Top 2000 Global Online Shops 2012

  • July 2012
  • -
  • yStats - Research on International Markets
  • -
  • 45 pages

Key Findings

Covering 4 Regions and 26 Countries worldwide

• On a global basis, mass-merchant Amazon.com was leading the ranking of online shops in terms of traffic data from May 2012, followed by Chinese online retailer Tmall.com and Japan-based mass-merchant Rakuten.co.jp.
• In North America, the leading Internet retailers in terms of online sales in 2011 were Amazon.com, Staples.com, Apple.com and Walmart.com.
Generalist Amazon.com is also leading in terms of traffic, as the website reached more than 100 million unique visitors (users) in May 2012.
• In Latin America, mass merchant Mercadolivre.com.br was the leading online shop in terms of global unique visitors in May 2012, followed by
footwear online retailer Netshoes.com.br and mass merchants Americanas.com.br and Mercadolibre.com.ar.
• Amazon.co.uk was also in the lead in the UK in May 2012, ahead of Argos.co.uk and Apple.com. In Germany, Amazon.de was ranked first too,
however, with a smaller margin, followed by OTTO.de. In France, LaRedoute.fr, Cdiscount.com and Amazon.fr were leading.
• In Japan, Rakuten.co.jp is ahead of Amazon.jp, whose visitor numbers were slightly lower than those of the Rakuten shopping mall in May 2012.
In South Korea, Gmarket.co.kr was leading by unique visitors in May 2012, followed by 11st.co.kr and Shopping.Naver.com.
• In Australia, mass merchant Oo.com.au was the leading online shop in terms of unique visitors in May 2012. Mass merchant Myer.com.au came in
second, followed by apparel/accessories online shop Asos.com.
• Mass merchant Souq.com was by far the leading online shop in the Middle East in terms of traffic in May 2012. In Africa (excl. South Africa), mass
merchant Nefsak.com, electronics online shop Buyright.biz and health & beauty online shop Agzakhana.com were among the leading online shops.

Company and Product Information

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• yStats.com has been committed to research up-to-date, objective and demand-based data on markets and
competitors from various industries since 2005.
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secondary market research.
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• Clients include leading global enterprises from various industries including B2C E-Commerce, electronic
payment systems, mail order and direct marketing, logistics as well as banking and consulting.


Methodology>/b>

• The holistic approach ensures that all relevant regions and countries worldwide are considered and covered. The rankings are
listed by regions and/or countries.
• A global ranking is included which gives an overview of the leading online shops worldwide.
• The following countries are included: UK, France, Spain, Italy, Belgium, Netherlands, Germany, Austria, Switzerland, Russia, Poland, Czech Republic, Ukraine, Hungary, Slovakia, Turkey, Sweden, Norway, Finland, Denmark, Japan, South Korea, China, India, Australia, and South Africa. These countries are identified by yStats.com as leading B2C E-Commerce/Online-Shopping markets worldwide.
• The following regions are included: North America, Latin America, Middle East, and Africa. Regional rankings were compiled because of the availability of regional sales data (e.g. North America) or because of the lack of sufficient data for each country.
• After the country rankings, 14 global rankings were included which show the leading onlin shops based on their main product categories.
• The rankings are based on traffic data from May 2012 unless otherwise stated. In the latter case, the rankings are based on online sales. For some countries and regions, two rankings are included, one based on online sales, and the other one based on traffic data.
• Some rankings were derived from secondary sources. Every secondary source used for the compilation of the rankings was checked and verified as relevant, accurate and up-to-date by our team of researchers. Sources include business reports, business and company databases, company registries, consulting and primary market research companies. These sources were used to include financial data on the online shops in addition to the traffic data.
• Besides this secondary market research approach, some rankings were compiled by yStats.com based on own research. However, these rankings do not claim to be complete.
• The rankings include online shops of store-based retailers, catalog/home-shopping retailers, as well as Internet pure players.
• Almost all online shops included in the rankings sell goods. However, some rankings include online shops that belong to one of the following categories: digital media, travel, auctions or daily deals. Rankings with those online shops are labeled accordingly.
• yStats.com analyzed all online shops and assigned them to one of the following product categories: Apparel/Accessories, Automotive Parts/Accessories, Books/Music/Video, Computers/Electronics, Flowers/Gifts, Food/Drug, Hardware/Home Improvement, Health/Beauty, Housewares/Home Furnishings, Jewelry, Mass Merchant, Office Supplies, Specialty/Non-Apparel, Sporting Goods
and Toys/Hobbies.
• Each ranking provides additional traffic information and data on the online shop such as unique visitors (users and cookies),audience reach, page views, total visits, average visits per cookie and average time on site. Traffic data was included for therelevant country/region as well as worldwide. Traffic on a country basis is more relevant if a single country is being analyzed.
Furthermore, the traffic data on a global basis ensures international comparability.

Definitions

• Unique Visitors (Users): The estimated, unduplicated number of people who visit a site over a specific month
• Unique Visitors (Cookies): A precise cookie count derived from web servers and analytics services. With the unique visitors
(cookies) metric, one can get an idea of a site‘s overall traffic
• Audience Reach: The total share of Internet users who reach the specific website
• Pageviews: The total estimated number of times the page has been accessed by users
• Total Visits: The total estimated number of times a site has been accessed by unique visitors
• Average Visits per Visitor: Estimated number of times a unique visitor accesses a site over a specific month
• Average Time on Site: Estimated average amount of time that a unique visitor spends on the site

Table Of Contents

Table of Contents

1. MANAGEMENT SUMMARY
2. GLOBAL RANKING
• 1850 Leading Online Shops worldwide, ranked by
Global Unique Visitors, May 2012
3. RANKINGS BY REGION
3.1 NORTH AMERICA
• Top 300 Internet Retailers in North America,
ranked by Online Sales, in USD million, 2011
and 15 other leading Online Shops in North
America, ranked by Global Unique Visitors, May
2012
3.2 LATIN AMERICA
• 45 Leading Online Shops in Latin America, ranked
by Global Unique Visitors, May 2012
3.3 MIDDLE EAST and AFRICA
• 10 Leading Online Shops in the Middle East, ranked
by Global Unique Visitors, May 2012 and further
40 leading Online Shops, ranked alphabetically
• 15 Leading Online Shops in Africa (excl. South
Africa), ranked by Global Unique Visitors, May
2012
2. GLOBAL RANKING
• 1850 Leading Online Shops worldwide, ranked by
Global Unique Visitors, May 2012
3. RANKINGS BY REGION
3.1 NORTH AMERICA
• Top 300 Internet Retailers in North America,
ranked by Online Sales, in USD million, 2011
and 15 other leading Online Shops in North
America, ranked by Global Unique Visitors, May
2012
4. RANKINGS BY COUNTRY
4.1 WESTERN EUROPE
• 130 Leading Online Shops in the UK, ranked by
Unique Visitors from the UK, May 2012
• 80 Leading Online Shops in France, ranked by
Unique Visitors from France, May 2012
• 55 Leading Online Shops in Spain, ranked by
Unique Visitors from Spain, May 2012
• 50 Leading Online Shops in Italy, ranked by Unique
Visitors from Italy, May 2012
• 65 Leading Online Shops in Belgium, ranked by
Unique Visitors from Belgium, May 2012
• 45 Leading Online Shops in the Netherlands,
ranked by Unique Visitors from the Netherlands,
May 20124.2 CENTRAL EUROPE
• 100 Leading Online Shops in Germany, ranked by
E-Commerce Sales, 2010 and 25 further leading
Online Shops in Germany, ranked by Unique
Visitors from Germany, May 2012
• 20 Leading Online Shops in Austria, ranked by
E-Commerce Sales, 2010 and 15 further leading
Online Shops in Austria, ranked by Unique Visitors
from Austria, May 2012
• 100 Leading Online Shops and Shopping Portals in
Switzerland, ranked by E-Commerce Sales, 2011
and 5 further leading Online Shops in Switzerland,
ranked by Unique Visitors from Switzerland,
May 2012
4.3 EASTERN EUROPE
• 30 Leading Online Shops in Russia, ranked by
Online Sales, 2011 and 100 further leading Online
Shops, ranked by Unique Visitors from Russia,
May 2012
• Top 94 Online Shops in Poland, ranked by Net E-
Commerce Revenue, 2010
• 40 Leading Online Shops in the Czech Republic,
ranked by Unique Visitors from the Czech Republic,
May 2012
• 15 Leading Online Shops in the Ukraine, ranked by
Unique Visitors from Ukraine, May 2012
• 15 Leading Online Shops in Hungary, ranked by
Unique Visitors from Hungary, May 2012
• 15 Leading Online Shops in Slovakia, ranked by
Unique Visitors from Slovakia, May 2012
• 70 Leading Online Shops in Turkey, ranked by
Unique Visitors from Turkey, May 2012
4.4 SCANDINAVIA
• 30 Leading Online Shops in Sweden, ranked by
Unique Visitors from Sweden, May 2012
• 45 Leading Online Shops in Norway, ranked by
Unique Visitors from Norway, May 2012
• 30 Leading Online Shops in Finland, ranked by
Unique Visitors from Finland, May 2012
• 45 Leading Online Shops in Denmark, ranked by
Unique Visitors from Denmark, May 2012

4. RANKINGS BY COUNTRY (cont.)
4.5 ASIA-PACIFIC
• 100 Leading Online Shops in Japan, ranked by
Unique Visitors from Japan, May 2012
• 130 Leading Online Shops in South Korea, ranked
by Unique Visitors from South Korea, May 2012
• 29 Leading Online Shops in China, ranked by Trade
Volume, 2011 and 35 further leading Online Shops,
ranked by Unique Visitors from China, May 2012
• 30 Leading Online Shops in India, ranked by
Unique Visitors from India, May 2012
• 30 Leading Online Shops in Australia, ranked by
Unique Visitors from Australia, May 2012
4.6 AFRICA
• 20 Leading Online Shops in South Africa, ranked by
Unique Visitors from South Africa, May 2012

• 480 Leading Online Shops worldwide with the Main
Product Category “Apparel/Accessories“, ranked by
Global Unique Visitors, May 2012
• 30 Leading Online Shops worldwide with the Main
Product Category “Automotive Parts/Accessories“,
ranked by Global Unique Visitors, May 2012
• 125 Leading Online Shops worldwide with the Main
Product Category “Books/Music/Video“, ranked by
Global Unique Visitors, May 2012
• 250 Leading Online Shops worldwide with the Main
Product Category “Computers/Electronics“, ranked
by Global Unique Visitors, May 2012
• 30 Leading Online Shops worldwide with the Main
Product Category “Flowers/Gifts“, ranked by Global
Unique Visitors, May 2012
• 60 Leading Online Shops worldwide with the Main
Product Category “Food/Drug“, ranked by Global
Unique Visitors, May 2012
• 30 Leading Online Shops worldwide with the Main
Product Category “Hardware/Home Improvement“,
ranked by Global Unique Visitors, May 2012
• 95 Leading Online Shops worldwide with the Main
Product Category “Health/Beauty“, ranked by
Global Unique Visitors, May 2012
• 95 Leading Online Shops worldwide with the Main
Product Category “Housewares/Home Furnishings“,
ranked by Global Unique Visitors, May 2012
• 20 Leading Online Shops worldwide with the Main
Product Category “Jewelry“, ranked by Global
Unique Visitors, May 2012
• 440 Leading Online Shops worldwide with the Main
Product Category “Mass Merchant“, ranked by
Global Unique Visitors, May 2012
• 30 Leading Online Shops worldwide with the Main
Product Category “Office Supplies“, ranked by
Global Unique Visitors, May 2012
• 40 Leading Online Shops worldwide with the Main
Product Category “Sporting Goods“, ranked by
Global Unique Visitors, May 2012
• 45 Leading Online Shops worldwide with the Main
Product Category “Toys/Hobbies“, ranked by
Global Unique Visitors, May 2012

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