatory developments such as CSA and the forthcoming EOBR mandate. Latin America is coming from a lower degree of maturity in the utilisation of fleet management solutions and will also experience an increase in adoption. In many cases, an educational process may however be needed in order to increase the awareness among prospective users about the potential that FM solutions have beyond mere security related features.

Berg Insight expects the market for fleet management to continue to show healthy growth in 2012. In North America, the number of fleet management systems in active use is forecasted to grow at a compound annual growth rate (CAGR) of 15.9 percent from 2.8 million units in 2011 to 5.9 million units by 2016. The penetration rate in the total population of non-privately owned commercial vehicles is estimated to increase from 7.9 percent in 2011 to 16.4 percent in 2016. In Latin America, the number of fleet management systems in use is projected to increase from 1.3 million units in 2011, growing at a CAGR of 16.6 percent to reach 2.8 million units in 2016. The penetration rate among non-privately owned commercial vehicles in the region is estimated to increase from 5.9 percent in 2011 to 12.8 percent in 2016. The market leaders on the fleet management market in the Americas include a range of different actors. Qualcomm Enterprise Services is ranked as the largest player, with an estimated total installed base of approximately 450,000 units in North and Latin America. The company’s solutions are targeted at heavy trucks, where the main competitors in North America include Xata and PeopleNet. Trimble which previously mainly focused on service fleets now has a total installed base of 360,000 units following the acquisition of PeopleNet. Other actors focusing on service fleets include FleetMatics, Networkfleet, NexTraq and Wireless Matrix. Several actors also have a broader market scope, covering both light and heavy vehicles. Examples include Telogis, Teletrac, Zonar Systems and Webtech Wireless. Major Brazilian providers include Autotrac, Zatix and OnixSat, each having estimated installed bases in the range of 50,000–85,000 units. Other notable actors in Latin America include Copiloto Satelital and Grupo UDA in Mexico, Satrack in Colombia, and Tastets System and Wisetrack in Chile, each holding important positions in their respective countries. Most commercial vehicle manufacturers active in the Americas offer OEM telematics solutions – either independently or in partnership with established FM providers – with examples such as Volvo Link and Ford Crew Chief on the US market. Hino Insight was announced in 2011, as was Virtual Technician for Daimler’s Freightliner and Western Star trucks. Paccar’s TruckerLink service was also introduced during the year. Daimler’s FleetBoard and Volvo’s Dynafleet have moreover been launched in Brazil, while Scania Fleet Management is rolled out in Latin America. MAN Latin America offers the Volksnet solution and Iveco has further developed the system Frota Fácil. FM solutions from OEMs have not yet been particularly successful in the Americas, but are expected to increase in importance in the coming years.

Table Of Contents

Table of Contents - FLEET MANAGEMENT IN EUROPE INDEX

Executive summary1

1 Commercial vehicle fleets in Europe ..3
1.1 Light commercial vehicles .7
1.2 Medium and heavy trucks .8
1.3 Buses and coaches 10
1.4 Trailers and semi-trailers .11
1.5 Off-road construction and agriculture equipment ........12
1.6 Ownership structure ........13
1.6.1 Statistical estimates by industry and company size .......14
1.6.2 Light commercial vehicle fleets ...16
1.6.3 Medium and heavy commercial vehicle fleets .......17

2 Fleet management solutions ...19
2.1 Fleet management infrastructure ......19
2.1.1 Vehicle segment........20
2.1.2 GNSS segment 23
2.1.3 Network segment ......24
2.1.4 Backoffice segment...27
2.2 Vehicle management.......28
2.2.1 Vehicle diagnostics and maintenance planning ....28
2.2.2 Security tracking........29
2.3 Driver management 29
2.3.1 Driving data registration and analysis ..29
2.3.2 Eco-driving schemes.30
2.3.3 Insurance risk management........30
2.4 Operations management.30
2.4.1 Routing and navigation ......31
2.4.2 Transport management......31
2.4.3 Mobile workforce management ..32
2.5 Regulatory compliance and reporting........32
2.5.1 Digital tachograph data download.......33
2.5.2 Electronic toll collection .....35
2.5.3 Other applications .....37
2.6 Business models ....38

3 Market forecasts and trends ....39
3.1 Market analysis .......39
3.1.1 Installed base and unit shipments .......39
3.1.2 Regional markets ......40
3.1.3 Vendor market shares ........41
3.2 Market drivers and barriers.......42
3.2.1 Macroeconomic environment .....43
3.2.2 Regulatory environment .....44
3.2.3 Competitive environment ...45
3.2.4 Technology environment ...45
3.3 Value chain analysis ........46
3.3.1 Telematics industry players46
3.3.2 Automotive industry players........50
3.3.3 Telecom industry players ...50
3.3.4 IT industry players .....53
3.4 Future industry trends .....54

4 OEM products and strategies..57
4.1 Truck manufacturers........57
4.1.1 Daimler Group..57
4.1.2 Volvo Group .....60
4.1.3 Scania......62
4.1.4 MAN Truck and Bus......64
4.1.5 DAF Trucks.......65
4.1.6 Iveco ........65
4.2 Construction equipment manufacturers.....66
4.2.1 Bobcat and JCB ........66
4.2.2 Caterpillar 67
4.2.3 Hyundai Construction Equipment........68
4.2.4 John Deere.......69
4.2.5 Komatsu ..70
4.2.6 Volvo CE..71
4.3 Trailer manufacturers.......72
4.3.1 Schmitz Cargobull.....72
4.3.2 Krone.......73
4.3.3 Kögel .......74
4.4 OE suppliers ..74
4.4.1 Actia74
4.4.2 Continental .......75
4.4.3 Haldex .....75
4.4.4 Stoneridge Electronics .......76
4.4.5 WABCO ...76
4.5 Hardware and software providers .....77
4.5.1 Advantech-DLoG.......77
4.5.2 Aplicom ...78
4.5.3 Calamp....79
4.5.4 Mobile Devices .79
4.5.5 Phoenix International.80
4.5.6 Pointer Telocation .....81
4.5.7 Quake Global ...82
4.5.8 Squarell ...82

5 International aftermarket solution providers .......85
5.1 DigiCore85
5.2 Garmin and partners........87
5.3 Masternaut.....89
5.4 MiX Telematics........92
5.5 Navman Wireless....95
5.6 Qualcomm Enterprise Services97
5.7 TomTom Business Solutions....99
5.8 Trafficmaster 102
5.9 Transics .......103
5.10 Trimble106
5.11 Vehco..109

6 Regional aftermarket solution providers..111
6.1 Benelux and France.......111
6.1.1 Eliot........111
6.1.2 Fleetlogic........111
6.1.3 Geodynamics .112
6.1.4 GreenCat ........113
6.1.5 IT Mobile114
6.1.6 Micpoint.115
6.1.7 Novacom Europe ....115
6.1.8 OCEAN..116
6.1.9 Orange Business Services ........116
6.1.10 RAM Mobile Data.....117
6.1.11 Traqueur 118
6.2 Germany and Central Europe 119
6.2.1 AutoGuard ......119
6.2.2 CVS Mobile.....120
6.2.3 ETA Automatizari Industriale .....120
6.2.4 Euro Telematik ........121
6.2.5 Falcom...121
6.2.6 Finder ....122
6.2.7 Framelogic......122
6.2.8 IAV 122
6.2.9 Idem.......123
6.2.10 Mireo......123
6.2.11 Mobile Objects ........124
6.2.12 Sherlog Trace.124
6.2.13 Telargo ..125
6.2.14 Yellowfox ........125
6.3 The Mediterranean ........126
6.3.1 Cefin Systems 126
6.3.2 Cobra Automotive Technologies........127
6.3.3 Coordina127
6.3.4 Datatronics Mobility.128
6.3.5 Detector.129
6.3.6 Frotcom International .......129
6.3.7 G4S Telematix 130
6.3.8 Inosat.....130
6.3.9 Loqus.....131
6.3.10 MobiVision......131
6.3.11 Tecmic...132
6.4 Nordic countries ...133
6.4.1 Consafe Logistics....133
6.4.2 Fleet 101133
6.4.3 Fleetech.134
6.4.4 GateHouse .....134
6.4.5 Locus.....134
6.4.6 PocketMobile..135
6.5 UK and Ireland......136
6.5.1 Aeromark........136
6.5.2 Blue Tree Systems ..137
6.5.3 Celtrak ...137
6.5.4 FleetMatics .....138
6.5.5 GreenRoad.....139
6.5.6 Isotrak....141
6.5.7 Lysanda.142
6.5.8 Matrix Telematics ....142
6.5.9 Microlise 143
6.5.10 Quartix ...143
6.5.11 TRACKER Network..144
6.5.12 Trakm8 ..144
6.5.13 Transpoco ......145
6.5.14 Webtech Wireless....145
Glossary ....149
Index

List of Figures

Figure 1.1: Commercial vehicles in use (EU23+2 2008) .....4
Figure 1.2: New registrations of commercial vehicles (EU23+2 2011)..5
Figure 1.3: Commercial vehicle market trends by country (EU23+2 2011) ...6
Figure 1.4: LCV manufacturer market shares (EU27+2 2011)......7
Figure 1.5: Trucks (>3.5t) market shares, by group and brand (EU27+2 2011) ....8
Figure 1.6: Trucks (3.5-16t) market shares, by group and brand (EU27+2 2011) .9
Figure 1.7: Trucks (>16t) market shares, by group and brand (EU27+2 2011) .....9
Figure 1.8: Bus and coach market shares, by group and brand (EU27+2 2011) .10
Figure 1.9: Trailer manufacturer production volumes and market share (EU23+2 2011).......11
Figure 1.10: Off-road equipment shipments by category (EU27+2 2011) ...12
Figure 1.11: CVs and average fleet size by industry and company size (EU27 2006) ...15
Figure 1.12: Examples of typical organisations for different LCV fleet sizes.16
Figure 1.13: Examples of typical organisations for different HCV fleet sizes 17
Figure 2.1: Fleet management infrastructure overview ......20
Figure 2.2: Examples of FM unit form factors...21
Figure 2.3: Data interfaces used by FM units ...22
Figure 2.4: Examples of devices connected to FM-units....23
Figure 2.5: Mobile network operators (EU23+2 2011).......25
Figure 2.6: Example of FM backoffice segment ........27
Figure 2.7: Digital tachograph smart cards issued (EU23+2 Q2-2008) .......34
Figure 2.8: Nationwide Toll systems for trucks in Europe (2011)35
Figure 3.1: Fleet management shipments and penetration rate (EU27+2 2010-2016) .40
Figure 3.2: Fleet management installed base and penetration rate by region (Q4-2011) .......41
Figure 3.3: Top ten fleet management providers, by installed base (EU27+2 Q4-2011)........42
Figure 3.4: Financial data for leading telematics industry players (2011).....47
Figure 3.5: FM mergers and acquisitions in Europe (2010-2012) .......49
Figure 3.6: Top five M2M communication providers in Europe (Q4-2011) ...51
Figure 3.7: Examples of fleet management offerings by mobile operators (2011) 52
Figure 4.1: JDLink features ....70
Figure 5.1: TomTom WEBFLEET, PRO 9150, LINK 510 and ecoPLUS ......101
Figure 5.2: Transics Quattro and TX-MAX ......105

Table of Contents - FLEET MANAGEMENT IN THE AMERICAS

Table of Contents. i
List of Figures..... vi
Executive summary.........1

1 Commercial vehicle fleets in the Americas..3
1.1 The North American commercial vehicle market ........3
1.1.1 Registrations of commercial vehicles GVW 3-8 ...3
1.1.2 Manufacturer market shares .........5
1.1.3 Ownership structure..........7
1.1.4 Trailers.....11
1.2 The Latin American commercial vehicle market .......12
1.2.1 Registrations of commercial vehicles......12
1.2.2 Manufacturer market shares .......14

2 Fleet management solutions .........17
2.1 Fleet management infrastructure ......17
2.1.1 Vehicle segment..18
2.1.2 GNSS segment ...22
2.1.3 Network segment 22
2.1.4 Backoffice segment.........25
2.2 Vehicle management.26
2.2.1 Vehicle diagnostics and maintenance planning .26
2.2.2 Security tracking..27
2.3 Driver management ...28
2.3.1 Driving data registration and analysis .....28
2.3.2 Eco-driving schemes.......28
2.3.3 Insurance risk management........29
2.4 Operations management.......29
2.4.1 Routing and navigation ...29
2.4.2 Transport management...30
2.4.3 Mobile workforce management ..31
2.5 Regulatory compliance and reporting...........31
2.5.1 CSA - Compliance, Safety, Accountability .........32
2.5.2 Hours-of-Service and electronic on-board recorders .....33
2.5.3 Fuel tax reporting 36
2.5.4 Distracted driving 36
2.5.5 Mandatory anti-theft systems in Brazil ....37
2.5.6 Other applications ...........38
2.6 Business models .......39

3 Market forecasts and trends ..........41
3.1 Market analysis ..........41
3.1.1 Installed base and unit shipments - North and Latin America ...42
3.1.2 Vendor market shares .....44
3.2 Market drivers and barriers....46
3.2.1 Macroeconomic environment .....46
3.2.2 Regulatory environment ..47
3.2.3 Competitive environment 48
3.2.4 Technology environment 48
3.3 Value chain analysis ..49
3.3.1 Telematics industry players.........49
3.3.2 Automotive industry players........53
3.3.3 Telecom industry players 54
3.3.4 IT industry players ...........56
3.4 Future industry trends ...........57

4 OEM products and strategies........61
4.1 Truck manufacturers..61
4.1.1 Daimler Group.....61
4.1.2 Ford .........66
4.1.3 Hino Trucks .........68
4.1.4 Iveco ........69
4.1.5 MAN Latin America..........70
4.1.6 Navistar....72
4.1.7 Paccar .....73
4.1.8 Scania......75
4.1.9 Volvo Group ........77
4.2 Construction equipment manufacturers........82
4.2.1 Bobcat and JCB ..82
4.2.2 Caterpillar 83
4.2.3 Hyundai Construction Equipment Americas.......84
4.2.4 John Deere and Hitachi Construction Machinery ...........85
4.2.5 Komatsu ..87
4.2.6 Volvo CE..87

5 International aftermarket solution providers ..........89
5.1 Digicore .........89
5.2 Garmin and partners..91
5.3 MiX Telematics...........94
5.4 Navman Wireless.......97
5.5 Qualcomm Enterprise Services.......100
5.6 Telogis .........104
5.7 TomTom Business Solutions...........107
5.8 Trafficmaster 110
5.9 Trimble.........112
5.10 Webtech Wireless....114

6 Regional aftermarket solution providers..119
6.1 North America..........119
6.1.1 Blue Tree Systems ........119
6.1.2 BSM Wireless ....120
6.1.3 Cadec ....121
6.1.4 CarrierWeb ........123
6.1.5 Celtrak ...125
6.1.6 FieldLogix ..........126
6.1.7 Fleet Management Solutions ....127
6.1.8 Fleetilla ..129
6.1.9 FleetMatics ........130
6.1.10 Fleetronix...........132
6.1.11 Geotab...133
6.1.12 GPS North America .......135
6.1.13 GreenRoad........137
6.1.14 ID Systems - Asset Intelligence 138
6.1.15 International Telematics 141
6.1.16 Inthinc....142
6.1.17 JJ Keller.143
6.1.18 Matrix Telematics...........144
6.1.19 Microlise 145
6.1.20 Navtrak ..146
6.1.21 Networkfleet ......146
6.1.22 NexTraq.149
6.1.23 PeopleNet..........150
6.1.24 Rand McNally and DriverTech ..153
6.1.25 Safefreight .........155
6.1.26 SkyBitz...156
6.1.27 Synovia..157
6.1.28 Telenav ..158
6.1.29 TransCore..........159
6.1.30 Wireless Matrix ..160
6.1.31 Xata........162
6.1.32 Zonar Systems ..164
6.2 Latin America ...........167
6.2.1 Autotrac .167
6.2.2 Coordina169
6.2.3 Copiloto Satelital ...........171
6.2.4 Global Track ......172
6.2.5 GPS Chile ..........174
6.2.6 Grupo UDA........175
6.2.7 High Performance Solutions .....176
6.2.8 OnixSat ..177
6.2.9 Pointer Telocation .........178
6.2.10 Sascar ...180
6.2.11 Satrack ..181
6.2.12 SECAR...182
6.2.13 Tastets System..184
6.2.14 Tecnolider..........185
6.2.15 Ubicamóvil.........186
6.2.16 Ultra .......186
6.2.17 Wisetrack...........188
6.2.18 Zatix .......189
Glossary ..........191

List of Figures

Figure 1.1: Registrations of GVW 3-8 vehicles (US 2011)..........4
Figure 1.2: Registrations of GVW 3-8 vehicles (Canada 2011)..5
Figure 1.3: Commercial vehicle manufacturer market shares GVW 3-8 (US 2011) ......6
Figure 1.4: Commercial vehicle manufacturer market shares GVW 3-8 (Canada 2011)...........7
Figure 1.5: Private ownership and business uses of GVW 1-8 vehicles (US 2011).......8
Figure 1.6: Distribution of new GVW 3-8 CVs by fleet size (US 2011) ...9
Figure 1.7: Ten largest commercial fleets operated by US companies (2011)10
Figure 1.8: New trailer registrations 24 ft+ (US Q1-Q3 2010) .11
Figure 1.9: CVs in operation and new registrations (Latin America 2010) .......12
Figure 1.10: Light commercial vehicle manufacturer statistics (Brazil 2010) ...13
Figure 1.11: Heavy truck manufacturer statistics (Brazil 2010) 15
Figure 2.1: Fleet management infrastructure overview 18
Figure 2.2: Examples of FM unit form factors...19
Figure 2.3: Data interfaces used by FM units ...21
Figure 2.4: Examples of devices connected to FM units..........21
Figure 2.5: Mobile network operators in the Americas (2011) .24
Figure 2.6: Example of FM backoffice segment ...........26
Figure 3.1: Fleet management shipments and penetration (North America 2011-2016) ........42
Figure 3.2: Fleet management shipments and penetration (Latin America 2011-2016) .........43
Figure 3.3: Top ten fleet management providers, by installed base (Americas Q4-2011).......44
Figure 3.4: Financial data for telematics industry players (2011).........50
Figure 3.5: FM mergers and acquisitions in the Americas (2011-2012) ..........52
Figure 3.6: Examples of fleet management offerings by mobile operators (2012) ......55
Figure 4.1: Features of JDLink versions ...........86
Figure 5.1: Navman Wireless’ Qube, MDT 860 and M-Nav 800...........98
Figure 6.1: Networkfleet 5000 Series device ..147
Figure 6.2: PeopleNet BLU.2 and PeopleNet TABLET ...........151
Figure 6.3: Zonar Systems’ EVIR inspection tool .......165

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