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Retail Tissue in Hungary

  • March 2017
  • -
  • Euromonitor International
  • -
  • 23 pages

Economy packs, especially 16+ rolls of toilet papers, jumbo kitchen towel rolls and multipacks of pocket handkerchiefs take larger shelf space and got more communication support, especially in retail marketing materials, like displays, weekly retail magazines promoting price promotions. This trend is to lower unit prices and helps manufacturer brands stay competitive against private label.

Euromonitor International’s Retail Tissue in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Retail Tissue in Hungary
RETAIL TISSUE IN HUNGARY
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tissue by Category: Value 2011-2016
Table 2 Retail Sales of Tissue by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Tissue: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Tissue: % Value 2013-2016
Table 5 Forecast Retail Sales of Tissue by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2016-2021
Vajda Papír Kft in Tissue and Hygiene (hungary)
Strategic Direction
Key Facts
Summary 1 Vajda Papír Kft: Key Facts
Summary 2 Vajda Papír: Operational Indicators
Competitive Positioning
Summary 3 Vajda Papír Kft: Competitive Position 2016
Executive Summary
Tissue and Hygiene Sales Remain Strong
Both Manufacturer Brands and Private Label Move Towards Premiumisation in Tissue Products
Heavy Price Promotions To Stay Competitive
Market Moves Towards Larger Economy Packs - A Gain for Hypermarkets, Discounters But A Headache for Others With Smaller Selling Space
Adopting New Product Concepts, Innovative Products and Hygiene Culture Will Drive Retail Sales
Key Trends and Developments
Tissue and Hygiene Sales Are Driven by Further Improving Economic Conditions, Their Carryover Effects in Several Industries and the Adoption of New Product Concepts
Private Label Catches Up in Quality Whilst Maintaining A Price Advantage
Internet Retailing Is Still in Infancy, But Convenience Will Ignite Sales
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources












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