Top 1200 Online Shops in Europe 2012

  • July 2012
  • -
  • yStats - Research on International Markets
  • -
  • 20 pages

The recently published “Top 1200 Online Shops in Europe 2012” offers information about the leading online shops in Europe.

In May 2012, in the UK, Amazon.co.uk came ahead of Argos.co.uk and Tesco.com. Amazon.de was also the most successful online shop in Germany, followed by OTTO.de. Among the 10 leading competitors here, there were many other mass merchants, such as Bonprix.de and Baur.de. LaRedoute.fr, Cdiscount.com and Amazon.fr took the lead in France. The Austrian market is mostly dominated by German players, with Amazon.at, Universal.at and Ottoversand.at generating the highest online sales. In Russia, online supermarket Utkonos.ru (offering food and other products) generated the highest online sales in 2011 ahead of mass merchant Ozon.ru and office supplier Komus.ru. In Poland, mass merchant Allegro.pl was especially successful regarding online sales, followed by computers/electronics online shops Neo24.pl and Electro.pl. On the Turkish market for online-shopping, mass merchant Sahibinden.com was by far the leading competitor in terms of traffic, followed by Trendyol.com and Hepsiburada.com. In Sweden, local businesses dominated, such as housewares/home furnishings retailer Ikea.com, which has also been very successful in Norway, mass merchant Ellos.se and apparel/accessories online retailer Hm.com.


Key Findings

• In the UK, Amazon.co.uk came ahead of Argos.co,uk and Tesco.com in May 2012.
• In Germany, Amazon.de was also ranked first, however, with a smaller margin, followed by OTTO.de.
• In May 2012, LaRedoute.fr, Cdiscount.com and Amazon.fr took the lead regarding online shops in France.
• The Austrian online shopping market is mostly dominated by German players, with Amazon.at, Universal.at and Ottoversand.at generating the highest E-Commerce sales in 2010.
• In Russia, online supermarket Utkonos.ru generated the highest online sales in 2011, ahead of generalist Ozon.ru and office supplier Komus.ru.

Methodology

"Top 1200 Online Shops in Europe 2012” by yStats.com is produced in a holistic approach and contains relevant information about the leading online shops in major countries in Europe.
The holistic approach ensures that all countries in Europe are considered and covered. 

• The following countries are included: UK, France, Spain, Italy, Belgium and Netherlands (Western Europe); Germany, Austria and Switzerland (Central Europe); Russia, Poland, Czech Republic, Ukraine, Hungary, Slovakia and Turkey (Eastern Europe); Sweden, Norway, Finland and Denmark (Scandinavia). These countries are identified by yStats.com as leading European B2C E-Commerce/Online-Shopping markets.
The rankings are based on traffic data from May 2012 unless otherwise stated. In the latter case, the rankings are based on online sales. For some countries, two rankings are included, one based on online sales, and the other one based on traffic data.
• Some rankings were derived from secondary sources. Besides this secondary market research approach, some rankings were compiled by yStats.com based on own research. However, these rankings do not claim to be complete.
• Every secondary source used for the compilation of the rankings was checked and verified as relevant, accurate and up-to-date by our team of researchers. Sources include business reports, business and company databases, company registries, consulting and primary market research companies. These sources were used to include financial data on the online shops in addition to the traffic data. 
• The rankings include online shops of store-based retailers, catalog/home-shopping retailers, as well as Internet pure players. 
Almost all online shops included in the rankings sell goods. However, some rankings include online shops that belong to one of the following categories: digital media, travel, auctions or daily deals. Rankings with those online shops are labeled accordingly.
• yStats.com analyzed all online shops and assigned them to one of the following product categories: Apparel/Accessories, Automotive Parts/Accessories, Books/Music/Video, Computers/Electronics, Flowers/Gifts, Food/Drug, Hardware/Home Improvement, Health/Beauty, Housewares/Home Furnishings, Jewelry, Mass Merchant, Office Supplies, Specialty/Non-Apparel, Sporting Goods and Toys/Hobbies.
• Each ranking provides additional traffic information and data on the online shop such as unique visitors (users and cookies), audience reach, page views, total visits, average visits per cookie and average time on site. Traffic data was included for the relevant country/region as well as worldwide. Traffic on a country basis is more relevant if a single country is being analyzed. Furthermore, the traffic data on a global basis ensures international comparability.


About our Reports

- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
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About yStats.com

Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

Table Of Contents

Table of Contents

1. Management Summary

2. Western Europe
• 130 Leading Online Shops in the UK, ranked by Unique Visitors from the UK, May 2012
• 80 Leading Online Shops in France, ranked by Unique Visitors from France, May 2012
• 55 Leading Online Shops in Spain, ranked by Unique Visitors from Spain, May 2012
• 50 Leading Online Shops in Italy, ranked by Unique Visitors from Italy, May 2012
• 65 Leading Online Shops in Belgium, ranked by Unique Visitors from Belgium, May 2012
• 45 Leading Online Shops in the Netherlands, ranked by Unique Visitors from the Netherlands, May 2012

3. Central Europe
• 100 Leading Online Shops in Germany, ranked by E-Commerce Sales, 2010 and 25 further leading Online Shops in Germany, ranked by Unique Visitors from Germany, May 2012
• 20 Leading Online Shops in Austria, ranked by E-Commerce Sales, 2010 and 15 further leading Online Shops in Austria, ranked by Unique Visitors from Austria, May 2012
• 100 Leading Online Shops and Shopping Portals in Switzerland ranked by E-Commerce Sales, 2011 and 5 further leading Online Shops in Switzerland, ranked by Unique Visitors from Switzerland, May 2012

4. Eastern Europe
• 30 Leading Online Shops in Russia, ranked by Online Sales, 2011 and 100 further leading Online Shops, ranked by Unique Visitors from Russia, May 2012
• Top 94 Online Shops in Poland ranked by Net E-Commerce Revenue, 2010
• 40 Leading Online Shops in the Czech Republic, ranked by Unique Visitors from the Czech Republic, May 2012
• 15 Leading Online Shops in the Ukraine, ranked by Unique Visitors from Ukraine, May 2012
• 15 Leading Online Shops in Hungary, ranked by Unique Visitors from Hungary, May 2012
• 15 Leading Online Shops in Slovakia, ranked by Unique Visitors from Slovakia, May 2012
• 70 Leading Online Shops in Turkey, ranked by Unique Visitors from Turkey, May 2012

5. Scandinavia
• 30 Leading Online Shops in Sweden, ranked by Unique Visitors from Sweden, May 2012
• 45 Leading Online Shops in Norway, ranked by Unique Visitors from Norway, May 2012
• 30 Leading Online Shops in Finland, ranked by Unique Visitors from Finland, May 2012
• 45 Leading Online Shops in Denmark, ranked by Unique Visitors from Denmark, May 2012

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