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OTRUM ASA - Strategic SWOT Analysis Review

  • August 2014
  • -
  • Global Data
  • -
  • 17 pages

OTRUM ASA - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.


Otrum ASA (Otrum) is a provider of interactive TV solutions and content to the hospitality industry. Otrum develops and supplies total solutions, consisting of hardware, software, TV channels, movies and guest broadband solutions to the hospitality industry. The key offerings of the company include OTRUM digital signage, a solution enabling guests to view up-to-date information throughout the hotel; OTRUM Evolution, a digital end-to-end implementation offering digital video broadcasting-cable solutions; and OTRUM Dynamic, features various services to guests, hotels, and hotel chains. The company also offers video on demand, TV channels and pay TV movie channels for hotel guests and high speed wired and wireless internet access along with Internet on TV services. The company operates its business through established offices in 10 nations along with additional authorized distributors operating across Middle East, Africa and Europe. Otrum is headquartered in Oslo, Norway.

Otrum has now fully migrated all digital signage clients to the IBM SmartCloud Enterprise (SCE), a move that eliminates the need for hundreds of physical servers at customer sites. As well as reducing hardware, the cloud increases efficiency by allowing for central management and distribution of data.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table Of Contents

OTRUM ASA - Strategic SWOT Analysis Review
Table of Contents
Table of Contents 2

OTRUM ASA - Key Facts 4
OTRUM ASA - Key Employees 5
OTRUM ASA - Key Employee Biographies 6
OTRUM ASA - Major Products and Services 7
OTRUM ASA - History 8
OTRUM ASA - Company Statement 10
OTRUM ASA - Locations And Subsidiaries 11
Head Office 11
Other Locations and Subsidiaries 11
Section 2 - Company Analysis 12
OTRUM ASA - Business Description 12
OTRUM ASA - SWOT Analysis 13
SWOT Analysis - Overview 13
OTRUM ASA - Strengths 13
Strength - Comprehensive Offerings 13
Strength - Focused RandD 13
Strength - Strong Partners Base 13
OTRUM ASA - Weaknesses 13
Weakness - Single Layer Management 13
OTRUM ASA - Opportunities 14
Opportunity - Growing Demand for Digital Television Services 14
Opportunity - Growing IPTV Market 14
Opportunity - Strategic Initiatives 14
OTRUM ASA - Threats 14
Threat - Highly Competitive Environment 14
Threat - Rapid Technological Changes 14
Threat - Volatile Global Economy 14
OTRUM ASA - Key Competitors 16
Section 3 - Appendix 17
Methodology 17
About GlobalData 17
Contact Us 17
Disclaimer 17

List of Tables
OTRUM ASA, Key Facts 4
OTRUM ASA, Key Employees 5
OTRUM ASA, Key Employee Biographies 6
OTRUM ASA, Major Products and Services 7
OTRUM ASA, History 8
OTRUM ASA, Subsidiaries 11
OTRUM ASA, Key Competitors 16

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