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Otrum AS - Strategic SWOT Analysis Review

  • November 2015
  • -
  • Global Data
  • -
  • 18 pages

Otrum AS - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.


Otrum AS (Otrum), formerly Otrum ASA, is a guest communication and entertainment solutions provider that creates and supplies device-independent content such as communication, marketing and inroom promotion; wireless streaming; touch applications, live program guide; billboards, display solutions. It offers line-up consultancy, content acquisition, and license for hotel distribution; public viewing agreements, smart card handling, internet protocol television setup, hardware service and maintenance, statistical analysis of channel usage services. The company also offers guest service applications through various broadcasting platforms such as smart TV, mobile, digital signage and WiFi technologies. Otrum sells its offering through in-house sales persons and regional feet-on-the street partners. It serves hotels, conference centers, hospitals, football stadiums, shopping centers, airports, public areas, prisons, military bases, ships and others primarily in Europe, the Middle East and Africa, and other regions. Otrum is headquartered in Oslo, Norway.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table Of Contents

Otrum AS - Strategic SWOT Analysis Review
Table of Contents
Table of Contents 2
List of Tables 3
Section 1 - About the Company 4
Otrum AS - Key Facts 4
Otrum AS - Key Employees 5
Otrum AS - Key Employee Biographies 6
Otrum AS - Major Products and Services 7
Otrum AS - History 8
Otrum AS - Locations And Subsidiaries 10
Head Office 10
Other Locations and Subsidiaries 10
Section 2 - Company Analysis 12
Otrum AS - Business Description 12
Otrum AS - SWOT Analysis 13
SWOT Analysis - Overview 13
Otrum AS - Strengths 13
Strength - Focus on Research and Development 13
Strength - Strong Partners Base 13
Otrum AS - Weaknesses 14
Weakness - Single Layer Management 14
Otrum AS - Opportunities 15
Opportunity - Growth in Motion Control Products Market 15
Opportunity - Demand for Smartphones 15
Opportunity - Strategic Initiatives 15
Otrum AS - Threats 16
Threat - Highly Competitive Environment 16
Threat - Rapid Technological Changes 16
Threat - Foreign Currency Exchange Rate Risk 16
Threat - International and Political Risk 16
Otrum AS - Key Competitors 17
Section 3 - Appendix 18
Methodology 18
About GlobalData 18
Contact Us 18
Disclaimer 18

List of Tables
Otrum AS, Key Facts 4
Otrum AS, Key Employees 5
Otrum AS, Key Employee Biographies 6
Otrum AS, Major Products and Services 7
Otrum AS, History 8
Otrum AS, Other Locations 10
Otrum AS, Subsidiaries 10
Otrum AS, Key Competitors 17

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