Europe Online Payment Methods 2012

• Publication date: August 2012
• Report size: 123 pages

Increase of alternative Payment Methods in European E-Commerce  The "Europe Online Payment Methods 2012" report by yStats.com – Hamburg-based secondary market research specialist – surveys the European market for E-Commerce payment methods, analyzing Europe as a region and 24 individual countries separately. Additionally, the report features the most important trends and the latest news for almost 20 payment companies in these...

Increase of alternative Payment Methods in European E-Commerce 

The "Europe Online Payment Methods 2012" report by yStats.com – Hamburg-based secondary market research specialist – surveys the European market for E-Commerce payment methods, analyzing Europe as a region and 24 individual countries separately. Additionally, the report features the most important trends and the latest news for almost 20 payment companies in these markets.

In Europe, credit cards are still the most popular payment method in E-Commerce, followed by online payment systems and bank transfers. New regulations and the SEPA (Single Euro Payments Area) initiative were introduced to make online payments within Europe more uniform and easier. Overall, one quarter of all consumers in Europe place a great deal of confidence in online payments. 

Credit Card Payments in many European Countries the most popular online Payment Method 
In the UK, credit cards were the most frequently used online payment option in 2012, followed by debit cards. In France, credit and debit cards were generally preferred, while payment by invoice was the number one payment method in Germany and Switzerland. The company Visa plans to launch "V.me", its mobile payment service, in the fall of 2012 in the UK, France and Spain - where Internet users' preferred payment option was also credit cards in 2011 - as the first European markets. In Austria, where bank transfers were the most favored payment method in E-Commerce, PayPal has experienced a strong growth in recent years. 

Cash Payment Alternatives on the Rise in Eastern Europe
The "Europe Online Payment Methods 2012" report by yStats.com shows clearly that - although in Eastern Europe, payment via Cash-on-Delivery (COD) was widespread - other payment options have increased in popularity. In Russia, the number of E-wallets increased slightly, but their transaction volume very strongly between 2010 and 2011, while in Romania credit cards were used in the first nine months of 2011 by nearly 15% more than in the same period the previous year. In this context, Yandex.Money, the leading E-wallet service in Russia, and Earthport announced their partnership in 2012.
In Scandinavia, online payment method preferences vary. While online shoppers in Sweden and Finland preferred payment by invoice in 2011, in Denmark and Norway credit card payments dominated in E-Commerce transactions, clearly ahead of other payment options.

The predominance of credit cards in European online payment markets is increasingly challenged by alternative and mobile payment systems. 

Key Findings

• The Payment Services Directive, Single Euro Payments Area (SEPA) program and MyBank all aim at simplifying pan-European online payments.
• In the UK in Q1 2012, the most frequently used online payment method was “Credit Cards”, followed by “Debit Cards”.
• “Invoice” and “Online Payment” remained the preferred payment methods of online shoppers in Germany in January 2012, as in January 2011.
• The number of digital wallets in Russia increased by more than 10% in 2011, while their transaction volume grew by almost 80% from 2010.
• In Sweden, “Invoice (after Delivery)” was the leading online payment method in 2011, being used by approximately 40% of online shoppers.

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Credit Card Industry in Europe

Table of Contents

1. MANAGEMENT SUMMARY


2. WESTERN EUROPE

2.1. Europe: Regional

• Online Payment Trends, 2011/2012
• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• Used Online Payment Methods, by Country, in % of Online Shoppers, 2010 
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• Barriers to Online Shopping, including Payment, in % of Non-Online Shoppers, 2010
• Share of Consumers with high Confidence in Online Payments, in %, May 2012

2.2. UK (Top Country)

• Direct Carrier Billing Market Trends, April 2012 and Breakdown of Preferred Mobile Payment Methods, in % of Smartphone Users, April 2012
(by Credit Card, Debit Card, Other Payment Methods)
• Used Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems)
• Breakdown of Online Payment Methods, by Frequency of Use, in %, Q1 2012
(by Credit Cards, Debit Cards, PayPal, Other Methods)
• Breakdown of Online Card Payments, by Type of Card, in %, 2010
(by Credit Cards, Debit Cards)
• Share of Consumers having ever scanned a QR-Code, in % of Consumers, 2011

2.3. Belgium

• Online Payment Trends, 2011/2012 and Breakdown of used Online Shopping Payment Methods, in % of Online Shoppers, April 2012
• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• Online Payment Methods offered by Internet Pure Players, in %, 2010 & 2011
(by American Express, Bancontact/Mister Cash, Dexia Direct Net, Diners, IDEAL, ING Home Pay, JCB, KBC/CBC Online, Maestro, PayPal, Visa and Master Card)

2.4. France

• Online Payment Methods, by Popularity, in % of Online Shoppers, 2012f
(by Bank Card, Cheque, Digital Wallet (PayPal, etc.), Gift Voucher, Virtual Credit Card)
• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• News about Visa, January 2012


2.5. Ireland

• Online Payment Trends, 2011/2012 and Number of Online Banking Payments, in millions, 2010 & 2011
• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)

2.6. Italy

• Breakdown of Online Payment Methods, in % of Online Shoppers, 2011
(by Credit Card, PayPal, Other)
• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• News about MyBank, May 2012

2.7. Luxembourg

• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems)

2.8. Netherlands

• Breakdown of preferred Online Payment Methods of Online Shoppers, in %, 2010 & 2011
(by Acceptgiro, Credit Card, Credit Transfer, iDEAL, One-off Direct Debit, PayPal, Others)
• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• Accepted Online Payment Methods by Online Merchants, in %, 2010 & 2011
(by Acceptgiro, Cash-on-Delivery, Credit Card, Credit Transfer, iDEAL, One-off Direct Debit, PayPal)
• Online Payment Methods used for last Online Purchase, in %, 2011
(by Acceptgiro, Credit Card, Credit Transfer, iDEAL, One-off Direct Debit, PayPal)
• Breakdown of preferred Mobile Payment Methods of Mobile Shoppers, in % of Mobile Shoppers, 2011
(by Acceptgiro, Credit Card, iDEAL, Other)

2.9. Portugal

• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)

2.10. Spain

• Preferred Online Payment Methods, in % of Internet Users, 2011
(by Bank Transfer, Cash-on-Delivery, Credit Card, Payment Platforms (e.g. PayPal, Moneybookers, Click & Buy))
• Used Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• Breakdown of main Concerns regarding Online Shopping, including Online Payments, in % of Internet Users, May 2012
• News about PayPal, March 2012
News about Telefonica Digital, July 2012


3. CENTRAL EUROPE

3.1. Germany (Top Country)

• Online Payment Trends, 2011/2012
• Direct Carrier Billing Market Trends, April 2012 and Breakdown of preferred Mobile Payment Methods, in % of Smartphone Users, April 2012
(by Credit Card, Debit Card, Other Payment Methods)
• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• Breakdown of preferred Payment Methods of Online Shoppers, in %, January 2011 & January 2012
(by Credit Card, Invoice, Online Payment, Prepayment, Other) 
• Breakdown of Trust in Online Payment Methods, compared to regular Payment Methods, in % of Consumers, Q1 2012
• Reasons for choosing an Online Payment Method, in % of Individuals, Q1 2012
• Breakdown of preferred Payment Methods in Interactive Trade, in % of Interactive Trade Shoppers, 2010 & 2011
(by Cash-on-Delivery, Credit Card, Digital Payment Methods, Direct Debit, Hire-Purchase, Invoice, Others)
• News about eBay Payment, June 2012
• News about Otto and Yapital, March 2012

3.2. Austria

• Online Payment Trends, 2011/2012 and Online Payment Methods by Popularity, in % of Online Shoppers, 2006/2007 & 2010/2011
(by Bank Transfer, Cash-on-Delivery, Credit Card, PayPal, Other Payment Methods)
• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• News about Klarna, July 2012

3.3. Switzerland

• Breakdown of preferred Payment Methods in Interactive Trade, in % of Companies, 2010 & 2011
(by Credit Card, Debit Card, Invoice, Prepayment/Cash-on-Delivery)


4. EASTERN EUROPE

4.1. Russia (Top Country)

• Online Payment Trends, 2011
• Most popular national and international Electronic Payment Systems, 2011
• Awareness and Usage of Payment Methods, in %, March 2012
(by Bank Cards, E-Money, Internet Banking, Offline Terminals, SMS Payments)
• E-Money Trends, 2011/2012
• Number of digital Wallets, in millions, 2009-2011f and total digital Wallet Transaction Volume, in RUB billion, 2009-2012f
• E-Money Usage, by Category, in % of E-Money Users in Urban Areas, March 2012
• E-Money Service Awareness, in % of Consumers in Urban Areas, March 2012
(by Money@Mail.ru, PayPal, QIWI Wallet, WebMoney, Yandex.Money)
• E-Money Service Usage, in % of Consumers in Urban Areas, March 2012
(by Money@Mail.ru, PayPal, QIWI Wallet, WebMoney, Yandex.Money)
News about PayPal, August 2011
News about VimpelCom and Alfa-Bank, June 2011
News about Yandex.Money and Earthport, July 2012

4.2. Bulgaria

• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• Share of Internet using Cardholders paying Bills or making Purchases Online, in % of Cardholders using the Internet, Q1 2012

4.3. Cyprus

• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems)

4.4. Czech Republic

• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• Mobile Payment Trends, 2011

4.5. Estonia

• Online Payment Trends, Q1 2012
• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• Breakdown of most popular non-Card Payment Methods, in % of Individuals, Q1 2012
• Growth in Number of Transfers of non-Card Payment Methods, in % Growth, 2012 vs. 2007

4.6. Greece

• Used Online Payment Methods, in % of Online Shoppers, 2010 
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)

4.7. Hungary

• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• News about PayU, July 2011

4.8. Latvia

• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)

4.9. Lithuania

• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)

4.10. Malta

• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems)

4.11. Poland

• Online Payment Methods by Popularity, in %, 2011
(by Bank Transfer – On the Basis of an Invoice, Bank Transfer - Prepayment, Cash-on-Delivery, Credit Card/E-Card, Payment System (for Example DotPay, PayPal), I Don’t Know/ Hard to Tell, Other)
• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• Availability of Payment Methods in Online Shops, in %, 2008-2010
(by Bank Transfer, Credit Card Payment, Micropayments per SMS, Payment in Installments, Payment upon Receipt, Quick Internet Transfer, Other)
• Payment Methods in Online Shops, by Popularity, in %, 2009 & 2010
(by Bank Transfer, Credit Card Payment, Micropayments per SMS, Payment in Installments, Payment upon Receipt, Quick Internet Transfer, Other)
• Online Payment Cooperation Partners of Online Shops, in %, 2008-2010
(by DialCom24 Sp. z o.o., Did not cooperate with any Company, Dotpay S.A., eCard S.A., First Data Polska S.A., PayPal Polska Sp. z o.o., PayU S.A., Other)

4.12. Romania

• Online Payment Trends, 2011/2012 and Online Payment Volume, in EUR million, Q1-Q3 2010 & Q1-Q3 2011
• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• Online Payment Methods, by Popularity, in % of Internet Users in Urban Areas, 2011
(by Cash-on-Delivery, Credit Card)

4.13 Slovakia

• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• News about TrustPay, July 2012
• News about Adyen and TrustPay, July 2012
• News about UniCredit and Gemalto, July 2011

4.14. Slovenia

• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)

4.15. Turkey

• Mobile Banking and Payment Market Trends, December 2011
• Total Number of E-Commerce Transactions made with Domestic Cards, in millions, 2007-2011 and Volume of E-Commerce Transactions made with Domestic Cards, in TRY billion, 2007-2011
• News about Express Digital Wallet, June 2012
• News about Paysafecard, June 2012

4.16. Ukraine

• News about Global Money, June 2012


5. SCANDINAVIA

5.1. Denmark

• Online Payment Trends, 2011 and Average Amount spent Online via Dankort, in DKK, 2010 & 2011
• Breakdown of Online Payment Methods, in % of Online Shoppers, 2011
(by Credit Card/Dankort, Direct Payment via my Bank, Invoice, PayPal or similar)
• Used Online Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Cheque, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• News about Ukash, February 2012

5.2. Finland

• Breakdown of Online Payment Methods, in % of Online Shoppers, 2011
(by Credit Card/Dankort, Direct Payment via my Bank, Invoice (after Delivery), PayPal or similar, Others)
• Used Online Payment Methods of Online Shoppers, in %, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)

5.3. Norway

• Breakdown of Online Payment Methods, in % of Online Shoppers, 2011
(by Credit Card/Dankort, Direct Payment via my Bank, Invoice (after Delivery), PayPal or similar)

5.4. Sweden

• Breakdown of Online Payment Methods, in % of Online Shoppers, 2011
(by Credit Card, Direct Payment via my Bank, Invoice (after Delivery), PayPal or similar, Others)
• Used Payment Methods, in % of Online Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile Phone)
• Mobile Payment Trends, 2011/2012